Google is a large search engine that indexes over 22 billion web pages. It uses an algorithm called PageRank to determine the relevance and importance of pages for a given search query. When a user searches Google, their search terms are analyzed and relevant pages are returned along with ads selected based on the search terms. Factors like word frequency, page location, and links from other important sites influence a page's ranking in search results. Boolean operators and other search tools can help users refine their searches.
This presentation is about Google Panda updates and the need for SEOs to buckle up their shoes to enhance the trustworthiness of websites and their work.
Kerry Dean presented at the January 2015 DFWSEM | Dallas/Fort Worth Search Engine Marketing Association meeting on The State of SEO: 2015 and Beyond!
https://www.dfwsem.org/events/kerry-dean/
The presentation is about one of the updates given by Google to rank its low content sites and even hit them.Its also tell us about different ways so that your site should not be hit by Google Panda
After publishing your content. Leave for 3 months, and then it's time to re-optimize it and make your content 10x better!
Improve your keywords, discover new entities, content and readibilty.
SEO presentation for marketing summit 2017Scott True
We hear so much about how SEO has changed, but has it really? It's really the algorithms that have changed, but good marketing has remained the same for quite some time. The channels have changed, the core concept of attracting people with great content and differentiated offerings is the same. Let's take a look back at the facts and see how to optimize for Google in 2017.
This presentation is about Google Panda updates and the need for SEOs to buckle up their shoes to enhance the trustworthiness of websites and their work.
Kerry Dean presented at the January 2015 DFWSEM | Dallas/Fort Worth Search Engine Marketing Association meeting on The State of SEO: 2015 and Beyond!
https://www.dfwsem.org/events/kerry-dean/
The presentation is about one of the updates given by Google to rank its low content sites and even hit them.Its also tell us about different ways so that your site should not be hit by Google Panda
After publishing your content. Leave for 3 months, and then it's time to re-optimize it and make your content 10x better!
Improve your keywords, discover new entities, content and readibilty.
SEO presentation for marketing summit 2017Scott True
We hear so much about how SEO has changed, but has it really? It's really the algorithms that have changed, but good marketing has remained the same for quite some time. The channels have changed, the core concept of attracting people with great content and differentiated offerings is the same. Let's take a look back at the facts and see how to optimize for Google in 2017.
Internal Linking. Why you can’t afford to ignore it!Heba Said
With a solid internal linking strategy you can help your content to rank higher, whether it is old or new. As you can control it not like external links.
This deck contains details about the importance of Search engine optimization. How should Individual or organization define the search engine optimization objectives
How to conduct keywords research, create Site information architecture, handling redirects
Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...Dealmaker Media
Presentation by Stephan Spencer, http://NetConcepts.com, on startup stragies & tactics for using Search Engine Optimization (SEO) as a core customer acquisition channel.
Using the Wisdom of the Crowd for Content ExcellenceKeith Goode
Presented at Pubcon SFIMA on February 25, 2016 in the session "Mining the Keyword Goldmine," alongside data guru Bill Hunt, this slide deck covers the process of rethinking your approach to SEO, content creation, keyword research and tapping into the conversations going on around your site's core keywords. This deck was presented by seoClarity's Chief SEO Evangelist, Keith Goode.
Knowledge Panels, Rich Snippets and Semantic MarkupBill Slawski
My 2016 Pubcon Presentation showing how I incorporate Knowledge Panels, Entities, the Knowledge Graph API, Rich Snippets, Featured Snippets and Structured Snippets in SEO site Audits.
SEO for Bloggers: Free Tools and Actionable Tips to Boost Search RankingsPhilip Gamble
Some basic actionable tips and tools bloggers can use to improve their search engine rankings.
This is a beginner level talk aimed at bloggers with little or no previous SEO experience. Delivered at Breakthrough in Blogging in September 2017. http://creativeindustryhub.co.uk/events/breakthrough-in-blogging-july-3rd-2017/
Grimbergen wil stuk grond ruilen met Koninklijke SchenkingThierry Debels
De Koninklijke Schenking beschikt over heel wat gronden in België. Zo blijkt uit de notulen van de gemeenteraad van 27 oktober 2016 van Grimbergen dat de Koninklijke Schenking tussen de Acacialaan en de Antwerpselaan (Strombeek-Bever) over een stuk grond beschikt dat interessant is voor de gemeente. Grimbergen wil er een parkeerterrein van maken.
De gemeente wil het domein ruilen tegen een ander stuk grond. Probleem is alleen dat dit terrein nog niet werd aangekocht.
Internal Linking. Why you can’t afford to ignore it!Heba Said
With a solid internal linking strategy you can help your content to rank higher, whether it is old or new. As you can control it not like external links.
This deck contains details about the importance of Search engine optimization. How should Individual or organization define the search engine optimization objectives
How to conduct keywords research, create Site information architecture, handling redirects
Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...Dealmaker Media
Presentation by Stephan Spencer, http://NetConcepts.com, on startup stragies & tactics for using Search Engine Optimization (SEO) as a core customer acquisition channel.
Using the Wisdom of the Crowd for Content ExcellenceKeith Goode
Presented at Pubcon SFIMA on February 25, 2016 in the session "Mining the Keyword Goldmine," alongside data guru Bill Hunt, this slide deck covers the process of rethinking your approach to SEO, content creation, keyword research and tapping into the conversations going on around your site's core keywords. This deck was presented by seoClarity's Chief SEO Evangelist, Keith Goode.
Knowledge Panels, Rich Snippets and Semantic MarkupBill Slawski
My 2016 Pubcon Presentation showing how I incorporate Knowledge Panels, Entities, the Knowledge Graph API, Rich Snippets, Featured Snippets and Structured Snippets in SEO site Audits.
SEO for Bloggers: Free Tools and Actionable Tips to Boost Search RankingsPhilip Gamble
Some basic actionable tips and tools bloggers can use to improve their search engine rankings.
This is a beginner level talk aimed at bloggers with little or no previous SEO experience. Delivered at Breakthrough in Blogging in September 2017. http://creativeindustryhub.co.uk/events/breakthrough-in-blogging-july-3rd-2017/
Grimbergen wil stuk grond ruilen met Koninklijke SchenkingThierry Debels
De Koninklijke Schenking beschikt over heel wat gronden in België. Zo blijkt uit de notulen van de gemeenteraad van 27 oktober 2016 van Grimbergen dat de Koninklijke Schenking tussen de Acacialaan en de Antwerpselaan (Strombeek-Bever) over een stuk grond beschikt dat interessant is voor de gemeente. Grimbergen wil er een parkeerterrein van maken.
De gemeente wil het domein ruilen tegen een ander stuk grond. Probleem is alleen dat dit terrein nog niet werd aangekocht.
East
West
Smart Green Europe
Smart China
Smart Russia
Innovation Corridor
Global Flows of People, Goods, Services, Capital, Finance, Data and Communications
Keys to unlocking Social CRM, Betclic Everest Group - ICE Conf London 2012Joakim Nilsson
The big idea here is that customers have a bigger say than ever and good ideas spread. Using the Forrester Research 5 keys to Social media companies can gain a much better understanding of how to embark on social media projects that are relevant for the business and not simply a distraction.
Including case study from Betclic Everest Group.
Read more about Social business and web strategy at: http://joakimnilsson.com
SEO Web 2.0 Era - Johns Hopkins UniversityWill Fleiss
SEO in the Web 2.0. A presentation given by guest lecturer Will Fleiss at Johns Hopkins University
Zanvyl Krieger School of Arts and Sciences
Advanced Academic Programs at the class "Public Relations in the Age of Digital Influence" taught by John H. Bell, Managing Director of the global 360 Digital Influence practice at Ogilvy Public Relations Worldwide.
SEO Tutorial for Beginners - Learn Search Engine Optimization (SEO) and various SEO tools and techniques in simple and easy steps starting from basic to advanced topics. The topics include basic search mechanism and algorithm, search ranking factors, Google Search Console, keyword generation, keyword research analysis, Google keyword planner, Google Trends, keyword value assessment, keyword competition analysis, keyword difficulty analysis, domain authority, page authority, keyword selection, on-page SEO, Yoast SEO, title tags, heading, SEO snippets, permalinks, slugs, outbound links, inbound links, internal linking, external linking, anchor text, do-follow & no-follow links, image SEO & optimization, content optimization, off-page SEO, backlink analysis, quality links,link building, directory submission, article submission, blog submission, press release submission, PDF submission, video submission, infographic submission, image submission, guest blogging, forum & discussion in SEO, social bookmarking, local SEO, Google Map, Google My Business, Google Street View and various SEO tools like Moz, SEM Rush, Ahrefs etc.
While organizations often give plenty of attention to search engine optimization (SEO) and how their websites appear in Google or Bing, are you spending enough time on your onsite search results? This presentation explains why it is crucial to optimize your onsite search as much as you would your organic search results. Then tips are offered to make your onsite search results as strong as possible so users stay satisfied and engaged with your product or service. While these tips focus on search features offered through Drupal, they can also be applied to different internal search engines and content management systems.
An overview of Google search limits and operators with several examples related to business topics. Presented on Sept. 14, 2011 at Manhattan (KS) Public Library
Slides from the Webinar presentation for the Institute for Paralegal Education entiteld: The Paralegal's Guide to Using Google for Legal Research. Given June 10, 2013
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
2. Why use Google?
Google is currently the biggest web search
engine database. It searches over 22 billion
pages.
Google uses a unique algorithm called a
PageRank system to get targeted results for
your search queries.
4. Google Search Results
•URL, size, date last crawled
•Cached link
•Pages like this one
Database Google Used
Approximate #
of hits
Ads selected by Google
based on you search
terms
Search terms are in bold
5. Google Cached
Cached reveals the page as Google
found it
may differ from the current page
Cached exists if a page is full-text indexed
About 1 billion pages in Google are not
cached
Not fully searchable
no Cached if a page owner requests not to be
cached
7. Default AND between terms
The Fuzzy And
only some of the words if a page is
“important”
words may occur only in link to the
page
words occur somewhere on the site a
page belongs to
8. Stemming
Google stems “when appropriate”
Includes plural, singular, past, present
tense of words in search
Search: school librarian
Result: library, librarian, library’s, librarian’s
Single word searches aren’t stemmed
9. What Google doesn’t search
(unless you ask nicely)
Common or Stop words are ignored
No official list from Google
Auto-phrasing
Searches containing only stop
words
11. Google Search Results
More than 100 factors in the
metrics
On-the-page metrics
Word order matters
Word frequency
Automatic-phrasing
In the title
In unique fonts
In prominent areas (like lists)
12. PageRank
Off-the-page metrics
Words describing the link
Links on one site to another are like
votes-- PageRank
Stuffing the ballot box
Reputation of the ‘voting’ page
Can’t buy a better PageRank
PageRank independent of search terms
14. Improving Google’s AND
+ Inclusion operator
Force searches on stop words
Turns off stemming
Use quotation marks for phrases
“public librarian” 234,000 .4% of
public librarian 58,600,000
Forces searches on stop words
Turns off stemming
15. Improving Google’s AND
Hyphen makes phrases and searches
with and without hyphens
bite-sized retrieves:
bite-sized, bite sized, bitesized
Other examples?
17. Search Operators
OR search
Search for two terms at once
- exclusion operator
Use with care;
Search:
twins Minnesota 2,750,000
Eliminate undesired words
twins Minnesota –sports 1,300,000
18. Search Operators
* full-word wild card, word substitution
Ideal for partly remembered quotes
Searching for answers to questions
Proximity searches
~ synonym operator
~guide searches for: tutorial, manual, help,
map, tips
19. Using URL’s
Limit to a domain (edu, com, etc)
site:edu OR site:gov OR site:lib.co.us
Search within a site
site:memory.loc.gov “dust bowl”
Use Google as a search engine for a site
Can ONLY use first part of URL
Omit http: & final /
inurl:dustbowl
searches for term anywhere in URL
20. Finding that file
Filetype:
Search for a particular type of document
tax return filetype:pdf
Exclude a filetype
-filetype:xls
Can use view as HTML
Avoid viruses
Allows you to read it even if you don’t have the
software
21. More about Google
Google Guide
http://www.googleguide.com/
Google Librarian Center
http://www.google.com/librariancenter/index.html
Editor's Notes
REC
Google doesn’t actually search the web. It searches it’s index of the web… a copy.
The doc server assembles the results that the index server produces. This is where Google’s page rank software comes in to determine what order the results are in.
Stress that Google is searching it’s database of copies of the web, spread out over 500 computers
Google’s default, but it’s fuzzy
Problems?
words can occur anywhere in results pages
may have different meanings or contexts
some pages may not contain all of your words
some may not have any of your words
And
Talk briefly about Boolean searches (how many know what this is)
For example, if you enter the words california vacation anaheim it is the same thing as entering california AND vacation AND anaheim. In fact if you type and in between each term, google gives you the following message:
Stemming
The word is automatically searched as the stem or root with many endings allowed.
kite flying retrieves words with kite kites, flying, fly, flyer’s, flyers’, flyers
--side note not case sensitive
Write in Turn off answers
Operator, quotes, single word searches or searches using only ‘stop words’
Write in Turn off answers
Operator
Quotes
Single word
Google Metrics
Over 100 different factors in each search, algorithm is always changing + spider continually updating database (thus results change)
Proprietary software
Search words can appear in title of page, link to page, URL of the page & the page itself
Pages weight by prominence of words & frequency of words;
Searches for all your terms on a page, even better your terms near each other… best of all pages where your search terms appear in the order you typed them.
Weights links pointing to the page (popularity contest doesn’t return the most creditable resource)
Links from more popular sites are weighted more
Reputation
Some receive high rep by default, gov agencies, well-know or prominent companies, university faculty (smithsonian, nasa, JAMA…)
Good rep by association with the above
Use quotes or inclusion operator to turn off stemming, force search on stop words,
Always use the hyphen on words that might be hyphenated since it searches both
Words are treated as a phrase – simliar to w/ quotes
Other examples: asian-american, african-american, mother-in-law, ex-wife, e-mail
OR
Useful when:
stemming doesn’t cover the variation your looking for;
To cover a common misspelling;
For synonyms – parent/guardian;
Address apostrophe variations
Can also use | instead of OR
NOT
Not isn’t supported by Google, will use (-) instead
Wildcard
Recently ‘softened’ no need to use more than one asterisk per word
-The parachute was invented by *
- Vitamin * is good for eyes
Ask class for examples
~college
~zoo
~library