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1. Crowdfunding
How to start a successful campaign
using Zoomaal
Mohammed H. Alafifi
E-Marketer

2. mohafifi84@Hotmail.com
/malafifi
/in/malafifi
@malafifi
mohafifi84
Mohammed H. Alafifi
•MSc in Computer Engineering from VUB
•Academic Lecturer in theUniversity
Collegeof Applied Sciencesin
Entrepreneurship and E-Commerce
•Trainer in Entrepreneurship and
Freelancing
•E-Marketer, SEO, SEM

3. Agenda
 Startup Financing
 What is Crowd funding?
 What is a Funding Portal?
 Which platform?
 Why Crowd funding
 Types of Crowd funding
 The 9 stages of Crowd funding
 Zoomaal

4. Startups Financing
 Bootstrapping
 3 Fs: Friends , Family, Fools
 Angel Investors
 Venture Capitals
 Incubators
 Crowdfunding

6. What is Crowd funding?
 A method of raising capital through
the collective effort of friends, family,
customers, and individual investors.
 It’s means of funding that allows
individuals to make their ideas a
reality with the power of the crowd.
 The funding campaign is conducted
online using crowdfunding sites.

7.  Through crowdfunding, individuals
are able to invest in
entrepreneurial start-ups through
an intermediary, such as a broker-
dealer or a “funding portal.”

8. What is a Funding Portal?
 A funding portal is a website, also called
a “platform,” that advertises the
investment opportunities and facilitates
the payment from the investor to the
issuer.
 Some portals advertise a variety of
investment opportunities on one website,
allowing the investor to select one or
more projects in which to invest.

9. Which platform?

11. Why Crowd funding
 Idea validation!
 Allow for changes throughout
 Build a community of connections
 Tons of free marketing
 Massive outreach

12. The 9 stages of Crowd
funding
 Successful campaigns take at least 3 months of
pre-launch activities:
 Business Planning
 Intellectual Property
 Social Media
 Public Relations
 Campaign Strategy
 Networking
 Team Building
 Website Development
 Profile & Video

14.  Abdulla Absi
 23 years old
 6 startups!

19. All or nothing
 Every project campaign must have a funding
goal and a deadline. If you aren't able to reach
your funding goal by the deadline, all the money
will be returned back to the original funders.
 However, you are able to divide your goal into
Milestones by setting your minimum goal, and
explaining what you will be able to do when you
reach it, and your overall goal and what else you
will be able to do when you reach it.
 You can also set other milestones in between
your initial and your final goals. You will be able to
collect all funds that match or exceed your first
milestone.

20. Projects only
 A project should have a defined goal
and should not be open-ended.
 Some examples of projects that are
eligible to crowdfund on Zoomaal are:
writing a book, creating a prototype for
a product, making a short-
documentary, or starting a community
developmental project.

21. Must be an accepted
category
 Zoomaal accepts projects that fall
within the following categories:
• Animation & Comics,
• Architecture & Design,
• Arts,
• Community,
• Dance,
• Education,
• Environment,
• Fashion,
• Films & TV,
• Food,
• Games,
• Inventions,
• Live & Social Events,
• Missions & Endeavors,
• Music,
• Photography,
• Research,
• Software & Web,
• Theater,
• Writing & Poetry.

22. No personal funding
 Zoomaal does not allow projects that
request funding for personal goals.
E.g. buying a new laptop, or paying
university tuition fees.
 However, if you are, for example,
going to the Himalayas to put your
country flag there, this is counted as
an endeavor that doesn't just benefit
you and can be posted on Zoomaal.

23. No charity
 Zoomaal defines a charity project to be
unsustainable, and collecting funds to give
them away to a certain group of people or
for a certain cause without any
maintainable outcomes.
 Our mission is to promote innovation,
creativity & sustainable development in the
Arab world that is why we do not accept
charity projects.
 Zoomaal also welcomes projects by NGOs
and Nonprofits that have impactful and
sustainable outcomes.

24. No prohibited content
 Zoomaal does not accept projects that
encourage the consumption of alcohol
or tobacco, directly call for political or
religious movements, or pornographic
content.

25. Why Zoomaal?

26. http://www.zoomaal.com/projects/samarmediayourc/2274?ref=68851107

27. https://www.indiegogo.com/projects/send-gazan-entrepreneur-study-
advance-her-business--2#/

28. http://www.zoomaal.com/projects/this-toothbrush/485?ref=68851107

30. Zoomaal Fees

31. Payment
 Zoomaal supports PayPal, Master
Card, Visa, American Express,
Discover, Cashi UKash, Cashna,
DixiPay, FelixPay, Onecard, CashU,
filspay, cash united, etc.

32. How to start?
 Plan your month carefully
 Plan your days!
 Have fun!

34. Website / Landing Page
 Website / Landing page  Content is
a key
 A sales page
 Customer acquisition, Email list
 HQ Videos, pictures, testimonials 
get emails!
 Lead magnet: A valuable give a way
in exchange for email

35.  Facebook!

37. Grow with Hype
 Do a countdown until your launch date
At 3-5 weeks out, count down each
week
At 3-5 days out, countdown each day

38. Have Fun!