SoLoMo, Social Local Mobile Advertising has altered the marketing landscape for local advertisers. See how the trends impact budgets and strategies on a local level.
Companies looking to win "the screen wars" must focus more time, attention and dollars on mobile; it is the next big opportunity for reaching consumers where they spend most of their time.
It's clear to anyone paying attention that mobile has officially captured a majority of traffic away from desktops, yet marketers face challenges when it comes bridging the gap between mobile usage and mobile ad spend.
This slide deck addresses some of the concerns of marketers including:
Identifying obstacles to mobile investment
The importance of the mobile experience
Case studies of companies who are winning with mobile
Learn more: http://www.quaero.com/blog/#blog-posts
2010 Has been nicknamed "The Year of Mobile." Here is a basic overview of what mobile marketing means, the different tools that are accessible to us, some stats on mobile usage and some different examples.
Presentation on the terminology and statistics supporting investment in mobile marketing campaigns. All statistics are from 2009-2010 and have a Canadian focus where possible. These slides contain statistics from eMarketer, Google and other slideshare presentations.
Reaching an Engaged Audience in a Multiplatform World with NewsyMediaPost
Newsy is the next-generation national news network that provides “news with the why,” built to inform and engage with the top stories across every platform. A leader in the OTT space and upcoming launches planned on new platforms, Newsy continues to attract a highly engaged (and growing) audience making it a strong option for advertisers looking to reach an 18-54 cross platform audience.
Companies looking to win "the screen wars" must focus more time, attention and dollars on mobile; it is the next big opportunity for reaching consumers where they spend most of their time.
It's clear to anyone paying attention that mobile has officially captured a majority of traffic away from desktops, yet marketers face challenges when it comes bridging the gap between mobile usage and mobile ad spend.
This slide deck addresses some of the concerns of marketers including:
Identifying obstacles to mobile investment
The importance of the mobile experience
Case studies of companies who are winning with mobile
Learn more: http://www.quaero.com/blog/#blog-posts
2010 Has been nicknamed "The Year of Mobile." Here is a basic overview of what mobile marketing means, the different tools that are accessible to us, some stats on mobile usage and some different examples.
Presentation on the terminology and statistics supporting investment in mobile marketing campaigns. All statistics are from 2009-2010 and have a Canadian focus where possible. These slides contain statistics from eMarketer, Google and other slideshare presentations.
Reaching an Engaged Audience in a Multiplatform World with NewsyMediaPost
Newsy is the next-generation national news network that provides “news with the why,” built to inform and engage with the top stories across every platform. A leader in the OTT space and upcoming launches planned on new platforms, Newsy continues to attract a highly engaged (and growing) audience making it a strong option for advertisers looking to reach an 18-54 cross platform audience.
Making data actionable: A look at the power of people-driven data in activati...Ray Poynter
Innovation is impacting every part of our lives, with smartphones making the world available from our pocket. But can we say the same for market research? As researchers, providing access to data from new sources like customer data platforms, could be considered the equivalent of sticking a kid in a candy store. Exciting yes, but completely overwhelming for some. Technological development in our industry is often focused on how a business can create the latest program or app to benefit their business. However, the very fact that this technological development is becoming a technological dependence for consumers means market research is already benefiting. Or rather, it should be. The innovation has occurred, now we need to tap into this wealth of data.This paper will look at how and what can be appended to existing research projects. It will share tangible examples of ways researchers, marketers, and advertisers alike can tap into the already innovative consumer and leverage the ocean of data they are generating – all while maximizing the investment being made in their survey research. Most importantly, it will leave the audience with better understanding of how to activate research-derived segments through programmatic advertising and how clients can derive incremental value from the investment they’re already making in survey-based research.
In 2012, U.S. mobile ad spending was at $4.4 billion dollars. In just over a year, mobile ad spending doubled adding up to nearly $8 billion. Mobile marketing enables businesses to communicate with their audience in an interactive manner. It’s evolving rapidly and is becoming a primary point of engagement between consumers and brands.
Behind the Scenes: How the Entertainment Industry is Tapping into SocialClosed
Social channels have quickly become an extension of a brand’s image, product and voice — and for good reason. Today’s digital audiences expect to engage with brands on a more personal level, and in the Entertainment Industry, that engagement is at all times, on all devices, and on all networks.
This presentation goes over how Entertainment brands are using social media in their marketing campaigns. Learn:
- How social is used to instill excitement in a fan base
- Ways to drive business results for film, TV, and gaming
- Methods for reaching your audience at moments that most influence their decisions
- Successful campaigns from some of the biggest entertainment brands
LSA|14: Gian Fulgoni, Executive Chairman and Co-Founder, comScoreLocalogy
At LSA|14, Gian Fulgoni, Executive Chairman and Co-Founder, comScore, reviewed up-to-the minute statistics showing how consumers are conducting local search today, with a particular focus on the use of mobile devices and the implications for marketers and publishers.
What makes a good website? How mobile devices change higher education today f...Eduniversal
Presentation of Mr. Antione Bayle & Mr. Jean-Michel Leroy during the Eduniversal World Convention 2014 in Istanbul, Turkey
Workshops - 23 October 2014
"What makes a good website? How mobile devices change higher education today for tomorrow?"
There is no doubt that mobile is going to be the ‘Next Big Thing’ for marketers. Here are ten reasons why marketers across the board should not be ignoring mobile as a route to market.
mPOV3 Crafting Mobile Moments: The Union Between Creativity and AutomationPubMatic
The world is generating a near infinite supply of mobile ad impressions. U.S. consumers, alone, are estimated to collectively generate eight billion “mobile moments” per day, which means an average of 46 glances at a mobile phone per consumer every day.[1] Simply put, a “mobile moment” is that instance in which a person pulls out a mobile device to get what he or she wants, immediately and in context.
Getting the most out of a small mobile screen is far more challenging than with other platforms. The biggest challenge is that a consumer’s state of mind and intent during this ephemeral moment is far less predictable than when a consumer is on a desktop at work or on the couch watching television. In order for advertisers to serve relevant content and marketing messages on mobile devices, they need to understand these points in time and collaborate to target them more deliberately than on other platforms.
In order to successfully create these mobile moments, publishers and advertisers need to understand three key components: 1) the dynamics between mobile web and mobile app usage, 2) how consumers are spending time on their mobile devices and 3) how to use technographic data (i.e. data sourced directly from a mobile device), such as geolocation data, device ID and browser type as a substitute for cookie targeting. (More detail on this in the full report.)
PubMatic today released the third in a series of three mobile point-of-view (mPOV) studies, Crafting Mobile Moments: The Union Between Creativity and Automation, which illustrates a three-prong framework that can help publishers and advertisers collaborate on constructing a mobile moment:
Effectively aligning m-Government strategies to your organisational objective...Reading Room
* Capturing your organisational objectives and goals as they apply to mobile strategy
* Exploring different methodologies and approaches to public engagement, including social media, crowdsourcing and ramification
* Developing mobile web applications and native apps based on research and underpinned by public feedback
Mobile and Social Media ( http://www.socialgonemobile.com ) has arrived with new challenges and opportunities and is poised to revolutionize the way organizations deliver, consume, and disseminate on information. The convergence of mobile technology with social networking are empowering more and more people to make real-time decisions. Users can communicate with decision groups or customers while surfing through relevant useful data on their handheld devices and converting them to reach an actionable insight that support to rapid decision-making which is key to improving the profitability of business nowadays .
Making data actionable: A look at the power of people-driven data in activati...Ray Poynter
Innovation is impacting every part of our lives, with smartphones making the world available from our pocket. But can we say the same for market research? As researchers, providing access to data from new sources like customer data platforms, could be considered the equivalent of sticking a kid in a candy store. Exciting yes, but completely overwhelming for some. Technological development in our industry is often focused on how a business can create the latest program or app to benefit their business. However, the very fact that this technological development is becoming a technological dependence for consumers means market research is already benefiting. Or rather, it should be. The innovation has occurred, now we need to tap into this wealth of data.This paper will look at how and what can be appended to existing research projects. It will share tangible examples of ways researchers, marketers, and advertisers alike can tap into the already innovative consumer and leverage the ocean of data they are generating – all while maximizing the investment being made in their survey research. Most importantly, it will leave the audience with better understanding of how to activate research-derived segments through programmatic advertising and how clients can derive incremental value from the investment they’re already making in survey-based research.
In 2012, U.S. mobile ad spending was at $4.4 billion dollars. In just over a year, mobile ad spending doubled adding up to nearly $8 billion. Mobile marketing enables businesses to communicate with their audience in an interactive manner. It’s evolving rapidly and is becoming a primary point of engagement between consumers and brands.
Behind the Scenes: How the Entertainment Industry is Tapping into SocialClosed
Social channels have quickly become an extension of a brand’s image, product and voice — and for good reason. Today’s digital audiences expect to engage with brands on a more personal level, and in the Entertainment Industry, that engagement is at all times, on all devices, and on all networks.
This presentation goes over how Entertainment brands are using social media in their marketing campaigns. Learn:
- How social is used to instill excitement in a fan base
- Ways to drive business results for film, TV, and gaming
- Methods for reaching your audience at moments that most influence their decisions
- Successful campaigns from some of the biggest entertainment brands
LSA|14: Gian Fulgoni, Executive Chairman and Co-Founder, comScoreLocalogy
At LSA|14, Gian Fulgoni, Executive Chairman and Co-Founder, comScore, reviewed up-to-the minute statistics showing how consumers are conducting local search today, with a particular focus on the use of mobile devices and the implications for marketers and publishers.
What makes a good website? How mobile devices change higher education today f...Eduniversal
Presentation of Mr. Antione Bayle & Mr. Jean-Michel Leroy during the Eduniversal World Convention 2014 in Istanbul, Turkey
Workshops - 23 October 2014
"What makes a good website? How mobile devices change higher education today for tomorrow?"
There is no doubt that mobile is going to be the ‘Next Big Thing’ for marketers. Here are ten reasons why marketers across the board should not be ignoring mobile as a route to market.
mPOV3 Crafting Mobile Moments: The Union Between Creativity and AutomationPubMatic
The world is generating a near infinite supply of mobile ad impressions. U.S. consumers, alone, are estimated to collectively generate eight billion “mobile moments” per day, which means an average of 46 glances at a mobile phone per consumer every day.[1] Simply put, a “mobile moment” is that instance in which a person pulls out a mobile device to get what he or she wants, immediately and in context.
Getting the most out of a small mobile screen is far more challenging than with other platforms. The biggest challenge is that a consumer’s state of mind and intent during this ephemeral moment is far less predictable than when a consumer is on a desktop at work or on the couch watching television. In order for advertisers to serve relevant content and marketing messages on mobile devices, they need to understand these points in time and collaborate to target them more deliberately than on other platforms.
In order to successfully create these mobile moments, publishers and advertisers need to understand three key components: 1) the dynamics between mobile web and mobile app usage, 2) how consumers are spending time on their mobile devices and 3) how to use technographic data (i.e. data sourced directly from a mobile device), such as geolocation data, device ID and browser type as a substitute for cookie targeting. (More detail on this in the full report.)
PubMatic today released the third in a series of three mobile point-of-view (mPOV) studies, Crafting Mobile Moments: The Union Between Creativity and Automation, which illustrates a three-prong framework that can help publishers and advertisers collaborate on constructing a mobile moment:
Effectively aligning m-Government strategies to your organisational objective...Reading Room
* Capturing your organisational objectives and goals as they apply to mobile strategy
* Exploring different methodologies and approaches to public engagement, including social media, crowdsourcing and ramification
* Developing mobile web applications and native apps based on research and underpinned by public feedback
Mobile and Social Media ( http://www.socialgonemobile.com ) has arrived with new challenges and opportunities and is poised to revolutionize the way organizations deliver, consume, and disseminate on information. The convergence of mobile technology with social networking are empowering more and more people to make real-time decisions. Users can communicate with decision groups or customers while surfing through relevant useful data on their handheld devices and converting them to reach an actionable insight that support to rapid decision-making which is key to improving the profitability of business nowadays .
Mobileday 2016 - User behavior & Insight; How to surf the wave? - Phan Tuan AnhTuấn Anh Phan
In order to understand mobile user behavior & insight in Asean & Emerging Market in 2016.
Why mobile?
In fact, users think mobile is just mobile, their smartphone
08 critical points for each Marketer in order to develop mobile marketing strategy
The combination of: Mobile Connects Everything + Consumer Decision Journey + Gamification = Mobile Advocacy Journey
For mobile, it's all about interactive + relative
Understand the cross-device consumer in just 15 minutesJim Nichols
To get the most out of your marketing and advertising programs, it’s essential that you understand today’s consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage.
Cross-device usage
Mobile’s share of total connected time
The "mobile-only" and "mobile-mostly" connected consumer
Cross-device purchasing
Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.
Understand the cross-device consumer in just 15 minutesConversant, Inc.
To get the most out of your marketing and advertising programs, it’s essential that you understand today’s consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage.
Cross-device usage
Mobile’s share of total connected time
The "mobile-only" and "mobile-mostly" connected consumer
Cross-device purchasing
Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.
Mobile Goes Mainstreet: Consumers Lead the Way — Key Trends and Investment Op...Linda Gridley
The number of smartphone users in the U.S. is consistently growing and the connected user is turning to mobile more and more frequently for everyday consumption. Global mobile data traffic is predicted to increase 26-fold between 2010 and 2015. Smartphone and tablet revenues overtook traditional desktop and laptop revenues in 2013. At the same time, the amount of time users are spending on mobile daily is increasing. Mobile commerce sales are reaching all-time highs, and now represent 12% of total digital commerce, while mobile traffic represent about 40% for major eCommerce retailers such as Amazon, eBay, Apple, and Walmart.
The mobile industry was unquestionably the most important growth channel across digital media. Some of the most important trends we’ve seen in the sector include:
Average mobile (plus tablet) time spend now equal to desktop
Mobile is no longer just for gaming. Growing number
of use cases and apps hitting mass adoption— utilities, productivity,shopping, media & entertainment
Total mobile ad revenue grew twofold in 2013, and still only represents 2% of total ad spend but 12% of total media time spend
Strong M&A and funding environment – First $1bn M&A deal in mobile. Q3’13 was record quarter for mobile
Digital media leaders such as Facebook and Twitter realigned their organizations to mobile over the past two years and now see 40% plus of their revenue from the mobile channel
The evolution of mobile as the next computing platform is just beginning to take shape, bringing new billion market opportunities to the digital media ecosystem. We believe it is still early in this evolution and expect to see new technologies and innovative applications to fuel continued growth over the next five years.
Measuring Success in a Multi-Channel World - Cars.comMerlien Institute
Presented by Sharon Knitter, Former Senior Director Mobile, Cars.com
at Market Research in the Mobile World North America
17 - 18 July 2013, Minneapolis, USA
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
Harnessing Social and Mobile to Court the Digital ConsumerCognizant
Our recent research shows the myriad ways that digital consumers are increasingly incorporating social and mobile technologies into their shopping and buying experiences.
Digital political ad spend will reach $1 billion this year, but the way these dollars are being invested has changed drastically in just a single election cycle.
In AOL’s recent report, The Political Advertising Pulse, we highlight three key digital trends that savvy political advertisers should harness to break through the clutter and see results in real time and on Election Day.
CUnet Mobile Marketing Strategist Akeel Haider reviews the current state of mobile marketing and how colleges and universities can use these tools to generate leads.
Mobile in the media mix whitepaper oya ones yasayan 2011Oya Yaşayan
. The role of mobile technology of a brand's media mix.
. Reasons Why Brands Must Adopt Mobile Marketing.
. Changing Consumption of Mobile Media
. Including and Optimizing Mobile in Media Plans
....On-phone advertising
...Mobile Search
...Location Based Services
...Mobile Enabled Outdoor
. Creating a Successful Cross-Media Mobile Campaign
...Multi-Channel Shopping Experience
...Key facts at-a-glance: How to optimize mobile in media plans
Broad Street President Charlie Ray discusses the digital advertising trends and realities for 2014 in digital advertising and media planning and buying.
Digital Focus 2013: Reaching Women OnlineCharlie Ray
The rise of mobile has changed the way digital marketers reach women. Find out where women are online and how they use their smartphone more than ever before.
Digital focus 2012: Media Consumption and TrendsCharlie Ray
Taking a look at the latest trends and research provided by comScore, eMarketer and Pew Internet Research to identify media consumption habits and look at digital advertising trends for 2012.
Charlie Ray
Principal, Broad Street Interactive
Presentation present to client's staff after hearing they were overwhelmed with email. Just some quick tips and methods to gain control over MS Outlook
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
10. of mobile internet users
go online mostly using
their phones, and not
using some other device
such as a desktop or
laptop computer.
34%
Source: Pew Research, 2013
11. Mobile Trends
The shift from desktop
to mobile, whether
smartphone or
tablet, is happening
across a variety of
activities,
including social
networking and digital
video viewing.
Source: eMarketer March 2014
12. Total time spend on
mobile devices (other
than phone calls) has
increased from 24
minutes to more
than 2 hours in
three years.
Source: eMarketer March 2014
Mobile Trends
13. Mobile Ad Spend
In 2014, mobile ad spend is on pace
to rise 75.1% to $31.45
billion, accounting for nearly one-
quarter of total digital ad spending
worldwide.
Source: eMarketer March 2014
14. $8.76
$17.96
$31.45
$45.85
$61.40
$77.67
$94.91
2012 2013 2014 2015 2016 2017 2018
Mobile Internet Spending Worldwide, 2012-2018
Billions and % change
Mobile internet ad spending % Change
Note: includes display (banners, video & rich media) and search; excludes SMS, MMS, P2P messaging-
based advertising; includes ad spending on tablets.
Source: eMArketer, March 2014
119.5%
105.0%
75.1%
45.8%
33.9%
26.5%
22.2%
15. Mobile… Social.
Source: eMarketer March 2014
In 2012, Facebook
accounted for just
5.4% of the global
advertising market.
In 2013, that share
increased to 17.5%.
In 2014 it is predicted to rise
to 21.7%.
16. Mobile… Local.
As the number of
visitors to sites via
mobile devices
continues to
grow, local search plays
an even more
significant role.
17. Mobile… Local.
Consumers’ number one
activity on mobile devices is
search. nearly 86 million
people now seek local
business information on their
mobile phone in the U.S.
alone.
Source: ComScore study 2013
18. Mobile… Local.
As the mobile market
continues to
grow, businesses of all
types need to
fundamentally rethink
how they engage with
local customers.
Source: ComScore study 2013
19. Mobile… Local.
Mobile phone searchers over-index in saying they found maps, driving
directions, and distance to the business helpful features on mobile sites.
Source: ComScore study 2013
20. Email Marketing 72%
Events 59%
Online Ads 57%
Offline Ads 47%
Social Media & Social Ads 73%
Channels in Which Hypergrowth SMBs* in North America
Have Increased Spending
% of Respondents
Note: *that have experienced significant increase in overall
revenue vs. prior year.
Source: Linkedin *Priming the Economic Engine: How Social
Media is Driving Growth for Small & Medium Business (SMBs)
In partnership with TNS, Feb 12, 2014.
A 2013, 73% spend
increase by SMBs in
social media and social
ad space points to the
local growth and
penetration in local
markets by social mobile
Keep an Eye On Small Business!
21. Social…LocalSmall, local businesses have
found the value of using SM
to reach out to their local
market.
With geo-fencing and niche
targeting
capabilities, mobile and
social provide
accurate, affordable
inventory.
Geo-fencing is a system that
allows advertisers to pick
highly specific points of
longitude and latitude to
put a “fence” around, and
target.
Real-time insight across
hundreds of millions of
smartphone and tablet
devices lets us
anticipate and
influence audience
behavior.
22. Geo-fencingThe precision that geo-
fencing gives advertisers
is extremely useful for
local, social reach.
A local business can
target areas of
community congregation
such as sporting
events, conventions, mall
s, concert halls, and/or all
of their respective
parking lots.
23. Case Study
Whole Foods needed a local, mobile solution to increase
awareness and drive visitors to store Grand Openings.
24. Working with our
mobile ad
publishers, Broad
Street created rich
media ads targeted at
a 5 mile proximity to
new stores.
25. Users had the option
to “click to call” or to
find driving directions
in their native map
application.
26. Results:
1.2 million
customers reached
Source: ComScore study 2013
6,840 customers
engaged with the
ad unit
1,845 customers
called or looked for
directions
All within a 5
mile radius
of the store.
This means that 34% of mobile internet users, use their mobile device more than their laptops/desktops, or tablet – to access the internet (primary device for internet access is mobile)
In 2014, mobile ad spend is on pace to rise 75.1%to $31.45 billion, accounting for nearly one-quarter of total digital ad spending worldwide
In 2014, mobile ad spend is on pace to rise 75.1%to $31.45 billion, accounting for nearly one-quarter of total digital ad spending worldwide.The red dot (%change) refers to the percentage of change from the previous year. (increase)… 17.96 is 105% of 8.76 (8.76 x 2.05 = 17.96
Marketing behavior of small business is always a good indicator of what is working. SMBs do not always have the capitol to test or experiment with different marketing techniques, especially when they are new. If SMBs are adopting something, it generally means that that “something” has proven itself beneficial, thereby either justifying the capital risk or driving down the price, due to volume. Either effect renders it accessible to small-medium sized business, thereby proving its value!