B2B Marketing in 2014 - What's Changing? Joel Harrison, B2B Marketing

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B2B marketing in 2014 was defined by five key factors: 1) The economic recession appearing to be over, 2) Consumers voraciously consuming content, 3) Marketing becoming more important than sales, 4) Younger Generation Y entering the workplace, and 5) Digital transformation just starting. The article examines these five factors shaping the B2B marketing landscape in 2014 and concludes that it was an excellent time to be a B2B marketer.

Marketing Business News & Politics

B2B marketing in 2014:
Where are we now?
Key factors defining the shape of B2B in 2014
By Joel Harrison
Editor-in-chief, B2B Marketing

www.b2bmarketing.net
About B2B Marketing
Our content journey

1. The recession is over (or so it seems)

2. We are all
now
compulsive
content
consumers

3. Marketing is the future… sales is the past

4. Coming to a workplace near you: Generation Y

5. The digital switchover has only just begun

Thanks for listening.
“There has
never been a
better time to
be a B2B
marketer”

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