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Growth Hacking at SPN
The document discusses the concept of growth hacking, focusing on its key principles like product/market fit, user acquisition, and retention strategies. It uses various case studies, including Dropbox and Airbnb, to illustrate effective growth hacks and the significance of leveraging psychology and social media for virality. Additionally, it emphasizes the importance of metrics and feedback in optimizing growth strategies and maintaining user engagement.
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Growth Hacking at SPN
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- 2. @AlexJubien Mobile Strategist ThinkMobile.fr Pioneer ofmobile 12 years ago Apps & Mobile Startups expert Previously Head of Mobile at Viadeo Previously Head of Mobile at Deezer Mobile Strategist, Speaker, Lecturer, Trainer, Startups Coach & Advisor
- 3. And also, in2005/2006, I screwed up my startup
- 4. But since, alot of theory appeared…
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- 6. Standard company Linear growth Revenue /users Time
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- 12. C’est quoi le Product/ Market fit ? https://www.youtube.com/watch?v=WkoYtenAZMs
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- 19. Hotmail • Founded in1996 by Sabeer Bhatia & Jack Smith, immediate Product / Market fit • Raised 300 K$, spending in billboard & radio ads • Was growing slowly (10K users) • Investor Timothy Draper came with an idea…
- 20. PS: I loveyou
- 21. 6 months =>1 million users
- 22. Warning: it doesnot last forever Most Growth Hacks ‘Expire’ Over Time mainly due to overuse / abuse
- 23. But expired growthhacks still can be used creatively Warning: it does not last forever
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- 25. YouTube embed • Letpeople easily embed videos • Made it the best way to share • Every embed is sort of an ad for YouTube
- 26. • Supply sidehack: used Craigslist to source listings and emailed the home owners /
- 27. • Demand sidehack = button « also publish on Craigslist » • Links on Craigslist were pointing back to Airbnb /
- 28. • Users LOVEit - Product / Market fit • 0 to 100K users in 2 years • To acquire 1 user by paid channels, it costs 200$ to 400$
- 29. Yourself, how didyou discover Dropbox?
- 30. / referral • 100Kusers to 4 million in 15 months
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- 32. PR = PressRelation
- 33. PR = PageRank 6 (went up to 8!)
- 34. PRs + SEO Artists,albums, playlists, tracks, …
- 35. PRs + SEO Artists,albums, playlists, tracks, …
- 36. Download Deezer Launch App Social2App AppStore App acquisition retention
- 37. Viral Loop App Store App acquisition retention Getyour users advertising for you
- 38. ? • 2 billionssearches on Google per day • Hot topics for young people - it’s always on • What if you could predict the trend and create content on the fly to match it?
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- 41. So, how didyou discover LeBonCoin?
- 42. Virality Is AllAbout Word Of Mouth • Hard to generate artificially • Sharing on social networks = digital version of WoM • Mutual benefit for sharer and viewer • How psychology behind WoM works
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- 45. Rallying cry AAR RR III...
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- 47. AARRR ACQUISITION ACTIVATION RETENTION REVENUE How do usersfind us? Do users have a great 1st experience? Do users come back? How do we make money? Do users tell others? REFERRAL
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- 49. Growth: Spread TheLove • Acquisition is not (just) about buying users! • Organic: Spend 0, Get Some • Paid: Spend 1, Get 1 • Growth hacked: Spend 1, Get Many!
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- 51. Measure it • 1sentence • 1 conversion rate • Or maybe 2 for each
- 52. But we don’thave data! • 1st, define what you need • Try to find a way to measure it • If no data or if not feasible to use it => Data don’t talk - people do
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- 54. So far, areyou enjoying this talk?
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- 56. 1-‐Acquisition People who visited the SPN event page 100 % 2-‐Activation People who registered on Eventbrite People who actually came up ? ? 3-‐Retention People that are still here / mid talk (some may have run away already!) People ready to come next time ? 4-‐Referral People who would recommend it ? 5-‐Revenue Who’s gonna pay me a drink? :-‐)
- 57. To listen, youneed to ask 1st (Example from ASO world - App Store Optimization)
- 58. Stop Begging For Ratings& Reviews
- 59. The right wayto ask users to review your app ASO: Hack Ratings
- 60. ASO: Hack Ratings Theright way to ask users to review your app
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- 65. And on theweb? How to Reduce Churn by 50% and Increase Customer Happiness with NPS Processes
- 66. NPS - NetPromoter Score • Please rate our service from 1 to 10 • How likely are you to recommend our service to your peers? 1 (never) -10 (very likely)
- 67. Ask people thatare likely to recommend you to effectively do it! (rating, sharing, testimonial, referral…)
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- 69. • Symmetric bonuses- « Give 10£, Get 10£ » • Streamline and optimize the whole flow • Choose the right moment to push it Referral Program Slides - Optimize your referral flow
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- 74. KissMetrics • Great tool(analytics) • Great blog - link • Great Slideshare - link • A beginner’s guide to landing pages - link
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- 81. Coming Soon •Collect leads / email addresses • You’ll email them at launch
- 82. People Want WhatThey Can’t Have Scarce access and curiosity can make it viral Invite people for earlier access Invite only! Elements of a viral launch page
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- 85. Content • Create value/ solve problem for your users • Mix of your content and curated content • Blog / SEO • FB-Twitter-Linkedin-G+ & Slideshare • Email / Newsletter
- 86. Email • Your visitorsmight never come back • Convert them into subscribers • Email Marketing Guide - link • Content upgrade - link
- 87. Build your emaillist Popups, Exit popup
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- 89. What if Idon’t code?
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- 96. Communities / sources •GrowthHackers.com • GrowthHacking.fr • GrowthTribe.io • Deux.io • Meetup Growth Hacking Paris
- 97. Read • Growth Hacking- mindset, framework and tools - slides • Growth Hacking Quick Wins - slides • 21 user activation hacks you need to know - article • 29 B2B Growth Hacks - The ultimate list • The ultimate growth hacking sourcebook
- 98. So, did youlike this talk? Feedback (just send me an email) Share (useful for others!) Could be better… Definitely!
- 99. ThinkMobile Newsletter (Mobile, Innovation,Startups) ajubien @AlexJubien Alex Jubien Mobile Strategist ThinkMobile.fr