Social media marketing trends in 2011 will see audiences have more control while social media receives real budgets and becomes more integrated into overall marketing. Measuring the ROI and impact of social media on offline sales will grow in importance. Brands will use listening platforms to monitor conversations while customer service and interactions become more social. Media will fragment further allowing more targeted communities as social networks are incorporated into CRM systems and more sales originate from social contacts.

1. Social Media Marketing Trends 2011

2. The fact that audience has the control starts to sink in.

3. Social media will get real budgets .

4. Social media will be integrated to overall marketing activities.

5. Social media ROI will become important.

6. Brands start to use listening platforms to monitor the conversations .

7. Social media will reach behind corporate firewalls .

8. Customer service and interaction with businesses becomes social .

9. Measuring online activities and their effect on offline sales will become increasingly important.

10. Media will fragment even more and smaller communities can be hyper-targeted.

11. Social networks chatter will be incorporated into CRM systems .

12. More sales will originate from social media contacts (B2B and B2C). Proactive Brand Advertising

13. Marketing will hit mobiles big time.

14. All search will be real-time . Web, blogs, social networks.

15. Real-time will be the right time. Delays will cost customers .

16. Social networks’ messaging instead of regular email and IM.

17. First large scale successful augmented reality applications.

18. Campaigns will get more dynamic, spanning from offline to actionable social channels . Social Media Campaign

19. Social networks will become more commercial .

20. Ads will be more interactive and connected to social networks .

21. The home page for internet users will be social network’s profile page .

22. Facebook will grow to 15 00,000,000 ?

23. Shopping will be integrated into social networking sites.

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