SlideShare a Scribd company logo

Social Media ROI

•Download as PPT, PDF•
•
Ryan Battishill
Ryan Battishill

Great overview on ROI in social media. The presentation focuses on the balance among the different communications units, successes by other businesses, and the divide of two key goals, business and communication. Presented by Charlie Kondek from MS&L Digital. Follow Charlie @charliekkondek

1 of 11
The ROI of Social Media Social Media Club - Great Lakes Bay Region Presentation 07/26/10
MSL Digital: Social Media Before it Was Called Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why social media? Why PR? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communications Goals and Business Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Dell ,[object Object],[object Object],[object Object]
Case Study: Blendtec ,[object Object],[object Object],[object Object]
Case Study: Philips Bodygroom ,[object Object],[object Object],[object Object],[object Object]
Case Study: Insignia MP3 Players ,[object Object],[object Object],[object Object]
Some Less Obvious Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Communications’ success, business success, or both? How to qualify and quantify?
Some Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Contact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommended

Wayin AT overview final review_final
Wayin AT overview final review_finalWayin AT overview final review_final
Wayin AT overview final review_finalKelsey (Cullen) Goldberg
 
Wayin for AdSales Teams
Wayin for AdSales TeamsWayin for AdSales Teams
Wayin for AdSales TeamsKelsey (Cullen) Goldberg
 
PR 2.0 (Optimizing for People)
PR 2.0 (Optimizing for People)PR 2.0 (Optimizing for People)
PR 2.0 (Optimizing for People)JonnyWegs
 
Digital Advertising by_Nikhil Lodha
Digital Advertising by_Nikhil LodhaDigital Advertising by_Nikhil Lodha
Digital Advertising by_Nikhil LodhaNitin Bhosle
 
Why Brand Communities
Why Brand Communities Why Brand Communities
Why Brand Communities Abhishek Rai
 
Wayin AT Overview
Wayin AT OverviewWayin AT Overview
Wayin AT OverviewKelsey (Cullen) Goldberg
 
Emerging media
Emerging mediaEmerging media
Emerging mediaitikasingh
 
TODMS_SocialMediaCaseStudies_Oct2010
TODMS_SocialMediaCaseStudies_Oct2010TODMS_SocialMediaCaseStudies_Oct2010
TODMS_SocialMediaCaseStudies_Oct2010Digital Insights - Digital Marketing Agency
 

Recommended

Wayin AT overview final review_final
Wayin AT overview final review_finalWayin AT overview final review_final
Wayin AT overview final review_finalKelsey (Cullen) Goldberg
 
Wayin for AdSales Teams
Wayin for AdSales TeamsWayin for AdSales Teams
Wayin for AdSales TeamsKelsey (Cullen) Goldberg
 
PR 2.0 (Optimizing for People)
PR 2.0 (Optimizing for People)PR 2.0 (Optimizing for People)
PR 2.0 (Optimizing for People)JonnyWegs
 
Digital Advertising by_Nikhil Lodha
Digital Advertising by_Nikhil LodhaDigital Advertising by_Nikhil Lodha
Digital Advertising by_Nikhil LodhaNitin Bhosle
 
Why Brand Communities
Why Brand Communities Why Brand Communities
Why Brand Communities Abhishek Rai
 
Wayin AT Overview
Wayin AT OverviewWayin AT Overview
Wayin AT OverviewKelsey (Cullen) Goldberg
 
Emerging media
Emerging mediaEmerging media
Emerging mediaitikasingh
 
TODMS_SocialMediaCaseStudies_Oct2010
TODMS_SocialMediaCaseStudies_Oct2010TODMS_SocialMediaCaseStudies_Oct2010
TODMS_SocialMediaCaseStudies_Oct2010Digital Insights - Digital Marketing Agency
 
Ucd3-social-media-case-studies-sept2010
Ucd3-social-media-case-studies-sept2010Ucd3-social-media-case-studies-sept2010
Ucd3-social-media-case-studies-sept2010Digital Insights - Digital Marketing Agency
 
Emerging Media
Emerging MediaEmerging Media
Emerging MediaMONIRBA, University of Allahabad
 
Running a Network: Business, Legal & Practical
Running a Network: Business, Legal & PracticalRunning a Network: Business, Legal & Practical
Running a Network: Business, Legal & PracticalAffiliate Summit
 
Digital is dead
Digital is deadDigital is dead
Digital is deadKai Platschke
 
Steve Ennen Asbpe
Steve Ennen Asbpe Steve Ennen Asbpe
Steve Ennen Asbpe Erin Hallstrom
 
Social Marketing Friend to Friend
Social Marketing Friend to FriendSocial Marketing Friend to Friend
Social Marketing Friend to FriendAffiliate Summit
 
Griffith-Week3 -Social-Media -Case-Studies
Griffith-Week3 -Social-Media -Case-StudiesGriffith-Week3 -Social-Media -Case-Studies
Griffith-Week3 -Social-Media -Case-StudiesDigital Insights - Digital Marketing Agency
 
Social Brand Marketing For Web 2.0
Social Brand Marketing For Web 2.0Social Brand Marketing For Web 2.0
Social Brand Marketing For Web 2.0Michael Lazerow
 
The State of Privacy and Location Marketing
The State of Privacy and Location MarketingThe State of Privacy and Location Marketing
The State of Privacy and Location MarketingMediaPost
 
Robert Phillips Future Trends In Digital Deck 2
Robert Phillips Future Trends In Digital Deck 2Robert Phillips Future Trends In Digital Deck 2
Robert Phillips Future Trends In Digital Deck 2PR Council
 
Six Emerging Media Trends
Six Emerging Media TrendsSix Emerging Media Trends
Six Emerging Media TrendsGreg Verdino
 
Roberts Ch06
Roberts Ch06Roberts Ch06
Roberts Ch06elenahassan
 
16 for 16 trends handbook - Ignition one - 2016
16 for 16 trends handbook - Ignition one - 201616 for 16 trends handbook - Ignition one - 2016
16 for 16 trends handbook - Ignition one - 2016Romain Fonnier
 
What Digital can do for Sponsorships
What Digital can do for SponsorshipsWhat Digital can do for Sponsorships
What Digital can do for SponsorshipsJournal of Marketing
 
Digital advertising & promotion
Digital advertising & promotionDigital advertising & promotion
Digital advertising & promotionDikshant Sagar
 
Business Briefing
Business BriefingBusiness Briefing
Business BriefingAmanda Nuttall
 
Sponsored Stories: Advertising Gets Social
Sponsored Stories: Advertising Gets SocialSponsored Stories: Advertising Gets Social
Sponsored Stories: Advertising Gets SocialMindshare
 
LUMA's State of Digital Marketing at DMS West 15
LUMA's State of Digital Marketing at DMS West 15LUMA's State of Digital Marketing at DMS West 15
LUMA's State of Digital Marketing at DMS West 15LUMA Partners
 
Driving Engagement and Value: Roundtable 2014 Laura Inman
Driving Engagement and Value: Roundtable 2014 Laura InmanDriving Engagement and Value: Roundtable 2014 Laura Inman
Driving Engagement and Value: Roundtable 2014 Laura InmanLEAP Media Solutions, a division of BlueVenn
 
Social media mobile computing
Social media mobile computingSocial media mobile computing
Social media mobile computingAlyssa Galvez
 
Social Media ROI
Social Media ROISocial Media ROI
Social Media ROIYusuf OC
 
Leveraging Social Media for Business - By Gaurav Kapoor
Leveraging Social Media for Business - By Gaurav KapoorLeveraging Social Media for Business - By Gaurav Kapoor
Leveraging Social Media for Business - By Gaurav KapoorRegalix
 

More Related Content

What's hot

Running a Network: Business, Legal & Practical
Running a Network: Business, Legal & PracticalRunning a Network: Business, Legal & Practical
Running a Network: Business, Legal & PracticalAffiliate Summit
 
Social Marketing Friend to Friend
Social Marketing Friend to FriendSocial Marketing Friend to Friend
Social Marketing Friend to FriendAffiliate Summit
 
Social Brand Marketing For Web 2.0
Social Brand Marketing For Web 2.0Social Brand Marketing For Web 2.0
Social Brand Marketing For Web 2.0Michael Lazerow
 
The State of Privacy and Location Marketing
The State of Privacy and Location MarketingThe State of Privacy and Location Marketing
The State of Privacy and Location MarketingMediaPost
 
Robert Phillips Future Trends In Digital Deck 2
Robert Phillips Future Trends In Digital Deck 2Robert Phillips Future Trends In Digital Deck 2
Robert Phillips Future Trends In Digital Deck 2PR Council
 
Six Emerging Media Trends
Six Emerging Media TrendsSix Emerging Media Trends
Six Emerging Media TrendsGreg Verdino
 
16 for 16 trends handbook - Ignition one - 2016
16 for 16 trends handbook - Ignition one - 201616 for 16 trends handbook - Ignition one - 2016
16 for 16 trends handbook - Ignition one - 2016Romain Fonnier
 
What Digital can do for Sponsorships
What Digital can do for SponsorshipsWhat Digital can do for Sponsorships
What Digital can do for SponsorshipsJournal of Marketing
 
Digital advertising & promotion
Digital advertising & promotionDigital advertising & promotion
Digital advertising & promotionDikshant Sagar
 
Sponsored Stories: Advertising Gets Social
Sponsored Stories: Advertising Gets SocialSponsored Stories: Advertising Gets Social
Sponsored Stories: Advertising Gets SocialMindshare
 
LUMA's State of Digital Marketing at DMS West 15
LUMA's State of Digital Marketing at DMS West 15LUMA's State of Digital Marketing at DMS West 15
LUMA's State of Digital Marketing at DMS West 15LUMA Partners
 
Social media mobile computing
Social media mobile computingSocial media mobile computing
Social media mobile computingAlyssa Galvez
 

What's hot (20)

Ucd3-social-media-case-studies-sept2010
Ucd3-social-media-case-studies-sept2010Ucd3-social-media-case-studies-sept2010
Ucd3-social-media-case-studies-sept2010
 
Emerging Media
Emerging MediaEmerging Media
Emerging Media
 
Running a Network: Business, Legal & Practical
Running a Network: Business, Legal & PracticalRunning a Network: Business, Legal & Practical
Running a Network: Business, Legal & Practical
 
Digital is dead
Digital is deadDigital is dead
Digital is dead
 
Steve Ennen Asbpe
Steve Ennen Asbpe Steve Ennen Asbpe
Steve Ennen Asbpe
 
Social Marketing Friend to Friend
Social Marketing Friend to FriendSocial Marketing Friend to Friend
Social Marketing Friend to Friend
 
Griffith-Week3 -Social-Media -Case-Studies
Griffith-Week3 -Social-Media -Case-StudiesGriffith-Week3 -Social-Media -Case-Studies
Griffith-Week3 -Social-Media -Case-Studies
 
Social Brand Marketing For Web 2.0
Social Brand Marketing For Web 2.0Social Brand Marketing For Web 2.0
Social Brand Marketing For Web 2.0
 
The State of Privacy and Location Marketing
The State of Privacy and Location MarketingThe State of Privacy and Location Marketing
The State of Privacy and Location Marketing
 
Robert Phillips Future Trends In Digital Deck 2
Robert Phillips Future Trends In Digital Deck 2Robert Phillips Future Trends In Digital Deck 2
Robert Phillips Future Trends In Digital Deck 2
 
Six Emerging Media Trends
Six Emerging Media TrendsSix Emerging Media Trends
Six Emerging Media Trends
 
Roberts Ch06
Roberts Ch06Roberts Ch06
Roberts Ch06
 
16 for 16 trends handbook - Ignition one - 2016
16 for 16 trends handbook - Ignition one - 201616 for 16 trends handbook - Ignition one - 2016
16 for 16 trends handbook - Ignition one - 2016
 
What Digital can do for Sponsorships
What Digital can do for SponsorshipsWhat Digital can do for Sponsorships
What Digital can do for Sponsorships
 
Digital advertising & promotion
Digital advertising & promotionDigital advertising & promotion
Digital advertising & promotion
 
Business Briefing
Business BriefingBusiness Briefing
Business Briefing
 
Sponsored Stories: Advertising Gets Social
Sponsored Stories: Advertising Gets SocialSponsored Stories: Advertising Gets Social
Sponsored Stories: Advertising Gets Social
 
LUMA's State of Digital Marketing at DMS West 15
LUMA's State of Digital Marketing at DMS West 15LUMA's State of Digital Marketing at DMS West 15
LUMA's State of Digital Marketing at DMS West 15
 
Driving Engagement and Value: Roundtable 2014 Laura Inman
Driving Engagement and Value: Roundtable 2014 Laura InmanDriving Engagement and Value: Roundtable 2014 Laura Inman
Driving Engagement and Value: Roundtable 2014 Laura Inman
 
Social media mobile computing
Social media mobile computingSocial media mobile computing
Social media mobile computing
 

Similar to Social Media ROI

Social Media ROI
Social Media ROISocial Media ROI
Social Media ROIYusuf OC
 
Leveraging Social Media for Business - By Gaurav Kapoor
Leveraging Social Media for Business - By Gaurav KapoorLeveraging Social Media for Business - By Gaurav Kapoor
Leveraging Social Media for Business - By Gaurav KapoorRegalix
 
Social Media Marketing - Deep Dive - IAB Spain Madrid 2010
Social Media Marketing - Deep Dive - IAB Spain Madrid 2010Social Media Marketing - Deep Dive - IAB Spain Madrid 2010
Social Media Marketing - Deep Dive - IAB Spain Madrid 2010SocialMedia8
 
Is Your Business Bold Enough for Social Culture?
Is Your Business Bold Enough for Social Culture?Is Your Business Bold Enough for Social Culture?
Is Your Business Bold Enough for Social Culture?Neville Hobson
 
Marketing & Innovation March 2008
Marketing & Innovation March 2008Marketing & Innovation March 2008
Marketing & Innovation March 2008mbottone
 
Social Media & Digital Marketing Seminar - Raleigh
Social Media & Digital Marketing Seminar - RaleighSocial Media & Digital Marketing Seminar - Raleigh
Social Media & Digital Marketing Seminar - RaleighMarni Blythe Borelli
 
Freedatalabs.Com Social Media Marketing Made Real Jan 2010 Eng With C...
Freedatalabs.Com Social Media Marketing Made Real Jan 2010 Eng With C...Freedatalabs.Com Social Media Marketing Made Real Jan 2010 Eng With C...
Freedatalabs.Com Social Media Marketing Made Real Jan 2010 Eng With C...Freedata Labs
 
Roi On Social Media
Roi On Social MediaRoi On Social Media
Roi On Social MediaJay Deragon
 
11 06-14 capabilities-deck
11 06-14 capabilities-deck11 06-14 capabilities-deck
11 06-14 capabilities-deckenternewmedia
 
Trends2009sm 169 16th
Trends2009sm 169 16thTrends2009sm 169 16th
Trends2009sm 169 16thPipo Santos
 
Social Media & Seo Overview
Social Media & Seo OverviewSocial Media & Seo Overview
Social Media & Seo OverviewDigital Synergy
 
Web & social media marketing 101 - National speaker association
Web & social media marketing 101 - National speaker associationWeb & social media marketing 101 - National speaker association
Web & social media marketing 101 - National speaker associationEdith Yeung
 
Social Media overview
Social Media overviewSocial Media overview
Social Media overviewLara Kretler
 
Using emerging media data to drive marketing campaigns - 22 march 2011
Using emerging media data to drive marketing campaigns - 22 march 2011Using emerging media data to drive marketing campaigns - 22 march 2011
Using emerging media data to drive marketing campaigns - 22 march 2011Ron Jacobs
 
Social Media Marketing Seminar
Social Media Marketing SeminarSocial Media Marketing Seminar
Social Media Marketing SeminarWeb Mentors
 
E.Forst Presentation
E.Forst PresentationE.Forst Presentation
E.Forst PresentationAndy Reynolds
 

Similar to Social Media ROI (20)

Social Media ROI
Social Media ROISocial Media ROI
Social Media ROI
 
Leveraging Social Media for Business - By Gaurav Kapoor
Leveraging Social Media for Business - By Gaurav KapoorLeveraging Social Media for Business - By Gaurav Kapoor
Leveraging Social Media for Business - By Gaurav Kapoor
 
Social Media Marketing - Deep Dive - IAB Spain Madrid 2010
Social Media Marketing - Deep Dive - IAB Spain Madrid 2010Social Media Marketing - Deep Dive - IAB Spain Madrid 2010
Social Media Marketing - Deep Dive - IAB Spain Madrid 2010
 
Is Your Business Bold Enough for Social Culture?
Is Your Business Bold Enough for Social Culture?Is Your Business Bold Enough for Social Culture?
Is Your Business Bold Enough for Social Culture?
 
Marketing & Innovation March 2008
Marketing & Innovation March 2008Marketing & Innovation March 2008
Marketing & Innovation March 2008
 
Social Media & Digital Marketing Seminar - Raleigh
Social Media & Digital Marketing Seminar - RaleighSocial Media & Digital Marketing Seminar - Raleigh
Social Media & Digital Marketing Seminar - Raleigh
 
Guerrilla e-marketing DORSET - Bridport
Guerrilla e-marketing DORSET - BridportGuerrilla e-marketing DORSET - Bridport
Guerrilla e-marketing DORSET - Bridport
 
Freedatalabs.Com Social Media Marketing Made Real Jan 2010 Eng With C...
Freedatalabs.Com Social Media Marketing Made Real Jan 2010 Eng With C...Freedatalabs.Com Social Media Marketing Made Real Jan 2010 Eng With C...
Freedatalabs.Com Social Media Marketing Made Real Jan 2010 Eng With C...
 
Roi On Social Media
Roi On Social MediaRoi On Social Media
Roi On Social Media
 
11 06-14 capabilities-deck
11 06-14 capabilities-deck11 06-14 capabilities-deck
11 06-14 capabilities-deck
 
WEB2.0 Branding Part I: Social Media Redefines Marketing
WEB2.0 Branding Part I: Social Media Redefines MarketingWEB2.0 Branding Part I: Social Media Redefines Marketing
WEB2.0 Branding Part I: Social Media Redefines Marketing
 
Trends2009sm 169 16th
Trends2009sm 169 16thTrends2009sm 169 16th
Trends2009sm 169 16th
 
Social Media & Seo Overview
Social Media & Seo OverviewSocial Media & Seo Overview
Social Media & Seo Overview
 
Social Media Marketing Course Training
Social Media Marketing Course TrainingSocial Media Marketing Course Training
Social Media Marketing Course Training
 
Platforum Logicav3.0
Platforum Logicav3.0Platforum Logicav3.0
Platforum Logicav3.0
 
Web & social media marketing 101 - National speaker association
Web & social media marketing 101 - National speaker associationWeb & social media marketing 101 - National speaker association
Web & social media marketing 101 - National speaker association
 
Social Media overview
Social Media overviewSocial Media overview
Social Media overview
 
Using emerging media data to drive marketing campaigns - 22 march 2011
Using emerging media data to drive marketing campaigns - 22 march 2011Using emerging media data to drive marketing campaigns - 22 march 2011
Using emerging media data to drive marketing campaigns - 22 march 2011
 
Social Media Marketing Seminar
Social Media Marketing SeminarSocial Media Marketing Seminar
Social Media Marketing Seminar
 
E.Forst Presentation
E.Forst PresentationE.Forst Presentation
E.Forst Presentation
 

Social Media ROI

  • 1. The ROI of Social Media Social Media Club - Great Lakes Bay Region Presentation 07/26/10
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.