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On Wednesday, January 26th, Zócalo Group's CEO, Paul Rand, will lead a panel workshop at the American Conference Institute's 24th National Advanced Forum on Advertising Law. The Forum is focused on practical strategies to enhance your company's advertising practices while overcoming new regulatory challenges.
Paul will lead the workshop, "Developing a Compliant Social Media Policy", alongside Tony DiResta, Partner, Manatt, Phelps & Phillips, Gary Spangler, Corporate eMarketing Manager, Dupont, and James Dudukovich, Marketing Counsel, The Coca-Cola Company. The panel will discuss the potential dangers and legal implications associated with social media use, and the importance of developing a social media policy for your company and employees.