For my Analytics class at Baruch College, I had to do a summary of an article in the industry. I chose one from ClickZ by Pelin Thorogood, titled "Will Twittervision Transform US TV Advertising?" Enjoy!

1. Will Twittervision Transform
US TV Advertising?
by Pelin Thorogood

2. ● TV is sticking around, for a while
● TV Ad Spend: $70 billion, annually
● Mobile to surpass 15% of all digital Ad
Spending

3. How Will Social Impact TV?

4. ● 40% access mobile devices
while watching TV
● 32 million people tweeted about
shows in the last year
● Twitter chat about TV show can
increase its viewability
● Nielsen: When Tweets were up
14 percent, viewing among 3549 year olds went up that same
amount

5. Discussion Questions:
● Will there be a new advertising model for TV
which factors social conversations?
● What implications does “Twittervision” have
for real time, data driven marketing?