Google Inc

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presenting squeezed idea from Harvard Business Case's "Google Inc."

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Google Inc

  1. Ida Krisnawati Research Assistant Widia Research Center , Inc.
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  3. <ul><li>70% service on Search </li></ul>
  4. G o o g l e Products & Evolution 1995 1998 2000 2003 2005 2004 2006 ? Core Search Ads Monetization Communications Collaboration ?
  5. G o o g l e Languages Availability
  6. Larry Page Co-Founder & President, Products Sergey Brin Co-Founder & President, Technology G o o g l e History
  7. CTR&CPM (Clickthrough Rate&Cost Per Thousand)
  8. Monetization Sponsored Links or Paid Listings
  9. Competitors <ul><li>Yahoo! Search </li></ul><ul><li>Altavista </li></ul><ul><li>AskJeeves </li></ul><ul><li>MSN Search </li></ul>
  10. Differentiation <ul><li>Speed </li></ul><ul><li>Accuracy </li></ul><ul><li>Objectivity </li></ul><ul><li>Ease of use </li></ul><ul><li>Less Popup </li></ul><ul><li>Less Spam </li></ul><ul><li>Huge Storage </li></ul>
  11. G o o g l e’ s Positioning <ul><li>… is something that &quot;understands exactly what you mean and gives you back exactly what you want&quot;. (Larry Page) </li></ul>
  12. P a g e R a n k ™ Algorithm H y p e r t e x t - m a t c h i n g Analysis C l o u d Computing Technology
  13. Ten Things 1 Focus on the user and all else will follow. 2 It's best to do one thing really, really well. 3 Fast is better than slow. 4 Democracy on the web works. 5 You don't need to be at your desk to need an answer. 6 You can make money without doing evil. 7 There's always more information out there. 8 The need for information crosses all borders. 9 You can be serious without a suit. 10 Great just isn't good enough.
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