Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Google Analytics: Q&A

A Q&A session for accessing data on theeXtension

Related Audiobooks

Free with a 30 day trial from Scribd

See all
  • Login to see the comments

  • Be the first to like this

Google Analytics: Q&A

  1. 1. Google Analytics: Q and A Ben MacNeill, eXtension
  2. 2. Getting Access to GA• Join the eXtension Web Analytics community• Youll need a Gmail address or an email associated with a Google account
  3. 3. “I know what search terms peopleuse to get to a specific page. Is thereway to get this information for agroup of pages?”
  4. 4. Breaking down the QuestionQ: How do we find a specific page?A: Look at “Top Content.” Use page filter.Q: Where are the search terms?A: Look at “Entrance Keywords.”Q: How do we get this for a group of pages?A: Create an Advanced Segment.
  5. 5. “How well is our CoP doingcompared to other content areason”
  6. 6. Breaking down the QuestionQ: What does it mean to do well?A: Bounce rates? Time on Site? Loyalty? Pages/visit? Geography?Q: Does it make sense to compare to othercontent areas?A: Not sure. Probably more useful to comparewithin your own content.Q: How do you compare?A: Use multiple Advanced Segments.
  7. 7. “We track PDFs on the site.Is there any way to trackviews of these files?”
  8. 8. Breaking down the QuestionQ: How does GA track pages?A: With a javascript snippet added to each pageQ: How can you track files?A: Adding a js event to links. Appends“outgoing” to URL and saves as a page view.Q: How do you see the data?A: In a separate profile:“ Outgoing links (not for total page views)”
  9. 9. Happy Analyzing!• Join the eXtension Web Analytics community• Questions? Theres a group mail list or email me: • •