The document provides biographical information about an individual who leads Google's web spam team and details their education background. It also defines key concepts like algorithms and describes some important search engine algorithms and updates developed by Google like PageRank, Panda, Penguin, and Hummingbird. It includes brief explanations of what each algorithm and update aims to accomplish.

1.  Leads the web spam team at Google, and works
with the search quality team on search engine
optimization issues
 Joined Google in 2000 as a software engineer
 Computer Science Graduate from University of
Kentucky
 Did masters in Science and PhD. from University
Of north Carolina at Chappell

2.  Is a step-by-step procedure for calculations/
a finite list of well-defined instructions for
calculating a function
 Are used for calculation, data processing,
and automated reasoning

3.  Pigeon Rank
 Panda
 Penguin
 Humming word

4.  Is a system for ranking web pages
 Developed by Google founders Larry
Page and Sergey Brin at Stanford University
 Pigeon Rank's success relies primarily on the
superior trainability of the domestic pigeon
(Columba livia) and its unique capacity to
recognize objects regardless of spatial
orientation

5.  Increased importance of “Web ranking
signals” (aka “back links”)
 Increased focus on Location
 Increased emphasis on Knowledge Graph
results

6.  Is a change to Google's search results ranking
algorithm that was first released in February
2011
 The change aimed to lower the rank of "low-quality
sites" or "thin sites",[1] and return
higher-quality sites near the top of the
search results.

7.  Does this [post] have spelling, stylistic, or factual
errors?
 Does the [post] provide original content or
information, original reporting, original research, or
original analysis?
 Was the [post] edited well, or does it appear sloppy or
hastily produced?
 Does this [post] contain insightful analysis
or interesting information that is beyond obvious?

8.  Is an update for a Google algorithm update
that was first announced on April 24, 2012
 Aimed at decreasing search engine rankings
of websites that violate Google’s Webmaster
Guidelines by using now declared black-hat
SEO by manipulating the link schemes
 The main target of Google Penguin is
spamdexing

9.  Google started using Hummingbird about August 30, 2013
 It considers not only the words mentioned in the query
but also the meaning of the phrase
 The goal is that pages matching the meaning do better,
rather than pages matching just a few words
 It places greater emphasis on page content, making
search results more relevant and ensuring that Google
delivers users to the most appropriate page of a website,
rather than to a home page or top level page
 In short humming bird enables conversational search