The document outlines the concept and advantages of dark stores, which are transformed retail spaces serving as e-commerce fulfillment centers. It uses Big Basket as a case study, showcasing its successful adoption of dark stores for efficient delivery services in India. The future of dark stores is described as promising, given their role in enhancing delivery speed and reducing operational costs.

1. Case Study:
Big Basket Dark Stores
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2. Your Retail
Coach
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3. TABLE OF CONTENTS
Introduction
01
Advantages of
dark stores
02
Conclusion
05
Look into Future
04
Big Basket
03
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4. Introduction
01
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5. • The dark stores are traditional retail stores or supermarkets
that have been transformed into e commerce warehouses
or local fulfillment or distribution centers
• Dark stores are currently in vogue in grocery, apparel,
footwear, consumer durables, and home goods retailing
globally
• These D2C (Direct-to-Consumer) entities provide a hassle-
free shopping experience to the discerning customer
through a dark store online ordering process.
Dark Stores
Meaning
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6. Functionality
Details
• These stores are not open to end
consumer
• Buyer can browse through these dark
stores with the help electronic media
& mobile friendly application
• They offer a near real-time view of
the product shelves
• He can then make a web-based
purchase through these digital
shopping platforms
• The purchased products promptly
home delivered or collected by
the buyer from a pre-chosen
location.
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7. A dark store set up is generally near
demand-centric populated
neighborhoods or areas.
For retail segments like apparel, footwear,
and durables, they could be even be
located on the city outskirts.
The dark stores concept consists of the
setting up of mid-size local warehouses for
storing, sorting, and managing orders,
facilitating quick and cost-effective
picking and easier automation.
Dark Store Setup
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8. Advantages Of Dark Stores
02
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9. Closer to customers, easily
catering to larger areas
Higher product stock variety
and availability
Reduced operational costs Efficient customer service
Advantages Of
Dark Stores
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10. Big Basket
03
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11. • One of India’s leading online grocery hypermarkets
• Big Basket was founded in 2011 by Hari Menon, V S Sudhakar,
Vipul Parekh, V S Ramesh, and Abhinay Choudhari and is
headquartered in Bangalore
• Valued at $1.8 billion as of 2020, the company currently
operates in 30 Indian Cities.
• It has more than 20,000 products and 1,000 brands in its online
catalogue.
Big Basket : An Introduction
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12. Big Basket Rejigged
Business Model
• Procurement
• Supply chain Management
• Logistics
• Consumer service
Big Basket Dark Stores thus essentially follows a hybrid model
combining:
• Inventory led wholesale approach
• Hyper-local procurement strategy
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For end consumers, Big Basket is essentially a delivery platform, while from the business perspective, the company covers
everything:

13. Big Basket Dark Stores
Concept
• The dark store model was initially conceptualized by Big
Basket back in 2015
• They use this model by which they provide express delivery
option to their customers
• These warehouses would also help them to make a foray into
the smaller towns
• 10 such warehouses in each metro city in its network, and one
each in 50 smaller towns
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14. Big Basket’s Dark Stores
India Delivery Framework
The online fulfillment center or dark stores business model has
allowed Big Basket to deliver in three formats:
• Express’ delivery in 90 minutes
• Normal (same day or next day) delivery
• Irrespective of number or size is delivered in a maximum
time of three hours after placing the order
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15. BB Daily, BB Instant &
BB Beauty Store
Since the middle of 2018 or so, Big Basket has also launched three
new businesses:
• BB Daily
• BB Instant
• Beauty Store.
In BB Daily, buyers can subscribe for essential groceries like milk,
fruits, and vegetables, bread, dairy, eggs, breakfast cereals, etc.
Beauty Store is available on the Big Basket main app and consists
of exclusive personal, skincare, and beauty products.
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16. Look into Future
04
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17. • With more than 10 million customers, Big Basket turned profitable
during the nationwide COVID-19 lockdown in 2020, expecting to
nearly double its revenues to $1 billion in the financial year
ending March 2021.
• Despite cut-throat competition from arch-rivals Amazon, Gofers,
and Flipkart, along with countless other local digital
supermarkets.
• The company had around 2,000 SKUs for in-house brands in 2020,
which it expects to increase to 2,500 by the end of FY21.
The future looks
promising
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18. Conclusion
05
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19. Conclusion
• Dark stores helps you in speedy deliveries, which is the most
important factor in this industry to compete.
• Dark stores have bright future.
• Whole world is pivoting towards dark stores rapidly.
• They help startups in assets lite model.
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20. FOR MORE DETAILS:-
To know more about " Big Basket Dark Store Strategy ", visit:
▪ https://www.yourretailcoach.in/case-study-big-basket-dark-stores/
▪ For India & South Asia: https://www.yourretailcoach.in/
▪ For Dubai & Middle East: https://www.yourretailcoach.ae/
▪ For Africa: https://www.yourretailcoach.africa/
▪ Business Process Xperts: https://www.businessprocessxperts.com/
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21. INDEX
THANKS!
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