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Google || Corporate Strategy Planning Presentation
Google was founded in 1998 by Larry Page and Sergey Brin. It introduced an innovative search engine that ranked results by relevance using links between websites. Google grew rapidly and launched many new products, acquiring companies like YouTube. It now employs over 30,000 people and generates $38 billion in annual sales. While Google's unique structure allows employees freedom to work on new projects, the document recommends it provide more oversight of these efforts and balance innovation with maintaining existing products.
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Google || Corporate Strategy Planning Presentation
- 1. Google TEAM 5 GOURAV NAGAR,PRACHI MULE, VISHAL PAREEK, SARITH SOMASUNDARAN
- 2. Content Introduction History and Timeline ProblemFaces Risk Involved Recommendation & Conclusion
- 3. Introduction Founders: Larry Pageand Sergey Brin Rank ordered random search results by relevancy Used links to determine the importance of individual webpages Google: Simple, innovative user interface Schmidt’s mission: ―To organize the world’s information and make it universally accessible and useful‖ Led to leverage the core search and advertising capabilities into blogging, online payments and social networks 2012: Sales – $38 billion, employees – 30,000
- 4. Timeline Founders Larry Pageand Sergey Brin met at Stanford University in 1995. By 1996, they had built a search engine (initially called BackRub) that used links to determine the importance of individual webpages. In 2000, Google introduced AdWords, a self-service program for creating online ad campaigns. Today our advertising solutions, which include display, mobile and video ads as well as the simple text ads we introduced more than a decade ago, help thousands of businesses grow and be successful. On April Fools' Day in 2004, Google launched Gmail. Our approach to email included features like speedy search, huge amounts of storage and threaded messages.
- 5. Google’s Initial PublicOffering of 19,605,052 shares of Class A common stock took place on Wall Street on August 18, 2004. Google acquired digital mapping company Keyhole in 2004, and launched Google Maps and Google Earth in 2005. Today Maps also features live traffic, transit directions and street-level imagery, and Earth lets you explore the ocean and the moon. In 2006, Google acquired online video sharing site YouTube. Today 60 hours of video are uploaded to the site every minute. Cat videos, citizen journalism, political candidacy and double rainbows have never been the same. Amidst rumors of a ―Gphone,‖ Google announced Android—an open platform for mobile devices—and the Open Handset Alliance, in 2007. In June 2011, Google introduced the Google+ project, aimed at bringing the nuance and richness of real-life sharing to the web, and making all of Google better by including people, their relationships and their interests.
- 6. Problem Ambidextrous organization structure- Sustainable?
- 7. Recommendation Although Google allowsits employees to utilize 20 percent of their time for independent innovative projects, there should be a periodical formal review of the progress of these projects. In addition to focusing solely on developing new innovative projects, there should be focus on the maintenance of existing products. This will provide guidance to the developers and eliminate ideas that are not feasible. Once successful, Google should also use this organic structure in other departments (e.g. marketing).
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