1. Marketing Internship | Summer 2015
Katherine Hernandez

2. Agenda
 About Me
 About My Department
 Summary of Projects
 Research Overview
 Request More Information
 Mobile
 Bounce Rate
 Lessons Learned
 Internship Recommendations
 Acknowledgments

3. About Me
 University of Florida
 B.S. Advertising
 Information Systems Ambassadors
 VP of Communications
 Tae Kwon Do
 1st-Degree Black Belt

4. About My Department
 Sales & Marketing
 Websites
 Social media
 Press releases
 Branding
 National tradeshows
 Print materials
 Event planning
 Support national
account reps
 Online listings
 Local home show
support
 Business cards
 Mailer ad campaigns
 Sales leads
 Sponsorships

5. Summary of Projects
 SharePoint
 Sales Training
 Employee Appreciation Day
 Charity of The Month

6.  New website
 Request More
Information
 Mobile Use
 Bounce Rate
Research Overview
Over 500,000
sessions per year

7. Research: RMI
117
9839
0
2000
4000
6000
8000
10000
12000
Long Form Web To Lead
Source
(2010-2015)
98.82%1.18%

8. Research: Mobile
(2014-2015)
 27.16% via
mobile device or
tablet
 55.76% bounce
rate on mobile
 47.76% bounce
rate on tablet

9. Bounce Rate is the percentage of single-page sessions
(i.e. sessions in which the person left your site from the
entrance page without interacting with the page).
Research: Bounce Rate
(2014-2015)
63.30%
63.3
73.72
51.98
19.78
0 10 20 30 40 50 60 70 80
Overall
Home
RMI
Careers

10. Research Conclusion
 New website
 Request More Information: Short,
simple
 Mobile Use: Mobile optimized
 Bounce Rate: User-friendly, less
cluttered

11. Lessons Learned
 Organization
 Time management
 Stress management
 Leadership
 Microsoft Excel
 Microsoft PowerPoint
 Microsoft SharePoint
 Google Analytics

12.  Volunteer
opportunities
 Mandatory
minimum weekly
check-ins
 Exit interview
with managers
Internship Recommendations

13. Acknowledgments
 Anthony Cullings, Information Systems Analyst
 Philip Hathorn, Manager - Marketing
 Luke Downer, Sr. Graphic Designer
 Joelle Palmer, Marketing Specialist
 Ken Clay, Manager - Com Dev & Ops
 Derik Wesley, Call Center Lead
 The Interns