1. Google+ features for
business and users
Rose Davis – 1st July 2011

2. What is Google+?
• Social networking platform
• Facebook competitor
• More focused on personal social networks than entire online network

3. Similarities to Facebook
• User profiles
• Photo sharing
• Chat
• Stream
– Post updates or have open coversations
– See the content people within your circles have shared with you
(or want to share with you)
– See the content you´ve shared with others.
– The stream may contain text, pictures, video, links or location
markers.

4. Features
• Circles
– To put people in specific groups
• Hangouts
– To have online webcam conversations
• Sparks
– To share interests and to gather information that you are likely to be interested in.
• Instant upload
– Inmediate sharing of pictures from your mobile.
• Huddle
– Mobile chat.

5. Circles
• Put people into specific groups
– Friends
– Coworkers
– Family
– Book club
– Classmates
• Choose the information you want to share within each circle
• Members added to a circle don’t know the circle’s name or who
are the other members

6. Hangouts
• Have a face-to-face
conversation with people in
your networks.
• Can also chat in a hangout
using the keyboard - either
chat with everyone at once, or
type a message to a specific
participant (or participants).
• Limits: You cannot use
hangout on a mobile device
and there is a max. of 10
participants

7. Sparks
• Automatically
gathers videos and
articles that you
would likely be
interested in so
you always have
something to
watch, read, and
share.
o Makes it easy to converse about specific topics you (and your
friends) are interested in.
o Once you share something, people can comment on and discuss it.

8. Instant Upload
• Mobile application
• Photos and videos upload instantly from your phone to a private album on
Google+. Then you decide who to share them with.
• Eliminates the process of taking the video and photo and having to go and
upload them latter - immediate sharing.

9. Huddle
o Moblie feature – chat with an entire group of friends at once, rather
than sending mass or individual texts.

10. Pros for Business
• Potentially more direct access to specific fans.
– It could be more clear who really is interested in your product or
service
• Good way to keep in contact with clients because you can keep
them in their own circle and share specific and relevant information
with them instantly and privately.
• Easy way to keep in touch with coworkers who are not in the office
(through Huddle or Hangout).

11. Cons for Business
• Have to recreate your entire social network
• Easier for people to not be in your circles
• Target marketing: Unclear how easy it is to find people you don’t know –
can you categorize people by interest? How do you determine whether
someone is in your target market?
• No more ‘blasting’ messages

12. Thanks for the interest!