The document outlines 10 marketing trends for 2016, emphasizing the importance of real-time marketing analytics, hyper-personalization, and the rise of video content. It highlights the need for organizations to adapt to digital transformation and leverage new technologies like virtual reality. Key strategies include capturing micro-moments, creating engaging longer-form content, and using targeted B2B applications.

1. The Big Picture
25 November 2015

2. 10
marketing
trends for 2016

3. Marketing analytics1
Real-time and extend marketing
into new areas of business

4. Relevance2
Content is king, but direct
relevance is the ace

5. Hyper personalisation3
Websites are becoming increasingly personalised and so must
other forms of PR, social, marketing and content.
We need to become much more tailor-made.
Looking at 10-15 messages for a customer segment.

6. Video4
Everyone is a journalist.
Everyone is a videographer.

7. Social advertising5
Paid leads organic

8. Marketing leads digital
transformation
6
From sales and customer support to finance and
HR, organisations will pivot from marketing

9. App generation7
Increasing use of B2B apps for targeted
campaigns or events

10. 8 Moment
Marketing
Brands need to capture micro-moments to
capture customer interest in the now

11. Publishing the long form9
Increasing use of platforms like Medium and
LinkedIn Pulse to share longer form content

12. Virtual Reality10
Q1 2016 will see Oculus Rift released.
A big media event.
Opportunity for marketing.

13. 0 trends for marketing in 2016
#trends
Marketing analytics
Relevance
Personalisation
Video
Marketing leads digital transformation
App generation
Moment marketing
Publishing the long form
Virtual reality
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Social advertising