Presented in May 2014 at the Istanbul Fashion Conference, manufacturers gained precious insights into how Brands are conceived through values, coherent actions and real innovative products and services. Taking examples from leading international luxury benchmark players such as Prada, Hermès and Giorgio Armani, Professor Dal Santo conveyed how local or regional companies can become more international through a long-term approach.
Architecting a Digital Content StrategyDaniel McKean
The presentation that follows represents the initial review for building a Digital Content Strategy for Swiss Watch Maker, Victorinox, and served as the first discussion document to begin architecting the framework.
Marketing Intelligence analysis on designer clothes brand Chloé. Presented as part of the Marketing Strategy compulsory module in the MSc in International Management at the University of Exeter, England on December 2nd, 2009.
Marked with a Distinction.
Understanding the issues of country branding bloom consulting_rw15ReputationWar2015
Intervention de Jose Filipe Torres - CEO Bloom Consulting
Spécialiste de la réputation des pays
Conférence ReputationWar 2015 « La marque et le territoire » #RepWar15 - 16 janvier 2015 - Théâtre des variétés Paris - organisée par Christophe Ginisty @cginisty
Foundations for creating strong brands. This presentation focuses on gourmet brands.
Presented on October 16, 2014, to New York University Steinhardt School of Culture, Education and Human Development.
Architecting a Digital Content StrategyDaniel McKean
The presentation that follows represents the initial review for building a Digital Content Strategy for Swiss Watch Maker, Victorinox, and served as the first discussion document to begin architecting the framework.
Marketing Intelligence analysis on designer clothes brand Chloé. Presented as part of the Marketing Strategy compulsory module in the MSc in International Management at the University of Exeter, England on December 2nd, 2009.
Marked with a Distinction.
Understanding the issues of country branding bloom consulting_rw15ReputationWar2015
Intervention de Jose Filipe Torres - CEO Bloom Consulting
Spécialiste de la réputation des pays
Conférence ReputationWar 2015 « La marque et le territoire » #RepWar15 - 16 janvier 2015 - Théâtre des variétés Paris - organisée par Christophe Ginisty @cginisty
Foundations for creating strong brands. This presentation focuses on gourmet brands.
Presented on October 16, 2014, to New York University Steinhardt School of Culture, Education and Human Development.
Want to reach a fashion, style, hair or beauty related audiences? The newest most effective way to do so is to work with a fashion blog with a built in audiences. Let me explain how I can help get your fashion brand noticed!
Resumen de la webinar impartida por Susana Campuzano sobre últimos cambios coyunturales del mercado del lujo: nuevos sectores que se comportan mejor que los sectores tradicionales, el despunte del mercado americano tras la crisis y los nuevos mercados emergentes como Middle East que se coloca delante de Japón o Rusia, entre otros teman
Presentazione del Comune di Milano sulle iniziative dedicate alla Sharing Economy e Smart City della Città (Grazie a Renato Galliano per la condivisione).
This was the fourht group work for our Destination Marketing & Branding Course with Professor Alastair Morrison from Purdue University. We were asked to design and explain a positioning-image-branding concept for a destination. We choose Milan.
Want to reach a fashion, style, hair or beauty related audiences? The newest most effective way to do so is to work with a fashion blog with a built in audiences. Let me explain how I can help get your fashion brand noticed!
Resumen de la webinar impartida por Susana Campuzano sobre últimos cambios coyunturales del mercado del lujo: nuevos sectores que se comportan mejor que los sectores tradicionales, el despunte del mercado americano tras la crisis y los nuevos mercados emergentes como Middle East que se coloca delante de Japón o Rusia, entre otros teman
Presentazione del Comune di Milano sulle iniziative dedicate alla Sharing Economy e Smart City della Città (Grazie a Renato Galliano per la condivisione).
This was the fourht group work for our Destination Marketing & Branding Course with Professor Alastair Morrison from Purdue University. We were asked to design and explain a positioning-image-branding concept for a destination. We choose Milan.
The process involved in creating a unique name
and image for a product in the consumers'
mind, mainly through advertising campaigns
with a consistent theme. Branding aims to establish a significant and
differentiated presence in the market that attracts and retains loyal customers.
Not an agency, not a consultant, Spot On is a support to companies wishing to be helped by an external expert in Brand Management to define their brand strategy and unroll the implementation part with the objective to grow its brand value.
A comprehensive guide to the world of branding. It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges.
Smart Concepts is a purpose branding and communication agency. We are mission based and truth inspired. On one condition: embrace change. We are always looking for exciting and groundbreaking ideas that bring great brands to life. We are constantly searching for smarter, better, different ways to do things. Our one principle: be exceptional. We strive to deliver more than you expect.
. Digital Content Strategy creation, development and implementation. Media planning.
. Innovation through Design thinking: Generating ideas and developing concepts through creative processes.
. Marketing for E-Commerce: Building brand awareness and driving traffic (SEO, SEM, Social Media, web analytics, CMS)
. Project Management.
. Business Model Innovation.
. Research and Trend forecasting.
. Presentation Design for Businesses.
Presentation for Oasis Skateboard Factory. This Toronto District School Board alternative school design program, where students earn high school credits by creating their own brand and running a skateboard business / professional design studio, now offers even more
A fun way to learn and apply Brand Management and Licensing practices in the Luxury and Fashion industries via the university classroom and corporate seminar.
Introduzione alla storia, mercato e gestione del Licensing, con particolare attenzione al settore Moda e Fashion con Case Study di Giorgio Armani e altri esempi di successo.
Care Instructions for Activewear & Swim Suits.pdfsundazesurf80
SunDaze Surf offers top swimwear tips: choose high-quality, UV-protective fabrics to shield your skin. Opt for secure fits that withstand waves and active movement. Bright colors enhance visibility, while adjustable straps ensure comfort. Prioritize styles with good support, like racerbacks or underwire tops, for active beach days. Always rinse swimwear after use to maintain fabric integrity.
La transidentité, un sujet qui fractionne les FrançaisIpsos France
Ipsos, l’une des principales sociétés mondiales d’études de marché dévoile les résultats de son étude Ipsos Global Advisor “Pride 2024”. De ses débuts aux Etats-Unis et désormais dans de très nombreux pays, le mois de juin est traditionnellement consacré aux « Marches des Fiertés » et à des événements festifs autour du concept de Pride. A cette occasion, Ipsos a réalisé une enquête dans vingt-six pays dressant plusieurs constats. Les clivages des opinions entre générations s’accentuent tandis que le soutien à des mesures sociétales et d’inclusion en faveur des LGBT+ notamment transgenres continue de s’effriter.
Have you ever wondered about the lost city of Atlantis and its profound connection to our modern world? Ruth Elisabeth Hancock’s podcast, “Visions of Atlantis,” delves deep into this intriguing topic in a captivating conversation with Michael Le Flem, author of the enlightening book titled “Visions of Atlantis.” This podcast episode offers a thought-provoking blend of historical inquiry, esoteric wisdom, and contemporary reflections. Let’s embark on a journey of discovery as we unpack the mysteries of ancient civilizations and their relevance to our present existence.
Johnny Depp Long Hair: A Signature Look Through the Yearsgreendigital
Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status.
Follow us on: Pinterest
Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
From Stress to Success How Oakland's Corporate Wellness Programs are Cultivat...Kitchen on Fire
Discover how Oakland's innovative corporate wellness initiatives are transforming workplace culture, nurturing the well-being of employees, and fostering a thriving environment. From comprehensive mental health support to flexible work arrangements and holistic wellness workshops, these programs are empowering individuals to navigate stress effectively, leading to increased productivity, satisfaction, and overall success.
MRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANEDK PAGEANT
Amruthaa Uttam Jagdhane, a stunning woman from Pune, has won the esteemed title of Mrs. India 2024, which is given out by the Dk Exhibition. Her journey to this prestigious accomplishment is a confirmation of her faithful assurance, extraordinary gifts, and profound commitment to enabling women.
Is your favorite ring slipping and sliding on your finger? You're not alone. Must Read this Guide on What To Do If Your Ring Is Too Big as shared by the experts of Andrews Jewelers.
How Local Manufacturers Can Become An International Brand
1. Piergiorgio Dal Santo
President
PGDS Consulting (Milan)
7th Istanbul Fashion Conference
8 May 2014
2.
3.
4. Learning from Luxury
Fashion Brand Benchmarks
Steps towards being a Brand
Local vs. Global Brands
5. What Makes Luxury Brands Different?
Prestige Brand Strategies
Developing Brand Equity
Key Luxury Business Trends
6. What Makes Luxury Brands Different?
Strong cultural foundations (Heritage)
Dream and desirability factors
Unique and strong Brand DNA and Codes
Signature and creative audacity
Marketing of the offer, not to demand
7.
8.
9.
10.
11.
12. Prestige Brand Strategies
Balancing image and business
Consumer relationship (brand, experience)
Refreshing the Dream Factor (desire)
Reaching new customers
Developing new products
Remaining true to their DNA
13. Developing Brand Equity
No luxury without the Brand
Identity
Coherence
Defend rights
Communicate frequently
14. + CONSUMERS
European Crisis:
+ Tourism
+ Digital
+ Accessorization
+ Flagship stores
- Wholesale
- Eastern Europe
- MARKETS
• USA market still no. 1,
becomes key growth engine
• Japan, Italy, China
• NYC, Paris, London, HK
• Mens outperforms Womens
• + Made-to-measure
• Importance of 1st line
sportswear, denim
Data: Bain & Co., Altagamma
15.
16.
17. …”continually adapt new products to meet
changing demands, new concepts have to be
invented to sustain the growth of the Brand…”
Giorgio Armani, 2006
18. Go Beyond Consumer Expectations
Integrate new, emerging needs
Continue extending the line
Adapt to own existing consumers
Personalisation
Sophistication
Low-cost, private labels
Saturated markets
Empowered clients
34. Early founding acts (Past)
The first best-selling Product
Distribution channel
Positioning
Advertising
Events
CEO
35.
36. Developing a Mission, Values
The Brand Promise
The Flagship Product
Brand Identity vs. Image
Growing the Brand
Influencing consumers
37. Developing a Mission, Values
Corporate, long-term vision
Territory, city, region
Morals, ethics, beliefs
Certain know-how
Symbol, logo, color, shape
The Brand Platform
38. The Brand Promise
Points of contact
Staying true to the message
Developing trust, balancing risk
External signs
Discover inner qualities of a product
40. Brand Identity vs. Image
Touch points
Message, tone, atmospheres
Media strategy
Revitalisation
41. Growing the Brand
Phases of growth
Markets
Licensing
Extension
Co-branding
42.
43.
44. Complete the offer, range
Reach non-core target
+ Brand Awareness
+ Aspiration value, Perception
Trading up to a Total Look
Create cross-selling
Support core business growth (MTM)
45. Enter categories consistent with Brand Equity
Partner consistent with my Long-Term strategy
Able to communicate my DNA in new channels
46. Celebrate 20 years
Invest in “true luxury”
Exploit potential of the segment
DNA, arts, Italy, lifestyle
Sophisticated flavor, references to elegance
52. Go-to-market strategies
Local culture
Regional marketing materials
Customize retail assortment
Tiered approach vs. mature tastes
53. Since 2008 PGDS Consulting (Milan) is a boutique agency providing
strategic advise to international brands on business development
activities, with a focus on the China and India luxury and fashion
markets.
Piergiorgio is also Chief Researcher and Educator for the Fortune
Character Institute (Beijing) and Co-Secretary of the Luxury in China
Summit (Shanghai, 17 October), which presents the annual High Net
Worth Individual consumer research called the China Luxury Report.
He is Visiting professor in Luxury Brand Management and Fashion
Marketing at Fondazione CUOA, University of Padua, IUM
Montecarlo and Shanghai Jiao Tong University.
54. THANK YOU !
Piergiorgio Dal Santo
President
PGDS CONSULTING
Via Rugabella 1
20122 Milano ITALY
E: pgdalsanto@gmail.com
W: www.pgdalsanto.blogspot.com