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Grofers Digital Marketing
- 1. E-COMMERCE GROFERS Submitted By: Amith Krishnan PranavGupta Siddharth Gupta Sonakshi Kavita
- 2. Aim “Tobecome the ONE: Stop shop for all your daily needs.” Vision “To build out our network to: all top cities so that Consumers anywhere can rely on Grofers to get Quick deliveries to their Doorstep from trusted local retailer .“ -Saurabh Kumar Website :- grofers.com
- 3. Type Private Industry Internet FoundedDecember 27,2013 Founded By Saurabh Kumar Albinder Dhindsa Headquarter Gurgaon, Haryana Area Served India Key People Saurabh Kumar Albinder Dhindsa Varun Khurana ( )CTO Services E -Commerce online( shopping) Number of Employees 2 000 -2 5 00 (201 6 ) Website Grofers.com
- 4. Grofers isa local Mobile E-Commerce Platform that is transforming the shopping experience for people like you, by connecting them to local store. It helps you order grocery, bakery, fruits & vegetables and other products that you need everyday from your mobile phone. Currently, Grofers clocks 20,000 orders a day at an average ticket size of Rs 750. It generates 85% of its orders from the top 11 cities. In Gurgaon alone, 74 delivery boys service 800-1,000 orders a day. User can order through mobile app and Grofers website get everything delivered to their doorstep quickly.
- 7. Grocery &Staples Breakfast & Dairy Namkeen Noodles & Pasta Hair Care Tea Bakery Fruits & Vegetables Flowers Baby Care Pet Care Meat & Sea food Cosmetics Electronics
- 8. BigBasket Postmates Peppertap Zopnow Localbanya
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- 13. Digital Platforms whereCompany Engage With Customers
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- 15. Related Mobile Appsof Grofers
- 16. Backlinks (also knownas “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings. Backlinks
- 17. Top 3 BacklinksOf Grofers
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- 19. On Facebook,they posted videos of online shopping versus traditional grocery shopping, ask their followers to share pictures of their interpretations of fruit salads, and even ask them to make their own dish using certain ingredients like coconut, bread, and cream. On Instagram, Grofers post about #GrofersSeMangao, a campaign in which they encourage people to order from Grofers rather than actually buy the product.
- 24. Overall Digital MarketingRating From Our Team Our Team Like to Provide 6/10 to Overall Digital Marketing Efforts for Grofers Company. Reasons: Bounce Rate is very High. Not Able to utilize Social Media Tools efficiently. Backlinks is not efficient as compared to competitors
- 26. Recommendations to improvedigital strategy Email marketing – Grofer’s should target its prime customers promotional email, free shopping coupons and anything else that will encourage loyalty. Search Engine Marketing – is a form of Internet Marketing that involves the promotion of websites by increasing their visibility in search engine results pages. Influencer Marketing – Grofer’s could conduct influencer campaigns in which it approaches influencers to blog about Grofer’s product and post about it on social media. Online Reputation Management (ORM) – a few online platforms that could be of use to Grofer’s ORM: Quora, Yahoo Answers. These platforms help the customers share their reviews of Grofer’s services and therefore spread the world.
- 27. Backlinks can beincreased in their websites. They can Introduce a SmartBasket System just like BigBasket which is a Recommender System of products for Similar Type of Customers(i.e Implementation of Machine Learning). If all these above Steps have been followed Correctly then it will definitely increase the Operational Efficiency and Sales/Profits of the Company.