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Deep linking at App Promotion Summit
The document discusses deep linking in mobile apps, describing it as a method to directly open apps to specific content via targeted URLs. It outlines the importance of deep linking for enhancing digital marketing efforts, addressing technical mechanisms like URL schemes, and the challenges associated with implementation. Additionally, it provides insights on frameworks, strategies for effective deep linking, and crucial recommendations for developers to optimize user experience.
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Deep linking at App Promotion Summit
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- 3. Pioneer of mobiledevelopment
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- 6. Deezer 2008 - 2012 (maincompetitor of Spotify)
- 7. Deezer Viadeo 2008 -2012 (main competitor of Spotify) (main competitor of Linkedin)
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- 9. 2010 at Deezer: Project‘Url Handler’
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- 11. Why does ithappen? HTTP URLs are not supported by apps / no standard format for URL in apps
- 12. Why does ithappen? HTTP URLs are not supported by apps / no standard format for URL in apps => Deep linking is the solution
- 13. What the hellis deep linking?
- 14. What the hellis deep linking? A way to open an app directly to a specific section or content, thanks to a link
- 15. Example: specific ad YourappAnother app
- 16. Ad2App Your app What DeepLinking allows:
- 17. Ad2App SMS2App Your app StockApp :CLGC – 10%, wanna buy? http://stockapp.com/12 345 What Deep Linking allows:
- 18. Ad2App SMS2App QR2App Your app StockApp :CLGC – 10%, wanna buy? http://stockapp.com/12 345 What Deep Linking allows:
- 19. Ad2App Email2App SMS2App QR2App Your app StockApp :CLGC – 10%, wanna buy? http://stockapp.com/12 345 What Deep Linking allows:
- 20. Ad2App Web2App Email2App SMS2App QR2App Your app StockApp :CLGC – 10%, wanna buy? http://stockapp.com/12 345 What Deep Linking allows:
- 21. Ad2App Social2App Web2App Email2App SMS2App QR2App Your app StockApp :CLGC – 10%, wanna buy? http://stockapp.com/12 345 What Deep Linking allows:
- 22. What Deep Linkingallows: Ad2App App2App Social2App Web2App Email2App SMS2App QR2App Your app StockApp : CLGC – 10%, wanna buy? http://stockapp.com/12 345
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- 24. Leverage your digitalmarketing efforts also for your apps
- 25. How it works /Url Scheme
- 26. Url Scheme A technicalmechanism to launch an app, with parameters myapp://myparameters?yy=zz
- 27. Url Scheme A technicalmechanism to launch an app, with parameters myapp://myparameters?yy=zz Ex.: fb://, skype://, deezer://, spotify://, …
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- 29. Issues • Not astandard • Not multi-platform • Not a HTTP url / crappy fail when not handled: • Desktop web browser • App is not installed • …
- 30. How it works /Flow
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- 32. App Store App Installed ? No IOS / Android ? GooglePlay Android iOS
- 33. Android URL Intent Filter AppStore App Installed ? Yes No IOS / Android ? Google Play IOS / Android ? Android iOS Web redirect myApp://content/xyz iOS Android
- 34. Focus: Social2App / GrowthHacking
- 35. Viral mechanics Production Consumption
- 36. Viral mechanics Production Consumption Features in product lead users to share contents on social networks
- 37. Viral mechanics Production Consumption Features in product lead users to share contents on social networks Consumption of these contents generates acquisition or retention (and thus more production)
- 38. => Benefits bothfor users and for the digital service Viral mechanics Production Consumption Features in product lead users to share contents on social networks Consumption of these contents generates acquisition or retention (and thus more production)
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- 40. Social2App AppStore Download Deezer Launch app INSTALL Sharingsgenerates downloads
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- 42. Social2App AppStore App Cookie used to recordchoice Download Deezer Launch app INSTALL
- 43. iOS Smart AppBanner • Allows deep linking • But quite no publisher do it right! • Not multi-platform • Can’t remember choice
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- 45. Related frameworks /tools (acquired by Yahoo!) APPURL URX
- 46. Related frameworks /tools (acquired by Yahoo!) Do you really need them? => at least, ensure your techies study them APPURL URX
- 47. Facebook / AppLinks Facebook doc
- 48. Twitter App Card •Proprietary mechanisms for rich media formats in their native apps • Twitter doc
- 49. Google App Indexing Searchresults on Android open app directly! (doc)
- 50. Deferred Deep Linking •Uses ad tracking technologies • Allows to open app directly to the right content or section at 1st launch AFTER INSTALL • Tapstream tech / Article
- 51. • Quixey /AppUrl: ‘The Problem’ (part 1) – Article • Quixey / AppUrl: ‘The Solution’ (part 2) – Article Some articles
- 52. • Quixey /AppUrl: ‘The Problem’ (part 1) – Article • Quixey / AppUrl: ‘The Solution’ (part 2) – Article • HasOffers: ‘Past, present and future of mobile marketing’ – Article • Facebook: ‘An industry standard for linking on mobile’ – Article • AppTweak: ‘The future of deep linking from app to app’ – Article Some articles
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- 54. Simple and cheap •Rely on your website (desktop or mobile) • Implement iOS Smart App banner (the right way!) • Use intent filter on Android
- 55. Simple and cheap •Rely on your website (desktop or mobile) • Implement iOS Smart App banner (the right way!) • Use intent filter on Android • Suboptimal, many issues (UX, not flexible, not suited for ads, bad tracking, …) • Costs on app side, quite no maintenance
- 56. Advanced • Want toget big on mobile? => Grab your techies and build your own deep linking routing platform! • Remember UX should prevail
- 57. Advanced • Want toget big on mobile? => Grab your techies and build your own deep linking routing platform! • Remember UX should prevail • Add support for FB App Links, Twitter App Cards, Google App Indexing • Use these slides as your cookbook!
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- 59. Tricky points • Apphas to be able to launch on any section or content • Nicely handle what is supported… and what isn’t! (implement a fallback? – at least, track failures) • Fragmentation and maintenance • Proper tracking is hard to build! • Particular case when app is uninstalled
- 60. Reco on URLScheme • AppURL recommends not using schemes like yelp, imdb or spotify. These schemes may look nice, but there's no system for avoiding naming conflicts with them. • Instead, AppURL recommends you use your website's (sub)domain as your scheme.
- 61. Crappy tinkering • Todetect if app in installed from Javascript : http://stackoverflow.com/questions/1108693/is-it-possible-to-register- a-httpdomain-based-url-scheme-for-iphone-apps- like/1109200#1109200 http://stackoverflow.com/questions/13044805/how-to-check-if-an- app-is-installed-from-a-web-page-on-an-iphone http://jesseditson.com/clean-ish-mobile-web-deep-linking-for-ios- and-android http://fokkezb.nl/2013/09/20/url-schemes-for-ios-and-android-2/
- 62. Various • A directoryof URLSchemes: http://handleopenurl.com/ • A proxy-standard for app to app communication / using part of an app in another one: http://x-callback-url.com/