Kinetic provides social media marketing solutions through three main services - Strategic Service, Managed Service, and SaaS. Their social media management platform streamlines campaign creation and optimization on Facebook and Twitter. Kinetic helps brands develop engaging content through their Creative Studio and provides tools like multivariate testing to help optimize campaigns and maximize performance. Recent enhancements to Kinetic's platform include expanded Twitter advertising capabilities and a new testing suite to facilitate A/B testing across networks.
Digital Advertising Trends 2021 – Mid-Year ReportJomer Gregorio
As more consumers shift towards virtual means of engagement and communication with brands, businesses, and other people, marketers were signaled to adopt a digital-first approach to advertising. Get more insights through this presentation.
Full blog here - https://digitalmarketingphilippines.com/digital-advertising-trends-2021-mid-year-report-infographic/
Executive summary of a seminar given by Tim Dolan of Kickframe to a group of Canadian marketers. The focus of the session was to provide a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
The advancements in Internet technologies and telecommunications has turned the whole world into one global and interconnected digital village. Such interconnectivity has made it easier for people to connect with people and for businesses to connect with people or other businesses. Read more on our presentation the digital advertising trends this 2020.
Check out our original blog post here - https://digitalmarketingphilippines.com/digital-advertising-trends-in-2020-infographic/
While many sectors still believe highly in the relevance of Search Engine Optimization (SEO) and Search Engine Marketing (SEM), many is very interested to know just what the future holds for paid search, PPC, paid social and other integral elements of Search Engine Marketing. Read our presentation to learn more.
Check out out original blog post here - https://digitalmarketingphilippines.com/search-engine-marketing-trends-in-2020-infographic/
This report highlights major trends worth taking into consideration in order to understand today’s digital market and get a sense of how the industry will evolve in the future.
Digital Advertising Trends 2021 – Mid-Year ReportJomer Gregorio
As more consumers shift towards virtual means of engagement and communication with brands, businesses, and other people, marketers were signaled to adopt a digital-first approach to advertising. Get more insights through this presentation.
Full blog here - https://digitalmarketingphilippines.com/digital-advertising-trends-2021-mid-year-report-infographic/
Executive summary of a seminar given by Tim Dolan of Kickframe to a group of Canadian marketers. The focus of the session was to provide a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
The advancements in Internet technologies and telecommunications has turned the whole world into one global and interconnected digital village. Such interconnectivity has made it easier for people to connect with people and for businesses to connect with people or other businesses. Read more on our presentation the digital advertising trends this 2020.
Check out our original blog post here - https://digitalmarketingphilippines.com/digital-advertising-trends-in-2020-infographic/
While many sectors still believe highly in the relevance of Search Engine Optimization (SEO) and Search Engine Marketing (SEM), many is very interested to know just what the future holds for paid search, PPC, paid social and other integral elements of Search Engine Marketing. Read our presentation to learn more.
Check out out original blog post here - https://digitalmarketingphilippines.com/search-engine-marketing-trends-in-2020-infographic/
This report highlights major trends worth taking into consideration in order to understand today’s digital market and get a sense of how the industry will evolve in the future.
As search engines remain to be the strongest digital arena for attracting targeted customers, marketers should adopt SEO trends that have now come full circle.
Full blog here - https://digitalmarketingphilippines.com/search-engine-optimization-trends-2021-mid-year-report-infographic/
One of the biggest casualties of this New Normal is brand loyalty, as evidenced by the fall from grace of many well-known brands. Learn more on how to avoid this with content marketing for your business through this presentation.
Full blog here - https://digitalmarketingphilippines.com/content-marketing-trends-2021-mid-year-report-infographic/
Millward Brown 2015 Digital and Media PredictionsKantar
Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year - forecasting the hottest digital and media trends and providing recommendations to help advertisers move confidently into the coming year... - See more at: http://www.millwardbrown.com/global-navigation/insights/articles-and-reports/digital-predictions/2015/2015-digital-and-media-predictions#sthash.0lE3FZhU.dpuf
Chasing the Total Audience Consumer: Marketing in a Cross-Platform WorldArgyle Executive Forum
Lance Brothers, Senior Vice President of Business Development at The Nielsen Company, discussed the rapidly changing media landscape and how marketers can keep up with it during his presentation at the 2014 Chief Marketing Officer Leadership Forum in Dallas on Dec. 9. In his presentation, Brothers pointed out that the media landscape is changing at an unprecedented rate, and as a result, this landscape is changing the way brands connect with their target audiences.
According to Brothers, the evolving media landscape creates both opportunities and challenges for marketers. However, Brothers said marketers who collect consumer data and know how to use this information to improve their advertising campaigns can stay ahead of their rivals. In addition, measuring “advertising effectiveness” is vital and can help marketers find innovative ways to interact with customers, Brothers said: “The way that we try to frame up the notion of ad effectiveness is to get the sense of are you reaching my customer efficiently … If you’re doing that, then are you also delivering them with content or with messaging that is resonating with [customers].”
Also, Brothers noted both television and digital advertising campaigns can help an organization connect with its target audience. But an organization must understand its target audience, Brothers said, to garner its attention through various channels: “Things we’re starting to see with clients and talking about and starting to recommend are these notions of really planning and buying your more traditional television campaigns and your digital campaigns at the same time. It’s being cognizant of those sorts of things so that you’re taking into account TV viewing behavior when you’re buying online.”
- See more at: http://www.argylejournal.com/chief-marketing-officer/2014-chief-marketing-officer-leadership-forum-lance-brothers-senior-vice-president-business-development-the-nielsen-company/#sthash.v5G35Tt4.dpuf
Programmatic is a revolution, not just in media buying, but for all of digital marketing and increasingly for traditional channels, like TV, radio and Out-of-Home. Through automation, efficiencies and unprecedented visibility, marketers can do breakthrough programmatic targeting, content optimisation and personalisation that transforms roles, data collection, tech stacks and performance results for any sized business. This webinar will cover the “why, what and how” of the ways in which programmatic marketing can be essential to delivering outstanding marketing performance.
Outsourcing Social Media - 6 Tips To SuccessJomer Gregorio
To successfully run a business, the average CEO would put everything into proper perspective, prioritize essential aspects in the business, and set aside things that could be done later. This includes putting social media and other “non-essentials” on the calendar back-burner. Read our most recent presentation to learn more.
Check out our original blog post here - https://digitalmarketingphilippines.com/outsourcing-social-media-6-tips-to-success-infographic/
Growing global competition,saturated markets and media
fragmentation are putting more pressure on marketersto
justify how they spend their marketing budgets. Digital has
proved to be a unique and flexible medium that can deliver
across all areas of marketing communication and within the
entire purchase funnel.
We’ve come a long way since the first online advertising
banner wassold and displayed. What began with the humble
fullsize banner has evolved into hundreds of online ad formats.
New media advertising offers multiple opportunities and
benefitsthat traditional media do not; it isthe ability to target
audiences precisely and accountability through measurement
that we are most concerned with in this white paper.
As search engines remain to be the strongest digital arena for attracting targeted customers, marketers should adopt SEO trends that have now come full circle.
Full blog here - https://digitalmarketingphilippines.com/search-engine-optimization-trends-2021-mid-year-report-infographic/
One of the biggest casualties of this New Normal is brand loyalty, as evidenced by the fall from grace of many well-known brands. Learn more on how to avoid this with content marketing for your business through this presentation.
Full blog here - https://digitalmarketingphilippines.com/content-marketing-trends-2021-mid-year-report-infographic/
Millward Brown 2015 Digital and Media PredictionsKantar
Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year - forecasting the hottest digital and media trends and providing recommendations to help advertisers move confidently into the coming year... - See more at: http://www.millwardbrown.com/global-navigation/insights/articles-and-reports/digital-predictions/2015/2015-digital-and-media-predictions#sthash.0lE3FZhU.dpuf
Chasing the Total Audience Consumer: Marketing in a Cross-Platform WorldArgyle Executive Forum
Lance Brothers, Senior Vice President of Business Development at The Nielsen Company, discussed the rapidly changing media landscape and how marketers can keep up with it during his presentation at the 2014 Chief Marketing Officer Leadership Forum in Dallas on Dec. 9. In his presentation, Brothers pointed out that the media landscape is changing at an unprecedented rate, and as a result, this landscape is changing the way brands connect with their target audiences.
According to Brothers, the evolving media landscape creates both opportunities and challenges for marketers. However, Brothers said marketers who collect consumer data and know how to use this information to improve their advertising campaigns can stay ahead of their rivals. In addition, measuring “advertising effectiveness” is vital and can help marketers find innovative ways to interact with customers, Brothers said: “The way that we try to frame up the notion of ad effectiveness is to get the sense of are you reaching my customer efficiently … If you’re doing that, then are you also delivering them with content or with messaging that is resonating with [customers].”
Also, Brothers noted both television and digital advertising campaigns can help an organization connect with its target audience. But an organization must understand its target audience, Brothers said, to garner its attention through various channels: “Things we’re starting to see with clients and talking about and starting to recommend are these notions of really planning and buying your more traditional television campaigns and your digital campaigns at the same time. It’s being cognizant of those sorts of things so that you’re taking into account TV viewing behavior when you’re buying online.”
- See more at: http://www.argylejournal.com/chief-marketing-officer/2014-chief-marketing-officer-leadership-forum-lance-brothers-senior-vice-president-business-development-the-nielsen-company/#sthash.v5G35Tt4.dpuf
Programmatic is a revolution, not just in media buying, but for all of digital marketing and increasingly for traditional channels, like TV, radio and Out-of-Home. Through automation, efficiencies and unprecedented visibility, marketers can do breakthrough programmatic targeting, content optimisation and personalisation that transforms roles, data collection, tech stacks and performance results for any sized business. This webinar will cover the “why, what and how” of the ways in which programmatic marketing can be essential to delivering outstanding marketing performance.
Outsourcing Social Media - 6 Tips To SuccessJomer Gregorio
To successfully run a business, the average CEO would put everything into proper perspective, prioritize essential aspects in the business, and set aside things that could be done later. This includes putting social media and other “non-essentials” on the calendar back-burner. Read our most recent presentation to learn more.
Check out our original blog post here - https://digitalmarketingphilippines.com/outsourcing-social-media-6-tips-to-success-infographic/
Growing global competition,saturated markets and media
fragmentation are putting more pressure on marketersto
justify how they spend their marketing budgets. Digital has
proved to be a unique and flexible medium that can deliver
across all areas of marketing communication and within the
entire purchase funnel.
We’ve come a long way since the first online advertising
banner wassold and displayed. What began with the humble
fullsize banner has evolved into hundreds of online ad formats.
New media advertising offers multiple opportunities and
benefitsthat traditional media do not; it isthe ability to target
audiences precisely and accountability through measurement
that we are most concerned with in this white paper.
Like this slidedeck? I write books too! Please check out my newest book Face2face - more info here - http://www.davidleeking.com/face2face
Want to know what trends web designers are thinking about for 2014? Here you go! This presentation has a list of 15 hot web design trends that designers should consider for 2014.
Here's a blog post that goes along with this presentation - http://www.davidleeking.com/2013/10/31/web-design-trends-for-2014/
Executive summary of a seminar given by Kickframe to a group of Canadian marketers. The focus of the session was providing a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
Social Media can be crucial for digital business success if used strategically in a consumer-oriented way.
With increasing digitization in our lives, Digital Marketing becomes a key success factor for companies. Social Media occupies a very important place in this area as billions of customers use it to connect with each other and with companies.
To exploit the vast potential of Social Media for your business, it is not enough to simply engage. You have to proceed strategically as well.
A.T. Kearney’s Social Media Strategy Execution is part of the 10 Steps Digital Series. As a comprehensive how-to guide, this publication will lead your company to higher return rates in 10 strategic steps that cover all aspects of digital business success with Social Media.
You can order a free printed and bounded copy under the following link:
http://bit.ly/Social-Media-Strategy-Execution
Mobile Marketing helps the companies to reach the right target audience globally. Digital Marketing landscape have grown exponentially over the years in India.
In the ever changing world, marketing strategies are changing fast. A new domain of marketing, digital marketing emerged with the rise of the internet and social media. New trends in digital marketing in the upcoming year can modify the face of marketing.
Navigating the Digital Landscape_ The Evolution, Strategies, and Future of Di...AK EBooks
In today’s interconnected world, digital marketing has become an indispensable tool for businesses seeking to reach and engage with their target audiences. From its early days of email campaigns and basic websites, digital marketing has evolved into a sophisticated, multi-faceted discipline that leverages a variety of online channels and strategies. This article provides a concise overview of digital marketing, highlighting its key components and the benefits it offers to modern businesses.
The Evolution of Digital Marketing
Digital marketing began with the advent of the internet and the widespread adoption of email in the late 20th century. Early digital marketing efforts focused on email campaigns and basic website development. The rise of search engines like Google in the late 1990s introduced the concept of search engine optimization (SEO), which aimed to increase a website’s visibility and drive organic traffic.
The early 2000s saw the emergence of pay-per-click (PPC) advertising, allowing businesses to place ads in search engine results and pay only when users clicked on them. Social media platforms such as Facebook, Twitter, and LinkedIn soon followed, providing new avenues for businesses to connect with their audiences and build online communities.
Key Strategies in Digital Marketing
Search Engine Optimization (SEO):
SEO involves optimizing a website’s content and structure to improve its ranking on search engine results pages (SERPs). Effective SEO strategies include keyword research, on-page optimization, and link building. The goal is to increase organic traffic by making the website more visible and appealing to search engines.
Pay-Per-Click (PPC) Advertising:
PPC advertising allows businesses to bid on keywords and display ads in search engine results. Advertisers pay a fee each time their ad is clicked. PPC campaigns offer targeted reach, measurable results, and cost control, making them a valuable tool for driving traffic and conversions.
Social Media Marketing:
Social media marketing leverages platforms like Facebook, Instagram, Twitter, and LinkedIn to promote products and services. It involves creating engaging content, managing online communities, and running targeted ad campaigns. Social media allows businesses to build brand awareness, foster relationships, and drive engagement.
Content Marketing:
Content marketing focuses on creating and distributing valuable, relevant content to attract and retain a defined audience. This strategy includes blogging, video marketing, email newsletters, and downloadable resources like ebooks. The aim is to provide value, solve problems, and establish thought leadership.
Suggestions For Real Estate Digital Marketing for Builders.pdfyamunaNMH
The only reason real estate internet marketing has taken off in the past ten years is because it forges an entirely new world. Real estate developers use digital marketing since it is an easy and cost-effective approach to connect with their clients. Digital marketing has become increasingly more significant throughout the industry in the post-Covid-19 age. Nowadays, almost everyone spends time online doing research before making a purchase.
Digital marketing is the technique of marketing products or services via digital media. Most of us call "Digital Marketing" via different names such as online marketing or internet marketing. To know more about click on the link below.
https://ttdigitals.com/blogdetail?digital-marketing-guide
Study of Online Performance Marketing in China 2012: the Year in Review and l...GLG (Gerson Lehrman Group)
In 2012, the biggest buzz word in China’s digital marketing is undoubtedly “RTB” (Real-time Bidding). Since Google launched the DoubleClick Ad Exchange Platform in China in early 2012, it has brought drastic changes to the market in adopting real-time media transaction. In a recent research paper, IDC estimated that total RTB spending in China will increase significantly from USD21 million in 2012 to USD627 million in 2016 at a 145% CAGR.
iClick Interactive has conducted a study on China’s performance marketing landscape by analyzing the growth of the 4 main digital channels: search, display, video and mobile in recent years, and how each channel is evolving to become more performance-driven to suit marketers’ growing demand on ROI. The study has also shed light on how the China’s digital marketing landscape will evolve in 2013.
DIGITAL MARKETING.how to earn money from digital marketingsharminafroz777
"Digital marketing encompasses a broad range of online strategies and channels aimed at promoting products, services, or brands through digital technologies. This dynamic field leverages platforms such as social media, search engines, email, and websites to connect with target audiences, build brand awareness, drive traffic, and generate leads or sales. It involves a combination of techniques, including search engine optimization (SEO), social media marketing, content creation, email campaigns, and data analytics, enabling businesses to adapt and thrive in the ever-evolving digital landscape."
Impact of Covid 19 Pandemic on Digital Marketing – A Reviewijtsrd
Marketing activities and strategies are ever evolving processes which change from time to time based on market situation and competition. The change has been happening over years and Covid 19 pandemic has triggered a rapid change in the way businesses operate around the world. The pandemic created a behavioral shift in both consumers and marketers alike. Digital marketing was growing at a steady pace and the outbreak of Covid 19 gave boost to it. This is an overview of digital marketing, its impact on business activities, understanding the impact of Covid 19 on digital marketing and the future role of digital marketing in business. Recent researches, papers, case – studies and books were referred for the study and effort is made to predict future trends. Anoop Gurunathan. A "Impact of Covid-19 Pandemic on Digital Marketing – A Review" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-4 , June 2021, URL: https://www.ijtsrd.compapers/ijtsrd42360.pdf Paper URL: https://www.ijtsrd.commanagement/marketing/42360/impact-of-covid19-pandemic-on-digital-marketing-–-a-review/anoop-gurunathan-a
CPPL Digital Marketing Solutions For Business Owners. KUKU Babatunde
We connect brands with their target audience
via traditional & digital advertising as well as
experiential marketing strategies that form
long term emotional connections
Our mission is to promote and connect brands
to people across Africa through expertise,
technology and meaningful connections across
touch points.
Similar to Digital Marketing Solution - Case Study (20)
CPPL Digital Marketing Solutions For Business Owners.
Digital Marketing Solution - Case Study
1. AMIT SINGH (Amit is a Customer Experience Measurement & Market Research Professional)
Phone: +91-8007194747
E-Mail: mailtoasingh@gmail.com
LinkedIn - in.linkedin.com/in/amitksinghindian/
2. KINETIC – HUMAN CENTERED SOCIAL
GLOBAL DIGITAL SNAPSHOT
DIGITAL AD SEGMENT- KEY TRENDS
Internet advertising will become the largest
advertising segment. Global total Internet advertising
revenue is forecast to grow from US$135.42bn in 2014 to
US$239.87bn in 2019, a CAGR over the period of 12.1%.
Mobile’s growth means it will exceed display in 2018.
Display Internet advertising revenue was the second-largest
component of Internet advertising revenue in 2014 and
maintains a solid 7.9% CAGR to 2019. Yet mobile Internet
advertising revenue’s rapid growth of 23.1% CAGR means that
it will overtake display by the end of the forecast period.
Video exhibits the fastest growth in wired Internet
advertising. Although video Internet advertising revenue
comprised only 4.7% of total Internet advertising revenue in
2014, it has been identified as a major potential source of
growth for publishers and broadcasters alike due to the
increased adoption of tablets and the rise of IP-delivered video
services. Rising from US$6.32bn in 2014 to US$15.39bn in
2019 at a 19.5% CAGR, video Internet advertising’s rate of
growth will exceed all other sub-segments of wired Internet
advertising revenue.
We Are Social’s new Digital, Social and
Mobile in 2015 report indicates that 2015
will see more impressive consumer numbers
as digital landscape will emerge and evolve
exponentially than before.
Total Population – 7.210 Billion
Active Internet Users – 3.010 Billion
Active social media accounts – 2.078 Billion
Active mobile social accounts – 1.685 Billion
3. KINETIC – HUMAN CENTERED SOCIAL
CHALLENGE FOR MARKETERS
KINETIC SOCIAL- DIGITAL SOLUTION FOR EVERYTHING
As brands invest more in paid social media to reach customers, they
need solid strategies and technology to evaluate the spend and success of their efforts. Kinetic vision
simplifies the social marketing strategy as for them, Social is not just a channel, it’s everything and we
practice it everyday. At Kinetic, we take the time to get to know you and really understand your
business, goals and challenges. Together, we identify the personal service and technology that best
meets your needs. Kinetic’s social marketing platform and team of experts help brands create
welcome, engaging and empowering experiences for consumers. Our powerful, intuitive technology
reflects how the modern marketer thinks and works. We combine that proactive innovation with
strategic thinking at every step to deliver quality encounters that delight consumers, build brand value
and drive sales.
1. Strategic Service - Our premium offering, Strategic Service is the total turnkey solution for
our client’s social campaigns
2. Managed Service - Our client’s dedicated campaign management team oversees every aspect
of your social success.
Internet advertising will increasingly become device-agnostic. Mobile Internet
advertising revenue contributed 16.7% of total Internet advertising revenue in 2014, from less
than 5% in 2010, but device categorization is blurring at a rapid pace as smartphones and tablets
increasingly converge in size, and wearable interfaces such as watches begin to make an impact.
To navigate in this environment, advertisers should be asking what types of content generate
greatest consumer engagement rather than whether people are reading a website on a mobile
device.
The digital world passed some impressive milestones in 2014. This means marketers need to
rethink much of their current approach to communications, especially in digital media. Critically,
audiences are fully in control of their mobile content experiences, so advertising’s key task must
evolve from trying to find audiences and to trying to find ways to keep audiences interested and
engaged. Our focus must evolve from a broadcast paradigm in which media planning was
largely driven by a quest advertising efficiency, to a context planning approach that is more
focused on driving greater marketing effectiveness
.
4. KINETIC – HUMAN CENTERED SOCIAL
3. SaaS- Co-created with marketers, our social marketing platform powers your campaign,
including a special Transition Service to help teams build their in- house social marketing
muscle.
LIVE BETTER WITH KINETIC
KEY DIFFERENTIATION-
The Kinetic Social Platform offers a variety of unique SaaS offerings built to meet the critical needs of every
advertiser. The platform is streamlined for advertisers to manage campaigns instead of learning systems.
Kinetic Social’s Managed Services offers superior customer service that maximizes the power of the platform
coupled with industry knowledge of experienced campaign managers. Kinetic Social is a Facebook Preferred
Marketing Developer (PMD) & Twitter Marketing Platform Partner (MPP). Kinetic Social works closely with the
two developers to continuously innovate in social customer’s modeling.
Kinetic Social’s Platform saves advertisers time and
eliminates wasted ad spend by simplifying paid ad
buying, execution, monitoring and optimization for
Facebook and Twitter. Kinetic Social is a one-stop shop
that pieces together all of the campaign workflow
including creative, content creation and incorporating
Facebook’s Power Editor features. Features like auto-
pacing ensures staying within budget with the
opportunity to over-deliver on inventory.
5. KINETIC – HUMAN CENTERED SOCIAL
OVERVIEW OF KINETIC RUN CAMPAIGNS
FACEBOOK
ü Mobile click-through rate is up 22% YOY, pointing to Facebook’s continued
development of mobile-optimized ad units such as Carousel Ads.
ü Video continues to grow, accounting for almost 30% of advertiser spend on Facebook,
while also generating the lowest effective cost per click for any ad type this quarter
($0.20).
ü The Retail vertical saw CTR improve for the third quarter in a row, with an average CTR
of 2.1% in Q2. This should continue to rise in Q3 as Facebook continues to develop its
Dynamic Product Ads offering.
TWITTER
ü We saw a universal drop across effective cost per thousand (eCPM), click (eCPC) and
engagement (eCPE) on Twitter for Q2. As Twitter continues to improve its content
discovery capabilities and make video a focus area, we expect this trend to continue into
Q3.
ü The Retail vertical had the lowest eCPE ($0.16) out of any vertical for the 5th straight
quarter. This is in line with Twitter’s emphasis on direct response and recent acquisition
of TellApart, a leader in e-commerce marketing intelligence.
PINTEREST
ü Pinterest officially announced its ads API in Q2, including Kinetic Social as an official
Pinterest Marketing Developer Partner for Ads.
ü We are already seeing strong performance for advertisers in this new program and look
forward to working with new ad solutions including the newly released cost per
engagement (CPE) and cost per action (CPA) bid types.
6. KINETIC – HUMAN CENTERED SOCIAL
CLIENT’S DELIGHT
Running social ads for brands is a complex task and Kinetic Social greatly simplifies that
process. Kinetic Social provides context for effective social ad spends through managed,
strategic and SaaS services for Twitter and Facebook. The Kinetic Social Platform frees the
advertisers from multiple native media buying softwares by streamlining all aspects of the
campaign creation and management services.
7. KINETIC – HUMAN CENTERED SOCIAL
NEW OPPORTUNITIES – KINETIC SOCIAL PLATFORM
1. KINETIC SOCIAL PLATFORM PROVIDES CAPABILITIES TO HELP BRANDS
AND ORGANIZATION:
ü To grow business by understanding consumer sentiment and evaluating the impact of
marketing campaigns at real time.
ü To make better decisions and strategies across a wide range of functional areas.
üü To improve the customer experience by responding quickly to issues and reports.
üü Influence and intimacy - Social media amplifies the “relationship” in customer
relationship management (CRM). Consumers trust their peers. And companies have
the ability to aggregate and segment consumer data fairly easily.
üü Scale and speed - Social media channels enable marketers
to reach more customers faster, dynamically, and with greater precision. It can take
months of planning, creative development and media purchases to launch a print ad
campaign, compared to the immediacy of Twitter and Facebook campaigns.
üü Lower costs - Social media offers dramatically lower costs to precisely target and
engage audiences across multiple channels, segments and locations.
2. TOTAL MOBILE VIDEO TRAFFIC OVER THE NEXT 6 YEARS WILL BE MORE
THAN 22 TIMES THAT OF THE LAST 6 YEARS.
Video is increasingly becoming part of other online content including news, advertisements
and social media. Over-the-top providers like YouTube and Netflix primarily drive video
streaming growth. User behavior is changing, resulting in video being consumed in larger
quantities – including when people are out and about – and on all types of devices.
Kinetic services like Video Page Post on Facebook and Video cards campaign on Twitter can
help organization to create top of mind awareness and revenue stream for brands.
3. SHARING THE MOMENT
The 2014 football world championship was one of the biggest social media events of 2014.
Football fans shared their experiences by texting, talking and posting on social networks. The
event generated 26.7 TeraBytes (TB) of traffic, the data equivalent of 48.5 million digital
photos plus 4.5 million voice calls. 75,000 spectators generated 1.5 TB of data traffic during the
final match – a rate 5 times higher than the average busy hour traffic and equivalent to 9
billion social media posts. Social media records were broken worldwide. 88 million users
generated 280 million interactions regarding the final, making it the most discussed sporting
event ever on Facebook. A record 618,000 tweets per minute were posted when Germany beat
Argentina.
Kinetic social platform can engage with multiple OTT partners to take the advantage of such
massive data consumption opportunity. This will not only help the get more traffic but a new
avenue to create a business opportunity. The next generation products will capitalize the
8. KINETIC – HUMAN CENTERED SOCIAL
customer’s latent need and will also generate additional demand by demonstrating the utility
and value out of new services.
NEW DEVELOPMENT FROM KINETIC
Kinetic Social Launches Creative Studio to
Guide Advertisers in Developing Unique
Content That Excels in Social
Kinetic Social has launched Creative Studio to
help advertisers create and curate on-brand
content that delights audiences and excels on
social. Creative Studio is a full-service offering,
helping brands create authentic moments for
initiating conversations that move beyond
product-centric ad messaging. Built for client
teams who lack the experience developing
creative for paid social advertising or who simply
want a partner to handle their social creative,
Creative Studio help brands create cohesive social
solutions at every step in the process. Clients who
leverage Kinetic’s Creative Studio have access to a
team of creative directors, designers, copywriters
and technologists who understand the subtlety of
integrating a brand with social. These teams can
assist with a brand’s complete creative needs
from copywriting and graphic design to
interactive digital experiences.
Kinetic Social SaaS Platform
Developments for Twitter and
Multivariate Testing Suite
Kinetic Social expanded its SaaS platform with
a new Multivariate Testing Suite and enhanced
Twitter ad planning and execution capabilities;
to simplify sophisticated media buys for
advertisers. Kinetic Social's Testing Suite
supports paid advertising campaigns across
Facebook and Twitter, offering users a cross-
platform perspective of media performance.
Advertisers use the Multivariate Testing Suite
to quickly build and optimize large-scale and
A/B tests for maximum performance, all while
harnessing social's unrivaled potential for
audience learning. With the power of the
Multivariate Testing Suite, thousands of
creative and targeting combinations are
instantly generated and available for delivery
and analysis. The Multivariate Testing Suite
helps brand marketers quickly learn about
large and complex audiences. With this tool,
media buyers can spend with confidence as
they monitor campaigns in real time and
seamlessly reallocate budgets in response to the
data provided by the tool.