The document discusses trends in social media and digital advertising. It notes that Google+ has 300 million users, YouTube has over 1 billion monthly unique users, and Facebook generates over 50% of its ad revenue from mobile users. It predicts that mobile advertising spending will surpass desktop and TV advertising in the next few years. The document also mentions that features like Twitter cards can increase lead generation through social media advertising, especially for B2B campaigns.

1. LEWIS Pulse
2014
The future of the
social and digital
landscape

2. The Big Four
300 million G+ users
YouTube 1 billion unique users monthly
300 million users

3. Influencing the influencers

4. Mobile internet is the norm

5. Engaging audiences at events

6. Digital advertising
Lead Generation
With the creation of
Twitter cards & the ability
to generate leads in
platform, we foresee an
increase in, on platform
social lead gen via paid
advertising models and
campaigns – ideal for B2B
campaigns
Social Media + Mobile
Over 50% of Facebook’s
ad revenue is driven by
mobile. eMarketer expects
mobile ad spending to
overtake desktop PC
advertising by 2016 and
TV advertising by 2018.

7. ‘Portable’ social media

8. Creativity breaking boundaries

9. Social media for business

10. Thank You!