This document discusses social media and marketing. It defines key terms like marketing and target market. It then examines major social media platforms like Facebook, Twitter, and Google AdWords as marketing tools. Facebook can target users based on detailed demographics. Twitter also profiles users but to a lesser extent. Google targets users based on search keywords rather than demographics. The document outlines pros and cons of social media marketing and concludes that users have largely become tools for advertising through social media.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Social Media Advertising is here for the long run, in other words it's here to stay. In this presentation I go through the ABC of social media advertising and provide a quick how-to overview on how to embrace Social Media Advertising and make it work for your brand.
This presentation is part of a panel of speeches given at the Fremantle chapter of #HospoBiz, a new Hospitality only networking organization.
For more information on #HospoBiz please visit https://www.facebook.com/hospobiz
To enquire as a speaker, please contact Federica at
federica@mjsocial.com.au
Digital Marketing-The future of the World.This is still the most important element in any digital marketing strategy. Traffic to the website must be generated and, more important, converted to active users. Conversion rate optimization, or CRO, uses analytics and user feedback to turn passive browsers on a website into active users and purchasers of a product or service
A worked example of a digital marketing campaign I devised for a marketing agency whose client is looking to promote an outdoor music event in June 2011.
The client is already promoting the event with (offline) adverts and leaflets, and backed up using PR. However, a portion of the budget was set aside for digital for which this campaign is based on.
Discover Social Media Marketing Best Practices Lamiaa Ahmed
There are lots of processes to put your plan, reach the specific audience and achieve your marketing objective, so in this article, I present the social media marketing best practice in 2020 to help you achieve your goals.
Facebook advertising in india, Social media advertising in indiaGhanchi Media
Ghanchi Media was established in 2012. Our specialization in Google, Facebook and youtube advertising, Media Planning, Media Designing, Media Advertising, Media Managing, Internet marketing, promotion, Graphic & Web Designing, Web development, 3D Interior/Exterior Designing and Wall painting Advertising of your products are key requirements to your exploration and entry strategies for markets. Our services include developing, multimedia presentation and websites. Our services facilitate you to communicate with your target market.
Internet marketing refers to advertising and marketing efforts that use the Web and email to drive direct sales via e-commerce.
Visit Now: https://goo.gl/y2apLQ
A basic rundown of services SocializeMedia.com offers in the social media network and marketing vertical.
please visit our site at www.socializemedia.com for more information on how we can help extend your brand's image and performance with social media and structured internet marketing.
An overview of Twitter, Facebook, Instagram and LinkedIn advertising and the latest developments on these platforms. Covers audience, measurability, reach, advertising types and video.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Social Media Advertising is here for the long run, in other words it's here to stay. In this presentation I go through the ABC of social media advertising and provide a quick how-to overview on how to embrace Social Media Advertising and make it work for your brand.
This presentation is part of a panel of speeches given at the Fremantle chapter of #HospoBiz, a new Hospitality only networking organization.
For more information on #HospoBiz please visit https://www.facebook.com/hospobiz
To enquire as a speaker, please contact Federica at
federica@mjsocial.com.au
Digital Marketing-The future of the World.This is still the most important element in any digital marketing strategy. Traffic to the website must be generated and, more important, converted to active users. Conversion rate optimization, or CRO, uses analytics and user feedback to turn passive browsers on a website into active users and purchasers of a product or service
A worked example of a digital marketing campaign I devised for a marketing agency whose client is looking to promote an outdoor music event in June 2011.
The client is already promoting the event with (offline) adverts and leaflets, and backed up using PR. However, a portion of the budget was set aside for digital for which this campaign is based on.
Discover Social Media Marketing Best Practices Lamiaa Ahmed
There are lots of processes to put your plan, reach the specific audience and achieve your marketing objective, so in this article, I present the social media marketing best practice in 2020 to help you achieve your goals.
Facebook advertising in india, Social media advertising in indiaGhanchi Media
Ghanchi Media was established in 2012. Our specialization in Google, Facebook and youtube advertising, Media Planning, Media Designing, Media Advertising, Media Managing, Internet marketing, promotion, Graphic & Web Designing, Web development, 3D Interior/Exterior Designing and Wall painting Advertising of your products are key requirements to your exploration and entry strategies for markets. Our services include developing, multimedia presentation and websites. Our services facilitate you to communicate with your target market.
Internet marketing refers to advertising and marketing efforts that use the Web and email to drive direct sales via e-commerce.
Visit Now: https://goo.gl/y2apLQ
A basic rundown of services SocializeMedia.com offers in the social media network and marketing vertical.
please visit our site at www.socializemedia.com for more information on how we can help extend your brand's image and performance with social media and structured internet marketing.
An overview of Twitter, Facebook, Instagram and LinkedIn advertising and the latest developments on these platforms. Covers audience, measurability, reach, advertising types and video.
Κοινοποίηση των διατάξεων του άρθρου 61 του ν.4438/16 (Α 220/28-11-16) σχετικά με τα φορολογικά κίνητα των μετασχηματισμών εταιρειών που προβλέπονται από τα άρθρα 52 έως και 55 του ν. 4172/13, όπως ισχύει
ΠΟΛ.1012 (23-1-17): Διευκρινίσεις σχετικά με την παρακράτηση φόρου σε περίπτωση διανομής κερδών ημεδαπών νομικών προσώπων και νομικών οντοτήτων τα οποία διατηρούν και κλάδο τα κέρδη του οποίου απαλλάσσονται της φορολογίας εισοδήματος
This report talks about Internet Advertising and how it plays a crucial role in promoting a brand, product or a service. It lists down various forms of promotion through internet and gives insight on the marketing objectives, customer segments, synergy between other forms of media and most importantly, the benefits.
With over two billion active users, Facebook is a powerful tool for standing out and reaching the target audience. Explore the power of Facebook Ads for solar companies.
Digital marketing & campaign management by Sowmak BardhanSowmak Bardhan
This documents is to demonstrate my basic understanding and knowledge on Digital Marketing and Campaign Management.
However an new learned can refer to this document to understand the preliminary knowledge on
Digital marketing and Campaign Management.
Most of the contents in this document are written from my practical knowledge gain by working on these domain and few has been adapted and taken from various sources whose reference has been given to the next page.
Regard,
Sowmak Bardhan
Navigating the Complexities of Paid Social Media A Beginner's GuideSarah Boyer
Social media has become an integral part of our lives in today's digital age. It's not just a platform for connecting with friends and sharing updates; it has also evolved into a powerful marketing tool for businesses. Paid social media services allow companies to reach a wider audience, increase brand visibility, and drive conversions. However, navigating the complexities of paid social media can be overwhelming, especially for beginners. In this beginner's guide, we will explore the world of paid social media services, understand their benefits, and learn how to utilize different platforms for advertising effectively.
We can all agree that advertisements are frequently the most interesting and moving messages on social media. Simply put, quality content is quality stuff.
How fluent are you in paid media? The vocabulary that was once exclusive to the advertising industry has become required learning for today's top PR professionals. This quick guide defines key paid media terms and explains why they matter to all communicators.
Social Media Marketing and its importance :-
Social media marketing is widely used in various businesses small business, banking, retail marketing and so on. It mainly focuses on people not products. With the explosion of internet based messages transmitted through the social media, they are now a main factor in influencing many aspects of consumer behavior like Awareness, Opinions, Attitudes, purchase decisions, post-purchase evaluations.
Social media marketing helps marketers to track and measure what is shared in the social media in order to improve the offered message and adapt it more to the customer needs.
The Internet has now become the most common tool that consumers use to find information on products or services that they planning on buying. Social media marketing services in India and across the world can be utilized to gain maximum visibility, increase sales and improve brand awareness.
Therefore social media mainly affects the purchase decisions of customers because they usually seek opinions and recommendations of others.
Navigating the Complex World of SEO Effective Strategies for Higher Rankings.pdfSEOHabibi
This guide serves as your compass through the intricate landscape of SEO, unveiling strategies and tactics that can propel your website to higher rankings and increased online visibility. From understanding the fundamentals to mastering technical aspects and content optimization, embark on a journey that demystifies SEO and empowers you to navigate its complexities with confidence.
The Difference between Digital Marketing and Social Media Marketing in 2022.pptxDarshNare
"Digital marketing and social media marketing are regularly interchanged when creating a marketing strategy while digital and social media marketing are at times referred to as the same thing, they are two different aspects of a marketing plan"
While businesses use social networking platforms to advertise their enterprises, digital marketers have suddenly discovered a new venue to connect with and engage their target audience. Facebook is the most popular social networking site, so it makes sense. For businesses, actively maintaining a presence across all of the top social networking platforms is a difficult task.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Palestine last event orientationfvgnh .pptxRaedMohamed3
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Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
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The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
3. Introduction
Through this presentation we will examine the
relationship between technology, marketing,
and how society has been converted into tools
for advertising and marketing.
4. Defintions
Marketing - The management process through which goods and
services move from concept to the customer.
Target Market - A specific group of consumers at which a
company aims its products and services .
Demographic - The statistical data of a population, especially
those showing average age, income, education, etc.
5. Facebook
Approximately 1.4 billion active users per month.
1 Billion via mobile communication.
Most popular Social Media platform in Canada, with 19 million
Canadians accessing Facebook per month.
Ad revenues are projected to exceed 17 billion dollars by 2017.
6. How Facebook classifies you to
advertisers.
Facebook allows it’s advertisers to pinpoint their exact audience in a way that would not
be possible without the technological advancement we have.
Facebook not only defines their users by gender, age, and geographic location. They offer
advertisers the avenue to pinpoint their target by breaking them down into groups such
as:
Relationship Status
Religion
Ethnicity
Political Views
Behaviors
Interests
8. Twitter
288 million monthly active users.
500 million Tweets are sent per day.
80% of Twitter active users are on mobile.
77% of accounts are outside the U.S.
Twitter supports 33 languages.
479 Million dollar ad revenue in it’s fourth
quarter of 2014.
9. HowTwitter classifies it’s users.
While twitter is one of the leaders in social media
activity, it doesn’t compare to Facebook in ad
revenue.
This could be attributed to the demographics it
offers it’s advertisers.
Twitter does allow for customized demographic
targeting, going as deep as targeting similar
followers, interests, and behaviors, but doesn’t
delve as deep as Facebook.
10. HowTwitter classifies it’s users
continued…
This is a screenshot from the twitter ad
planner. As you can see, it does allow for
fairly in depth planning, but not as deep as
Facebook.
Twitter also only allows a company to
target their demographic in 140 characters
or less, without the use of visuals or in
stream audio, making it a tougher
challenge as well.
11. GoogleAdWords
Approximately 90% of Google’s revenue is generated by
AdWords.
Directly associated with searches conducted with the
search engine.
Companies can be paid by cost per click, or cost per
conversion (clicking through a link and following through
to their landing page and making a sale or interaction.
Extremely customizable, yet different from Facebook
and Twitter.
12. GoogleAdWords Demographics.
Google AdWords does not target it’s users through
qualifiers like age or gender.
Campaigns are based off of key searches and cookie
information, combined with location and keywords.
This allows for users to be grouped into
psychographic categories instead of demographic,
basing searches off of needs instead of possible
wants.
13. GoogleAdWords Continued
This is an example of a
Google AdWord
advertisement. Because
this is based on keyword
matching, a sample of a
keyword list to be built into
this campaign could be:
Georgian College
Gen Ed Georgian
Impacts of Technology
Technology
Target Market
14. Pros
Our Social Media access is granted free of charge to
us, because we are willingly tools to attract
companies to pay for ads.
Awareness of products related to you.
An online advertising campaign experience catered
to you. While this can be a nuisance, at very least
you are being subjected to products/services that
are (supposed to be) in your general interest.
15. Cons
Decrease in privacy.
Constant bombardment of Advertisements, in all
aspects of online interaction.
Over saturation of the market/ too many
Advertisements in such little space. Although they
are targeted to you, they typically fade into the
background.
16. Conclusion
Technology, more specifically social media, has made us
nothing but a target market to most companies looking
to advertise, and a tool to Social Media websites. When
it comes down to it, every aspect of our online
presence is measured, dissected, organized, and
promoted to online retailers without our knowledge
(although we have agreed to all terms and service for
these platforms.)
17. References
About.twitter.com,. (2015). About Twitter, Inc. | About.
Retrieved 13 April 2015, from
https://about.twitter.com/company
Adweek.com,. (2015). Twitter Q4 Earnings: 288 Million Monthly
Active Users, $479 Million Revenue, $0.12 EPS. Retrieved 13
April 2015, from http://www.adweek.com/socialtimes/twitter-
q4-2014-earnings-report/614518
BusinessDictionary.com,. (2015). What is marketing? definition
and meaning. Retrieved 12 April 2015, from
http://www.businessdictionary.com/definition/marketing.html
18. References Continued
Facebook,. (2015). Advertise on Facebook. Retrieved 13 April 2015, from
https://www.facebook.com/ads/create?campaign_id=357409530988309&
placement=header
Staff, E. (2015). Target Market. Entrepreneur. Retrieved 12 April 2015, from
http://www.entrepreneur.com/encyclopedia/target-market
Statista,. (2015). Facebook: global advertising revenue 2012-2016 |
Statistic. Retrieved 13 April 2015, from
http://www.statista.com/statistics/271258/facebooks-advertising-revenue-
worldwide/
Wordstream.com,. (2012). Google AdWords Facts & Stats | Wordstream.
Retrieved 13 April 2015, from
http://www.wordstream.com/blog/ws/2012/08/13/google-adwords-facts
