Presentation deck from the ZHS Orchards Digital Analytics Weekly Workshop on 21st May 2021. The topic was the creation of website visualisation maps. This presentation takes people through the concept of website visualisations and then a step by step guide through the creation of the visualisation for the ZHS Orchards website.
My Way: Techniques & Approaches for Web AnalyticsPeter O'Neill
Practical presentation on the techniques and approaches used by Peter O'Neill when analysing website data. It goes from looking at the simple top line traffic numbers and then digging deeper into whatever looks interesting. End result needs to be recommendations to improve business performance.
Presentation deck from the ZHS Orchards Digital Analytics Weekly Workshop on 28th May 2021. The topic was the Ecommerce funnel. This presentation takes people through the stages of the Ecommerce Funnel, the data needed to populate it and how to compare your data against targets to identify the biggest gap in performance. The presentation then goes into potential causes of underperformance at each stage of the funnel.
Consolidated deck across HeroCon London '17, Superweek '18, SMX Munich '18 & DA Summit Greece '18 on the issues with marketing attribution with a recommendation alternative approach to use.
This document describes building a custom attribution model to more accurately measure the impact of multi-channel marketing efforts. It outlines problems with traditional last-click attribution models and describes building a custom model that assigns credit to first sessions, last sessions, and all other sessions based on pageviews and time to purchase. Applying this model to an omnichannel retailer increased ROI of PPC advertising by 17% and identified 2.4 times more profitable keywords.
Looking to massively improve conversions in 2022 two words— product pagesVWO
In this VWO Webinar, Rishi Rawat, Founder of Frictionless Commerce, answers fundamental questions about creating an eCommerce marketing strategy.
Rishi shares case studies & examples from 13+ years of experience in helping businesses discover conversion opportunities.
Find out how your franchise can start leverage conversion rate optimization to start turning visitors into leads without more traffic.
In this presentation, you’re going to be learning all about:
- What conversion rate optimization is
- Why conversions rate optimization is important for you as a franchisor
- How to start the research process for developing a roadmap
- The iterative build, measure, learn process
This webinar is ideal for franchise team members that are:
- Franchise founders
- CMOs of franchises looking to grow
- New marketing team members that are looking to learn
Meet Your Presenter
Managing Partner at Kogneta, Jordan has worked with and helped numerous franchises grow by triple digits using profitable and predictable digital marketing strategies that actually work.
How can you better leverage your users' behavior to find new opportunities for improving your Internet marketing, and increasing conversions? In this presentation we discusses 8 techniques within Google Analytics to help take your insight to the next level - beyond visits and pageviews. Topics will include: utilizing site search, using goals and funnels, campaign tracking and definition, and more.
Presentation deck from the ZHS Orchards Digital Analytics Weekly Workshop on 21st May 2021. The topic was the creation of website visualisation maps. This presentation takes people through the concept of website visualisations and then a step by step guide through the creation of the visualisation for the ZHS Orchards website.
My Way: Techniques & Approaches for Web AnalyticsPeter O'Neill
Practical presentation on the techniques and approaches used by Peter O'Neill when analysing website data. It goes from looking at the simple top line traffic numbers and then digging deeper into whatever looks interesting. End result needs to be recommendations to improve business performance.
Presentation deck from the ZHS Orchards Digital Analytics Weekly Workshop on 28th May 2021. The topic was the Ecommerce funnel. This presentation takes people through the stages of the Ecommerce Funnel, the data needed to populate it and how to compare your data against targets to identify the biggest gap in performance. The presentation then goes into potential causes of underperformance at each stage of the funnel.
Consolidated deck across HeroCon London '17, Superweek '18, SMX Munich '18 & DA Summit Greece '18 on the issues with marketing attribution with a recommendation alternative approach to use.
This document describes building a custom attribution model to more accurately measure the impact of multi-channel marketing efforts. It outlines problems with traditional last-click attribution models and describes building a custom model that assigns credit to first sessions, last sessions, and all other sessions based on pageviews and time to purchase. Applying this model to an omnichannel retailer increased ROI of PPC advertising by 17% and identified 2.4 times more profitable keywords.
Looking to massively improve conversions in 2022 two words— product pagesVWO
In this VWO Webinar, Rishi Rawat, Founder of Frictionless Commerce, answers fundamental questions about creating an eCommerce marketing strategy.
Rishi shares case studies & examples from 13+ years of experience in helping businesses discover conversion opportunities.
Find out how your franchise can start leverage conversion rate optimization to start turning visitors into leads without more traffic.
In this presentation, you’re going to be learning all about:
- What conversion rate optimization is
- Why conversions rate optimization is important for you as a franchisor
- How to start the research process for developing a roadmap
- The iterative build, measure, learn process
This webinar is ideal for franchise team members that are:
- Franchise founders
- CMOs of franchises looking to grow
- New marketing team members that are looking to learn
Meet Your Presenter
Managing Partner at Kogneta, Jordan has worked with and helped numerous franchises grow by triple digits using profitable and predictable digital marketing strategies that actually work.
How can you better leverage your users' behavior to find new opportunities for improving your Internet marketing, and increasing conversions? In this presentation we discusses 8 techniques within Google Analytics to help take your insight to the next level - beyond visits and pageviews. Topics will include: utilizing site search, using goals and funnels, campaign tracking and definition, and more.
Did you know you have riches going to waste within your business in the form of unrealised profits from your existing customer base. Do you want to start reaping that return?
For more information, visit: http://www.wordstream.com
As anyone who has ever managed a Google AdWords account knows, there are dozens if not hundreds of numbers to track when analyzing your search marketing performance.
Information is good, but information overload is paralyzing, so it’s important to focus on the metrics that provide the most insight into your performance.
In this webinar WordStream Founder Larry Kim and Sam Owen, Account Manager at Hanapin Marketing, show you:
- 8 key PPC metrics, including Quality Score, wasted spend and impression share
- Why these metrics are so important for campaign analysis
- How to quickly find out how your own campaigns are performing
B2B buyers now take more time researching and involve more decision makers in the purchasing process. The report recommends that marketers focus content on educating buyers rather than promoting products, map out content for each stage of the buying journey, and create materials relevant to all roles involved in purchasing. It also suggests letting buyers research independently at first instead of demanding immediate facetime, as status quo strategies will no longer lead to revenue growth given how buyer behavior has changed with more online resources available.
The document discusses the importance of effective customer feedback and measurement frameworks. It emphasizes the need to understand customers, listen to their feedback, and ensure changes are driven by customers rather than internal business priorities. It provides examples of key performance indicators and metrics that can be used, as well as techniques for gathering customer feedback like surveys, web analytics, and site performance monitoring. The goal is to continuously measure customer experience, identify issues, and optimize processes based on data-driven insights.
1. The document discusses how internet and e-commerce adoption and usage has changed over time as users gain more experience and confidence shopping online.
2. It recommends taking a user-centric approach to optimization, including understanding who visits a site, why they visit, and what they do on the site in order to better meet their needs.
3. The key to optimization is getting the right performance tracking metrics, using data from multiple sources to test campaigns, and focusing on continuous improvement.
Merchandising around out of stock to save the saleNEW MEDIA GURU
Merchandising around out of stock to save the sale
>>>>>>
An online shopper’s discovery that a searched-for product is out of stock is a lost opportunity for the merchant. Frustration can drive shoppers to another site, leaving a trail of disappointment with the brand in their wake – but it doesn’t have to be that way. It’s all about narrowing the gap between the expectations your site sets up for shoppers around current inventory status and what your site is able to deliver. This session will highlight how merchants can handle out-of-stocks online to retain shoppers’ future business, and even direct them to other in-stock products in a way they’ll be receptive to.
The Economy of NOW - a digital approach to customer relationshipsRebecca Caroe
Delivered August 2017 to the Employers and Manufacturers Association 4th Annual Managers and Team Leaders conference.
- Customer expectations
- Big Data
- Manufacturing as a service
- Your Digital Organisation
Macy's updated their outdated website by simplifying content, streamlining navigation, and blending social media platforms to better target their market. They surveyed customers about the changes, asking if the new design was easier to use, if suggested departments were accurate, and if social media links were used. The strategy cost $9,600 and resulted in a more integrated, 21st century customer experience.
Growth hacking for ecommerce websites - GPEC 2014 - Valentin RaduValentin Radu
This document discusses growth hacking strategies for e-commerce websites. It covers four main areas: 1) paid, owned, and earned media; 2) establishing behavioral habits; 3) spreading through recommendations; and 4) increasing conversion rates. Specific tactics recommended for increasing conversion rates include building brand awareness, attracting relevant traffic, quantitative and qualitative analysis, segmentation, testing, and personalization. Various tools are also listed that can help with these strategies.
1) Successful online engagement strategies to improve customer loyalty include maintaining an interesting website with updated content to provide value to customers and generate new leads rather than focusing only on price.
2) Most potential customers will research companies online through their websites before purchasing products or services, so it is important for businesses to have a professional, well-designed website.
3) The main goals of a business website should be to build customer trust through a well-designed site that is easy to navigate and provides helpful information and customer support similar to a positive in-person customer experience at a store.
Big data can be used in 5 practical ways for marketing and sales:
1. Know your perfect customers through analyzing available data on customer demographics, spending habits, and behaviors.
2. Improve personalization by analyzing purchase data to provide customized recommendations, coupons, and messages.
3. Create the best pricing models by using data to visualize how price changes affect demand and profit.
4. Optimize marketing across channels by balancing strategies based on past campaign performance data.
5. Enhance the in-store experience with apps, beacons, and loyalty programs tailored from customer data.
GA - Building your business for digital successFern Yit Lim
This document appears to be a slide deck presentation on digital analytics. Some of the key topics covered include understanding analytics and how it works, identifying important business metrics, opportunities to gain insights from data, and a proposed setup for integrating various analytics tools like Google Analytics, Facebook pixels, and Mailchimp with a website. The presentation emphasizes testing hypotheses, measuring results, and continuously optimizing based on data.
If you need a website for yourself or your small business, it can be overwhelming and seem next to impossible to figure out the best thing to do. In this presentation, we explain the basics of what you need to do, how to decide if you should hire someone or do it yourself, how to decide who to hire, and what you can expect when working with a web designer.
Did you know you have riches going to waste within your business in the form of unrealised profits from your existing customer base. Do you want to start reaping that return?
For more information, visit: http://www.wordstream.com
As anyone who has ever managed a Google AdWords account knows, there are dozens if not hundreds of numbers to track when analyzing your search marketing performance.
Information is good, but information overload is paralyzing, so it’s important to focus on the metrics that provide the most insight into your performance.
In this webinar WordStream Founder Larry Kim and Sam Owen, Account Manager at Hanapin Marketing, show you:
- 8 key PPC metrics, including Quality Score, wasted spend and impression share
- Why these metrics are so important for campaign analysis
- How to quickly find out how your own campaigns are performing
B2B buyers now take more time researching and involve more decision makers in the purchasing process. The report recommends that marketers focus content on educating buyers rather than promoting products, map out content for each stage of the buying journey, and create materials relevant to all roles involved in purchasing. It also suggests letting buyers research independently at first instead of demanding immediate facetime, as status quo strategies will no longer lead to revenue growth given how buyer behavior has changed with more online resources available.
The document discusses the importance of effective customer feedback and measurement frameworks. It emphasizes the need to understand customers, listen to their feedback, and ensure changes are driven by customers rather than internal business priorities. It provides examples of key performance indicators and metrics that can be used, as well as techniques for gathering customer feedback like surveys, web analytics, and site performance monitoring. The goal is to continuously measure customer experience, identify issues, and optimize processes based on data-driven insights.
1. The document discusses how internet and e-commerce adoption and usage has changed over time as users gain more experience and confidence shopping online.
2. It recommends taking a user-centric approach to optimization, including understanding who visits a site, why they visit, and what they do on the site in order to better meet their needs.
3. The key to optimization is getting the right performance tracking metrics, using data from multiple sources to test campaigns, and focusing on continuous improvement.
Merchandising around out of stock to save the saleNEW MEDIA GURU
Merchandising around out of stock to save the sale
>>>>>>
An online shopper’s discovery that a searched-for product is out of stock is a lost opportunity for the merchant. Frustration can drive shoppers to another site, leaving a trail of disappointment with the brand in their wake – but it doesn’t have to be that way. It’s all about narrowing the gap between the expectations your site sets up for shoppers around current inventory status and what your site is able to deliver. This session will highlight how merchants can handle out-of-stocks online to retain shoppers’ future business, and even direct them to other in-stock products in a way they’ll be receptive to.
The Economy of NOW - a digital approach to customer relationshipsRebecca Caroe
Delivered August 2017 to the Employers and Manufacturers Association 4th Annual Managers and Team Leaders conference.
- Customer expectations
- Big Data
- Manufacturing as a service
- Your Digital Organisation
Macy's updated their outdated website by simplifying content, streamlining navigation, and blending social media platforms to better target their market. They surveyed customers about the changes, asking if the new design was easier to use, if suggested departments were accurate, and if social media links were used. The strategy cost $9,600 and resulted in a more integrated, 21st century customer experience.
Growth hacking for ecommerce websites - GPEC 2014 - Valentin RaduValentin Radu
This document discusses growth hacking strategies for e-commerce websites. It covers four main areas: 1) paid, owned, and earned media; 2) establishing behavioral habits; 3) spreading through recommendations; and 4) increasing conversion rates. Specific tactics recommended for increasing conversion rates include building brand awareness, attracting relevant traffic, quantitative and qualitative analysis, segmentation, testing, and personalization. Various tools are also listed that can help with these strategies.
1) Successful online engagement strategies to improve customer loyalty include maintaining an interesting website with updated content to provide value to customers and generate new leads rather than focusing only on price.
2) Most potential customers will research companies online through their websites before purchasing products or services, so it is important for businesses to have a professional, well-designed website.
3) The main goals of a business website should be to build customer trust through a well-designed site that is easy to navigate and provides helpful information and customer support similar to a positive in-person customer experience at a store.
Big data can be used in 5 practical ways for marketing and sales:
1. Know your perfect customers through analyzing available data on customer demographics, spending habits, and behaviors.
2. Improve personalization by analyzing purchase data to provide customized recommendations, coupons, and messages.
3. Create the best pricing models by using data to visualize how price changes affect demand and profit.
4. Optimize marketing across channels by balancing strategies based on past campaign performance data.
5. Enhance the in-store experience with apps, beacons, and loyalty programs tailored from customer data.
GA - Building your business for digital successFern Yit Lim
This document appears to be a slide deck presentation on digital analytics. Some of the key topics covered include understanding analytics and how it works, identifying important business metrics, opportunities to gain insights from data, and a proposed setup for integrating various analytics tools like Google Analytics, Facebook pixels, and Mailchimp with a website. The presentation emphasizes testing hypotheses, measuring results, and continuously optimizing based on data.
If you need a website for yourself or your small business, it can be overwhelming and seem next to impossible to figure out the best thing to do. In this presentation, we explain the basics of what you need to do, how to decide if you should hire someone or do it yourself, how to decide who to hire, and what you can expect when working with a web designer.
This document summarizes the services offered by Black Point Interactive to help small and medium-sized businesses grow through digital marketing. It highlights that SMBs need to continuously attract new customers to replace those that leave. It then discusses how digital marketing can help attract customers online through search engines, social media, and video. Black Point Interactive offers customized digital marketing solutions including website design, search engine optimization, local SEO, video marketing, and more to help businesses attract traffic, generate leads, and convert customers. They promise accountability, transparency, and to deliver results through hands-on work rather than automated software.
India is a Startup economy now. You find the number of startups coming up every year.
This is a great time to be a start-up!
But the Billion dollar question is: How many of these startups will remain standing once the initial set up is done?
This document discusses internet marketing and provides guidance on starting an internet business. It defines internet marketing and explains why it can be advantageous with low costs and the ability to operate from anywhere. The document outlines common business models like e-commerce, publishing, and lead generation. It dispels myths about internet marketing and provides steps to create an internet business plan and leverage blogging platforms and Google AdSense to generate revenue online. Case studies are presented of individuals earning money through blogging and publishing content.
Smarter Marketing: Using online intelligence to inform customer developmentKate O'Neill
The document discusses how leading companies are using online data and testing to optimize their marketing efforts. It highlights how companies can build competitive advantages by learning from online data through hypothesis-driven testing and optimization. It also provides examples of how to measure key online marketing metrics like awareness, engagement, and conversions to continually improve marketing strategies.
The Busy Business Owners Guide To Having A Successful Websitelyndanicholson
The document provides an overview of creating a successful website for a small business. It discusses that an effective website needs to attract relevant visitors, convert them into customers, and increase sales and profits. It also notes that while design is important, usability and testing what works is more critical for business goals. Traditional marketing is becoming less effective as customers now research online, so a website is necessary to engage with ready buyers.
This document provides an overview and summary of Dr. Marjukka Miinala's report on local domination and new marketing rules. The summary includes:
1) Traditional customer acquisition methods like yellow pages, newspapers, and TV ads are becoming less effective as competition increases and consumer media habits change.
2) New online marketing strategies like search engine optimization, social media, and mobile marketing are more effective ways for local businesses to reach customers.
3) A strong website is key to preselling your business online and kicking off an internet marketing plan. The website should educate visitors and create desire for the business's products/services.
Ugly websites make more money killer websites and electronic marketing for sm...Thom Finn
Coach Thom provides a seminar on improving business websites to increase revenue. Some key points covered include:
- Identifying the target audience and their goals/tasks when visiting the site to ensure it is easy for them to find what they need.
- Using compelling keywords that customers are actually searching for to improve search engine optimization and visibility.
- Structuring content in a clear, skimmable format with the most important information upfront since people rarely read entire pages online.
- Testing the site through usability studies and analytics to ensure it is optimized for the audience and achieving their goals efficiently.
MIR Interview with Adam Froman, CEO of Delvinia and AskingCanadians™
Is the social media hype about being cool or about making money?
For Adam Froman, the answer is easy: Marketers need to be very clear about how social media activity supports overall business strategy. Only if the digital experience fi ts into the whole customer journey will consumers become engaged and add value to the company … and only then will the social brand become cool.
This document provides guidance on developing a digital marketing strategy in 3 sentences or less:
The document discusses the importance of having a clear digital marketing strategy and assessing your capabilities before developing your strategy. It also emphasizes that a digital strategy can improve any business by lowering costs and increasing profits. The document provides a checklist to help businesses evaluate their current digital marketing approach across key areas like strategic planning, data integration, and customer experience.
Analytics, Search, Social Media, and Optimization: Why Has Marketing Gotten S...Kate O'Neill
From search and social media to analytics and optimization, marketing has really gotten geeky. It's nearly impossible to keep up, so what should business owners know about online marketing in order to make good decisions about their web presence? This presentation is both a broad overview of key web marketing disciplines as well as a quick dive into some of the concepts and vocabulary behind them.
Presented on Wednesday, August 18th to the Women Business Owners Special Interest Group of the Nashville Area Chamber of Commerce.
20 Important Things 20 Years Of Internet Marketing Has Taught MeMatthew Woodward
Today's article reveals an internet marketing journey from 1996. Before Google's time, when Yahoo was a directory that ranked sites alphabetically.
Nobody had ever built a link for SEO purposes and blogging, social media and smartphones had yet to be invented...
The document provides an overview of implementing successful digital marketing campaigns. It discusses researching customers and competitors, developing objectives and key performance indicators, and implementing strategies across paid, owned and earned media channels. It also touches on tools for search engine optimization, analytics and testing to optimize campaigns and monitor results.
This document summarizes a presentation about activating customer engagement and advocacy through online communities. It discusses how customer expectations have changed in the digital age and that customers now have power in the buying process. It emphasizes understanding customer conversations throughout their journey and creating engaging online communities where customers can help each other. When companies provide value to customers and facilitate customer-to-customer conversations in these communities, it can create strong advocacy and loyalty through what is called the "Community Effect."
BENEFITS
LOW ONGOING COST
NO HIDDEN CHARGES
TARGETTED 1
LOW RISK
TRAFFIC
FLEXIBILITY
HIGHT ROI
PERFORMANCE-BASED INCOME
GROE BRAND AWARENESS
PASSIVE INCOME
Full Financial freedom
You can become self-employed doing this
You can take vacations and visit places of interest anywhere in the world
You can purchase items you have always wanted to own
This document provides an overview of internet marketing for beginners. It defines internet marketing as any method used to publicize and sell products online to make money. It states that internet marketing is open to anyone with a computer and internet access, and little to no investment is required to get started. A key concept discussed is the importance of web traffic - specifically getting "hot traffic" from targeted methods where visitors will take desired actions like purchases, rather than just "cold traffic" from untargeted searches that provide few conversions.
The document provides terms and conditions for a report on internet marketing. It states that while efforts have been made to verify the accuracy of the information, no guarantees are made. It encourages readers to use their own judgment and seek professional advice. The document also contains a table of contents that outlines the chapters in the report, including topics on internet marketing for beginners, social media marketing, and old marketing methods that still work online.
Similar to Deep Thoughts + Opinions on Digital Analytics (20)
The Digital Analytics Solution of the FuturePeter O'Neill
What will the world of Digital Analytics be like in 5 or 10 years time? This talk predicts the changes across Culture, People, Process & Technology, for both businesses with big budgets and smaller organisations.
Impacting Business Performance with AnalyticsPeter O'Neill
Presentation from iLive, Riga on how to use the intelligence from Digital Analytics to improve the business performance of your organisation. Full of practical tips and tricks on setting up your analytics tool, extracting the insights and transitioning your company to being data informed.
Presentation from eMetrics London on how publishers can use Digital Analytics to inform their actions and improve their bottom line. Covers the detail on the information to capture through to how the information should be used based on practical experiences.
Peter provides tips for making analytics more valuable and actionable. He recommends: (1) ensuring all campaign tracking is set up properly; (2) recording basic page URL and referrer information to identify 404 errors; (3) tracking number of search results to fix issues with common search terms; and (4) creating goals in Google Analytics for negative experiences like errors as well as checkpoints in the user funnel. Overall, Peter emphasizes setting up the right tracking and reports to surface specific issues and drive daily actions and improvements.
See This, Do That Analytics presentation from Superweek 2014Peter O'Neill
This is my presentation from Superweek 2014 on See This Do That Analytics. It covers a different approach to supporting users of Digital Analytics data, focusing on the business impact being generated. The starting point must be to provide users with the insights they need to inform their day to day actions.
Presentation from eMetrics London providing an alternative view of Campaign Attribution and why the current popular approach can never work. All presented using football as an analogy.
The document discusses how to get practical value from web analytics throughout an organization. It identifies barriers to using web analytics such as a lack of understanding of how it can help business goals. The purpose of web analytics is to provide intelligence that can improve online business performance. It stresses the importance of quality data, building relationships within the organization, helping others feel comfortable with analytics, integrating it into standard processes, and proving its value with case studies.
The document outlines five tips for using web analytics to improve business performance that were presented at a conversion event. The tips include: 1) Tracking different types of social media traffic uniquely, 2) Using campaign tracking tools to analyze traffic sources, 3) Tracking repeat customers by segmenting on previous purchase behavior, 4) Investing in internal analytics resources before expensive tools, and 5) Creating a report analyzing traffic sources and bounce rates to identify problem areas.
The document summarizes the 2009 presentation night for the Putney Magpies football and netball clubs. It provides the order of events and lists the award winners for social, conference, premiership, and club awards for both football and netball. It also recognizes two individuals, Mark Pitura and Blair Riseborough, for being inducted as Putney Magpies club legends in recognition of their long-standing contributions to the club.
Making Web Analytics Actionable in UniversitiesPeter O'Neill
The document discusses how to make web analytics actionable for organizations. It recommends defining key performance indicators (KPIs) and targets to measure success, creating dashboards to provide quick overviews of performance, and generating key reports on topics like top search terms and popular site sections. The document also provides suggestions for getting stakeholders involved, increasing knowledge through resources like forums and blogs, and making the most of limited resources.
Why Should You Care About Web AnalyticsPeter O'Neill
A presentation that was written for BarCampLondon5. It covers why web analytics benefits everyone in an organisation and how people should therefore work together to ensure all code is correctly implemented.
The summary analyzes web analytics data from the Human Rights TV website to understand user behavior and provide recommendations. It finds that the site has low traffic and visitor loyalty. Most visits are from search engines or specific referring sites to individual videos. The top video received over 20% of views while most had under 100. Recommendations include adding features to increase loyalty, promoting new content, improving SEO and outreach, and standardizing site design elements.
Measuring Engagement of Social Media websites in the Web 2.0 worldPeter O'Neill
The document discusses measuring engagement on social media websites. It defines engagement as the level at which users interact with a website, with more interaction indicating more interest, satisfaction, and loyalty. It notes engagement can be approximated through metrics that measure interactions like page views, purchases, comments. The type of interactions that are most important depends on the website's objectives. It recommends defining objectives, tagging important interactions, tracking their performance, and using engagement metrics along with other data to make informed decisions.
End-to-end pipeline agility - Berlin Buzzwords 2024Lars Albertsson
We describe how we achieve high change agility in data engineering by eliminating the fear of breaking downstream data pipelines through end-to-end pipeline testing, and by using schema metaprogramming to safely eliminate boilerplate involved in changes that affect whole pipelines.
A quick poll on agility in changing pipelines from end to end indicated a huge span in capabilities. For the question "How long time does it take for all downstream pipelines to be adapted to an upstream change," the median response was 6 months, but some respondents could do it in less than a day. When quantitative data engineering differences between the best and worst are measured, the span is often 100x-1000x, sometimes even more.
A long time ago, we suffered at Spotify from fear of changing pipelines due to not knowing what the impact might be downstream. We made plans for a technical solution to test pipelines end-to-end to mitigate that fear, but the effort failed for cultural reasons. We eventually solved this challenge, but in a different context. In this presentation we will describe how we test full pipelines effectively by manipulating workflow orchestration, which enables us to make changes in pipelines without fear of breaking downstream.
Making schema changes that affect many jobs also involves a lot of toil and boilerplate. Using schema-on-read mitigates some of it, but has drawbacks since it makes it more difficult to detect errors early. We will describe how we have rejected this tradeoff by applying schema metaprogramming, eliminating boilerplate but keeping the protection of static typing, thereby further improving agility to quickly modify data pipelines without fear.
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Round table discussion of vector databases, unstructured data, ai, big data, real-time, robots and Milvus.
A lively discussion with NJ Gen AI Meetup Lead, Prasad and Procure.FYI's Co-Found
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Discussion on Vector Databases, Unstructured Data and AI
https://www.meetup.com/unstructured-data-meetup-new-york/
This meetup is for people working in unstructured data. Speakers will come present about related topics such as vector databases, LLMs, and managing data at scale. The intended audience of this group includes roles like machine learning engineers, data scientists, data engineers, software engineers, and PMs.This meetup was formerly Milvus Meetup, and is sponsored by Zilliz maintainers of Milvus.
Codeless Generative AI Pipelines
(GenAI with Milvus)
https://ml.dssconf.pl/user.html#!/lecture/DSSML24-041a/rate
Discover the potential of real-time streaming in the context of GenAI as we delve into the intricacies of Apache NiFi and its capabilities. Learn how this tool can significantly simplify the data engineering workflow for GenAI applications, allowing you to focus on the creative aspects rather than the technical complexities. I will guide you through practical examples and use cases, showing the impact of automation on prompt building. From data ingestion to transformation and delivery, witness how Apache NiFi streamlines the entire pipeline, ensuring a smooth and hassle-free experience.
Timothy Spann
https://www.youtube.com/@FLaNK-Stack
https://medium.com/@tspann
https://www.datainmotion.dev/
milvus, unstructured data, vector database, zilliz, cloud, vectors, python, deep learning, generative ai, genai, nifi, kafka, flink, streaming, iot, edge
Learn SQL from basic queries to Advance queriesmanishkhaire30
Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
Key Highlights:
Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets.
Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios.
Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data!
#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
3. My session at MeasureCamp London #1 (Sept ‘12)
With great power comes great complexity
Models on which to structure your thinking
Maturity model,
performance gap analysis
attract, interest, consideration, conversion
Lean startup thinking
The concept of engagement - is really likelihood
to purchase
Member analytics
Using web analytics to understand book
reading
Tools for tag management and testing that
transfer work from devs to non technical
analysts
Better/easier ways of defining KPIs
Campaign attribution
Not about the tool
Admitting the impossibility of useful data at visitor
level and moving on
Can you use scoring
Does testing combinations of media spend work?
How to overcome barriers to the use of web
analytics
Simple tools
The idea of productising web analytics services
How to overcome the lack of skilled
practitioners
Using web analytics for merchandising
The importance of story telling
How agencies survive without caring about web
analyticsPage 3
Shit I find interesting
5. Getting Attribution out of the way early
17th Sept 2010 -
https://www.ayima.com/blog/measurin
g-multichannel-marketing-
campaigns.html
Page 5
23rd Jan 2020 -
https://adexchanger.com/data-driven-
thinking/after-google-finally-really-did-
it-a-necessary-system-cleanup/
8th Feb 2018-
https://www.searchdiscovery.com/blog/
pragmatic-attribution-build-a-model-of-
models
6. Analytics buzzword bingo
Page 6
Impossible
to create
solution
Solution
created
uniquely by
gifted people
Solutions
recreated by
experts
Templates
available for
use by skilled
people
Tools created
so solution
used by less
skilled people
7. If analytics is about providing answers…
How much time do you spend on identifying the right questions?
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9. How to do Digital Analytics properly
Page 9
5
4
3
2
1
0
Data practitioner
Data savvy
Data competent
Data informed
Data aware
Data novice
6 Data expert
15. My first retail business
I have a website
On this website, I sell things
I make money when people visit the website and buy my products
I spend money on telling people about my website so they visit and
buy stuff
I want to know things…
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16. My first retail business
I want to know how many people come to my website
I want to know if they already know me or this is their first visit
I want to know how they found me and my website
I want to know what they look at on my website and what they do
I want to know if they buy something from me and what this is
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17. My first retail business
I want to know what they like about my website
I want to know what they find useful about my website
I want to know if they ever get lost on my website
I want to know if there is anything that stops them from giving me
money
I want to know how to spend my money to make the most money
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18. My first retail business
I want to know if I should spend more money on telling people about
my website
and which people and how do I tell them and what do I tell them
I want to know if I should spend more money on my website
and what part of my website and which feature
I want to know if I need more of the same or different products
And what sort of products
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19. My first retail business
I want to know if the person on my website has bought from me
before
I want to know if a person is likely to buy or not
I want to talk about my website to people who are most likely to buy
things from me
I want other companies to help me do everything I want to do
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21. The future wave of Digital Analytics thought leaders
Each MeasureCamp can nominate up to 2 speakers from the day
Must have given a presentation
Can’t already be a conference speaker
They submit a recording of them giving a talk (uploaded to YouTube)
Winner gets all expenses paid Superweek experience including
speaking slot!Page 21
22. Priorities in life
How do you know when you are successful?
Task: write down for yourself how you will know you are a success
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