Grub is a food delivery service founded in 2022 that aims to become Kenya's largest delivery platform. It currently delivers 10-15 orders per day for 400+ customers from 49 vendors using 10 couriers. Grub uses separate apps for customers to order, vendors to manage orders, and couriers to deliver. It plans to expand its fleet of couriers to 5000 and register more vendors to reach its goals of 10000 users and 4000 vendors by 2023. Grub also intends to provide insulated bags, e-bikes, and gadgets to improve efficiency and sustainability of its operations.

1. Food, Takeaway,
Groceries and More.
Delivered
Grub Pitch Deck Presentation by July 2022

2. Contents of
the Document
SECTION 1: THE COMPANY OVERVIEW
The Story of Grub
Our Objectives
Our Target Market
SECTION 2: HOW GRUB WORKS
Grub Customer App
Grub Manager
Grub Courier
SECTION 3: THE COMPANY GROWTH
Progress Update
Data Analysis
Next steps

3. Grub Front
Team Oscar John
CEO / Founder
Mike Ayoti
Partner
Ian Chege
Partner
03

4. SECTION 1
The Company
Overview. What is
Grub

5. The Story of Grub
Grub was Founded by Oscar John in January 2022 to help with the food
delivery problems around Campuses, especially in Muranga. We started
by delivering food to students in Hostels and then expanded to the
outside Community.

6. Our Objectives
Our Main Objective is to become Kenya's biggest
and most affordable food, groceries and more -
delivery platform with at least 10000 users by the
end of 2023
To expand on the Food delivery service, we need to
sign in as many vendors as we can to our system.
We are rooting for 4000 Vendors by the end of
2023
We depend on local bodabodas and freelance
riders for delivery. So, we are planning to mobilise
over 5000 riders by the end of 2023

7. Mision Statement
Our main Mission is to become the largest Mobile
Platform that offers the most affodable deliveries
for food, groceries and more across Africa
Oscar John
07

8. Our Target
Market
From Small food vendors to 5 star
restaurants. We deliver food from any
type of restaurant
RESTAURANTS
Small outlets, retail shops, pharmacies
and all shops in general are included in
this category of our market target
ALL SHOPS
Most Supermarkets sell groceries and
foodstuffs. We help deliver these
products to their customers
SUPERMARKETS

9. Restaurants
Grub partners with restaurants to help them deliver food products to
their customers. Restaurants range from small food vendors all the way
to 5 star hotels.
We have a product called Grub Food Stand where we loan interested
vendors a food stand. They use it to prepare foods as we deliver them.
09

10. All Shops
We also deliver from retail shops, convenience stores and
pharmacies. Users dont have to go to an outlet shop to buy a
product. They just make an order and we deliver.
We only deliver food related products from these shops. Grocery
stores are also included in this category.
10

11. Supermarkets
Many people like shopping in the
supermarkets and this leads to long
unintended queues.
Grub helps reduce the queues by delivering
these Supermarket products to users
wherever they are. They just make an order

12. SECTION 2
How Grub Works
as a Delivery
Service

13. 3 Tier System
Grub has three apps that work all together
to facilitate efficient food delivery. We have
the Grub app, the Grub Manager and the
Grub Courier

14. The Customer can Order from
our Marketplace
The Grub Customer app is a marketplace of different
restaurants, grocers and supermarkets. The customer gets to
browse from diferent vendors to find the product they want
and make an order
Grub Customer App
14

15. The Customer Browses
different stores for items
and Makes an Order
The Customer can Track
their Order Live as it is being
Delivered to them
After Receiving the Order,
the Customer provides a
Confirmation Code

16. Vendors can Manage Orders
from the Grub Manager
The Grub Manager app has features that heps vendors
receive and manage orders much faster. The vendor system
also has a POS and a self delivery panel
Grub Manager App
15

17. The Vendor receives and
manages orders from one
dashboard
They can also manage their
products. Add, remove, edit
and delete
We have a wallet system
for vendors where they
can manage their earnings

18. Drivers can make Money at
their Convenient Time
The Grub Courier allow drivers to be assigned orders and
make deliveries easily. Drivers can accept orders from a
single vendor or from various vendors around a particular
geolocation
Grub Courier App
16

19. Couriers can choose to
accept incoming orders or
reject them
They can also get pin
coordinates for both the
vendor and the customer
Couriers can manage their
earnings and request for
withdrawal anytime

20. Why choose Grub?
We offer our services at an affordable price. The delivery charges are
lower than those of other platforms and we have a great customer service
For vendors, we have two options for service payment. A 15% comission
on every order made or $9 monthly fee. You choose the best that fits your
business
20

21. The Company
Growth Over the
Previous Years
SECTION 3

22. Progress Update
We are now delivering 10
- 15 orders per day to our
400+ customers
DAILY ORDERS
We have manaed to
register upto 49 vendors
in our system
VENDORS
We have upto 10 couriers
delivering food to our
customers
COURIERS
21

23. 94%
of Kenyan population
have access to a
smartphone
3 in 5
smartphone users
shop and order from
the internet

24. Quantitative
Progress
Since we are still operating on a
smaller region, we have made some
noticable progress on the number of
orders per month
March April May June July
1,000
750
500
250
0
22

25. Customers Vendors Couriers
March April May June July
500
400
300
200
100
0
23
Quantitative
Data
Representation of the number of
users we have had in our system over
the months. From customers all the
way to drivers

26. We have issued surveys to different individuals from our
target regions and our current regions
Qualitative Data
Grub makes faster and
affordable deliveries . Perfect
MARY KAMERE
We cant wait to use the
service. The interface is 100%
RAMA WERE
I have heard of Grub and
honestly, cant wait to use it
MOSES KOYO

27. 25

28. Driven by
Technology
Africa is rapidly embracing technology to
find solutions to everyday problems. And
so is Grub. We use Google's geolocation
service to find customers and map delivery
regions. We also use Twilio for SMS service
and Sendgrid for Email service.
26

29. Next Steps
We are looking into loaning
food stands to vendors and
let them use grub as their
main market
FOOD STAND
For now we use ordinary
packaging to make deliveries.
We are planning on getting
insulated bags for couriers
INSULATED BAGS
To minimise on energy
consumption, we are also
looking into acquiring e-bikes
for couriers
E-BIKES
Vendors are the main source
or revenue for Grub and the
more there are, the more the
profit
MORE VENDORS
We are also plannig to
register more drivers into our
system. Averagely 5000 by
the end of 2023
MORE DRIVERS
We will be issuing gadgets
such as thermal printers to
our vendors at a small fee.
This is for printing receipts
GADGETS

30. Thank you!
Contact us if there are any
questions.
https://grub.co.ke
WEBSITE
+254742270240
PHONE NUMBER
info@grub.co.ke
EMAIL ADDRESS