Kate Spade launched a marketing campaign to increase email subscribers and brand engagement online and in stores. The campaign directed consumers to a website where they could register by filling out a simple form to receive emails. Consumers could also enter by using print pieces in stores or an iPad with a sales associate. After registering, consumers could share the promotion on social media and upload photos on Instagram for bonus entries to win one of three grand prizes of a $1,500 Kate Spade gift card.