1. The document provides 16 tips for effective digital marketing techniques for small and medium-sized enterprises (SMEs). It focuses on search engine marketing, analytics, landing pages, and email marketing.
2. Some of the key tips include performing keyword research and demand gap analysis, optimizing on-page SEO elements, building an online value proposition, reducing bounce rates on websites, and designing email content and calls-to-action to maximize clicks.
3. The tips are based on the presenter's experience working with major clients and his research findings on digital marketing best practices.
Marketeers don’t need policies to tell them what they can and cannot share using social media. In fact they are the ones most likely to engage and use social media in a business. However, what they do need is a marketing plan. As a digital marketing consultant working with SMEs seeking support from Coventry University, I have spoken with several business developers or marketeers looking to develop their website, optimise their website, engage on social media, without a marketing plan in place. Always review your current situation first. Then set goals and plan ahead. Then implement in a flexible manner to allow for any needed changes.
I prepared this presentation when I was pursuing my MBA (2009-2011). That time It was not a vast subject. We did not expected that Digital Marketing will be very important part of today's Business. But still this presentation covers the basic we need to know about Digital Marketing.
Understanding Digital Marketing with SEO, SERP, SEM, SMM, Content Marketing, ...Jaya Kumari
Slides cover complete guideline about the website highlightening in SERP and use of tools likeSEO, SEM, SMM. Introduction to SEO, Search Engine Marketing, Social Media channels to promote business or any website is clearly shown in the different slides. Even, the trends of Digital Marketing in 2017-2018 is also shown and the access of mobile phone in this generation which create a boon to Digital field.
Integrated SEO: Combining Different SEO Strategies, Tactics, Techniques and S...Victorino Q. Abrugar
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Marketeers don’t need policies to tell them what they can and cannot share using social media. In fact they are the ones most likely to engage and use social media in a business. However, what they do need is a marketing plan. As a digital marketing consultant working with SMEs seeking support from Coventry University, I have spoken with several business developers or marketeers looking to develop their website, optimise their website, engage on social media, without a marketing plan in place. Always review your current situation first. Then set goals and plan ahead. Then implement in a flexible manner to allow for any needed changes.
I prepared this presentation when I was pursuing my MBA (2009-2011). That time It was not a vast subject. We did not expected that Digital Marketing will be very important part of today's Business. But still this presentation covers the basic we need to know about Digital Marketing.
Understanding Digital Marketing with SEO, SERP, SEM, SMM, Content Marketing, ...Jaya Kumari
Slides cover complete guideline about the website highlightening in SERP and use of tools likeSEO, SEM, SMM. Introduction to SEO, Search Engine Marketing, Social Media channels to promote business or any website is clearly shown in the different slides. Even, the trends of Digital Marketing in 2017-2018 is also shown and the access of mobile phone in this generation which create a boon to Digital field.
Integrated SEO: Combining Different SEO Strategies, Tactics, Techniques and S...Victorino Q. Abrugar
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Maximising the potential of social media marketingguest5acde69
The presentation slides from our seminar on 'maximising the potential of social media marketing', which we ran on Wednesday 10 February 2010 with the Solent Innovation & Growth Team in Southampton.
Maximising The Potential Of Social Media MarketingLCM
Presentation slides from our seminar on 'maximising the potential of social media marketing'. which we ran with the Solent Innovation & Growth Team on Wednesday 10 February 2010 in Southampton.
Digital Marketing Training Institute - My Digital PlanRajeev Saini
My Digital Plan is a Digital Marketing Training Institute that provide digital marketing training to students, professional and corporate, business and agencies and we also provide online reputation management services.
If you’re looking to maximize exposure and profits while
consistently working towards acquiring new customers, there is
no better way than with referral marketing.
Referral marketing is all about encouraging people in your niche
to share your products and services. This can include customers,
influencers and thought leaders in your market.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
Trends: Results of the 2015 Inbound Marketing for Higher Education SurveyConverge Consulting
Wondering what inbound marketing strategies other colleges and universities are using? Interested in new and next topics like content amplification?
Topics include:
- Results from the Inbound Marketing in Higher Education Survey conducted in collaboration with OmniUpdate
- 2015 trends in digital advertising, content strategy and analytics
- Case study examples and tools for implementation
- Our predictions for 2016
Strategies to help identify targeted lead channels and foster new business via these channels.
Key Messages:
- Know Your Target Audience
- Create Relationships & Build Trust
- Go To Where Your Audience Already Is
- Assign Goals, Measure, & Test
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: We will go over topics such as understanding coupon API strategies, getting your banners past ad blockers, video media scripting tricks, contextual SEO triggers and more!
Drip Marketing vs. Lead Nurturing in Lead Life Cycle | Position2Position2
Drip Marketing engages a prospect whereas Lead Nurturing involves understanding the prospect, their associated needs, & develops a better, more qualified sales opportunity.
4th Annual Trends in Cloud Computing: Business ImpactCompTIA
CompTIA’s latest study found that a healthy percentage of companies have begun shifting infrastructure or applications following their original transition to the cloud. More than six in ten cloud business users have made a secondary move of some type.
Maximising the potential of social media marketingguest5acde69
The presentation slides from our seminar on 'maximising the potential of social media marketing', which we ran on Wednesday 10 February 2010 with the Solent Innovation & Growth Team in Southampton.
Maximising The Potential Of Social Media MarketingLCM
Presentation slides from our seminar on 'maximising the potential of social media marketing'. which we ran with the Solent Innovation & Growth Team on Wednesday 10 February 2010 in Southampton.
Digital Marketing Training Institute - My Digital PlanRajeev Saini
My Digital Plan is a Digital Marketing Training Institute that provide digital marketing training to students, professional and corporate, business and agencies and we also provide online reputation management services.
If you’re looking to maximize exposure and profits while
consistently working towards acquiring new customers, there is
no better way than with referral marketing.
Referral marketing is all about encouraging people in your niche
to share your products and services. This can include customers,
influencers and thought leaders in your market.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
Trends: Results of the 2015 Inbound Marketing for Higher Education SurveyConverge Consulting
Wondering what inbound marketing strategies other colleges and universities are using? Interested in new and next topics like content amplification?
Topics include:
- Results from the Inbound Marketing in Higher Education Survey conducted in collaboration with OmniUpdate
- 2015 trends in digital advertising, content strategy and analytics
- Case study examples and tools for implementation
- Our predictions for 2016
Strategies to help identify targeted lead channels and foster new business via these channels.
Key Messages:
- Know Your Target Audience
- Create Relationships & Build Trust
- Go To Where Your Audience Already Is
- Assign Goals, Measure, & Test
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: We will go over topics such as understanding coupon API strategies, getting your banners past ad blockers, video media scripting tricks, contextual SEO triggers and more!
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Slides for a discussion about Cloud Computing organised by the Isle of Man Branch of the BCS in September 2012. These slides introduce Cloud Computing, delve into some detail on Mcirosoft Azue and Amazon Web Services and pose some questions as to suitability, consideration and risks to be discussed. This talk was presented by Arron Clague from Synapse Consulting and Owen Cutajar from Intelligence Ltd
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I gave this presentation for the SDForum at Stanford Sept 28th, 2010.
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National FORUM of Applied Educational Research Journal 27(1&2) 2014, Sandra Cooley Nichols & Adriane N. Sheffield - NATIONAL FORUM JOURNALS ((Founded 1982), Dr. William Allan Kritsonis, Editor-in-Chief - www.nationalforum.com
NATIONAL FORUM JOURNALS
Founded 1982
NATIONAL FORUM JOURNALS are a group of national refereed, juried, peer-reviewed, blind-reviewed professional periodicals. Any article published shall earned five affirmative votes from members of our National Board of Invited Distinguished Jurors and must be recommended for national publication by members of the National Policy Board representing all National FORUM Journals. Journal issues are distributed both nationally and world-wide.
Our website features national refereed articles that are published daily within our National FORUM Journals Online Journal Division. Over 1,000 articles are available to scholars and practitioners world-wide. Over 250,000 guests visit our website yearly. About 56,000 articles are downloaded for academic purposes at no charge. We have about an 88% rejection rate. See: www.nationalforum.com
Founded in 1982, National FORUM Journals has published the scholarly contributions of over 5,200 professors with over 2,000 articles indexed. Our journals are indexed with many global agencies including Cabell’s Directories, ERIC, EBSCO, SWETS International, Library of Congress National Serials Data Program, and the Copyright Clearance Center, Danvers, Massachusetts.
Global Website: www.nationalforum.com
Dr. Fred C. Lunenburg[1]. environmental hazards in america's schools focus v4...William Kritsonis
Dr. Fred C. Lunenburg, www.nationalforum.com, Dr. William Allan Kritsonis, Editor-in-Chief, National FORUM Journals, Houston, Texas
www.nationalforum.com
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Digital Marketing: The Essential ToolkitHarley Rivet
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Inbound marketing helps you attract customers with content designed to attract qualified prospects, convert them into leads and customers, and grow your business.
A web marketing roadmap for success in 2010 presented by Simplified Solutions, a Chicago web marketing agency. Contact Tom Casale or Bill Kamper with any questions.
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This is my presentation about Search Engine Optimization, which is also known as SEO. I have included all of my research and knowledge in this presentation. If you have any questions related to the topic, please leave it at the comment section. Thank you!
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1. Effective Digital Marketing Techniques for the SME presented to: E-business 2008 Conference - The National B2B Centre 25 th September 2008 Dave Chaffey, Marketing Insights Limited www.davechaffey.com/presentations www.davechaffey.com/MyBooks
2.
3. Your Toolbox – what really matters? Source: E-consultancy Guide to Managing Digital Channels
4. Agenda – what really matters: 16 Practical Tips Goals, Bounce rates 2. Analytics Bounce rates, inbox 4. Email Marketing OVP/Branding 3. Landing Pages SEO, AdWords 1. Search Engine Marketing Watch out for… Digital Marketing Tips
6. SEM = Google marketing! Tip : Check you are investing according to usage of search engines in each country But remember that less popular engines may give better ROI since lower cost per click
7. Introducing Search Engine Marketing. SEM = SEO + PPC Paid listings - Pay Per Click (PPC) Natural or organic listings - Search engine optimisation (SEO)
8.
9. Tip #1. Use the Google Keyword tool to perform demand-gap analysis Free search tools www.davechaffey.com/seo-keyword-tools https://adwords.google.com/select/KeywordToolExternal
12. Tip #4. Controlling your messaging in the search results page Paid listings - Pay Per Click (PPC) Natural or organic listings - Search engine optimisation (SEO) <title> </title> tags <meta name=“description = > tags Or Snippets from page Or www.dmoz.org NB Meta name=“keywords” NOT used by Google
13. Check your brand messaging Practical tip To evaluate use search syntax: site:domain.com + <keyphrase>
14. Tip #5 Use footer links and primary nav for SEO Current accounts page Home page Tip: Ensure primary and secondary Navigation labels include keyphrases within anchor text
18. Tip #9. Monitor and improve drivers of Quality Score for paid search Tip: Check a selection of your Quality scores and relevance for keywords within AdWords Ad Groups Terms: CTR = Clickthrough rate Ad text relevance = Match of headline and description to search term Keyword relevance = Match of triggering keyword to search term
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20. How is an Ad Group Structured? https://adwords.google.com/support/bin/answer.py?answer=6106 What are my controls? Daily budget Where, when ads displayed Google Network Number of ad groups Triggering keywords Keyword match type Max CPC bids Copy
38. Spam Filter examples (5 or 15 points = SPAM) See http://spamassassin.apache.org/tests.html See http://office.microsoft.com/en-gb/help/HA010450051033.aspx
39. Use a content diagnostic tool : Lyris E-mail Adviser See also Sitevista.com and Browsercam.com