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#MobileRevolution
How Mobile Is ChangingYou
@AlexJubien
Mobile Strategist
ThinkMobile.fr
Pioneer of mobile
14 years ago
Apps & Mobile Startups
expert
Previously Head
of Mobile at Viadeo
Previously Head
of Mobile at Deezer
Keynote speaker, Lecturer, Trainer, Startups Coach & Advisor
2017, TheYear Of Mobile!
2017, TheYear Of Mobile!
Une technologie
sans précédent
dans l’histoire de
l’humanité !
2005
2013
A technology
without precedent
in human history!
More activated SIM
cards than people on
the planet
Higher adoption
than the pen…
(indeed, illiterate people can use mobile)
… & higher adoption
than toothbrush!!
• Greatest fears of young people:
• Our teddy - we touch our mobile 75
times a day
• Dog is no longer man’s best
friend… (it’s mobile, now)
• Nomophobia exists – and growing
• Greatest fears of young people:
Smartphone
Addicts ?
Revolution
Mobile has profoundly changed our
daily lives, so much that it’s now 	
  
an extension of our brains.
Why?
What are the characteristics
of mobile that made this
happen?
Anywhere, Anytime1
Including here,
75% !
Gender parity
Simple equation
= 5 min
= 15 min
= 55 min
= ∞
There’s an app for that
iPoo
Ok, let’s get serious
The 1st ever connected device
that people have on them
at all times
Connected COMPUTING device
Connected COMPUTING device
=
Solve problems
=
Utility
Most of the apps we use
solve problems
for us in real life.
Immediacy2
5 h
TV
Weather
5 h
TV Web
5 m
Weather
5 h
TV Web
5 m
Mobile
5 s
Weather
Ease of use3
Ease of use
Reducing Points
Of Friction
4
Friction
In digital:Things that prevent users /
consumers from moving forward
Anti Friction Services
DigitalWorld /
PhysicalWorld
5
Real lifeUse of digital
Mobile is the magic wand to
digitize everything
Mobile is at the heart of the
Internet Of Things
6 Mega-Trends for Mobile in 2015 – by Azetone
Photo
Understand 	
  
any text
Scan PhysicalWorld
Scan & Buy
Photo Micro
Shazam
Scan PhysicalWorld
Photo Micro
Waze
Geoloc
Scan PhysicalWorld
WithWaze, you can
"sense" the traffic
Adding sensors is like
adding to ourselves new
capabilities / powers
Superpowers?6
Are you telepathic?
In fact, we all are…
Transmission of thought (v1.0)
This is the 1st super power that mobile brought
to us, thanks to call / SMS / IM
Transmission of thought (v1.0)
Making a better transmission of thought
will be very hard.
Sci-Fi Is More & More Becoming Just Science
Being invicible / healing (0.3)
Calls & SMS help to:
• Fight hunger
• Prevent epidemics
• Synchronize ONGs
• Operate after
natural disasters
• …
Being invicible / healing (0.3)
Formerly:
Shepherd travelling in desert
with its herd.
Finally reaches an oasis, but
there’s no water.
Loses half the herd and has
good chances to die too.
Being invicible / healing (0.3)
Today:
Shepherd received a mobile
phone call or SMS from his
cousin or another shepherd.
He knows if there’s water, or
which oasis he’d rather reach
instead.
These were not in Heroes:
Summoning objects (0.1)
Transform your smartphone into a portable 3D printer
Elephant’s Memory (0.5)
Evernote
Injection Of Knowledge (0.2)
Slideshare
5th Element Movie:
When Liloo wakes up, she
"injects" herself 2K years of
human history.
By looking at many many slides!
Btw, VR/AR will be great too,
and maybe disrupt education.
Just remember how you learned
the solar system.
10 mns of VR and a kid of today
has it all!
Omnilingualism (0.5)
Mobile & Social Networks:
The power to change
the world
Occupy Wall Street
Mobile Tools for Protests - CNN
‘I can’t breathe’
= Mobile Video
Arab Springs
Role of Social Media in Tunisian & Egyptian Uprisings
photo–scmp.org
Hong Kong	
  
Protests
Firechat Enables the
Crowd to Become the
Internet – Bypassing
Central Powers
Terrorists Attacks in Paris
Collective Awareness / Intelligence
(2.0)
#MobileRevolution
• Think about digitizing physical world
• Think utility / solve problems for
users
• Provide people with (super)powers!
What’s next?
In 1969 at Nasa, computers
were filling a whole room
on the other side of the
building.
And then…
Computers are getting
closer to our bodies
Google Glasses
(nope – not yet!)
Smart Watches
Electronic tatoos
ID chips
Computers are about to
integrate our bodies.
So, will we become
machines?
Augmented man:
https://www.youtube.com/watch?v=jdERgfgB9Yc
You still can visit
SarifIndustries.com
But you have to know this is the
trailer of video game DeusEx
Machina (hence Sci-Fi…)
The	
  next	
  big	
  thing	
  on	
  mobile	
  would	
  be	
  an	
  app	
  that	
  scans	
  your	
  thoughts,	
  like	
  	
  
you	
  think	
  about	
  something	
  and	
  it	
  does	
  it	
  	
  
Teenager	
  on	
  Twitter	
  /	
  estimated	
  16	
  yo:
Youngsters are ready to have
THEIR THOUGHTS
scanned by an app!!!
The	
  next	
  big	
  thing	
  on	
  mobile	
  would	
  be	
  an	
  app	
  that	
  scans	
  your	
  thoughts,	
  like	
  	
  
you	
  think	
  about	
  something	
  and	
  it	
  does	
  it	
  	
  
(Siri,	
  Google	
  Now).	
  Can	
  be	
  perfected,	
  but	
  already	
  a	
  good	
  start!
Well,	
  for	
  now,	
  it’s	
  "you	
  say	
  something,	
  it	
  does	
  it"
Augmented brain (v0.1)
And we’re already trying
to shorten the wire
For now, UI is based on touch & eyes.
New attempts: voice, text / chatbots,
conversationnal interfaces…
And we’ll look for the
shortest wire…
Computers are about to integrate
our bodies, and then our brains!
https://fossbytes.com/elon-­‐musk-­‐neuralink-­‐connect-­‐human-­‐brains-­‐computers/
So, are you ready to
become machines?
What will lead us to
accept this?
Remember the PaceMaker
The man who will live 1000 years is
already born
Laurent Alexandre – TEDx Paris
https://www.youtube.com/watch?v=KGD-7M7iYzs (put EN subtitles ON)
Transhumanism
Man is about to augment
himself thanks to technology.
But in fact, we already have a
machine that increases our
abilities – always with us.
Mobile is the device that
marks the beginning of
transhumanism!
ThinkMobile.fr Newsletter
(Mobile, Innovation, Startups)
ajubien @AlexJubien
Alex Jubien
Mobile Strategist
Dear transhumans, Thx!
Inspiration
Tomi Ahonen
Benedict Evans
Laurent Alexandre
Jean Michel Billaut
Marc Andreessen
Vala Afshar
Daniel Burrus
Ajit Jaokar
BG Mahesh
Many thanks to all of them!!!

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#MobileRevolution - How Mobile Is Changing You