Mobile application development is one of the leading industries nowadays. Since their first presence, mobile applications have evolved a lot in the last few years by attracting the attention of more and more users. To make app famous and successful, ASO play an important role in and this ASO Guide, we will see how to improve discoverability and conversion rate of apps to increase downloads. For more info: https://bit.ly/2Qm8xAd

1. M AX IM IZE Y OUR A P P
DOW N LOAD S USIN G A P P STORE
OPT IM IZAT ION
Pre p a re d b y Cons a g o u s Te c h n o l o g i e s

2. Our Points of Discussion
• Introduction
• What is ASO?
• Scoop of Facts
• Importance of Ranking
• Top Ranking Factors
• Contact Info
AGENDA FOR
TODAY
CO N SA GO U S TE CH N O LO GI E S• 2 0 18

3. “Mobile is not just a platform. It is an opportunity to
transform your business.”
If you’re a mobile app developer and want to
get your app out to the masses, you know
how difficult it can be without a proper
strategy. Ranking in the app store and search
result can be unattainable goals, especially
for those who you’ve just launched a new
mobile app.
But with the help of some basic app store
optimization, you can go a long way, as it
becomes nectar for mobile app development
to gain recognition in App Store.
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OVERVIEW OF THE PLAN
INTRODUCTION

4. “CONTENT MARKETING
IS A COMMITMENT,
NOT A CAMPAIGN.”
Jon Buscall
Words t o R e m e m b e r

5. CO N SA GO U S TE CH N O LO GI E S• 2 0 18
Application Store Optimization is the way to
improve the ranking of mobile application on
Google play store and App store so that it can
appear higher in query items. The higher
visibility generates more traffic to app’s page to
increase the number of downloads.
After the cursory look at the App Store
Optimization, it’s time to discuss the factors
that increase the ranking of mobile apps.
WHAT IS APP
STORE
OPTIMIZATION?

6. According to a research, 47% of all US iPhone
users search mobile applications in the App
Store while only 10% find apps due to being
featured on a top chart, and 9% through
Apple’s featured screen.
On the basis of study completed by AppShots
“53% of Android users and 47% of iOS users
found their last app through app store
searching “, and mobile application with
simple features and appealing screenshots
increased downloads by 30%.
SCOOP OF FACTS

7. THE IMPORTANCE OF RANKING IN
APP STORE SEARCH
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Mobile a p p d e v e l o p m e n t c o m p a n i e s w e n t
t h r o u g h t r o u b l e of b u i l d i n g a successful
m o b i l e a p p w i t h slick f u n c t i o n a l i t y that’s
ready t o a d d value t o its users. Previous
testers a n d users were raving a b o u t it b u t
there were some m a j o r issues like person
w h o already k n o w a b o u t it can f o u n d it in
a p p store. A n d this p r o b l e m needs t o be
addressed before a c o m p e t i t o r swoops u p
your audience.

8. TOP RANKING FACTORS IN APP
STORE SEARCH
Keywords Are Your Foundation
As t h e n u m b e r of m o b i l e apps is increasing day
by day on Google play store a n d A p p store, it’s
i m p o r t a n t for apps t o get positive store ranking.
For this search engine o p t i m i z a t i o n (SEO) can
h e l p you by t a r g e t i n g t h e r i g h t audience, only
t h e a p p r o a c h t o m a r k e t i n g apps needs t o be
strategic.

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Number of Downloads
The n u m b e r of a p p d o w n l o a d s is directly
p r o p o r t i o n a l t o a p p l i c a t i o n store rankings. If you
w a n t t o increase your app’s d o w n l o a d i n g , t h e n
use proper SEO strategies so t h a t your a p p can
easily visible on search result page.
Select the Right Title
For ASO, it is very i m p o r t a n t t h a t your a p p
n a m e m u s t c o n t a i n t h e b r a n d purpose as w e l l
as t h e a p p r o p r i a t e k ey words otherwise it m a y
fail t o generate traffic t o t h e a p p page.

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Write an Engaging Description
Your m o b i l e a p p des cription is w h a t t h a t
dec ide t h e fate of your a p p i.e. w h e t h e r t h e
audience w i l l d o w n l o a d your a p p or not.
Use an Eye Appealing Icon
To m a k e a splash a n d attrac t users create an
appealing icon for your a p p as it is t h e first
t h i n g t h a t audience w i l l notice. As t h e various
apps are available on Google a n d A p p store,
so m a k e sure t h a t your icon design w i l l n o t
similar t o other apps.

11. CONTACT INFO
Mailing Address
119 Nueces St Austin, Texas 78701, USA
W eb sit e
w w w .co n sag o u s.co m
Email address
p ro ject s@co n sag o u s.co m
Phone n u m b e r
+1 (512) 333 1321