Simplify user experiences by focusing on 5 best practices:
1. Design for the "scent of information" rather than strict navigation.
2. Use "progressive disclosure" to initially share high-level details and draw users deeper.
3. Organize information into logical clusters with a clear hierarchy to aid scanning.
4. Consistency is important but clarity outweighs consistency - adapt when needed.
5. Truly understand your target audience to tailor the experience appropriately.
We were so lucky to have the opportunity to attend the UX Summit at Chicago with speakers from Disney, NASA, Google, Amazon, and more. Check the Agenda http://bit.ly/UXSummitAgenda
We want to share this great experience, some of the Insights we learn during the event, and our favorite Quotes! Enjoy!
Context is Everything: The Importance of Context in Mobile Experience Designmecamobile
A brief introduction to a workshop at Mobile Experiences : Cultural Audiences symposium. This presentation looks at the impact of context when designing mobile experiences for different audiences. The workshop uses 'context cards' to develop new mobile experiences and test the usability of existing mobile experiences.
User Interface Design- Module 2 Uid ProcessbrindaN
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We live in a multi-screen world and spend much of our time with our various devices. How do we use our devices, and how do we design for different goals and behaviors?
Recently was invited by Scott Abel and Rahel Baillie to do a workshop at Content Strategy Workshops in Portland, Or. Here's the presentation that helped guide our 2 -1/2 hour work session.
We were so lucky to have the opportunity to attend the UX Summit at Chicago with speakers from Disney, NASA, Google, Amazon, and more. Check the Agenda http://bit.ly/UXSummitAgenda
We want to share this great experience, some of the Insights we learn during the event, and our favorite Quotes! Enjoy!
Context is Everything: The Importance of Context in Mobile Experience Designmecamobile
A brief introduction to a workshop at Mobile Experiences : Cultural Audiences symposium. This presentation looks at the impact of context when designing mobile experiences for different audiences. The workshop uses 'context cards' to develop new mobile experiences and test the usability of existing mobile experiences.
User Interface Design- Module 2 Uid ProcessbrindaN
User Interface Design- Module 2 Uid Process
Subject Code:15CS832 USER INTERFACE DESIGN
VTU UNIVERSITY
Referred Text Book: The Essential Guide to User Interface Design (Second Edition) Author: Wilbert O. Galitz
We Don't Watch the Internet, We Live in ItDave Hogue
We live in a multi-screen world and spend much of our time with our various devices. How do we use our devices, and how do we design for different goals and behaviors?
Recently was invited by Scott Abel and Rahel Baillie to do a workshop at Content Strategy Workshops in Portland, Or. Here's the presentation that helped guide our 2 -1/2 hour work session.
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The User Experience (UX) Abu Dhabi Meetup is a monthly gathering for UX practioners, UX fanatics and anyone curious about User Experience Design. All are welcome! UX Abu Dhabi is sponsored by UX UAE which looks to grow User Experience awareness and practice in the UAE and MENA.
This presentation was created for the October 2014 meetup and has highlights from the book Just Enough Research by Erika Hall .
This is the presentation deck from UX Workshop held by Yan Lim and Joan Cheong of Standard Chartered Bank as a part of UXSEA Summit 2018 in Singapore. UXSEA Summit 2018 was held from 18th to 20th November, 2018. For more information about UXSEA Society, visit https://uxsea.org/
The copyright of this material is with those who created this presentation material. Please take permissions from the authors if you are in doubt about copyright infringement.
Organizations serving victims of trauma may have multiple touchpoints with clients. One of the first may be the agency’s website. When people come to your website, are you helping them feel empowered? Or are you aggravating the symptoms of trauma itself?
Considering the overlapping principles of user experience (UX) and SAMHSA’s Six Key Principles of a Trauma-Informed Approach, NCCADV has examined what a trauma-informed website would look like. We will share about building trust, ensuring safety, and much more.
Keeping in mind the neurological, social, and physiological effects of trauma and IPV, we will review what website features may be most user-friendly and what’s likely just frustrating. We’ll look at real world website examples, both positive and negative, from NCCADV and agencies throughout the country. Webinar participants will gain practical suggestions and free tools to make effective changes to improve their websites immediately.
In this presentation by Lucid Smart Pill we discuss the limitations of the working memory. Cognitive Load refers to the amount of brain power required to learn new information, solve a problem or complete a task. Reducing or minimising cognitive load will help people solve problems or perform tasks more with more ease & less strain, usually resulting in more desirable outcomes.
Presented by Amie Weller Colbert.
This presentation aims to teach others how to use the user centered design methodology known as personas.
Personas are archetypes (models) that represent groups of real users who have similar behaviors, attitudes, and goals. A persona describes an archetypical user of software as it relates to the area of focus or domain you are designing for as a lens to highlight the relevant attitudes and the specific context associated with the area of work you are doing.
We will present a case study that details our approach for replacing user personas with user roles for a multi-national SAAS company. We will take the audience on a journey that starts with an executive request for personas, travels through the tribulations of realizing personas suck, and concludes with convincing others to accept a new and innovative way to understand the people who use the product. Our key message is that personas lack real value for organizations that already understand the importance of empathizing with users. Building user-centered products requires easily accessible and well organized user insights. We will discuss defining users through a process of stakeholder consultation and content review, and structuring data around Jobs to Be Done and product interactions. We will also discuss the dissemination of user roles in our organization using relational databases, interactive dashboards and online wikis. Spoiler alert, our stakeholders loved user roles!
Designing visualisations and dashboards can be a difficult task. It involves working out how to condense large amounts of data into easy to understand visualisations, understanding how the information presented will be used, and even choosing the right kinds of charts.
This presentation covers elements of design thinking, usability, and an understanding of human perception. The goal end goal is to try and enhance the user experience of visualisations and dashboards.
Designing for Privacy in an Increasingly Public World — Speed TalkRobert Stribley
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I gave this version of my Design for Privacy presentation to the NY Experience Group of Publicis Sapient on Monday, 4 October 2021. It includes examples of privacy and security issues, our role in designing for privacy as design professionals, as well as best practices for privacy to keep in mind.
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4. 55% of consumers are
willing to pay more for
uncomplicated
experiences.
64% of consumers are
more likely to recommend
a brand because of a
simple experience.
— Siegel & Gale, The Simplicity Index
5. Let’s look at 5 key best practices
to keep in mind when designing to
keep experiences simple: intuitive,
usable, navigable
7. 3 Clicks? A myth
Designing for scent is
more successful than
designing for navigation.
– Jared Spool, UIE
If there is a scientific basis to
the Three-Click Rule, we
couldn't find it in our data.
Further Study
“Designing for the scent of information” - Jared M. Spool, Christine Perfetti & David Brittan, User Interface Engineering
10. Capture the attention of users
with high-level information.
Then draw them to the
details.
11. “Progressive disclosure defers
advanced or rarely used
features to a secondary screen,
making applications easier to
learn and less error-prone.”
- Jakob Nielsen
Further Study
“Progressive Disclosure” - Jakob Nielsen, December 4, 2006
16. “Designers can create normalcy out
of chaos; they can clearly
communicate ideas through the
organizing and manipulating of
words and pictures.”
—Jeffrey Veen, The Art and Science of Web Design
17. When information is clustered
appropriately on a screen, users
can scan it and quickly come to
terms with the intent of the
content.
23. Consistency is an important but sometimes
over-rated tool.
It’s key in maintaining a coherent
experience.
But develop an eye to know when to break
from it.
26. Related: Design screens so they’re scalable.
Suppress modules or sections of the screen
until they're needed.
Don’t labor to create content just to ensure
every screen or element is “consistently”
populated.
28. Only 42% of marketers know
the basic demographic
information of their target
audience, e.g., their name,
gender, and location
– Hubspot survey of over 1200 marketers
29. Consider the amount of
attention an audience
needs on a particular
screen or at a particular
moment*
*It may be none
30. Assuming you know your audience or
audiences already …
• Write at a level appropriate to your
audience
• Avoid jargon and technical language
when explaining the experience
31. To recap:
1. Scent of Information
2. Progressive Disclosure
3. Information Clustering & Hierarchy
4. The Tyranny of Consistency
5. Know Your Audience
Best Practices for Simplifying User Experiences
Photo by Robert Stribley of a solitary penguin on a hill of snow in Antarctica
Scent of Information
If you were to take only one thing away with you today, it would be that the 3-click rule is bunk.
Can actually make for a very cluttered site if you try to flatten content so it’s all available within three clicks
Users will happily click away 5, 6, 7, 8 times without noticing, if there are clear paths to what they’re looking for, concise navigation, intuitive labels, etc.
Background: Studies in “information foraging” in the early 90s at PARC (Palo Alto Research Center Incorporated)
Better: a dynamic tension between reducing the number of clicks and providing strong scent to content
Uniqlo Site
Progressive Disclosure
Reduce clutter, cognitive overload, so there’s less to process at once - Across multiple pages – or within a page or overlay
“Progressive Disclosure” by Jakob Nielsen, December 4, 2006
Originated with studies in the 80s by user interface specialists Jack Carroll's lab work at IBM
Progressive disclosure in an app – weather details
Reduce clutter, cognitive overload, so there’s less to process at once - Across multiple pages – or within a page or overlay
Mercedes Benz product information
Mercedes Benz product information
Information Clustering & Hierarchy
Photo by James Crombie of starling murmuration over a lake in Ireland
https://www.countryliving.com/uk/wildlife/countryside/a35736345/starling-murmuration-makes-bird-shape-ireland-james-crombie/
Jeffrey Veen quote from The Art and Science of Web Design
When information is clustered appropriately on a screen, users can scan and quickly come to terms with the intent of the content.
Information clustering
Information clustering
Information clustering
Isn’t to say that you couldn’t have a lot of content on the page – e.g. Pinterest. But content is grouped logically, can be scanned easily.
Mercedes Benz
The Tyranny of Consistency
This is a “Know it when you see it” kind of problem – sometimes tough to put a finger on
“Clarity trumps consistency.” - Steve Krug, Don’t Make Me Think
Photo from Interview with Steve Krug: how to get DIY usability testing right by Oliver Lindberg - https://medium.com/the-lindberg-interviews/interview-with-steve-krug-how-to-get-diy-usability-testing-right-63dedddbd0ae
Photo by Daniel Byrne - https://www.danielbyrnephoto.com/
Varying dropdown styles on MBUSA.com are not “consistent,” per se, but tailored to the needs of the user and the content in each case.
But be sure when you break with consistency, you do have a principle in mind for doing so
Know Your Audience
Only 42% of marketers know the basic demographic information of their target audience, e.g., their name, gender, and location
– 2022 Hubspot survey of over 1200 marketers
Yes, your experience typically has multiple audiences. But not all of them need to be addressed at once. Giving proper thought to who defines a site's audience helps clean out the chaff.
Example: Placing find an event functionality in an area where a using is creating an event. Not necessary for that audience.