The document discusses the rise of social media and its impact on customer behavior and engagement. It notes that customers are increasingly connecting with each other directly rather than through brands and organizations. As a result, brands must embrace social engagement and build digital strategies to engage customers online. The document provides examples of both successful and unsuccessful social media campaigns from companies in Ireland and internationally.

1. Social Media Overview & Case Studies Keith Feighery: Digital Strategist

2. Where is everyone?

3. New digital platforms are mass enablers of peer to peer conversations, sharing and interactions

4. Marketers must understand that its not about the specific tools but the changing consumption and behaviour patterns of the customer

5. Changing Customer Landscape

7. Brands & organisations must embrace a more social engagement because it is happening with or without them

8. Challenge now is to build engaging digital and social strategies aligned with clear business objectives

9. Leveraging Social Media

10. Marketers must understand the dynamic of communities

14. Social Media Landscape

19. Crystal Swing

20. Curious Wines

21. Puddleducks

23. GarrenDenny Interiors

24. MotorCheck.ie

25. Murphys Icecream

27. Kogi BBQ

28. BlendTec

29. The Four Hour Working Week

30. Tube Worker abuses Traveller

32. Rage Against The Machine

33. Walkers “Do us a Flavour”

34. Upside Down Tango

36. Danish Single Mother Hoax

38. Nestle

39. Marks and Spencers

40. Domino’s

41. United Airlines

43. Ikea – Malmo

44. American Red Cross

45. Charmin “Go” Campaign

46. Evian

47. Coca Cola “206 Expedition”

48. Skittles

49. Best Buy

50. Volkswagen

51. Zappos

52. Ford - FiestaMovement

53. Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274