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google-ASHISH JUMADE(IHM AHMEADABAD)
1.
2.
INTRODUCTION
Google is an American
multinational corporation provide
Internet-related services and
products.
These include
search,
cloud computing,
software, and
online advertising technologies
3. TYPE
PUBLIC
TRADED AS
NASDAQ:GOOG NASDAQ-100COMP S&P 500COMPOT’T.
INDUSTRY
INTERNET-COMPUTER SOFTWARE,TELECOM EQUIP.
FOUNDED
MENLO PARK,CALIFORNIA(SEP 4 1998)
FOUNDER(S)
LARY PAGE,SERGEY BRIN
HEADQUARTER
GOOGLEPLEX,MOUNTAIN VIEW,CALIFORNIA(USA)
AREA SERVED
WORLDWIDE
KEY PEOPLE
ERIC SEHMIDT(EXE. CHAIRMAN),LARY PAGE(COFOUNDER,CEO)SERGY BRIN(CO-FOUNDER_
REVENUE
US$ 50.18BILLION(2012)
OPERATING INCOME
US$12.76 BILLION(2012)
PROFIT
US $ 10.74(2012)
TOTAL ASSESTS
US$ 93.80 BILLION
EMPLOYEES
46421
SUBSIDIARIES
AD MOB,DOUBLE CLICK,MOTOROLA
4. FOUNDER
SERGEY BRIN
SERGEY BRIN, native of Moscow,received a bachelor of
science degree with honors in mathematics and
computer science from University of Maryland at
College Park Technology
Ph.D program in computer Sc. At stanford university
LARRY PAGE
Son of Michigan state university computer science
professor Dr.carl victor page
Ph.D program in computer Sc. At stanford university
5. Growth
Google was founded by Larry Page and Sergey
Brin while they were Ph.D. students at Stanford
University.
Together they own about 16 percent of its shares.
They incorporated Google as a privately held
company on September 4, 1998.
An initial public offering followed on August 19,
2004. Its mission statement from the outset was "to
organize the world's information and make it
universally accessible and useful", and its unofficial
slogan was "Don't be evil".
In 2006 Google moved to headquarters in Mountain
View, California, nicknamed the Googleplex.
6. SERVICES
Rapid growth since incorporation has triggered a chain of
products, acquisitions and partnerships beyond Google's core search
engine. It offers online productivity software like
email (Gmail),
office suite (Google Drive),
social networking (Google+).
Desktop products include
applications for web browsing,
organizing and editing photos,
instant messaging.
The company leads the development of the Android mobile operating
system and the browser-only Chrome OS[13] for anetbook known as
a Chromebook. Google has moved increasingly into communications
hardware: it partners with major electronics manufacturers in production
of its high-end Nexus devices and acquired Motorola Mobility in May
2012. In 2012, a fiber-optic infrastructure was installed in Kansas City to
facilitate a Google Fiberbroadband service.
7. • The corporation has been estimated to run more than
one million servers in data centers around the
world and to process over one billion search
requestsand about 24 petabytes of user-generated data
each day.In December 2013 Alexa listed google.com as
the most visited website in the world. Numerous
Google sites in other languages figure in the top one
hundred, as do several other Google-owned sites such
as YouTube and Blogger.Its market dominance has led
to wide media coverage, including criticism of the
company over issues such as copyright, censorship,
and privacy.
8. HISTORY
Google began in January 1996 as a research project
by Larry Page and Sergey Brin when they were both PhD
students at Stanford University in Stanford, California.
While conventional search engines ranked results by
counting how many times the search terms appeared on
the page, the two theorized about a better system that
analyzed the relationships between websites.[They
called this new technology PageRank; it determined a
website's relevance by the number of pages, and the
importance of those pages, that linked back to the
original site.[
A small search engine called "RankDex" from IDD
Information Services designed by Robin Li was, since
1996, already exploring a similar strategy for site-scoring
and page ranking.[30] The technology in RankDex would
be patented[31] and used later when Li founded Baidu in
[
9. Page and Brin originally nicknamed their new search engine
"BackRub", because the system checked backlinks to estimate
the importance of a site.Eventually, they changed the name to
Google, originating from a misspelling of the word
"googol", the number one followed by one hundred zeros,
which was picked to signify that the search engine was
intended to provide large quantities of information. Originally,
Google ran under Stanford University's website, with the
domains google.stanford.edu and z.stanford.edu.
The domain name for Google was registered on September
15, 1997, and the company was incorporated on September 4,
1998. It was based in a friend's (Susan Wojcicki) garage
in Menlo Park, California. Craig Silverstein, a fellow PhD
student at Stanford, was hired as the first employee.
Page and Brin originally nicknamed their new search engine
"BackRub", because the system checked backlinks to estimate
the importance of a site.[34][35][36]Eventually, they changed the
name to Google, originating from a misspelling of the word
"googol",[37][38] the number one followed by one hundred
zeros, which was picked to signify that the search engine was
intended to provide large quantities of
information.[39] Originally, Google ran under Stanford
University's website, with the
10. Page and Brin originally nicknamed their new search
engine "BackRub", because the system checked
backlinks to estimate the importance of a
site.Eventually, they changed the name to Google,
originating from a misspelling of the word "googol",the
number one followed by one hundred zeros, which was
picked to signify that the search engine was intended to
provide large quantities of information. Originally,
Google ran under Stanford University's website, with
the domains google.stanford.edu and z.stanford.edu.
11. • The domain name for Google was registered on
September 15, 1997,] and the company was
incorporated on September 4, 1998. It was based in
a friend's (Susan Wojcicki) garage in Menlo Park,
California. Craig Silverstein, a fellow PhD student at
Stanford, was hired as the first employee.
• In May 2011, the number of monthly unique visitors
to Google surpassed one billion for the first time, an
8.4 percent increase from May 2010 (931 million).In
January 2013, Google announced it had earned
$50 billion in annual revenue for the year of 2012.
This marked the first time the company had reached
this feat, topping their 2011 total of $38 billion.
13. GOOGLE PRODUCTS
Web
Search
Maps
Ride Finder
Analytics
Directory
Google Mini
SMS
Search Mash
Advertising
AdSense
AdWords
Audio Ads
Click-to-Call
Grants
TV Ads
13
Standalone
Applications
Ad Words Editor
Gmail Notifier
Hello Pack
Photo Screensaver
Picasa
Secure Access
GTalk
SketchUp
Desktop Extension
Blogger Web
Comments
Browser Sync
Dashboard Widgets
Send to Phone
Toolbar
Communication &
publishing
3D Warehouse
Blogger
Calendar, Docs&
Spreadsheets
Dodge ball
FeedBurner
Gmail, Orkut
YouTube
Reader
Mobile Products
Blogger Mobile
Calendar
Gmail
News
iGoogle
Reader
Maps Mobile
14. DESKTOP PRODUCTS
• Earth -Virtual globe that uses satellite imagery, aerial photography and
GIS over a 3D globe.
• Gmail/Google Notifier (Alerts the user of new messages in their Gmail
account.
• Google Dictionary
• Picasa (Photo organization and editing application, providing photo
library options and simple effects.
• Picasa Web Albums Uploader An application to help uploading images
to the "Picasa Web Albums" service It consists of both an iPhoto plugin and a stand-alone application.
• SketchUp Simple 3D sketching program with unique dragging interface
and direct integration with Google Earth.
• GOOGLE Talk
15. Commercial Products
(BUSINESS PRODUCTS)
AdSense
Advertisement program for Website owners. Adverts generate
revenue.
• AdWords
Advertising product, and main source of revenue. AdWords offers
pay-per-click.
• AdWords Website Optimizer
Tool for testing different website content advertising campaigns.
• Click-to-Call
Calling system free at Google's expense from search results pages.
• Grants -Scheme for non-profit organizations to benefit from free
Cost-Per-Click advertising on the AdWords network.
15
16. Commercial Products
(BUSINESS PRODUCTS)
AdSense
Advertisement program for Website owners. Adverts generate
revenue.
AdWords
Advertising product, and main source of revenue. AdWords offers
pay-per-click.
AdWords Website Optimizer
Tool for testing different website content advertising campaigns.
Click-to-Call
Calling system free at Google's expense from search results pages.
Grants -Scheme for non-profit organizations to benefit from free
Cost-Per-Click advertising on the AdWords network.
16
17. Productivity tools
Gmail, a free webmail service provided by
Google, was launched as an invitation-only beta
program
The service was the first online email service
with one gigabyte of storage. It was also the first
to keep emails from the same conversation
together in one thread, similar to an Internet
forum.The service offers over 15 GB of free
storage, shared with other Google Apps, with
additional storage ranging from 20 GB to 16 TB
available for US$0.25 per 1 GB per year.[168]
18. OTHER PRODUCTS
The Nexus 5, the latest "Google Phone“.
Google Translate is a server-side machine
translation service, which can translate between 35
different languages.
Google launched its Google News service in 2002, an
automated service which summarizes news articles
from various websites.
In 2007, reports surfaced that Google was planning
the release of its own mobile phone,The project,
called Android, turned out not to be a phone but
an operating system for mobile devices,
19. In September 2008, T-Mobile released the G1, the first Androidbased phone.
On January 5, 2010, Google released an Android phone under
its own company name called the Nexus One.
On September 1, 2008, Google pre-announced the upcoming
availability of Google Chrome, an open source web
browser,which was then released on September 2, 2008.
On July 7, 2009, Google announced Google Chrome OS, an
open source Linux-basedoperating system that includes only a
web browser and is designed to log users into their Google
account.
Google Goggles is a mobile application available on Android and
iOS used for image recognition and non-text-based search.
In 2011, Google announced Google Wallet, a mobile application
for wireless payments.
In late June 2011, Google soft-launched a social networking
service called Google+.
20. ADVERTISING
• For the 2006 fiscal year, the company reported
$10.492 billion in total advertising revenues and only
$112 million in licensing and other revenues.[
In 2011, 96% of Google's revenue was derived from
its advertising programs.[
Google Analytics allows website owners to track
where and how people use their website, for
example by examining click rates for all the links on a
page.Google advertisements can be placed on thirdparty websites in a two-part program.
21. Google's AdWords allows advertisers to
display their advertisements in the Google
content network, through either a cost-perclick or cost-per-view scheme.
Google AdSense, allows website owners to
display these advertisements on their website
and earn money every time ads are clicked.
22. DATA CENTERS
• Google Inc. operated six data centers across
the U.S., plus one in Finland and another in
Belgium.
• On September 28, 2011, the company
announced plans to build three data centers
at a cost of more than $200 million in Asia
(Singapore, Hong Kong and Taiwan).
• Google operates 70 offices in more than 40
countries
23. Accessible Search
•
•
•
•
•
•
•
•
•
•
23
Image Search
Language Tools
Life Search (Google China)
News Archive Search
Patent Search
Product Search (Previously Froogle)
Price engine that searches online stores, including auctions
Scholar
Search engine for the full text of scholarly literature
Sets
List of items generated when the user enters
Suggest Auto-completion in search results
24. HOW GOOGLE WORKS?
Google's success is mainly due to
a patented algorithm called PageRank that
helps rank web pages that match a given
search string.
The exact percentage of the total of web pages
that Google indexes are not known.
All the other competitors use keywordbased methods of ranking search results
25. MOBILE WORLD
Android : Open Source O.S
• Android Developer Challenge: Contest for
developers to create new applications for
Android
• Open Handset Alliance: Common initiative of 34
mobile phone industry players (manufacturers
,suppliers and distributors) aiming at spreading
Android
26. FUTURE PLAN
• Launching Offline application
• Powerful technological force
• Shrinks the World
27. FACTS
GOOGLE HAS THE LARGEST NETWORK OF
TRANSLATORS IN THE WORLD.
The name google was an accident.A spelling
mistake made by the original founders who
thought they were going for ‘GOOGOL’.
Google first company snack,the chewy candy
sweddish fish back in february,1999.became
the first ever company snack that was ordered
into the GOOGLE OFFICE.