The document outlines principles and guidelines for responsive web design, emphasizing the importance of creating adaptable layouts for various devices. It covers topics such as user journeys, site maps, and team exercises to enhance collaborative design efforts, particularly for the Museum of Modern Art's updated web presence. The workshop encourages participants to prioritize mobile-first strategies and maintain content and feature consistency across devices while considering user experience goals.

1. Guidelines for Responsive UX Design
School ofVisual Arts | 12 December 2020 | Robert Stribley

2. Today’s presentation will be available on SlideShare:
www.slideshare.net/stribs

3. Preliminaries
• Feel free to ask questions throughout
• Don’t hesitate to take a break if you need to
• We’ll break around noon
• Have some paper and a Sharpie or pen ready for this afternoon
• Try Mural at lunchtime if you want to - www.mural.co
• We’re trying a few things remotely today, which we typically do in
person, so we’ll stay flexible, mix things up as need be

4. Robert Stribley
Associate Creative Director, Experience
Introductions
📷 ✍ 📚 📻 🎥

6. AboutYou
• What’s your name?
• What do you do for work?
• What do you do for fun?
• If you could see one museum exhibit—real or imaginary—what
would it be?
Introduction

7. Goals of this workshop
• Learn principles and guidelines for responsive design
• Learn about user journeys
• Develop a site map as a team
• Brainstorm and design a responsive home page as a team
Introduction

8. Agenda

9. Morning
• Responsive Design Principles
• Project
• Lunch
Agenda

10. Afternoon
• User Journeys
• Site Maps
• Team Exercise: Responsive Home Page
• Review & Feedback
• Q&A
Agenda

11. 52.64%percentage of web traffic via mobile globally in 3rd quarter of 2018
up from 35.1% in 2015
now half of all global pages served
65.7% of all traffic in Asia in 2017
59.5% in Africa

12. “If a webpage doesn’t
look good on my
phone, I’m less likely
to return to it on my
computer.”
– usability testing participant, 11/7/2019

13. Responsive Design

14. Responsive web design is an
approach to web design which
makes web pages render well on a
variety of devices and window or
screen sizes.—Wikipedia
Responsive Design

16. “Rather than tailoring disconnected designs to each of an
ever-increasing number of web devices, we can treat them as
facets of the same experience.We can design for an optimal
viewing experience, but embed standards-based
technologies into our designs to make them not only more
flexible, but more adaptive to the media that renders them.
In short, we need to practice responsive web design.”
– Ethan Marcotte, Responsive Web Design,A List Apart
Self Study
Responsive Web Design by Ethan Marcotte
Responsive Design

17. Responsive Design
ResponsiveVersus Adaptive Design
Responsive design is fluid and adapts to the size of the
screen no matter what the target device
Adaptive design uses static (or fixed) layouts based on
breakpoints which don’t respond once they’re initially loaded
Self Study
Responsive vs. Adaptive Design: What’s the Best Choice for Designers? – Jerry Cao, Studio by UXPin

18. Responsive Design

19. Responsive Design
Responsive Web Design
by Ethan Marcotte

20. Responsive Design
The Responsive Web Design Podcast is co-hosted
by Karen McGrane and Ethan Marcotte.
In each episode, they interview the people who
make responsive redesigns happen.

21. Responsive Design Characteristics
• Mobile first
• Maintain content and features
• Maintain hierarchies
• Break points
• Grids
• Handling navigation
• Handling tables
• Images
• Text
Responsive Design

22. Mobile First

23. Mobile First
• Design for “mobile first”—the
smallest device first, then work up
from there
• The smallest device may no longer
be a mobile phone
• “Mobile first” may encourage
simple design, but it need not be
simplistic
Responsive Design

24. Responsive Design

25. Content & Features

26. Maintain Content & Features
• Goal:Wherever possible, maintain content and features across
devices
• Occasionally, content or features can be dropped to save
screen real estate or if they’re not device appropriate
• Establish a clear rationale and principles for dropping any
content or features at the mobile level
• Reducing content can reduce keywords, which can reduce your
site’s ranking on Google
Responsive Design

27. Responsive Design
Responsive design distributing the same modules across desktop, tablet and mobile
Desktop Tablet Mobile

28. Responsive Design

30. Hierarchies

31. Maintain Hierarchies
• Modules may be repositioned,
but hierarchies should be
maintained
• Cluster related content and
features
Responsive Design

32. Responsive Design

33. Break Points

34. Break Points
• Responsive designs adjust at different “break points” for
various resolutions
• These correspond to the dimensions of various devices,
typically desktop, tablet and mobile
• However, they’re intended to be content, not device-
specific
Responsive Design

35. Responsive Design
• Typically at least two:
e.g.
• 480px for mobile
• 768px for tablet (portrait)
• 1280px for desktop
• May also add “minor
breakpoints” to address
specific issues at various
dimensions

36. Responsive Design

37. Grids

38. Grids
• Grids are fluid within a responsive design—they change
according to screen dimensions
• For example, a desktop design might utilize a 12-column
grid, tablet a 9-column grid, and mobile a 4-column grid
• Depending on the screen, modules may shift both in
size and in placement
Responsive Design

39. Responsive Design

40. Navigation

41. Handling Navigation
• Navigation may be repositioned
• Often repositioned at tablet but especially on mobile
• On desktop, navigation elements may be activated via hover
instead of click, since users are utilizing a cursor; but in tablet and
mobile, these main nav elements must be activated via touch
• So design navigation to be touch friendly—e.g. large, tactile targets
• Detailed dropdowns and filters could be presented in an overlay in
mobile
Responsive Design

42. Responsive Design

43. Responsive Design
Heavy mobile direction
• Beware the “hamburger menu”

44. Handling Navigation –Tabs
• Tabs may just be reduced in size
• They can also be replaced with
– Accordions
– Dropdowns
– Carousel slides
• Consider the content to determine which solution works best
Responsive Design

45. Responsive Design

46. Responsive Design

47. Tables

48. HandlingTables
When handling tables with multiple columns in mobile …
• Simplest solution: Reduce the number of columns (to one if
necessary) and stack them
• You can also allow horizontal scrolling
• Or turn columns into individual slides users can swipe through
• But avoid just shrinking them, unless they’re already small
Responsive Design

49. Responsive Design
Desktop
Mobile - Scrolling
Mobile - Stacked

50. Responsive Design

51. Responsive Design

52. Responsive Design

53. Responsive Design
Not ideal for mobile

54. Images

55. Images
• Generally, images should be “fluid”
• They will scale down in size as the screen resolution changes
• They may maintain their size, but be cropped if they’re primarily
decorative
• In this case, images must be selected carefully so important
elements aren’t automatically cropped out
• In some cases, if the image isn’t needed—if it’s just decorative, not
functional—it may be dropped entirely for mobile
Responsive Design

56. Responsive Design

57. Responsive Design

58. Pay special attention to images with text within them or in overlays

60. Text
• Maintain text size where possible, though headings and headlines
may be reduced in size
• Text blocks will change in width from desktop to mobile
• However, keep lines of text to a maximum of 70 or 80 characters
• Do not automatically hyphenate text
• Use ellipsis or a “read more” CTA to shorten text if necessary
• Provide character limits for titles, captions, etc, so they display
gracefully in mobile
Responsive Design

61. Responsive Design

62. Responsive Design
Avoid just shrinking content

63. Our Project

64. Develop a museum experience for MoMA which
utilizes a responsive design, so users can engage with it
both at home on their desktop computer to prepare
for their trip and during their visit via mobile.
Our Project

65. Guidelines
• Everything on the desktop version of the website must
also display on a mobile version
• Give thought to how the site can help visitors during
their onsite visit, but provide some value to users
before and after their trip, too
• Assume visitors have access to Wi-Fi throughout the
entire museum space
Our Project

66. Personas
Our Project
Plan an engaging and
educational trip for her
art class.

67. Competitive Review

72. Key Findings
• Ability to highlight multiple exhibits
• Access to collections
• Display of upcoming events
• Focus on membership
• Visitor information
• Education and learning information
• Ability to view different locations
• Any key differentiators?
• Anything else?
Competitive Review

73. Lunch Break

74. Afternoon
• User Journeys
• Site Maps
• Team Exercise: Responsive Home Page
• Review & Feedback
• Q&A
Agenda

75. User Journeys

76. User Journeys
“Design is all about
entrances and exits.”
—Rem Koolhaas

77. User Journeys
Definition:
“A user journey, or journey map, visualizes a path or flow
through a Web site, application, or service experience—from a
starting point to an end objective—based on the user’s
motivations and experiences. Journey mapping helps us to create
a mental model of an experience that the user goes through to
achieve a goal. This valuable information lets us document and
visualize existing paths that the user takes and, in turn, analyze
and improve upon them.”
- Shean Malik, Mapping User Journeys Using Visual Languages

78. User Journeys
Methodology:
• Keep personas in mind
• Determine users’ primary needs
• Consider their pain points as well
• Brainstorm different ways to help their needs and address their pain points
• Develop the journey according to a time-based progression
• Consider the various moments within, which can be handled digitally
• Create relevant hooks and calls to action (CTAs)
• Strike a balance between freedom of movement and an ideal path
Self Study
“An introduction to user journeys” - Jason Hobbs, September 6, 2005, Boxes & Arrows

79. User Journeys

83. Site Maps

84. Site Map

85. Site Map

86. Class Exercise:
Using Mural, develop a high-level site map depicting what you
believe should be on the revamped MOMA site map.
It’s OK to consult competitor sites if you like.
Site Map
20mins

87. Review Site Maps
Let’s review your site maps
Site Map

88. Team Exercise:
Collaborative Sketching
Design a Responsive
Home Page

89. Design a Responsive Home Page
In your teams, design a responsive home
page for MoMA’s web site
1. Discuss features needed for a homepage
2. Sketch your ideas for a homepage
individually – for both desktop and mobile
3. Share your sketches with your teammates
4. Collaborate on a single home page
wireframe – for both mobile and desktop
Recommendation: Use a Sharpie and white paper for sketching
Team Exercise
Photo by Jason Coudriet @jcoudriet

90. 1. Discuss features needed for a homepage
Team Exercise
15mins

91. 2. Sketch your ideas for a
homepage individually –
Both desktop and
mobile versions
Team Exercise
10mins

92. 3. Share your sketches with your teammates
Team Exercise
10mins

93. 4. Collaborate on a single home page wireframe
– for both mobile and desktop
Team Exercise
20mins

94. Team Exercise:
Review & Feedback

95. Q&A

96. My article on how to find a UX job:
UX:Your Guerilla Guide to Breaking In

97. stay tuned
My next class
January 23rd
10AM – 3PM
(This course is not up on SVA’s site yet)

98. New class: 27 February 2021
We’ll explore user-centered design
deliverables and methodologies with a
particular emphasis upon “Lean” UX design
and usability testing, as well as specific
topics such as accessibility and design
for privacy and security, which focus on
improving user experiences.
Attendees will also participate in group
activities, which provide practical
experience in developing relevant
deliverables.
No prerequisite, but taking the Introduction to User
Experience Design may be helpful.
Applied Methods for Better UX Design

99. Slideshare address:
www.slideshare.net/stribs
stribley@outlook.com

100. thank you