This Presentation shows the comparative study of Grofers with other E-Groceries.

1. MICROECONOMICS
WITH OTHER RELATED
E-GROCERIES
PRESENTED BY:
RIKHIL PATEL
SURAJ JALLAN
HIMALAYA BHATIA
COMPARATIVE STUDY OF

2. HIGHLIGHTS
•PRIVATE
TYPE
•INTERNET
INDUSTRY
•ALBINDER DHINDSA
•SAURAV KUMAR
FOUNDER
•GURGAON,HARYANA,INDIA
HEADQUARTERS
•INDIA
AREA SERVED
•E-COMMERCE (ONLINE SHOPPING)
SERVICES
•3000-4000 (2015)
NO. OF EMPLOYEES
•www.grofers.com
WEBSITE

3.  ON-DEMAND DELIVERY SERVICE.
 REGISTERED AS GROFERS INDIA PRIVATE LIMITED.
 OPERATES IN A TOTAL OF 27 CITIES.
 RAISED $46.5 MILLION BY ZOMATO, SEQUOIA CAPITAL AND TIGER GLOBAL.
 VALUATION OF COMPANY IS AROUND $115 MILLION.
 PROVIDES MOBILE APPLICATION SERVICES.
 ENSURES 90 MINUTES DELIVERY.

4. HISTORY
 FOUNDED ON DEC.27, 2013
 BY SAURABH KUMAR AND ALBINDER DHINDSA
 WORKED ON B2B MODEL BEFORE STARTING B2C DELIVERY SERVICE.
 STARTED ITS OPERATION IN DELHI-NCR
 IN JAN 2014, CO. STARTED DELIVERY OF GROCERY AND FMCG GOODS
WITH FOUR DELIVERY BOYS.
 IN DEC 2014, CO. LAUNCHED MOBILE APPLICATION SERVICES.

5. PRODUCT MIX
GROCERIES ITEMS
FRESH FRUITS
VEGETABLES
COSMETICS
BAKERY ITEMS
ELECTRONICS
FLOWERS
MEATS
BABY CARE ITEMS
PET CARE ITEMS
And much more…

6. AREAS OF OPERATION

7.  ESTABLISH CUSTOMER BASE, PROVIDE HIGHER QUALITY
AND RELIABLE SERVICE
 90 MIN GUARANTEED DELIVERY OF PRODUCT.
 DELIVERY SERVICE OF CHOICE.
 TO EXPAND THEIR OPERATION.
 TO EASE THE SHOPPING EXPERIENCE FOR INDIVIDUALS.
OBJECTIVES

8. TARGET SEGMENTATION

9. KEY
CHALLENGES
Achieving
stability
Building
customer
base
SUPPLY
CHAIN
Stiff
competition
THIN
MARGIN

10. COMPETITORS IN E-GROCERIES
BIGBASKET.COM
PEPPERTAP.COM
LOCALBANYA.COM
MYONSTO.COM
ZOPNOW.COM and many more…

11. BIGBASKET.COM
LAUNCHED ITS OPERATIONS ON DEC 2011.
FOUNDED BY HARI MENON,V.S.SUDHAKAR,VIPUL
PAREKH,ABHINAY CHOUDHARY
REGISTERED WITH THE NAME OF INNOVATIVE RETAIL
CONCEPTS PVT. LTD.
DEALS IN ONLINE GROCERIES AND FOODS.
OPERATING IN 7 MAJOR CITIES
MORE THAN 14000 PRODUCTS AND 1000 BRANDS

12. PEPPERTAP.COM
ONLINE GROCERY STORE.
 LAUNCHED ITS OPERATIONS ON NOV. 2014.
FOUNDED BY NAVNEET SINGH AND MILIND SHARMA.
OPERATING IN 19 CITIES INCLUDING MAJOR METRO CITIES.
STARTED ITS OPERATIONS WHILE DOING SOME LOCAL
AREA SUPPLIES IN GURGAON.

13. GROFERS V/S BIGBASKET V/S PEPPERTAP
COMPARISON
PARAMETER
GROFERS BIGBASKET.COM PEPPERTAP.COM
STARTED OPERATIONS IN
INDIA INDIA INDIA
PRODUCT LINE
RETAIL NEEDS RETAIL STORES RETAIL STORES
ORDERING INTERFACE
WEBSITE AND APP WEBSITE AND APP WEBSITE AND APP
CITIES OPERATING IN
MORE THAN 27 CITIES,
INCLUDING ALL MAJOR
METRO CITIES.
ONLY AT 7 LOCATIONS NAMELY:
HYDERBAD,
MUMBAI,PUNE,BANGLORE,
CHENNAI,MYSORE AND
DELHI- NCR
OPERATING IN 19 CITIES IN
INDIA, INCLUDING MAJOR
METRO CITIES.
DELIVERY TIME
THEY CLAIM TO DELIVER
THE ITEMS TO YOUR DOOR
STEP WITH 90 MINUTES OF
ORDERING
SAME DAY DELIVERY IS DONE. THEY CLAIM TO DELIVER YOUR
STUFF WITHIN 2 HOURS

14. GROFERS V/S BIGBASKET V/S PEPPERTAP
COMPARISON PARAMETER GROFERS BIGBASKET.COM PEPPERTAP.COM
HOW TO ORDER
CHOOSE THE PREFERRED
STORE THAT HAS THE ITEMS
YOUR NEED AND GROFERS
PICKS UP THAT STUFF FROM
THE STORE AND DELIVERS
TO YOUR DOOR-STEP IN
JUST 90 MINUTES.
THE ITEMS ARE LISTED ON
WWW.BIGBASKET.COM
WEBSITE. YOU SELECT THE
ITEMS, CHECK OUT FROM THE
CARD, CHOOSE PAYMENT OPTION
AND ITEMS ARE DELIVERED AT
YOUR DOOR-STEP.
YOU DOWNLOAD PEPPERTAP APP
FROM GOOGLE STORE AND USE
IT FOR ORDERING FROM YOUR
MOBILE PHONE. ALTERNATIVELY,
YOU CAN ORDER DIRECTLY FROM
WWW.PEPPERTAP.COM
DELIVERY CHARGES
ITEMS ORDERED BELOW RS
250 WOULD BE CHARGED
WITH A FEE OF RS 49 FOR
DELIVERY AT YOUR DOOR-
STEP.
ITEMS ORDERED BELOW
RS 1,000, YOU WOULD BE
CHARGED A NOMINAL FEE OF RS
20 FOR HYDERABAD AND
BANGALORE, RS 25 FOR MUMBAI
AND RS 30 FOR OTHERS.
THERE IS A FEE FOR DELIVERY
ON ORDERS BELOW RS 250 AND
THE CHARGE IS RS 50
WEBSITE www.grofers.com www.bigbasket.com www.shop.peppertap
.com

15. 270
210
62
0
50
100
150
200
250
300
GROFERS BIGBASKET PEPPERTAP
AMOUNT(INBILLIONRS.)
COMPANY'S NAME
DURING F.Y. 2014-15
TURNOVER OF COMPANIES

16. NO. OF ORDERS IN DAILY BASIS
13800
13000
8500
0
2000
4000
6000
8000
10000
12000
14000
16000
GROFERS BIGBASKET PEPPERTAP
NO.OFORDERS.
COMPANY'S NAME

17. EXPECTATIONS OF USERS
 TRY TO MAINTAIN 90 MINUTES DELIVERY
EFFICIENCY.
 IMPROVE WEBSITES AND SOCIAL PRESENCE
 MAKE WEBSITE MORE USER FRIENDLY
 EXPAND GEOGRAPHICAL REACH
 INCREASE AWARENESS THROUGH ADVERTISEMENT.
 SHARE CONSUMER EXPERIENCE ON THEIR WEBSITE.

18. CONCLUSION
In all, all the three shopping portals and apps are fairly
new interfaces and dealing in the same retail grocery line
of business. At the same time, not all of them are working
in the same set of cities/towns. However, they are all
there in major cities like Delhi NCR, Mumbai, Kolkata,
Chennai and Bangalore.