Swiggy is an Indian online food ordering and delivery platform founded in 2014. It was started by Nandan Reddy, Sriharsha Majety, and Rahul Jaimini to build an online hyperlocal logistics company connecting restaurants to customers. Swiggy's business model allows restaurants to access more customers than possible through traditional dine-in, while charging restaurants lower commissions than their costs of serving dine-in customers. Swiggy targets customers aged 20-30, including college students and working professionals. It uses its own fleet of delivery workers and does not have minimum order amounts, aiming to provide fast, reliable delivery with neat packaging. Swiggy has become a leading food delivery platform in India after

1. A Presentation on
Swiggy
BY:- SARVESH KUMAR

2. INTRODUCTION
 SWIGGY is an online food ordering and delivering service based in Bengaluru,
Karnataka, India
 FOUNDED in 2014
 TAGLINE: when you are hungry think of us!
 → FOUNDERS:-
1. RAHUL JAIMINI
2. SRI HARSHA MAJETY
3. NADAN REDDY

3. History
 → In 2013, Nandan Reddy and Sriharsha Majety, both alumni of Birla Institute of Technology
and Science (BITS) Pilani, started a logistics company called Bundl which connected small and
medium companies to courier service providers. After a year, they wanted to build an online
hyperlocal logistics company in the restaurant industry.
 → They approached Rahul Jaimini, an IIT Kharagpur alumnus, who was working as a software
engineer for online fashion retailer Myntra at that time and together, they rolled out Swigg.

4. Business Model of Swiggy
 The cost of serving customer in restaurant(greater) and
commission paid to swiggy( lesser) is making a great
deal.
 Restaurants get wider access customers, which is not
possible in traditional set up.
 A typical restaurant in metro city can serve max 50- 60
customers at a time.
 Swiggy’s business model is not only sustainable but also
scalable

5. Swiggy Target Customers
 20-30 years old
 College Students
 Working Professionals
 E-Commerce Savvy
 SWIGGY A Crowd that is living away from
their hom

6. Marketing Strategy
 Swiggy uses Google Display Ads and Text Ads to
advertise to customers looking for food. They
also advertise on Facebook to specific users.
These advertisements reach their intended
demographic and provide them with an
additional channel for driving traffic to their
website or app.

7. Swiggy Competitors
 Foodpanda India.
 Fresh Menu
 Grofers
 Zomato
 Uber Eats

8. How it Works
 Swiggy operates through its website and mobile application. Users can read the menu and place the
order on its website or its Android or iOS application. Once the order is placed, a delivery person is
assigned for that order that collects the food from the restaurant and delivers it to the location
decided by the customer. Payment can be made through cash on delivery, net banking, credit and
debit cards and digital wallets.
. What differentiates Swiggy from its competitors (strength)
It has its own fleet of delivery boys who are equipped with smartphones and the Swiggy app.It does
not have a minimum order policy More Reliable→ Fast delivery→ Expansion→ Neat packaging→
Delivery is free.

9. Swiggy Funding
INVESTORS:-
 Bessemer Venture Partners
 Norwest Venture
 Accel Partners
 SAIF Partners
 Harmony Venture Partners
 RB Investments
 Apolett
Revenue ₹5,705 crore
(US$710 million) (FY22)
Net Income ₹−3,629 crore (US$−450 million)
(US$−450 million) (FY22)
Valuation ₹−10,000 crore
(US$−$638 million) (FY22)

10. Conclusion
 Though at earlier stage it suffered some loss but today it has become the leading food delivery
app
 Second fastest food delivery company after Dominos
 Initiatives beyond food delivery-SWIGGY DASH
 SWIGGY SUPER

11. THANK
YOU !