Now there is a need for change, and we need to start bringing solutions instead of creating more problems. And what better place to start than the world of business? After all, most of the changes that affected the environment happened to facilitate industries. Over the past few years, the concept of green entrepreneurship has emerged, and it appears to be growing larger and larger. Now, many people are confused by the term, seeing as simply hearing about green entrepreneurship one imagines a business that uses only recycled materials and operates its systems using alternative power sources.

1. Green Entrepreneurship:
Sustainable Development for Business
www.humanikaconsulting.com

2. Seta A. Wicaksana
0811 19 53 43
wicaksana@humanikaconsulting.com
• Business Psychologist
• Pendiri dan Direktur Humanika Consulting dan hipotest.com
• Dosen Tetap dan Peneliti di Fakultas Psikologi Universitas Pancasila
• Pembina Yayasan Humanika Edukasi Indonesia
• Penulis Buku: Sobat Way (2016), Industri dan Organisasi: Pendekatan Integratif dalam
menghadapi Perubahan (2020), Human Faktor Engineering: Integratif Desain Manusia
dan Lingkungan Kerja (2021), Psikologi Industri dan Organisasi (2021), Psikologi Umum
(2021), Manajemen Pengembangan Talenta (2021), PIODiagnostik: Pengukuran Psikologi
di Lingkungan Kerja (2021), Transformasi Digital: Perspektif Organisasi, Talenta dan
Budaya Organisasi (2021), Psikologi Pelayanan (2021) dan Psikologi Konsumen (2021).
• Dosen Tidak Tetap di: Program Pasca Sarjana Ekonomi di Univ. Pancasila, STP TRISAKTI,
Fakultas Psikologi Universitas Mercu Buana, STIKOM IMA
• Certified of Assessor Talent Management
• Certified of Human Resources Management (Reward Management)
• Certified of Human Resources as a Business Partner
• Certified of Risk Professional
• Certified of HR Audit
• Ilmu Ekonomi dan Manajemen (MSDM) S3 Universitas Pancasila
• Fakultas Psikologi S1 dan S2 Universitas Indonesia
• Sekolah ikatan dinas Akademi Sandi Negara

3. Changing the status quo
• Now there is a need for change, and we need to start
bringing solutions instead of creating more problems.
And what better place to start than the world of
business?
• After all, most of the changes that affected the
environment happened to facilitate industries.
• Over the past few years, the concept of green
entrepreneurship has emerged, and it appears to be
growing larger and larger.
• Now, many people are confused by the term, seeing as
simply hearing about green entrepreneurship one
imagines a business that uses only recycled materials
and operates its systems using alternative power
sources.

4. Green Entrepreneurship
Green entrepreneurship is the activity of consciously addressing environmental and social problems and needs
and coming up with brilliant innovative entrepreneurial ideas that will bring a solution to them.
These ideas have a high level of risk which has a positive effect on the natural environment while at the same
time, it helps maintain financial sustainability. For instance, many businesses nowadays skip paper invoices and go
for paperless invoicing for the sake of green entrepreneurship and the sustainable development of their
businesses.
So in other words green entrepreneurship is businesses and companies coming up with solutions that have a
worldwide application and can help save the environment. At the same time, they must make sure that the
solutions will not have a negative financial effect on the business.

5. The Green Entrepreneur
• Building on Green Entrepreneurship, we must
also define the concept and position of a
Green Entrepreneur. The person behind the
scenes, the one who runs the entire
enterprise.
• A Green Entrepreneur is a person who starts
an entrepreneurial venture that is green by
design and all the products and processes that
come out of that venture are also green from
the moment the venture is set up.

6. Getting into Green
Entrepreneurship
• We could easily say that Green Entrepreneurship is now easier
than ever. Considering not only the environmental problem but
the pandemic crisis as well, we notice that people are more
inclined towards social and green enterprises.
• At the end of the day, a young entrepreneur needs to be able to
answer the question, “how does my company help solve
environmental and social problems?”. And there are many ways to
do that. All you need to do is to let creativity and innovation be
combined.
• The good thing about modern green entrepreneurship is the fact
that with today’s technology, the range of potential ideas has
grown. People can now use new and innovative technologies to
come up with new models that will save energy, solve existing
problems, and of course predict future issues that might occur.

7. Education is important
• Once again, we see that education is important and that it
can be a great way to enhance practices and activities.
Entrepreneurs who are aiming at becoming green
entrepreneurs will need to learn about all current issues
and technologies that might help solve them. They will
need to identify the nature of their business and come up
with activities focused on their expertise.
• Most importantly Green Entrepreneurship will need to
have a long-term impact. Creating a solution to a problem
that will simply not be applicable in the next few years is
not an option when we are talking about sustainable
development and perhaps the enhancement and
alteration of current practices.

8. Green Entrepreneurship and
Sustainable Development
• Most of the entrepreneurs and business owners of today are trying to take
things one step further and surpass the concept of sustainable
development. Sustainable development is all about keeping things steady.
We must make sure that today’s activities are not affecting the
environment and, where it is possible, to go back to a previous stage
where there was no danger.
• However, the world is changing, and many consider sustainability not to
be the objective. On the contrary, they believe that all future
developments and improvements will need to focus on changing practices
and altering methods instead of going back to the old ways.
• This is of course something that could have a great effect on Green
Entrepreneurship. At the moment, however, entrepreneurs still appear to
be following the sustainable development concept for green
entrepreneurship. It is only with measurable results that we will
understand which method is the best and how Green Entrepreneurship
will change in the years to come.
• The main purpose of all this is to ensure sustainable growth. Green
entrepreneurs are entrepreneurs who have such a perspective. The main
difference that distinguishes green entrepreneurs from traditional
entrepreneurs is that green entrepreneurs want to create a business
model that is economically profitable, environmentally conscious and
creates social value.

9. Green Entrepreneurship Learning Framework
Green
Entrepreneurship
Societal
Organizational
Group/Team
individual
Outcome: Sustainability
Competitive Excellence
Result:
Productivity
Outcome:
Wellbeing
SDGs, Consumer, Makro
Economic, CSR
Business Model, Business
Process, Organization’s
Design, Financial, Risk
Management, Culture
Group/Team, group
Dynamic, managing
diversity
Psychology, Positive
Psychology, Creative
Psychology Environmental
Psychology
PIO, Psikologi Bisnis 1, Psikologi Bisnis 2
PART 1: ENTREPRENEURIAL
FOUNDATIONS
PART 2: PLANNING THE
START-UP JOURNEY
PART 3: FINANCING THE
VENTURE
PART 4: BEYOND START-UP
Project 2:
Building Business
Model and
Plan
Project 1:
Feasibility Study

10. Syllabus Green Entrepreneurship
PART 1: ENTREPRENEURIAL FOUNDATIONS:
1. Entrepreneurship in Green Business
2. What Makes an Entrepreneur? Traits and Biases
3. Green Entrepreneurship—Added Value as a Strategic
Orientation Business Model
PART 2: PLANNING THE START-UP JOURNEY:
4 From Idea to Start-Up in Green Business Proposition
5 Start-Up Planning Pathways
6 Start-Up Feasibility Planning I: Using the Business Model Canvas
7 Start-Up Feasibility Planning II: Identity, Ideas, Teams, and the
Competition
Project 1:
Feasibility Study
PART 3: FINANCING THE VENTURE
8 Start-Up Financial Information
9 Entrepreneurial Finance
Project 2: Building
Business Model and
Plan
Writing Paper
PART 4: BEYOND START-UP
10 Entrepreneurial Growth
11 Entrepreneurial Exit
12 Entrepreneurship Policy
Company Visit/
Guest Lecturing/
Research Paper

11. References
• https://ied.eu/blog/green-entrepreneurship-
sustainable-development-for-business/
• https://eudi.eu/what-is-green-
entrepreneurship-and-why-is-it-important/
• Francis J. Greene, 2020, ENTREPRENEURSHIP:
THEORY AND PRACTICE, Red Globe Press in the
UK is an imprint of Macmillan Education
Limited
• Aldo, et.al, 2023, Environmental Footprints and
Eco-design of Products and Processes,
Environmental Footprints and Eco-design of
Products and Processes

12. Learning and Giving for
Better Indonesia
www.humanikaconsulting.com