Company: Swiggy CEO: Sriharsha Majety, Nandan Reddy, and Rahul Jaimini Year founded: 2014 Headquarter: Bangalore, India Net Worth Currently, Swiggy earns 30 percent of the shares on every order with the restaurant and also takes delivery charges from the consumers. According to the data filed by the company, the net worth of Swiggy is Rs 3, 86, 34,590 with a turnover of Rs 7, 41, 702. With more than 25,000 restaurant owners, Swiggy has its own team of delivery executives which operates across 13 different cities in India, including Bengaluru, Mumbai, Chennai, Delhi, Hyderabad, Kolkata and many more. Business Model *The business model canvas of Swiggy is based on a hyperlocal on-demand food delivery business operation. *Their app allows urban foodies to order food from nearby restaurants and get it delivered at their doorstep. *Apart from accumulating restaurants, Swiggy also has its own fleet of delivery partners. *Because Swiggy operates as a dual-partnership model. *Once the order is placed, they will know the order details, prepare the order and deliver it to Swiggy drivers. All the Swiggy drivers in the vicinity receive a broadcast signal on their own Swiggy drive app where the order is placed.

1. CASE STUDY
By:
Anu Abhilasha(BBA/40006/17)
Kumari Harshita(BBA/40007/17)
Muskan(BBA/40008/17)
Tannu Singh(BBA/40009/17)
Rhea Subarna(BBA/40010/17)
CASE STUDY
By:
Anu Abhilasha(BBA/40006/17)
Kumari Harshita(BBA/40007/17)
Muskan(BBA/40008/17)
Tannu Singh(BBA/40009/17)
Rhea Subarna(BBA/40010/17)

2. Company: Swiggy
CEO: Sriharsha Majety,
Nandan Reddy, and Rahul
Jaimini
Year founded: 2014
Headquarter: Bangalore,
India

3. Left to right: Nandan Reddy, Rahul Jaimini and Sriharsha
Majety

4. When it comes to food and ordering food, India is a young
country with a lot of undiscovered potential. Food is what they
thought of after having enough inconveniences of ordering food
for themselves.

5. Net Worth
Currently, Swiggy earns 30 percent of the shares on every order
with the restaurant and also takes delivery charges from the
consumers. According to the data filed by the company, the net
worth of Swiggy is Rs 3, 86, 34,590 with a turnover of Rs 7, 41,
702. With more than 25,000 restaurant owners, Swiggy has its
own team of delivery executives which operates across 13
different cities in India, including Bengaluru, Mumbai, Chennai,
Delhi, Hyderabad, Kolkata and many more.
Net Worth
Currently, Swiggy earns 30 percent of the
shares on every order with the restaurant
and also takes delivery charges from the
consumers. According to the data filed by
the company, the net worth of Swiggy is Rs
3, 86, 34,590 with a turnover of Rs 7, 41,
702. With more than 25,000 restaurant
owners, Swiggy has its own team of
delivery executives which operates across
13 different cities in India, including
Bengaluru, Mumbai, Chennai, Delhi,
Hyderabad, Kolkata and many more.

6. The business model canvas of Swiggy is based on a
hyperlocal on-demand food delivery business
operation..
Their app allows urban foodies to order food from
nearby restaurants and get it delivered at their
doorstep.
Apart from accumulating restaurants, Swiggy also has
its own fleet of delivery partners.
Because Swiggy operates as a dual-partnership
model.
Once the order is placed, they will know the order
details, prepare the order and deliver it to Swiggy
drivers.
All the Swiggy drivers in the vicinity receive a broadcast
signal on their own Swiggy drive app when the order is
placed.

8.  No minimum order requirement for delivery
 8 different payment methods for its customers to
pay conveniently for Swiggy orders.

9. • Restaurants who wish to have
food delivery services to provide
customers with food on-demand.
Restaurants
• These are the delivery suppliers. They
can be full-time or freelancers who wish
to work and earn some extra money. For
the first 4 km, Swiggy pays delivery boys
Rs. 4 per km. It then pays Rs. 6 per km
after they have traveled 4 km. Besides,
they are paid an additional Rs.20 in
unseasonal weather like rainy days. Also,
Incentives are given on the basis of
productive performance.
Delivery
providers

11. The channels of Swiggy are mobile app, websites, and digital marketing.
Its mobile app is available on both Android and iOS.

12. Swiggy has to incur costs and expenditures for its
day-to-day functions. Its major cost sources are:
 Payroll expenses for its employees and delivery
partners
 Costs of application and website development
 Running costs and maintenance charges
 Administrative, advertising, and marketing costs
 Additional costs in terms of promotional offers and
benefits given to customers
 Kitchen base-like facility setup and maintenance costs
 Returns, refunds, and miscellaneous expenses

15.  The Restaurant Listing and Delivery Time
Promise
 The one thing that most people don’t realize is that
the role of delivery doesn’t begin when someone
places the order, but as soon as they open the app.

16.  The Central Delivery Equation
 Combining the components above, we arrive at the
Delivery Time Equation:
 Delivery Time = Max (Assignment Delay + First
Mile Time, Prep Time) + Last Mile Time