This document discusses how mobile devices are changing marketing and communications. It notes that smartphones are becoming the central hub for digital interactions, communities, and insights into consumer behavior. Marketers must develop mobile marketing strategies and capabilities to engage with consumers on their smartphones through platforms, apps, SMS/MMS, and mobile websites. Examples are given of how some companies are successfully leveraging iPhone apps to drive revenue and monetize marketing. The shift to mobile is accelerating and will continue to significantly impact marketing approaches.
The 2014 Global Traveler Study offers hotel and restaurant executives detailed insight into the mind of the modern traveler. Global consumer surveys across a wide range of demographics has uncovered traveler preferences for the use of mobile devices, social media, and loyalty programs in their interactions with hotels and restaurants. Findings reveal that consumer purchasing patterns are shifting towards increasingly mobile transactions. Meanwhile, loyalty is evolving to value personalized offers and rewards, and social media has potential to become a valuable channel for ecommerce. The valuable insight contained in this 2014 Global Traveler Study can help operators shape their digital engagement strategies on an ongoing basis.
DISCLAIMER: The views are entirely that of the author of the presentation and ESS does not associate itself with the content whatsoever. ESS cannot be held liable in anyway for any claims arising out of the presentation or any repercussions from partial/complete implementation of any of the ideas presented.
Understand Your Customers' Social BehaviorsCharlene Li
Introduction to socialgraphics and the Engagement Pyramid, a way to understand your customers in addition to traditional demographics, psychographics, etc. Research forms the foundation for your social strategy. Presented by Charlene Li and Jeremiah Owyang, Altimeter Group, on January 20, 2010. Recording is also available at blog.altimetergroup.com.
With every consumer expected to own up to 20 or more connected devices by the year 2020 (Source: Intel), the Internet of Things (IoT) is a channel for engagement that brands can't afford to ignore. Yet many companies are mystified by IoT, and how it fits in with their digital strategy. Watch this 1-hour webinar with Jessica Groopman and Charlene Li to learn about Altimeter's latest research on how brands can enhance the customer experience through IoT.
Watch the webinar replay at: https://www.slideshare.net/Altimeter/webinar-customer-experience-in-the-internet-of-things
Download the report at: http://pages.altimetergroup.com/customer-experience-in-the-internet-of-things-report.html
Marketo - The definitive guide to digital advertisingDuy, Vo Hoang
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.
The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
The document provides guidance on developing an effective social media measurement strategy. It outlines a 9-step framework: 1) select a use case like brand health or marketing optimization; 2) define success measures and key performance indicators; 3) ensure metrics have meaning and align to business priorities; 4) decide which social data matters; 5) choose the right technology; 6) collect data through links, tagging and integrated measurement; 7) visualize data to tell the story; and sustain efforts by iterating and benchmarking. The framework helps companies prove the value of social media by integrating measurement and tying efforts to business outcomes.
From Social Media to Social Business - Marketing in the 'Social Age'Stefan Pfeiffer
Presentation on how Marketing needs to change in the 'Social Age' from Mass Marketing to 1:1 Marketing taking in particular Social Channels and behaviors into consideration. A bit of a focus on Healthcare due to the fact, that this was presented for one of our Healthcare customers.
New Communications in a Networked World: The Philips Case StudyPRovoke Media
Philips aims to become a leader in health and well-being through meaningful innovations that improve lives. Growing demand will come from aging populations, environmental awareness, and emerging markets. Social media is blurring lines between marketing and PR, with trust in peer recommendations over advertisements. Studies show companies benefitting from social media through increased sales, customer satisfaction, knowledge sharing, and reduced costs. Philips' digital strategy focuses on consistency, continuity, creativity, and understanding customers through engagement rather than just transactions.
The 2014 Global Traveler Study offers hotel and restaurant executives detailed insight into the mind of the modern traveler. Global consumer surveys across a wide range of demographics has uncovered traveler preferences for the use of mobile devices, social media, and loyalty programs in their interactions with hotels and restaurants. Findings reveal that consumer purchasing patterns are shifting towards increasingly mobile transactions. Meanwhile, loyalty is evolving to value personalized offers and rewards, and social media has potential to become a valuable channel for ecommerce. The valuable insight contained in this 2014 Global Traveler Study can help operators shape their digital engagement strategies on an ongoing basis.
DISCLAIMER: The views are entirely that of the author of the presentation and ESS does not associate itself with the content whatsoever. ESS cannot be held liable in anyway for any claims arising out of the presentation or any repercussions from partial/complete implementation of any of the ideas presented.
Understand Your Customers' Social BehaviorsCharlene Li
Introduction to socialgraphics and the Engagement Pyramid, a way to understand your customers in addition to traditional demographics, psychographics, etc. Research forms the foundation for your social strategy. Presented by Charlene Li and Jeremiah Owyang, Altimeter Group, on January 20, 2010. Recording is also available at blog.altimetergroup.com.
With every consumer expected to own up to 20 or more connected devices by the year 2020 (Source: Intel), the Internet of Things (IoT) is a channel for engagement that brands can't afford to ignore. Yet many companies are mystified by IoT, and how it fits in with their digital strategy. Watch this 1-hour webinar with Jessica Groopman and Charlene Li to learn about Altimeter's latest research on how brands can enhance the customer experience through IoT.
Watch the webinar replay at: https://www.slideshare.net/Altimeter/webinar-customer-experience-in-the-internet-of-things
Download the report at: http://pages.altimetergroup.com/customer-experience-in-the-internet-of-things-report.html
Marketo - The definitive guide to digital advertisingDuy, Vo Hoang
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.
The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
The document provides guidance on developing an effective social media measurement strategy. It outlines a 9-step framework: 1) select a use case like brand health or marketing optimization; 2) define success measures and key performance indicators; 3) ensure metrics have meaning and align to business priorities; 4) decide which social data matters; 5) choose the right technology; 6) collect data through links, tagging and integrated measurement; 7) visualize data to tell the story; and sustain efforts by iterating and benchmarking. The framework helps companies prove the value of social media by integrating measurement and tying efforts to business outcomes.
From Social Media to Social Business - Marketing in the 'Social Age'Stefan Pfeiffer
Presentation on how Marketing needs to change in the 'Social Age' from Mass Marketing to 1:1 Marketing taking in particular Social Channels and behaviors into consideration. A bit of a focus on Healthcare due to the fact, that this was presented for one of our Healthcare customers.
New Communications in a Networked World: The Philips Case StudyPRovoke Media
Philips aims to become a leader in health and well-being through meaningful innovations that improve lives. Growing demand will come from aging populations, environmental awareness, and emerging markets. Social media is blurring lines between marketing and PR, with trust in peer recommendations over advertisements. Studies show companies benefitting from social media through increased sales, customer satisfaction, knowledge sharing, and reduced costs. Philips' digital strategy focuses on consistency, continuity, creativity, and understanding customers through engagement rather than just transactions.
The power of brand advocates.
Do you know other great Brand Advocacy Cases?
Let us know and we’ll add them to this presentation!
Be sure to check out the other presentations we gave at our LBi Client Afternoon.
Digital Marketing for Financial Services WorkshopH2 Central
For those in financial services who market primarily by wholesaling and B2B, the new mix of digital media can seem especially perplexing – how does a company profit from large-scale social media if its business is almost entirely along more direct B2B lines? Can more traditional means – such as e-mail marketing – still be profitable and, if so, how?
This document discusses how social media can help B2B companies reach more customers online. It notes that over 90% of B2B purchases now have some online component, so companies need more than basic brochure websites. Social media allows for "pull marketing" where customers control when they engage, as opposed to traditional "push marketing". The document provides an overview of social media platforms like LinkedIn, Facebook, and Twitter that B2B companies can use to drive traffic, build relationships, and learn from customers. It stresses developing a social media strategy with measurable goals.
Free research report based on a survey among 400 senior managers in UK and USA. Goal was to measure the level of social media integration and the effects social media integration has.
The report gives details about social media adoption, social media integration, barriers to adoption and much more.
My slides from SAScon 2013 on the topic of "Maximising your online reputation" with some tips around how to gain and use insights into social conversations to manage brand reputation online.
10 trends reshaping digital - updated Q1 2016Beyond
This document summarizes 10 trends that are reshaping the digital industry in 2016. It discusses trends related to non-traditional user interfaces, virtual assistants, open data, the personal information economy, mobile commerce, the sharing economy, and virtual reality. It categorizes the trends as either "Trends to start thinking about", which are emerging ideas to consider, or "Trends to prepare for now", which brands need to actively prepare for in the near future.
This document discusses 7 new marketing trends: 1) The web is at the hub of all marketing efforts. 2) Mobile usage is growing rapidly. 3) Video is becoming more important than text. 4) Social media usage is increasing and facilitating word-of-mouth recommendations. 5) Customer experience is a key differentiator. 6) Content marketing through blogging and other methods is essential. 7) Marketing efforts must be integrated across channels rather than operating in silos. The document provides statistics and examples to illustrate how each trend is influencing modern marketing strategies.
Riding the next wave of PR and social media trends in 2019Lars Voedisch
Where and how to engage your audiences: From IGTV, TicToc and stories to Dark Social
How to connect with today’s audiences: Brand experiences and values
Why it’s all about touchpoints and personas
Speed update: 2019 social media and PR trends brands can’t afford to miss
Digital Strategy - Lecture 1 - The New Digital LandscapeAndy Lima
Lecture delivered on 28/09/2106 - format: debate and discussion
Leeds Business School
Exploring the new digital environment, disruption and innovation
(It works better when used with articles, reports and videos about disruption)
Several articles on disruption and innovation was used to guide students thoughts throughout the lecture.
Social media is the modern Pandora’s box: it has had a meteoric rise as a tool to interact and engage with customers, but also a dark underside exposing companies to new types of risk. Almost two-thirds of companies surveyed say that social media is a significant or critical risk to their brand reputation, yet 60% of companies either never train their employees about their corporate social media policies or do so only upon hiring. This report outlines how to be more proactive about managing social media risk through following a detailed four-step process: Identify, Assess, Mitigate, and Evaluate.
11 Trends in the Future of Retail According to Brian SolisBrian Solis
Brian Solis Keynotes Acosta Leadership Symposium 2015: The concept of future retail is constantly evolving. But what isn't evolving as quickly is the understanding and widespread experimentation to bring the future to life today by mainstream retailers. Leading digital analyst, futurist and author Brian Solis shares his most important trends for retailers to embrace now. And, the good news is that no matter the date on this video, his words are as true today as they were then. Video Here: https://youtu.be/62OogreQpZA
Social Revolution: Connecting with Today’s CustomerHubSpot
Salesforce.com’s George Hu and HubSpot’s Brian Halligan discuss how your organization can turn the social revolution into a competitive advantage. View the entire webinar: http://www.hubspot.com/new-webinar-revolutionize-sales-and-marketing/
The document discusses how marketing is evolving from traditional advertising to integrated social media marketing. It provides examples of how companies can leverage different social media platforms like Facebook, LinkedIn, blogs and Twitter to build their brand and engage with customers. The key aspects highlighted include the need to clarify brand goals, develop an integrated social media strategy, and leverage user generated content and online conversations to build relationships rather than just do one-way messaging.
While numerous social media measurement technologies exist, no single tool can adequately measure and provide insights for all social marketing activity. As tools evolve, organizations must persevere by aggregating measures and evaluating results in the context of a Social Marketing Analytics framework.
This document presents Web Analytics Demystified and Altimeter Group’s recommendations for measuring social media. Our hope is that by setting reasonable and realistic expectations, our clients and companies around the world can begin to make better, more objective decisions regarding their own investment in these emerging channels.
The document discusses the importance of reputation management and effective social CRM strategies. It recommends a three stage approach: 1) Build a positive social foundation by addressing negative reviews and optimizing brand presence. 2) Create a defined social identity by focusing content around topics the brand is authoritative on. 3) Optimize social experiences through testing and learning to improve engagement metrics like followers and shares. The goal is to minimize future negative conversations and maximize positive brand perceptions.
Creating A Healthy Influencer Marketing ProgramEmre Ersahin
For years and years companies have tried hard to create & manage brand ambassador communities. Some did it, most could not. Here is a presentation on the common denominators of those successful programs that did it.
http://ow.ly/hsc9k, Each year, we check in with some of the top community managers in the industry and ask them about emerging trends, and business value to their company. Thanks to all the professionals that participated. Let’s start with an overview:
Me Data - The Rising Opportunity for Self Optimization Apps Beyond
This document summarizes research on self-optimization apps that track personal data ("Me Data"). Key findings include:
- Users are largely unconcerned with data privacy and willing to share data publicly in exchange for benefits like performance tracking and visualization.
- Motivation for using these apps is mainly self-improvement through goals like better organization, knowledge, and behavior changes.
- Emerging opportunities exist for innovation in apps that optimize new lifestyle areas like productivity, travel, shopping and leisure using personal data.
- Developers should focus on effectively analyzing, storing and visualizing personal data as well as ensuring intuitive user interfaces and accurate, easy-to-use data collection.
This document introduces a new legacy story about a goddess who chooses a little angel named Jenna. Jenna's purpose, given to her by the goddess, is to bring love to suffering souls on Earth. People do not understand why suffering exists, but it allows love that is locked inside souls to come out. Over 10 generations, Jenna will help suffering souls and build a legacy through her work, with the hope that it can one day change the world. The goddess entrusts Jenna with this mission before leaving her to carry out her job and change the Sim world.
Al Geraldleo Laurio is a 17-year-old male student from Siniloan, Laguna, Philippines. He is currently pursuing a Bachelor's degree in Secondary Education at Laguna State Polytechnic University. He attended elementary school at Halayhayin Elementary School and secondary school at Siniloan National High School. His skills include drawing, playing guitar, and skateboarding. He provides three character references from his former principal, dean, and mayor who can attest to his character.
The power of brand advocates.
Do you know other great Brand Advocacy Cases?
Let us know and we’ll add them to this presentation!
Be sure to check out the other presentations we gave at our LBi Client Afternoon.
Digital Marketing for Financial Services WorkshopH2 Central
For those in financial services who market primarily by wholesaling and B2B, the new mix of digital media can seem especially perplexing – how does a company profit from large-scale social media if its business is almost entirely along more direct B2B lines? Can more traditional means – such as e-mail marketing – still be profitable and, if so, how?
This document discusses how social media can help B2B companies reach more customers online. It notes that over 90% of B2B purchases now have some online component, so companies need more than basic brochure websites. Social media allows for "pull marketing" where customers control when they engage, as opposed to traditional "push marketing". The document provides an overview of social media platforms like LinkedIn, Facebook, and Twitter that B2B companies can use to drive traffic, build relationships, and learn from customers. It stresses developing a social media strategy with measurable goals.
Free research report based on a survey among 400 senior managers in UK and USA. Goal was to measure the level of social media integration and the effects social media integration has.
The report gives details about social media adoption, social media integration, barriers to adoption and much more.
My slides from SAScon 2013 on the topic of "Maximising your online reputation" with some tips around how to gain and use insights into social conversations to manage brand reputation online.
10 trends reshaping digital - updated Q1 2016Beyond
This document summarizes 10 trends that are reshaping the digital industry in 2016. It discusses trends related to non-traditional user interfaces, virtual assistants, open data, the personal information economy, mobile commerce, the sharing economy, and virtual reality. It categorizes the trends as either "Trends to start thinking about", which are emerging ideas to consider, or "Trends to prepare for now", which brands need to actively prepare for in the near future.
This document discusses 7 new marketing trends: 1) The web is at the hub of all marketing efforts. 2) Mobile usage is growing rapidly. 3) Video is becoming more important than text. 4) Social media usage is increasing and facilitating word-of-mouth recommendations. 5) Customer experience is a key differentiator. 6) Content marketing through blogging and other methods is essential. 7) Marketing efforts must be integrated across channels rather than operating in silos. The document provides statistics and examples to illustrate how each trend is influencing modern marketing strategies.
Riding the next wave of PR and social media trends in 2019Lars Voedisch
Where and how to engage your audiences: From IGTV, TicToc and stories to Dark Social
How to connect with today’s audiences: Brand experiences and values
Why it’s all about touchpoints and personas
Speed update: 2019 social media and PR trends brands can’t afford to miss
Digital Strategy - Lecture 1 - The New Digital LandscapeAndy Lima
Lecture delivered on 28/09/2106 - format: debate and discussion
Leeds Business School
Exploring the new digital environment, disruption and innovation
(It works better when used with articles, reports and videos about disruption)
Several articles on disruption and innovation was used to guide students thoughts throughout the lecture.
Social media is the modern Pandora’s box: it has had a meteoric rise as a tool to interact and engage with customers, but also a dark underside exposing companies to new types of risk. Almost two-thirds of companies surveyed say that social media is a significant or critical risk to their brand reputation, yet 60% of companies either never train their employees about their corporate social media policies or do so only upon hiring. This report outlines how to be more proactive about managing social media risk through following a detailed four-step process: Identify, Assess, Mitigate, and Evaluate.
11 Trends in the Future of Retail According to Brian SolisBrian Solis
Brian Solis Keynotes Acosta Leadership Symposium 2015: The concept of future retail is constantly evolving. But what isn't evolving as quickly is the understanding and widespread experimentation to bring the future to life today by mainstream retailers. Leading digital analyst, futurist and author Brian Solis shares his most important trends for retailers to embrace now. And, the good news is that no matter the date on this video, his words are as true today as they were then. Video Here: https://youtu.be/62OogreQpZA
Social Revolution: Connecting with Today’s CustomerHubSpot
Salesforce.com’s George Hu and HubSpot’s Brian Halligan discuss how your organization can turn the social revolution into a competitive advantage. View the entire webinar: http://www.hubspot.com/new-webinar-revolutionize-sales-and-marketing/
The document discusses how marketing is evolving from traditional advertising to integrated social media marketing. It provides examples of how companies can leverage different social media platforms like Facebook, LinkedIn, blogs and Twitter to build their brand and engage with customers. The key aspects highlighted include the need to clarify brand goals, develop an integrated social media strategy, and leverage user generated content and online conversations to build relationships rather than just do one-way messaging.
While numerous social media measurement technologies exist, no single tool can adequately measure and provide insights for all social marketing activity. As tools evolve, organizations must persevere by aggregating measures and evaluating results in the context of a Social Marketing Analytics framework.
This document presents Web Analytics Demystified and Altimeter Group’s recommendations for measuring social media. Our hope is that by setting reasonable and realistic expectations, our clients and companies around the world can begin to make better, more objective decisions regarding their own investment in these emerging channels.
The document discusses the importance of reputation management and effective social CRM strategies. It recommends a three stage approach: 1) Build a positive social foundation by addressing negative reviews and optimizing brand presence. 2) Create a defined social identity by focusing content around topics the brand is authoritative on. 3) Optimize social experiences through testing and learning to improve engagement metrics like followers and shares. The goal is to minimize future negative conversations and maximize positive brand perceptions.
Creating A Healthy Influencer Marketing ProgramEmre Ersahin
For years and years companies have tried hard to create & manage brand ambassador communities. Some did it, most could not. Here is a presentation on the common denominators of those successful programs that did it.
http://ow.ly/hsc9k, Each year, we check in with some of the top community managers in the industry and ask them about emerging trends, and business value to their company. Thanks to all the professionals that participated. Let’s start with an overview:
Me Data - The Rising Opportunity for Self Optimization Apps Beyond
This document summarizes research on self-optimization apps that track personal data ("Me Data"). Key findings include:
- Users are largely unconcerned with data privacy and willing to share data publicly in exchange for benefits like performance tracking and visualization.
- Motivation for using these apps is mainly self-improvement through goals like better organization, knowledge, and behavior changes.
- Emerging opportunities exist for innovation in apps that optimize new lifestyle areas like productivity, travel, shopping and leisure using personal data.
- Developers should focus on effectively analyzing, storing and visualizing personal data as well as ensuring intuitive user interfaces and accurate, easy-to-use data collection.
This document introduces a new legacy story about a goddess who chooses a little angel named Jenna. Jenna's purpose, given to her by the goddess, is to bring love to suffering souls on Earth. People do not understand why suffering exists, but it allows love that is locked inside souls to come out. Over 10 generations, Jenna will help suffering souls and build a legacy through her work, with the hope that it can one day change the world. The goddess entrusts Jenna with this mission before leaving her to carry out her job and change the Sim world.
Al Geraldleo Laurio is a 17-year-old male student from Siniloan, Laguna, Philippines. He is currently pursuing a Bachelor's degree in Secondary Education at Laguna State Polytechnic University. He attended elementary school at Halayhayin Elementary School and secondary school at Siniloan National High School. His skills include drawing, playing guitar, and skateboarding. He provides three character references from his former principal, dean, and mayor who can attest to his character.
Este documento presenta una unidad sobre teorías normativas de la comunicación. Explora tres perspectivas para analizar la relación entre medios y sociedad: desde las audiencias, desde los medios y desde lo que deberían ser los medios. Dentro de cada perspectiva, describe varias teorías como el funcionalismo, los estudios culturales críticos, y teorías democráticas, autoritarias y de responsabilidad social. El documento sugiere que estas teorías pueden usarse para entender los efectos de los medios, el uso de audi
La comunicación de masas desde los medios.
Teorías funcionalistas
Teorías positivistas
Teorías del desarrollo
Teorías de los estudios críticos culturales
- The document describes several companies and the challenges they faced with outdated or unreliable phone systems. It then outlines the technology solutions provided by ECOMM Networks, including new phone systems, internet service, and networking capabilities.
- The results for each company included improved efficiency, reduced costs, increased productivity, and a single, reliable system to meet all communication needs.
- Each company praised ECOMM and sales representative Ron Moyer for their knowledgeable assistance, effective solutions, and high quality ongoing support.
O documento descreve a trajetória da empreendedora Bel Pesce e como o empreendedorismo mudou sua vida. Ela conta sobre suas experiências trabalhando em grandes empresas como Microsoft e Google e também em startups, além de fundar sua própria empresa, a Lemon. O texto destaca que a idade não deve ser um impedimento para empreender e fornece exemplos de empreendedores bem-sucedidos de todas as idades.
The group went for a walk after climbing and found a hole near a well that one member, with or without the dog, went into and discovered led to an underground river. Another member, eager to try, also entered the underground river despite his large chest size. Both emerged in a disheveled state after exploring the underground river they discovered through the hole.
Este documento resume la historia del término "masa" y el concepto de "comunicación de masas". Explora las perspectivas de varios pensadores clave desde principios del siglo XX hasta la década de 1970 y describe las características principales de la comunicación de masas, incluidos los emisores, mensajes, canales y receptores. También presenta varios modelos que intentan explicar el proceso de comunicación de masas.
The document discusses getting to grips with social media in business-to-business marketing. It provides an overview of what marketing professionals think about social media, how B2B decision makers use social media, why companies adopt social media tactics, examples of what social media includes, where and how companies can use social media, and case studies of companies' social media use. It also summarizes two companies' social media capabilities and services.
Digital public relations and online reputation management presentation cnaCelestine Achi
This document provides an overview of digital public relations and online reputation management. It discusses how digital media has evolved from static Web 1.0 to more dynamic and user-generated Web 2.0. It notes that everyone is now a potential media outlet and journalists are increasingly using social media. The document outlines challenges in digital PR like permanence online and the need for creativity. It presents some myths about digital PR and discusses the digital PR toolbox, which includes search engine optimization, social media, digital assets, blogs, and media monitoring.
Trends and Frameworks for Interactive Success... A strategic interactive approach for taking businesses to their customers by listening, sharing and providing timely and relevant services and support.
The document discusses customer relationship management (CRM) and how it has evolved with the rise of social media and more informed, connected customers. CRM used to focus on moving customers through a sales funnel, but now emphasizes engaging with customers through conversations on social platforms. Effective CRM requires listening to customers, responding to their needs, and providing value through collaborative, trusted discussions across online and offline channels.
1. The document discusses how social media and digital technology have revolutionized customer interactions by making them more social and participatory. It emphasizes that digital experiences will become the primary way customers engage with brands.
2. It provides five ideas for companies to consider in adapting to this new environment: 1) leverage user-generated content and advocacy, 2) harness influencer relationships, 3) make brands more human by adopting singular or multiple voices, 4) create new businesses from hidden assets, and 5) develop mobile and context-based digital experiences.
3. The key message is that digital is transforming customer relationships and companies must use it to get closer to their customers rather than just as an advertising channel. Personalized and
Persona Marketing and Lead Nurturing- Simon Morris, AdobeLinkedIn
This document discusses persona marketing and lead nurturing. It describes building personas to better understand target customers and their needs. The document provides examples of personas like Digital Marketer, Digital Analyst, and Social Marketer. It emphasizes the importance of knowing customers and their challenges in order to effectively market to different personas. Building personas involves defining who they are, their goals, pain points and preferred methods of interaction to align marketing strategies.
The New Marketing Paradigm: Moving from Push to PullBiznet Digital
Detroit, Michigan's Business Improvement Group (BIG) hosted this marketing seminar as part of the series "How to Attract and Retain Customers" on October 6th, 2010 at Automation Alley. Kevin Krason, CEO of Biznet Internet Solutions is the featured presenter.
A basic rundown of services SocializeMedia.com offers in the social media network and marketing vertical.
please visit our site at www.socializemedia.com for more information on how we can help extend your brand's image and performance with social media and structured internet marketing.
This document discusses strategies for using social media and digital platforms to achieve business objectives. It outlines four main strategies: 1) Building brand reputation through engagement on platforms like Facebook and blogs. 2) Using mobile technologies like apps to reach customers. 3) Engaging businesses online through platforms like LinkedIn and forums. 4) Promoting open government and transparency through sharing data and information online. The document argues that these strategies can increase brand awareness, make connections, and take advantage of digital opportunities to help businesses outperform competitors.
Futurelive is an entrepreneurial venture and a startup digital marketing company which engages with customers to build up their digital brand. The company specializes in Digital Brand Development, Digital Marketing and Digital Media Management. It capitalizes on Web 2 technologies in Engaging and leveraging virtual platforms to create a Digital Advocacy through Web and Mobile services for its customers to achieve Marketing Edge
Social has played an essential, introductory role in brands’ digital transformation. It has shown tangible results and allowed to track change and progress.
But how can you leverage any social media operation to transcend beyond its direct impact? This webinar explores the future and evolution of content studios, from social only to full-on digital.
How Social CRM Can Help Address Changing Consumer DemandsFabio Cipriani
Social collaboration-based sales and marketing technologies help companies understand and manage changing consumer demands. Learn how leading companies are incorporating collaborative sales and marketing solutions into their overall CRM strategy.
PCM STFF 2010 AIMS ACCENTURE e mc2 sudhakar kanakarajsudhakarrun
The document discusses mobile, content and collaboration in enterprises. It covers topics like social collaboration trends, the growing role of mobile devices, and Accenture's point of view and initiatives in this area. Key drivers for the shift include changing consumer behavior, mobility, control and quality expectations from new generations of customers and employees entering enterprises.
This document summarizes key digital trends for 2009, including:
- Growth of online advertising despite economic downturn
- Major players integrating across online/mobile/TV platforms
- Rise of social media, mobile applications, and open platforms
- Shift to more user-generated and social content online
- Importance of conversation and reputation management for brands
This document proposes that AMSA establish a presence on social media platforms to better communicate information about its activities and products to stakeholders. It recommends creating accounts and regular posts on Facebook, Twitter, YouTube, and other sites to share videos, photos, news and build an online community. Metrics on social media usage show its huge growth and importance for connecting with clients, especially younger generations. An integrated social media strategy could help AMSA build its brand and reputation online through low-cost engagement.
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
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For more information about PECB:
Website: https://pecb.com/
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Slideshare: http://www.slideshare.net/PECBCERTIFICATION
69. AWARENESS of how digital media fits into your overall marketing plan KNOWLEDGE of how to decide what digital media is right for your brand UNDERSTANDING of how marketers have created digital strategies that work EFFECTIVENESS by learning how to prove the value of your digital investment
74. We just want to sell more stuff! Marketing Communications Traditional Media Digital Media Brand Message Web Site Broadcast Content Out-of-Home email Target Behavior Target Behavior Search: SEO/SEM Print Events Social Mobile Apps Direct Mail
92. The New Role of Marketing “The marketing function, equipped (in the past) to broadcast brand messages to consumers, has now become a center for dialogue, geared to gleaning what consumers want and when and where they want it. Advertising has evolved from an interruption…grabbing attention for a product or brand…into an experience, an application, a service that the consumer actually wants. This new marketing model doesn’t shout; it listens and learns. And, relevance, interactivity and accountability are its essential ingredients. -Christopher Vollmer strategy+business, Spring 2009
93. The New Marketer Marketing Technopologist Look beyond “shiney objects” of tech and grasp implications of cultural shifts for communication and connection as it relates to their brands.
98. Brands and Communities Groundbreaking collaborative product+service offering with Apple Running shoe integrated with iPod Tracks your workout progress, feeding data to your iPod from your shoes while you run/listen to music Syncs with Nike+ site to track your progress, social community to network with other runners Provides NIke with an unmatched tool for gathering behavioral data/insights 1.2 million member strong community Extending in HumanRace cause event, one day race attracting 800,000 runners across the globe, raising money for three causes the community cares about. “Nike+ taught us about context. It let’s the product live beyond it’s physical use.” Trevor Edwards Vice President, Global Brand and Category Mgmt
99. Winning Defined Conversation Harnessing collective intelligence Collaboration Real Time Interaction
119. Google Is Your New Home Page Derick Schaefer Managing Director Orangecast Social Media Marketing
120. Your Reputation and Brand Online 92% of daily Internet users are using Search Engines. 25-50M daily proper noun searches Search Engines strive to provide relevant and fresh content. Consumers form opinions from what they read, hear, and see online. Bloggers, Twitter users, and Rip-Off Reporters are influencing consumers. Opportunity and a Liability!
121. The Sales Funnel Source“Why Search Doesn’t Really Matter” by Eric Picard Categorized Keyword List
122. Empirical Evidence Every digital asset collects data Data can tell us Consumer interest and behavior Consumer needs Geographical trends Allows for controlled failure
124. SEO Basics Three Pieces of content on every webpage Title (80 characters) Description (255 characters) The Content Links tell Google what is important “click here” vs. “corporate litigation” Social Media = Buzz
125. Digital Law and Rules Communications Decency Act Federal Law with immunity and safe havens Works against you, your brand, and your company! Digital Millennium Copyright Act Protection for digital media Works for you CANSPAM Act Specific laws related to email marketing Powers that Be Google Webmaster Guidelines Blogger Etiquette Court of Public Opinion
126. Five Recommendations Setup Google Alerts on Brands Executives Company Name Get Analytics on your site This IS NOT a function of IT Title and Description tags Define desired digital ROI Plan Create A Working Playbook
128. Hi, I’m Allie Herzog Started, built and developed digital media division at PR firm Help get companies strategically on board with digital media strategies Realize communication and public relations challenges Develop appropriate communication tools for your audiences
134. Web 1.0 vs. Web 2.0 Reading vs. Writing Companies vs. Communities Advertising vs. Word of Mouth Information vs. Opinion Home pages vs. Blogs Lectures vs. Conversations Encyclopedia vs. Wikipedia
156. Social Networks Most importantly, monitor, listen and contribute as appropriate. Informative, constructive and high-quality content and images always trumps promotional content.
157. Mobile Applications Accessing the mobile Web is a daily activity for 22.4 million mobile users in the U.S. Between January 2008 and January 2009, the number of daily mobile Web users doubled.
158. Wiki A dynamic intranet and user-generated Web site that can be edited, linked to and tagged by all members. Over 1 Million Niche Networks 6 Million unique visitors per month
159. Video 52% of Web content is video so if you're not creating videos you're missing out. YouTube is the #2 search engine.
160. Photo Sharing Publish and share digital images, offer status updates, publicize an event, etc. This third-party viral press room of images can be a great tool for journalists! Must be tagged with strategic keywords.
161. Virtual Worlds Communicating in real-time, offering immediate responses and opening yourself up to feedback can increase customer retention, satisfaction and trust in your company.
162. Litmus Test Appropriate for the audience Appropriate for the strategy Appropriate for the message Appropriate for the goal of the campaign Conducive to team structure Cost effective
163. Developing ROI Determine what you are measuring and your top 1-3 goals Qualitative: corporate reputation, number of online conversations, customer relationships Quantitative: traffic, sales or SEO ranking Determine benchmark Are we currently part of the conversations? Where do we stand? How are we currently talked about versus our competitors? Use tools mentioned Measure success Did we build better relationships with key audiences? Did we participate in conversations where we hadn’t previously had a voice? Were we able to move from a running monologue to a meaningful dialogue? Did we drive more traffic? Bookings? Sales?
213. Influencing Path to Purchase 29% of US consumers have used a mobile phone while shopping in a store 72% called someone about a product they might purchase 40% have sent a picture of a product they might purchase 24% have used a mobile commerce site or application to compare prices
214. Changing Marketing Forever Identity Location Interests Portal to Connected Community Interactivity Behavior Social
215. Smartphones: Five Years into the Digital Future 90% US penetration WiMax and 4G networks are widely deployed allowing for mass HD/data intentive streaming, downloading Mobile replace wallets (purchases) Hub of the digital ecosystem, community at it’s nucleus Communication News and information Entertainment and gaming…High Def Social Commerce Marketing Platform intelligence grows exponentially as people use, contribute and collaborate on a mass scale Real world behavioral insights Has impacted every area of life
216. Digital Darwinism Ability to organize, understand and respond to communities a core marketing competency Real time behavioral data basis for consumer insights/product development Location-based services triggering spacetime-based communication Real-time response, inventory and analytics Internal and agency capabilities, structures, comp
218. iPhone: Smartphone Leader 40+ million iPhone/iPod Touch units sold in US in two-years $99 price accelerates penetration 69% of all mobile web traffic (May 09) Apps: 1 billion downloads 55,000 third-party Robust functionality integration Gaming Location/Motion Video streaming/Photo Ad serving (1.75B in May 09)
219. iPhone Apps 5% have more than 100,000 active users* Social Gets Used: 25% say FB is 1 of 3 apps they use most often Games Are Tops: TapTap Revenge used by 1 in 3 *Based on 2,300 apps in AdMob ad server network
223. Changing Marketing Forever Identity Location Interests Portal to Connected Community Interactivity Behavior Social
Editor's Notes
Welcome each of you to Freeman+Leonard. I’m Kathy Leonard, the “Leonard” of Freeman+Leonard. Valerie Freeman is out of the country and not able to join us, but if you do not already know her, you can “meet” Valerie by the framed clippings about her and her accomplishments all along the hallway. Valerie Freeman’s background is in the staffing business where she has started three successful concepts: Imprimis, Art Squad – for creative talent, and Bravo Tech – for IT specialists.I come from an advertising agency background, working with national and international brands for TracyLocke, DDB, and The Integer Group.Playing off the history of each of us, we’ve formed Freeman+Leonard….
I’d like to introduce you to some of the people who work for Freeman+Leonard:TonyaTrest, Andrea IsomDavid VonZurmuehlen – who has been instrumental in putting today’s program togetherScott Cone – runs our Houston, Austin and San Antonio officesThree of our recruiters here:Heather KingRachel ParkerAngela Castello -- Austin
For those of you who are familiar with Art Squad, you’ll be pleased to see that Art Squad still exists as one of the areas of specialty for Freeman+Leonard. But we’ve significantly expanded the advertising and marketing support services we provide:
From strategic leadership to the ability to get the work done, and from junior levels to 30+ year veterans, the talent resources we offer clients today fulfill virtually any marketing communication need.
We believe Freeman+Leonard is a concept for corporations and agencies whose “time has come” : We often refer to is as not full-time, but “Just In Time” staffing, and it means that you can have the people – specific talent and skill-level, you need when you need them.
So, end of my pitch for Freeman+Leonard, and thank you for indulging me…
In an effort to really differentiate our Freeman+Leonard brand, and to bring more value to you, our clients, we’re featuring some of our Digital specialists with a first of many workshops/seminars to come. A few weeks ago we sent to many of you a Survey about your company’s digital Marketing efforts – we received a lot of excellent feedback. We also asked the question: Would you be interested in attending an exclusive event focused on Digital Marketing Media Trends/Best Practices? One respondent explained very clearly what we believe many are saying: “ Yes. I DO NOT want to hear about things so far out on the edge that it isn’t realistic. I want to hear about best practices/real case examples of digital media where it has worked well to drive leads, drive new levels of traffic, prompt a ‘conversion’ or something that has contributed to the business.” So many clients have information overload about digital media they seem to be scratching their heads asking, OK, now what…What do I do with all this trend information.We heard you. That’s why you were NOT invited to another digital boot camp on the latest trends in social media. Our desire is that you leave today with some practical, usable knowledge for how to make decisions about the role digital media should play in your overall marketing communication strategy. It’s with that premise that we welcome you to BOOST… We welcome you to BOOST --
We hope to Boost your awareness…
So we want to start today with a very basic premise. Your marketing communication goal, regardless of what company you work for, B2B or B2C, regardless of size or whether your revenue is from product or service, Your marcom goal is quite simply to get your brand message to your target. It’s as simple as that.
In order to get message to target – you have to know not just who the target who they are, but what they do, what media do they consume that can carry the brand message to the target.
10 years ago 95% of the global advertising spend was on print, radio and TV. But today people have grown more comfortable with and dependent on technology. They go online for email, instant messaging, product research, shopping, banking, travel reservations, news, music, video, blogs, search and social networks. Technology has empowered this target customer with a greater amount of knowledge about your company, your products or brand from a number of sources in a vastly shorter period of time. So advertising to today’s clients (or consumers) we need to look beyond the traditional media options to even more options for media consumptionThere is no longer such a thing as a “mass medium.”
So now we have even more ways to reach our target: email, web site, content generation, SEO, Social media and mobile. Roughly 33% of the $605 billion global ad spend will move from traditional media – to online media over the next three years.
Now your challenge is how much behavior shift on the part of my target has actually taken place. Then, how much of my marketing dollars need to shift to the digital side in order to get my brand message to my target. Meanwhile, your Senior management is saying “We don’t care about all this. We just want to sell more stuff!” But the one thing you will gain in the eyes of senior management with a smart digital plan is the kind of analytics, measurement 1:1 reach – real time feedback so you know much more quickly the effectiveness of your investment. (Ice Hockey versus Ballet)
In order to help answer this question, our emphasis today is on the digital side of the media equation – and we feel very strongly that smart strategy sits right in the middle – strategy intended to interpret your overall marketing goal and connect that to the target by understanding their digital behavior.Introduce speakers and agenda here here
Freeman+Leonard works with a number of digital strategists. Today Scott Cone is going to give an overview of digital strategy…….And, Scott Staab
Eventually connecting your brand message to your target will not be a traditional media versus digital media exercise. It will become once again, an integrated multi-media approach
Damage done to the brand in one day. And, it’s even digital companies are often taken off guard by what citizen or denizen marketers are now doing because of the power of the digital community. This same week….Amazon hacker example.
Marketing used to be so simple.
We all know a perfect storm of digital innovations and highly fragmented information and entertainment choices has empowered consumers to where they are “Always on” and FULLY IN CONTROL severely diminishing the effectiveness of the old “command and control” approach to marketing and advertising.
And it’s not just technological change. There’s massive cultural/sociological change driving the drop off in effectiveness of traditional marketing and advertising. This survey was done in June of 08, way before the banking/Wall Street/Madoff/Stafford Group debacle. What do you think trust levels of big business are now?
And relying on the approaches of the past won’t change this
We trust one another and the digital has made it possible to harness this reality into the wisdom of crowds.
Smart marketing professionals are embracing this transition today rather than waiting for it to become commonplace.
Out of all this change emerged Web 2.0 and at it’s core it the concept of connected communities
Community ecosystems are cropping up around all kinds of interests and passion points
And each in turn is spinning off it’s own little universe
When you look at traditional communications channels along with all this digital disruption, the picture might as well look like this…there’s incredible complexity, it takes 50 times longer to manage and your biggest fear is not only that you or your existing agency partners might not have the ability to handle the scope of these challenging new roles but you may not!
A key competency in organizing your business around connected communities is discovering implied metadata, building a database to capture it then fostering an ecosystem to nourish it.
differentiate our Freeman+Leonard brandmore value to youfirst of many workshops/seminars featuring some of our Digital specialists SURVEY: your company’s digital Marketing efforts. QUESTION: Would you be interested in attending an exclusive event focused on Digital Marketing Media Trends/Best Practices?“ Yes. I DO NOT want to hear about things so far out on the edge that it isn’t realistic. I want to hear about best practices/real case examples of digital media where it has worked well to drive leads, drive new levels of traffic, prompt a ‘conversion’ or something that has contributed to the business.” That’s why you were NOT invited to another digital boot camp on the latest trends in social media. leave today with some practical, usable knowledge how to make decisions about the role digital media should play in your overall marketing communication strategy. It’s with that premise that we welcome you to BOOST…
The number of people who sought local information on a mobile device grew 51 percent from March 2008 to March 2009
U.S. Internet users viewed 16.8 billion online videos during the month of April, representing an increase of 16 percent versus MarchiPhone 3GS, lauched earlier this month, causes a 400% rise in YouTube uploads
TMZ broke the news of Michael Jackson’s death one hour before CNN.com
Twitter crashed due to increased chatter once the news on Michael Jackson was public
Valuable and interesting communication
authenticty
Collaboration
Taken together, these groups make up the ecosystem that forms the groundswell. By examining how they are represented in any subgroup, strategists can determine which sorts of strategies make sense to reach their customers
Google Analytics certified for SEO and SEM strategiesRSS feedsPress RoomsSocial BookmarkingBlogsTwitterSocial Networks WikiVideoPodcastPhotosharingMobile applicationVirtual Worlds
HUDSON EXAMPLEQUINN & CO.Search Engine Optimization is the process of improving the volume and quality of traffic to a Web site from search engines via natural search results. Usually, the higher a site ranks in search results, the more searchers will visit that site. Optimizing a Web site primarily involves editing its content and backcoding to increase its relevance to specific keywords and what people search for.Press Release Optimization is related to this in that it makes your press releases more searchable and accessible for the media and your readers.
RSS (Really Simple Syndication) allows anyone with a Web site to easily "syndicate" their content. In traditional media, syndication is a way of making content (such as OpEd columns or cartoons) available to many media outlets to publish simultaneously, usually for a fee. In the world of Weblogs syndication means making part of a Web site available for consumption in a specialized reader or for other sites to use and publish, often for free.