This document provides tips for optimizing website content from a senior SEO specialist. It discusses the importance of content and outlines steps for conducting keyword research, improving readability, and targeting featured snippets. These include checking keyword queries in Google Search Console, analyzing "People also ask" questions, and using tools like SEMrush and Ahrefs to find new keywords. The document also provides advice on re-optimizing top pages by updating titles, descriptions, headings and images based on the new keyword research. Examples are given showing content performance increases after re-optimization.

1. May23,2020
CONTENT RE-
OPTIMIZATION
By Heba Said - Senior SEO Specialist & Consultant

2. POINTSOF
DISCUSSION
About me
Content Importance
Content Optimization
Keyword research
Improve Readability
Hunt for Featured Snippets
Q&A
Thank you!

3. Senior SEO Specialist and
Consultant
With 5+ years of experience in
different market in US &
Canada.
It all started by coincidence
and a remote job, with self
studying and testing I am now
HERE!
HEBA SAID

4. REMEMBER THIS?!!

5. E-A-T
(Expertise,
Authoritativeness, and
Trustworthiness)
THIS TOO ;)

6. D r i v e t r a f f i c
B r a n d a w a r e n e s s
E d u c a t e p o t e n t i a l c u s t o m e r s
F u t u r e L e a d s
C u s t o m e r s
E a r n l i n k s ( A u t h o r i t y )
Content
Importance

7. “Content that is 10 times
better than the best result
that can currently be found in
the search results for a given
keyword phrase or topic.”
R A N D F I S H K I N

8. NOW WHAT CAN I
DO
G o t o y o u r 1 0 b e s t
c o n t e n t t h a t a r e
a l r e a d y d o i n g g o o d .
N o w l e t ' s r e - o p t i m i z e
t h e m a n d m a k e y o u r
c o n t e n t 1 0 x b e t t e r !

9. Look how can this affect
your website traffic

10. Keywords
Research
C h e c k G S C q u e r i e s .
S e e t h e " P e o p l e a l s o a s k " i n S E R P .
C h e c k t o o l s w h i c h a r e p i c k i n g " O r g a n i c
K e y w o r d s " l i k e SEMrush o r Ahrefs.
C h e c k S E R P g e t t h e t o p 3 c o m p e t i t o r s
a n d c h e c k t h e i r o r g a n i c K W s .
U s e G o o g l e ' s N a t u r a l L a n g u a g e A P I t o o l
t o c h e c k n e w e n t i t i e s .

11. Google Search Console: Check for the queries
with high impression and low positions that we
might need to work on.

12. People also ask: You can use them in your
content as a FAQ and add them as schema markup
you may gain a position in the PAA.

13. Ahrefs Organic Keywords: Check high volume
and long tail keywords that might be useful to use
in your content.

14. Competitors
Check
G o t o S E R P g e t t h e t o p 3 c o m p e t i t o r s a n d
c h e c k t h e i r o r g a n i c K W s
U s e y o u c o m m o n s e n s e . C h e c k t h e i r t i t l e ,
d e s c r i p t i o n a n d c o n t e n t , s e e i f y o u
m i s s e d a n y o b v i o u s p o i n t s .

15. Ahrefs: When check my top pages, get their
organic keywords. I check my top 3 competitors.
Here I can find the diamond entities and phrases
that I might be missing in my content.

16. SEMrush: Using the SEO content template.
Step 1: Add your primary keyword

17. SEMrush:
Step 2: Get into the "Real-time content check"

18. SEMrush:
Step 3: Get into the "Real-time content check"

19. PRO TIP:
A d d t h e c o n t e n t o f
y o u r t o p c o m p e t i t o r s
a n d s e e t h e i r s c o r e &
C o m p a r e i t t o y o u r s .

20. Google Natural Language API Tool:
Step 1: Add the content of your competitors and
analyze.

21. Google Natural Language API Tool:
Step 2: Check for new entities you might use for
your own content.

22. Change your title / Edit to use
your primary Keyword.
Change description add more
organic keywords or entities from
what we discovered.
Add headings.
Alt tags using kw you discovered.
Add new paragraphs to talk in
depth about something you
missed the first time.

23. W e l l , N o w w e n e e d o u r v i s i t o r s
t o s k i m a n d r e a d y o u r b e a u t i f u l
c o n t e n t e a s i l y . . .
Improve
Readability

24. "60% of your
visitors skimming
your content.
Only 10-20%
Readers make it to
the end of
content" - go gulf

25. Write smaller paragraphs and
sentences.
Increase the white spaces in the
content.
Add images / visuals.
Cut content into headings.
Add bullets or lists and bold text
to make important notes easier
to read.
Add tables if appropriate.

26. Case StudyCase Study

27. CONTENT BEFORECASESTUDY

28. CONTENT AFTERCASESTUDY

29. BEFORE RE-OPTIMIZINGCASESTUDY

30. AFTER RE-OPTIMIZINGCASESTUDY

31. +54%A F T E R R E - O P T I M I Z I N G C O N T E N T
CASESTUDY

32. A R E Y O U R E A D Y ?
HUNT FOR
FEATURED
SNIPPET

33. 12.29% of search
results have
featured snippet
That's 14 million
queries trigger
featured snippet -
ahrefs

34. Check GSC and export your top 10 positions
keywords.
Upload them to SEMrush/Ahrefs.
Filter what queries are you featured in and
which one your competitors own.

35. Simplify your paragraphs into
40-50 characters.
Add a table when possible with a
good heading explaining the
data inside.
Add a bullets and steps when
possible for how to blog posts
add a structure data schema
too.
Answer questions that you find
during your KW search from PAA.

36. P A R A G R A P H L I S T
T A B L E
A N S W E R B O X
RESULT

37. Time for
Q&A

38. T W I T T E R
@HebaSaidSEO
L I N K E D I N
/in/hebasaid/
Connect With Me