Lucy Conlan E Consultancy Online Masterclass 2007 Talk 15 November Final
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A case study of the groundbreaking digital arts marketing approaches instigated by Lucy Conlan at the Barbican with the aim of boosting online ticket sales and membership.
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The document discusses integrating email marketing with social media. It notes that while Twitter has 50 million users, email still has over 1.4 billion worldwide users. Social media usage can increase email usage and engagement. Techniques discussed include adding social sharing buttons to emails and landing pages, targeting the right networks like Facebook, creating shareworthy content, and testing different approaches. The key is to understand what motivates people to share content and use automation to send triggered emails at relevant times in the user lifecycle.
Boosting Email Marketing Revenue with Recommendations
Silverpop and partner Baynote take a look at using recommendations in email marketing to drive cross- and up-sell. Joined by the CTO of Musicroom.com, the team take a look at a dozen or more real-world examples of how personalised recommendations are driving conversion in triggered email marketing programmes.
Email Social Media 4 Tactics 2010 Nor Cal Dma 11.18.09
Presentation given to the Northern California DMA chapter on November 18, 2009. Majority of the presentation is on integrating email with social networks; second section touches on 4 areas: Data capture; Welcome Emails, Using Personality in Emails and Trigger-based emails.
Triggered Emails Right Message Right Time
This document discusses using transactional emails at different points of the customer journey to improve engagement and sales. It recommends sending welcome emails as a series to onboard new subscribers. It also recommends sending emails to customers who abandon their cart with discounts and reminders. Additionally, it suggests sending post-purchase emails like order confirmations, reviews requests, and purchase anniversary emails to encourage repeat purchases. Transactional emails can generate a high return on investment, with some generating over 40% of website profits and revenues from only a small percentage of total email volume. Personalizing emails based on purchase behavior and timing them appropriately is important for conversion.
Digital Fundraising Fundamentals + Gift in Wills
Digital fundraising is an excellent support channel for nonprofit organizations. There are three digital fundraising fundamentals: strong calls to action, optimized website donation pages, and search engine optimization. Nonprofits should test different digital fundraising tactics like email appeal content, donation page layouts, and language in calls to action. Testing can help nonprofits improve key metrics like conversion rates and donations. Facebook advertising showed promise for generating leads for gifts in wills through videos, with older donors responding well through mobile formats.
Email Marketing Strategy - Pardot Users Conference
The document provides an overview and agenda for taking an email marketing program to the next level. It covers key topics like optimizing opt-in processes, using preference centers, segmenting email lists, improving deliverability, and best practices for subjects lines and welcome emails. Specific metrics and case studies are presented to support the importance of these strategies.
10 email marketing tactics silverpop
Presented at Silverpop's US Client Summit in May 2013. Originally titled "10 Ideas to Take Back to the Office."
Gain more customer by Fix follow up failure - Co nhieu khach hang hon bang ch...
Co nhieu khach hang hon bang cham soc khach hang! "67% nguoi mua noi khong ngay hom nay se san sang de mua hang trong nam toi" - Gartner Research.
"80% dau moi khach hang bo di se mua hang trong 2 years". —Sirius Decisions.
Ban se can mot ke hoach cho viec cham soc khach hang neu ban co tu 3 cau tra loi yes cho nhung cau hoi duoi day:
1. They forget.
2. They focus on hot leads.
3. Unconverted leads fall through the cracks.
4. They think the people will call back.
5. They don’t want to be pushy.
6. They don’t realize the potential impact follow-up can have on their business
FRJ2011 - World Fundraising and Donor Databases
This document discusses how fundraising organizations can improve donor relationships through unified donor databases and multi-channel marketing. It notes that online donors tend to be younger with higher incomes and give larger gifts than traditional donors. While online donors have lower retention rates, a multi-channel approach can improve retention by reinforcing messaging across channels. Maintaining a unified donor database is important for analyzing donor behavior, targeting campaigns, and providing a personalized experience across interactions.
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Co-operative Party National Weekend School - Email Training
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Three email Imperatives - Automate, Personalise and Integrate
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Three email Imperatives - Automate, Personalise and Integrate
Boosting Email Marketing Revenue with Recommendations
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Email Social Media 4 Tactics 2010 Nor Cal Dma 11.18.09
Email Social Media 4 Tactics 2010 Nor Cal Dma 11.18.09
Email Marketing Strategy - Pardot Users Conference
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Gain more customer by Fix follow up failure - Co nhieu khach hang hon bang ch...
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The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
The Genesis of BriansClub.cm Famous Dark WEb Platform
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Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationOperational Excellence Consulting
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentationsCreative Web Design Company in Singapore
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
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Easily Verify Compliance and Security with Binance KYC
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
“After being the most listed dog breed in the United States for 31
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in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
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rankings in rapid time despite having health concerns and limited
color choices.”
How to Implement a Real Estate CRM Software
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Digital Transformation Frameworks: Driving Digital Excellence
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Understanding User Needs and Satisfying Them
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
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Authentically Social by Corey Perlman - EO Puerto Rico
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Lucy Conlan E Consultancy Online Masterclass 2007 Talk 15 November Final
- 1. I’m in an on/off relationship Lucy Conlan Barbican Centre
- 4. A flavour…
- 10. Who does the Barbican attract?
- 16. Response by media Launch email Members’ email Contemporary email list Brochure Land Members Brochure Land
- 19. The old website
- 21. The new
- 27. Prize draw – reward for existing
- 30. Bespoke E-flyers work better if they target specific audiences A recent season launch flyer generated £180,000 Surprising them
- 31. Being seasonal
- 32. A consistent and managed relationship from the point of first booking When they’re new
- 34. When they’re renewing – Trigger!
- 39. Inspiring schools: teachers & pupils
- 40. Bean there, done that
- 45. Has customer experience improved? 45% increase in positive comments 14% decrease in complaints
Editor's Notes
- Good afternoon everyone. I appreciate that ’m the last speaker & replacement speaker at that. However, I will aim to keep this presentation as snappy as possible as I realise that the close of conference drinks are on the horizon The title of my talk hints not at a beleaguered personal life but at my dilemma. At the Barbican– we have aimed to keep our communications integrated; it is hard to talk about the on without the off . It makes for a complicated life but is never dull.
- Segmentation Members and other segments valuable Demonstrated the worth of using RFV F is the most important Marked differences with the segments Results now are very predictable Poor performers being further refined
- We directly track the revenue generated from our e-shots Track customer behaviour from the moment of receipt – who opens, when, what do they do, where do they go, what do they book Subject lines important The first few lines Copy Imagery Engagement Call to action E-flyers allow you to be more personal and make the customer think they are special or receiving something no one else has
- THIS SCHEME IS ABOUT RETENTION What did we do? In September 2005 a New Audience Strategy was established The scheme ensures that those new to the Barbican are welcomed and informed about the breadth of the artistic programme and other features of the centre Further communications are designed to reflect their artistic preferences, but occasionally also encourage them to book for other kinds of events RINGFENCED COMMUNICATIONS – highly disciplined use of data. Clear sequence of future communications No Panic Mailings!!! Planned Sequence of eshots and mailings Communicate breadth of Barbican offer Give them a chance to tell us more about what they like We do not make assumptions about them based on 1 ticket purchase
- Sense of importance You are being told first Privilege!