4 online community-dubai 2015
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The document discusses building an online community and engaging users through portals, email, and mobile devices. It provides information on creating portal pages as gateways for different user groups, delivering restricted or public content. Tips are given for email design and avoiding spam filters, including keeping emails simple, using relevant subject lines and senders, and making emails mobile friendly. The importance of mobile access is highlighted, with statistics showing growing smartphone usage and expectations for easy mobile experiences.
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4 online community-dubai 2015
- 1. www.finalsite.com Building an Online Community
- 3. www.finalsite.com Who are your users and what are they doing?
- 4. www.finalsite.com Engaging Your Users -‐ Portals -‐ Email -‐ Mobile
- 6. www.finalsite.com Portals 101 • Gateways for consKtuents of a site. • Portal pages are equipped with elements such as calendars, videos or social media links. • Portals can deliver content specific to roles, groups or individuals. • Typically used to securely restrict content to only authenKcated users, but can also be used to deliver content to the public.
- 10. www.finalsite.com Who are portals for?
- 34. www.finalsite.com • Keep it Simple Design Basics
- 35. www.finalsite.com • Using Colors and Images Design Basics
- 36. www.finalsite.com • Using Colors and Images Design Basics
- 37. www.finalsite.com • Using Colors and Images Design Basics
- 38. www.finalsite.com • Call to AcKon Design Basics
- 40. www.finalsite.com • Get ‘em Back to Your Site Design Basics
- 41. www.finalsite.com • Subject Line + From Address Avoiding the SPAM Filter
- 42. www.finalsite.com Avoiding the SPAM Filter • People are bothered more by junk email than junk snail mail • Never send any solicitaKons to an email address that didn’t provide you with their email address • Keep your lists clean • Only target people with relevant emails • Only a few SPAM complaints can cause sender reputaKon issues • Consider the Content • Avoid “SPAM” Language • Keep Images Minimal
- 43. www.finalsite.com • Make it Mobile Friendly – Example of Faux responsive Looking Forward
- 44. www.finalsite.com Make it Mobile Friendly Modifying our normal emails so that: • They are legible on mobile devices • They look good on mobile devices • The user can sKll interact with the email • Make it Short and Sweet • Make your header graphics no wider than 320px • Stack graphics horizontally so that they reflow • Use 100% width on tables • Make your font-‐size 13px or larger • Single column layouts are mobile-‐friendly!
- 47. www.finalsite.com • A look at mobile usage • Same or different content argument • Mobile design • Case studies Mobile
- 48. www.finalsite.com 33% of Americans would rather give up their TV than their smartphone 26% would rather give up their computer 65% want mobile sites to be as easy to use as computer sites. source: Google’s Our Mobile Planet
- 49. www.finalsite.com source: Google’s Our Mobile Planet 62% of Americans are on their smartphones everyday… 80% of smartphone owners don’t leave the house without their device 76% watch videos on their devices.