This was part of a course I am teaching with Robert O'regan at Hofstra University that is aimed at helping small and medium sized businesses integrate digital marketing strategies into their marketing strategies.
The Social Web for Skeptics (or, Using the Social Web for Social Change)Lauren Bacon
Hype, hype, and more hype: To many, the whole Web 2.0 revolution feels like one big bandwagon with little relationship to real-world concerns. And let’s face it: A Twitter account and a Facebook page will not change the world all by themselves. But let’s talk about what’s at the heart of the social web, and where its potential for real change lies. Web 2.0 has been around for a while now, and we’ve learned some important lessons about what works. In this presentation, I share five effective strategies for facilitating social change movements online, and encourage you to identify your own top priorities for using the social web to further your organizational mission.
A crash course introduction to the buzzwords and internet slang commonly encountered in dealing with social media for any reason, but particularly business.
For LIS530EL Business Information at University of Ilinois Urbana-Champaign
The Social Web for Skeptics (or, Using the Social Web for Social Change)Lauren Bacon
Hype, hype, and more hype: To many, the whole Web 2.0 revolution feels like one big bandwagon with little relationship to real-world concerns. And let’s face it: A Twitter account and a Facebook page will not change the world all by themselves. But let’s talk about what’s at the heart of the social web, and where its potential for real change lies. Web 2.0 has been around for a while now, and we’ve learned some important lessons about what works. In this presentation, I share five effective strategies for facilitating social change movements online, and encourage you to identify your own top priorities for using the social web to further your organizational mission.
A crash course introduction to the buzzwords and internet slang commonly encountered in dealing with social media for any reason, but particularly business.
For LIS530EL Business Information at University of Ilinois Urbana-Champaign
An introduction to social media, delivered as part of my social media for social change series for the Wellesley Institute. Introduces the new media landscape, and basic information about RSS, blogs, Twitter, and other "getting started" platforms.
Going Social: What You Need to Know to Launch a Social Media StrategyJim Rattray
Going Social: What You Need to Know to Launch a Social Media Strategy
Delivered May 25, 2010, at New England Society for Healthcare Communications Spring Symposium at Stoweflake Mountain Resort & Spa in Stowe, Vt.
Still haven’t jumped into the social media pool? It’s never too late — but make sure you start with a solid, sustainable strategy that will serve the needs of your institution and your community. This session will provide an overview of where social media stands in 2010, how it can be harnessed for your organization and where it fits in your marketing/PR mix. The session will include tips and guidance for developing and launching a social media strategy, including thinking through issues of privacy, confidentiality and technology, finding your institution’s voice and building a sustainable workflow.
Speaker:
Jim Rattray
Vice President of Marketing & Public Affairs
Southcoast Health System
New Bedford, Mass.
Links:
htto://www.southcoast.org/
http://twitter.com/SouthcoastHosp/
http://twitter.com/SouthcoastHosp
http://facebook.com/southcoasthospitals
http://youtube.com/users/SouthcoastHospitals
http://twitter.com/jimrattray
http://facebook.com/jimrattray
A series of talks I gave sponsored by the Yahoo! Developer Network, in London and Berlin, reviewing the history of UX design patterns and delving into the social design patterns project, isolating 5 principles, 96 patterns, and 5 anti-patterns
Michele Payn-Knoper - Twittering Techniques for Ag TweepsJohn Blue
Twittering Techniques for Ag Tweeps - Michele Payn-Knoper, Cause Matters Corp., from the Minnesota Pork Congress, January 20-21, 2010, Minneapolis, MN, USA.
In an information rich world, librarians need to move beyond services and consider how they can design a library where they differentiate themselves and create experiences for people that they engage with.
Overview of
> Perspective on Web 2.o in Government
> Tools (Types not tokens)
... to provide the context for ideation and strategy for integration of emerging tools @ FSIS, USDA.
Presentation by Neville Hobson and Shel Holtz at Ragan Communications Social Media/Public Relations conference at ING House in Amsterdam, The Netherlands, on April 12, 2012.
This presentation covers utilizing Social Media to grow your business. Topics include branding, engagement and interaction with prospective customers and brand advocates.
Tourism Businesses: How to Use Social MediaChris Celek
Overview of how to use social media to connect your tourism business with customer. Presented Oct. 13, 2009 to members of the Tourism Council of Greater Cincinnati.
web sites are getting more Social now these days so what's social web ?
http://www.alrakameiat.com/?path=news/read/4318
waseem abuzenah
http://alrakameiat.com
An introduction to social media, delivered as part of my social media for social change series for the Wellesley Institute. Introduces the new media landscape, and basic information about RSS, blogs, Twitter, and other "getting started" platforms.
Going Social: What You Need to Know to Launch a Social Media StrategyJim Rattray
Going Social: What You Need to Know to Launch a Social Media Strategy
Delivered May 25, 2010, at New England Society for Healthcare Communications Spring Symposium at Stoweflake Mountain Resort & Spa in Stowe, Vt.
Still haven’t jumped into the social media pool? It’s never too late — but make sure you start with a solid, sustainable strategy that will serve the needs of your institution and your community. This session will provide an overview of where social media stands in 2010, how it can be harnessed for your organization and where it fits in your marketing/PR mix. The session will include tips and guidance for developing and launching a social media strategy, including thinking through issues of privacy, confidentiality and technology, finding your institution’s voice and building a sustainable workflow.
Speaker:
Jim Rattray
Vice President of Marketing & Public Affairs
Southcoast Health System
New Bedford, Mass.
Links:
htto://www.southcoast.org/
http://twitter.com/SouthcoastHosp/
http://twitter.com/SouthcoastHosp
http://facebook.com/southcoasthospitals
http://youtube.com/users/SouthcoastHospitals
http://twitter.com/jimrattray
http://facebook.com/jimrattray
A series of talks I gave sponsored by the Yahoo! Developer Network, in London and Berlin, reviewing the history of UX design patterns and delving into the social design patterns project, isolating 5 principles, 96 patterns, and 5 anti-patterns
Michele Payn-Knoper - Twittering Techniques for Ag TweepsJohn Blue
Twittering Techniques for Ag Tweeps - Michele Payn-Knoper, Cause Matters Corp., from the Minnesota Pork Congress, January 20-21, 2010, Minneapolis, MN, USA.
In an information rich world, librarians need to move beyond services and consider how they can design a library where they differentiate themselves and create experiences for people that they engage with.
Overview of
> Perspective on Web 2.o in Government
> Tools (Types not tokens)
... to provide the context for ideation and strategy for integration of emerging tools @ FSIS, USDA.
Presentation by Neville Hobson and Shel Holtz at Ragan Communications Social Media/Public Relations conference at ING House in Amsterdam, The Netherlands, on April 12, 2012.
This presentation covers utilizing Social Media to grow your business. Topics include branding, engagement and interaction with prospective customers and brand advocates.
Tourism Businesses: How to Use Social MediaChris Celek
Overview of how to use social media to connect your tourism business with customer. Presented Oct. 13, 2009 to members of the Tourism Council of Greater Cincinnati.
web sites are getting more Social now these days so what's social web ?
http://www.alrakameiat.com/?path=news/read/4318
waseem abuzenah
http://alrakameiat.com
This PowerPoint will aid in my workshop on Dec. 14 at the University of Louisville's "Louis A. Gried Tax Planning Institute." This presentation is the groundwork for my presentation which will discuss building and maintaining one's social media presence, specifically in the tax planning field.
This presentation was given by the National Weather Service Southern Region Social Media team to help NWS offices improve their status updates and better use Facebook.
JTerm Day 2 - History, Definitions & StatsAndrew Hoffman
This presentation walks through some historic context for social media, definitions and relevant statistics. All of this content was for the purpose of raising awareness for scale and impact.
Social Media 101: Classroom Collaboration after the Bell
Topics: General Technology, Internet Tools
Last updated: March 2012
Download: PowerPoint presentation (5.7 MB)
Confused by all the talk about Twitter, Google+, Yelp, Reddit, and the like? This session is for you! Join Patrick Crispen as he helps demystify the world of social media, tours some of the most popular social media sites and tools, and gives you some field-tested tips and tricks to use web-enabled and mobile technologies to extend your classroom discussions beyond the end of the school day.
by Patrick Crispen
Tumblr: The Marketing Powerhouse Your Nonprofit May Be OverlookingAmanda McCormick
Tumblr -- since it's billion dollar sale to Yahoo in May, it's been all over the tech press, yet to many nonprofits, the red hot blogging network remains an inscrutable barrage of fashionable hipsters and wacky cat GIFs. Tumblr has many payoffs for those looking to get the word out about their organization on a small budget, especially those who are already adept at cultivating micro-networks on Facebook, Twitter and Pinterest. In this session, we'll talk about the myths, misconceptions and powerful opportunities of this growing platform -- with a special focus on transferring strategies you may already use to create an active army of supporters on Tumblr.
Join us and learn:
Inspiring examples of how nonprofits are using Tumblr to create new followers and engage existing ones
What Tumblr strategy shares with that of Facebook, Twitter, Pinterest and conventional blogging -- and where it diverges.
A framework for a solid start on Tumblr
Michele Payn-Knoper - Farming Your Online Community: Social Networks and Beyondguest5147da
Farming Your Online Community: Social Networks and Beyond - Michele Payn-Knoper, Cause Matters Corp., from the Minnesota Pork Congress, January 20-21, 2010, Minneapolis, MN, USA.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
1. Getting Engaged:
Harrison Leifer DiMarco
Social Media - Intro to Facebook
Branding
Harrison Leifer DiMarco
100 Merrick Road, Suite 516E
Rockville Centre, NY 11570
(516) 536-2020 | www.hldnow.com
Thursday, October 13, 2011
2. now.
What the heck is it?
Thursday, October 13, 2011
3. now.
What the heck is it?
• Simply put social media is people having
conversations online.
Thursday, October 13, 2011
4. now.
What the heck is it?
• Simply put social media is people having
conversations online.
• But just like you wouldn’t scream your name over a
bullhorn at a cocktail party, you shouldn’t blast
your sales message to the entire online world.
Thursday, October 13, 2011
5. now.
What the heck is it?
• Simply put social media is people having
conversations online.
• But just like you wouldn’t scream your name over a
bullhorn at a cocktail party, you shouldn’t blast
your sales message to the entire online world.
• These same rules apply to conversations in the
online world…
Thursday, October 13, 2011
6. now.
What the heck is it?
• Simply put social media is people having
conversations online.
• But just like you wouldn’t scream your name over a
bullhorn at a cocktail party, you shouldn’t blast
your sales message to the entire online world.
• These same rules apply to conversations in the
online world…
• Consumers do not want to be overtly sold
Thursday, October 13, 2011
7. now.
The different Types of Social Media
• Social Networking Site
• Microblogging Sites
• Social News Sites
• Social Sharing Sites
Thursday, October 13, 2011
8. now.
Social Networking Sites
Allows users to create profiles for the
purpose of sharing their daily activities
with family and friends, or to share their
interest in a particular topic, or to
increase their circle of acquaintances
• Facebook
• LinkedIn
• Google+
Thursday, October 13, 2011
9. now.
Metrics in Social Media
• Numbers of comments on updates
• Number of “Likes”
• Responses to questions
• Number of friends acquired
Thursday, October 13, 2011
10. now.
Microblogging
Microblogging sites allow users to
create their own online "profile" with
biographical data, pictures, etc.
• Microblogging is a very abbreviated
blog consisting of messages usually
140 characters or less.
• Messages are sent to “followers”
.
• Twitter
• Plurk
• Tumblr
Thursday, October 13, 2011
11. now.
Microblogging Metrics
• Numbers of followers acquired
• Number of replies to tweets
• Conversation around a hashtag (#)
• Retweets
Thursday, October 13, 2011
12. now.
Social News Sites
Allow members to submit news stories,
articles, blog posts, videos, and photos to the
community.
• The community can then vote up or
down for the submitted piece. The more
votes a piece gets the higher its chance
to appear on the front page of the site.
Sites:
• Digg
• Reddit
• NewsVine.
Thursday, October 13, 2011
13. now.
Social News Metrics
• Numbers of positive and negative
votes
Thursday, October 13, 2011
14. now.
Social Sharing Sites
The common denominator among all social
media sites is sharing.
• Social sharing sites tend to focus on two
types of media
• Photos
• Video
• Flickr
• Photobucket
• Youtube
Thursday, October 13, 2011
15. now.
Social Sharing Metrics
• Numbers of times a photos or video is
viewed
• Number comments on a video or photo
• Number of subscribers acquired or lost
• Number of “likes” for a photo or video
Thursday, October 13, 2011
16. now.
Consumers are Looking for?
Thursday, October 13, 2011
17. now.
Consumers are Looking for?
1. Value
Thursday, October 13, 2011
18. now.
Consumers are Looking for?
1. Value
2. Information
Thursday, October 13, 2011
19. now.
Consumers are Looking for?
1. Value
2. Information
3. Reason to listen to you.
Thursday, October 13, 2011
20. now.
What’s its purpose?
Thursday, October 13, 2011
21. now.
What’s its purpose?
• Social Media sites facilitate the sharing of
information between users within a defined
network.
Thursday, October 13, 2011
22. now.
What’s its purpose?
• Social Media sites facilitate the sharing of
information between users within a defined
network.
Examples:
Thursday, October 13, 2011
23. now.
What’s its purpose?
• Social Media sites facilitate the sharing of
information between users within a defined
network.
Examples:
• Comment here
Thursday, October 13, 2011
24. now.
What’s its purpose?
• Social Media sites facilitate the sharing of
information between users within a defined
network.
Examples:
• Comment here
• Forward to a friend
Thursday, October 13, 2011
25. now.
What’s its purpose?
• Social Media sites facilitate the sharing of
information between users within a defined
network.
Examples:
• Comment here
• Forward to a friend
• RSVP to events
Thursday, October 13, 2011
26. now.
What’s its purpose?
• Social Media sites facilitate the sharing of
information between users within a defined
network.
Examples:
• Comment here
• Forward to a friend
• RSVP to events
• Post Photos
Thursday, October 13, 2011
27. now.
What’s its purpose?
• Social Media sites facilitate the sharing of
information between users within a defined
network.
Examples:
• Comment here
• Forward to a friend
• RSVP to events
• Post Photos
• Polls
Thursday, October 13, 2011
29. now.
Information Overload
Thursday, October 13, 2011
30. now.
Social Networks Have Become a Major Influence
Thursday, October 13, 2011
31. now.
Social Networks Have Become a Major Influence
• 96% of Generation Y are part of a social
network
Thursday, October 13, 2011
32. now.
Social Networks Have Become a Major Influence
• 96% of Generation Y are part of a social
network
• Social media is the #1 activity on the web
Thursday, October 13, 2011
33. now.
Social Networks Have Become a Major Influence
• 96% of Generation Y are part of a social
network
• Social media is the #1 activity on the web
• If Facebook were a country, It would be
the 4th largest
Thursday, October 13, 2011
34. now.
Social Networks Have Become a Major Influence
• 96% of Generation Y are part of a social
network
• Social media is the #1 activity on the web
• If Facebook were a country, It would be
the 4th largest
• One of the fastest growing segments
on Facebook is adults over the age 55
Thursday, October 13, 2011
36. now.
• Traditional media, such as television,
newspapers, radio, and magazines, are
one-way, static broadcast technologies.
• Traditional Advertising broadcasts to an
audience. Social media talks with an
audience.
Thursday, October 13, 2011
39. now.
• FACT:
• Social networking has
taken over email as the
most popular internet
activity and is growing
twice as fast as other
internet activities
(Nielsen).
Thursday, October 13, 2011
40. now.
• Before social media or community driven media
became so pervasive, consumers learned about
brands and products from:
Thursday, October 13, 2011
41. now.
• Before social media or community driven media
became so pervasive, consumers learned about
brands and products from:
Thursday, October 13, 2011
42. now.
Traditional Advertising Vs. Social Media
Social marketing eliminates the middle man, providing
brands with the unique opportunity to have direct
relationship with their customer and to both listen and talk.
Thursday, October 13, 2011
43. now.
Traditional Advertising Vs. Social Media
Social marketing eliminates the middle man, providing
brands with the unique opportunity to have direct
relationship with their customer and to both listen and talk.
Remember…Social media allows brands
to talk directly to an audience.
Thursday, October 13, 2011
44. now.
Why Use Social Media
Thursday, October 13, 2011
45. now.
Why Use Social Media
• Media habits are shifting at record speeds.
• 24 of the Largest 25 Newspapers are
Experiencing Record Declines in Circulation.
• In the 30-45 age group, less than 35% of
people read a newspaper!
• People have gotten better and better at
ignoring marketing messages with DVRs,
caller ID, and spam filters.
Thursday, October 13, 2011
46. now.
Business Goals for Using Social Media
Thursday, October 13, 2011
47. now.
Business Goals for Using Social Media
• Helps you get discovered by people who are
searching for your products or services.
• Provides your company with an opportunity to
build valuable relationships with these consumers
and improving brand loyalty by engaging in
meaningful dialogue.
• As a form of market research, social media
participation lets you monitor conversations
about your brand and interest trends within social
media communities.
Thursday, October 13, 2011
48. now.
Social Media as a tool
B2B
-‐
Gartner
Social
Media
h3p://twi3er.com/gartner_inc
h3p://www.facebook.com/Gartner
h3p://www.linkedin.com/company/gartner?trk=copro_t
B2C
-‐
StateFarm
Social
Media
h3p://www.youtube.com/statefarm
h3p://www.facebook.com/StateFarmNaGon
h3p://twi3er.com/statefarmnaGon
B2C
-‐
BP
Social
Media
h3p://www.facebook.com/BPAmerica
h3p://twi3er.com/BP_America
h3p://www.youtube.com/user/BPplc
B2C
-‐
Consumer
Kitchens
Social
Media
h3p://www.facebook.com/Pcrichardandson
h3p://twi3er.com/#!/PCRichardandSon
Thursday, October 13, 2011