Running head: WEEK 3 ASSIGNMENT 1
1
WEEK 3 ASSIGMENT 1
6
Week 3 Assignment 1
Nikema Foster-Carrero
Strayer University
BUS499 Business Administration Capstone
Dr. Brian C. Grizzell
Date July 22, 2018
Week 3 Assignment 1
Introduction
The company that I have chosen to discuss in this writing assignment is Google. Starting as Backrub by two graduate students who had the vision to create a search engine with links attached to the world wide web. Google is a leading technology company that consists of vast amounts of software and hardware that is available worldwide. Their unconventional methods were the basis Google was founded by and they are continuing by creating hundreds of products used daily by millions of people and majority of their services are free. Their headquarters is in Parkway in Mountain View, California, United States. As of now, this company has developed and implemented the mechanisms that have enabled it to compete effectively in the global realm of Information technology. Also, the company has heavily invested in the most modern programs and services that have enabled it to consolidate its global business status.
In this paper I will be discussing how globalization and technology changes have impacted Google, how the company can earn above average returns based on the industrial organizations model, how the vision and mission statement influences its’ overall success, and how each category of stakeholder impacts the success of the company.
Globalization
Since Google has dominated the search engine industry, it seems only fair for them to dominate the rest of world, right? Google is a leader in reaching a global market. In 2005, the company decided it was going to expand their market to China, Europe, and Japan. Today, Google serves over 100 countries however, 25 of them are partially blocked. Although you would think that Google would be in competition with Bing or Yahoo, according to an article from searchengineland.com the Executive Chairman, Eric Schmidt stated that their biggest search competitor is Amazon. Apple and Facebook are among the global competiors. These companies are also innovative which creates heat for Google. Although Android controls majority of the market, Apple’s innovative creations can’t be ignored. The article also states that Facebook and Google combined make up more than 50 percent of the overall markets, from a mobile and market share perspective.
Technology
Technology evolves at a speed of 18 months according to Moore’s Law which is also known as technology diffusion. According to the text book disruptive technology destroy the value of an existing technology and creates new ones and new products contribute to the information age. Google’s strategy always keeps consumers fresh with new technology that is designed to never keep the consumer waiting. They are surpassing their competitors with items such as Google Duplex which is a speaker like Amazon’s Alexa, Gmail upgrades, Google Maps, .
Running head GOOGLE MANAGMENT1GOOGLE MANAGMENT8GOOGLE M.docxjeanettehully
Running head: GOOGLE MANAGMENT
1
GOOGLE MANAGMENT
8
GOOGLE MANAGEMENT
Author Name(s), First M. Last, Omit Titles and Degrees
Institutional Affiliation(s)
Table of Contents
Introduction to the company3
Who founded Google?4
How is Google funded?4
History of Company4
What impact has the brand had within its category?5
How have you differentiated yourself from your competitors?5
Mission of company5
Best practice6
Best practice into concepts8
It gives value to work8
Optimize efforts through analytical tools8
How could another organization adopt this best practice?9
Boosts flexibility at work10
Conclusion10
Introduction to the company
Google LLC is a US international technology organization that focusses on Internet-related products and services, which contain search engines, online marketing technologies, cloud computing, hardware, and software. The purpose of Google management is to organize all the information in the world and create it nearby and beneficial to everyone (Shane, & Wakabayashi, 2018).
The company Google was born as a search engine for more information on the web. Its main characteristic with respect to its competitors was its advanced system of analysis of relations between pages, which allowed a higher ranking or ranking. Google's next step was to use this information to introduce advertising and manipulate the ranking based on the payment for such advertising. The enormous benefits that the company achieves are reinvested in new services and new policies that have strengthened the individual-segmentation relationship, reaching perfect segmentation (Mingers, & Lipitakis, 2010).
Google is an American multinational company focusing on products and services linked to the Internet, electronic devices, software and other expertise. Google's key product is the Internet content search engine of the similar name, although it also provides other services such as an email service called Gmail, its Google Earth map and Google Maps service, the YouTube video website, others Web values such as Google News or Google Books, the Google Chrome web browser, the Google+ social network. It provides an easy and quick way to find info on the web, by access to a catalogue of over 8,168 million web pages. As said by the Google company, currently replies to above 200 million queries a day (Verma, et.al. 2015, April).
Who founded Google?
The American of Larry Page and the Russian Sergey Brin , are the founders of this magnificent company. In 1995, Page had finished his studies at the University of Michigan and went to do his graduate degree at Stanford University, California. In this same university he meets Brin, 21, who was in charge of teaching him the campus (Verma, et.al. 2015, April).How is Google funded?
Faced with the great and rapid growth, in the year 2000, Google develops what today gives them the highest proportion of their profits: Google Adwords. Which is a Digital Marketing strategy that is based on making money throu ...
Running Head DIAGNOSING THE CHANGE DIAGNOSING THE C.docxjoellemurphey
Running Head: DIAGNOSING THE CHANGE
DIAGNOSING THE CHANGE
Diagnosing the Change
Within Google and YouTube Using the Star Model
Abstract
This paper uses the star model to diagnose how Google and YouTube execute their change mission. Both websites are under the Google Inc. leadership, whose goal is to provide free useful information, while profiting from online advertising. Google Inc. supports its strategy by investing in research and development, outlining a clear mission statement for employees, and rewarding network members by sharing advertising revenue. The paper also covers Google Inc.’s SWOT analysis. It is a leader in the web search and video sharing industry, and makes most of its profit from the growing internet advertising business. However, Google Inc. is facing steep competition from other companies in the industry, and some of its attempts to explore other ventures have failed.
Introduction
The internet continues to grow exponentially as more people from around the world gain access. One of the most interesting things about the internet is that it is very democratic. Anyone can purchase a web page with very little capital and share their opinions. Another reason for the growth in internet usage is that there are more platforms with internet usage capabilities, such as cell phones, and motor vehicles. Advertisers cannot ignore this growth in internet usage. In fact, the revenue from internet advertising is catching up with the revenue of TV advertising. This creates opportunities for web-based companies to increase their profits. Google and YouTube are profiting from this shift in advertising by adopting advertising based platforms. This paper covers their strategies, people and practices, structure, rewards system, and SWOT analysis.
Strategy
Google and YouTube are under the same leadership, with very similar strategies to success. As mentioned in previous papers Google and YouTube lacked direction when both companies began. Under new leadership, profitability was added to the equation, using an advertising model. The new leadership saw both companies as game changers due to the competitive advantage of the growth in internet use, the popularity of search engine use, and the increasing power of video sharing. Both companies were/are leaders in their sectors.
Google Inc’s leaders had a clear vision for both companies, to provide free and useful information/products, while profiting from advertising. This way, users of the free products and information can advertise Google and YouTube, reducing the need for a widespread advertising campaign. For example, college students learn about various topics watching YouTube videos, while drivers all over the country benefit from Google maps. When those users talk about the benefits of using these features, Google Inc. gets free advertising, while profiting from businesses advertising on both websites.
People and Practices
Its ...
Running head GOOGLE MANAGMENT1GOOGLE MANAGMENT8GOOGLE M.docxjeanettehully
Running head: GOOGLE MANAGMENT
1
GOOGLE MANAGMENT
8
GOOGLE MANAGEMENT
Author Name(s), First M. Last, Omit Titles and Degrees
Institutional Affiliation(s)
Table of Contents
Introduction to the company3
Who founded Google?4
How is Google funded?4
History of Company4
What impact has the brand had within its category?5
How have you differentiated yourself from your competitors?5
Mission of company5
Best practice6
Best practice into concepts8
It gives value to work8
Optimize efforts through analytical tools8
How could another organization adopt this best practice?9
Boosts flexibility at work10
Conclusion10
Introduction to the company
Google LLC is a US international technology organization that focusses on Internet-related products and services, which contain search engines, online marketing technologies, cloud computing, hardware, and software. The purpose of Google management is to organize all the information in the world and create it nearby and beneficial to everyone (Shane, & Wakabayashi, 2018).
The company Google was born as a search engine for more information on the web. Its main characteristic with respect to its competitors was its advanced system of analysis of relations between pages, which allowed a higher ranking or ranking. Google's next step was to use this information to introduce advertising and manipulate the ranking based on the payment for such advertising. The enormous benefits that the company achieves are reinvested in new services and new policies that have strengthened the individual-segmentation relationship, reaching perfect segmentation (Mingers, & Lipitakis, 2010).
Google is an American multinational company focusing on products and services linked to the Internet, electronic devices, software and other expertise. Google's key product is the Internet content search engine of the similar name, although it also provides other services such as an email service called Gmail, its Google Earth map and Google Maps service, the YouTube video website, others Web values such as Google News or Google Books, the Google Chrome web browser, the Google+ social network. It provides an easy and quick way to find info on the web, by access to a catalogue of over 8,168 million web pages. As said by the Google company, currently replies to above 200 million queries a day (Verma, et.al. 2015, April).
Who founded Google?
The American of Larry Page and the Russian Sergey Brin , are the founders of this magnificent company. In 1995, Page had finished his studies at the University of Michigan and went to do his graduate degree at Stanford University, California. In this same university he meets Brin, 21, who was in charge of teaching him the campus (Verma, et.al. 2015, April).How is Google funded?
Faced with the great and rapid growth, in the year 2000, Google develops what today gives them the highest proportion of their profits: Google Adwords. Which is a Digital Marketing strategy that is based on making money throu ...
Running Head DIAGNOSING THE CHANGE DIAGNOSING THE C.docxjoellemurphey
Running Head: DIAGNOSING THE CHANGE
DIAGNOSING THE CHANGE
Diagnosing the Change
Within Google and YouTube Using the Star Model
Abstract
This paper uses the star model to diagnose how Google and YouTube execute their change mission. Both websites are under the Google Inc. leadership, whose goal is to provide free useful information, while profiting from online advertising. Google Inc. supports its strategy by investing in research and development, outlining a clear mission statement for employees, and rewarding network members by sharing advertising revenue. The paper also covers Google Inc.’s SWOT analysis. It is a leader in the web search and video sharing industry, and makes most of its profit from the growing internet advertising business. However, Google Inc. is facing steep competition from other companies in the industry, and some of its attempts to explore other ventures have failed.
Introduction
The internet continues to grow exponentially as more people from around the world gain access. One of the most interesting things about the internet is that it is very democratic. Anyone can purchase a web page with very little capital and share their opinions. Another reason for the growth in internet usage is that there are more platforms with internet usage capabilities, such as cell phones, and motor vehicles. Advertisers cannot ignore this growth in internet usage. In fact, the revenue from internet advertising is catching up with the revenue of TV advertising. This creates opportunities for web-based companies to increase their profits. Google and YouTube are profiting from this shift in advertising by adopting advertising based platforms. This paper covers their strategies, people and practices, structure, rewards system, and SWOT analysis.
Strategy
Google and YouTube are under the same leadership, with very similar strategies to success. As mentioned in previous papers Google and YouTube lacked direction when both companies began. Under new leadership, profitability was added to the equation, using an advertising model. The new leadership saw both companies as game changers due to the competitive advantage of the growth in internet use, the popularity of search engine use, and the increasing power of video sharing. Both companies were/are leaders in their sectors.
Google Inc’s leaders had a clear vision for both companies, to provide free and useful information/products, while profiting from advertising. This way, users of the free products and information can advertise Google and YouTube, reducing the need for a widespread advertising campaign. For example, college students learn about various topics watching YouTube videos, while drivers all over the country benefit from Google maps. When those users talk about the benefits of using these features, Google Inc. gets free advertising, while profiting from businesses advertising on both websites.
People and Practices
Its ...
Content
I. Introduction
II. Company overview
III. Products and services
IV. Main competitors 2015
V. Profitability and US market share 2013
VI. Market Segmentation
VII. SWOT analysis
VIII. Google innovative corporate culture
IX. Business strategy
a) Early success
b) Google’s way of business expansion
c) 4Es of Google strategy
Answer Sheet
Problem Number
Solution
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Use the “drag and drop” line and points to graph your line.
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Business Model and Strategic Plan Part II: SWOTT Analysis Paper
Avonda Ellison
BUS/475
October 10, 2016
Ramzy Noel
Google SWOT Analysis
SWOT Analysis Table
Strength
Weaknesses
-Company enjoys high global reach
- The company is compliant with intellectual property laws
-Economic stability and growth in different parts of the world catapults Google’s development
-Political goodwill in many countries such as US and Europe
- Still not strongly established in some parts of the globe that is slow to adopt broadband internet.
-Green Energy laws increase its costs
-Economic recession in some countries affects its performance in such markets
-Political instability in some nations threaten its existence globally
Opportunities
Threats
-Some developing countries across the globe are increasingly adopting internet
- Presence of world intellectual property laws is an opportunity for expansion in most parts of the world that observe such rules.
-America and Europe’s recovery from world economic recession provided opportunity for revenue increase
-There are increasing cases of political support, especially in Brazil and India
-High global presence of its competitors such as Social Media
-Large markets such as China have not fully implemented patent laws.
-Economic instability of certain countries such as Syria and Middle East
-Some nations’ political state are unstable and unpredictable. There are also cases of lack of political goodwill for the firm.
Economic, Legal, Regulatory Forces and Trends
Economic
Google’s operating environment is affected by economic factors and forces. These forces have the power to change the organization’s market opportunities that are available to the business. There are various economic elements that are highly relevant to the company’s operation and progress (Google Company, 2015). First, economic stabil.
Google Corporate Overview- Past and FutureTomer Melman
A corporate backgrounder and overview on Google’s current and future business trends and their impact on the company and its competitive industry- look for Google Presnetation under my slideshare profile
Daniels Fund Ethics Initiative University of New Mexico .docxtheodorelove43763
Daniels Fund Ethics Initiative
University of New Mexico
http://danielsethics.mgt.unm.edu
This material was developed by Jennifer Sawayda under the direction of O.C. Ferrell and Linda Ferrell. Stephanie Amalfitano and
Matthew Moody worked on a previous edition of this case. It is provided for the Daniels Fund Ethics Initiative at the University of New
Mexico and is intended for classroom discussion rather than to illustrate effective or ineffective handling of administrative, ethical, or
legal decisions by management. Users of this material are prohibited from claiming this material as their own, emailing it to others, or
placing it on the Internet. Please call O.C. Ferrell at 505-277-3468 for more information. (2012)
Google: The Quest to Balance Privacy
with Profits
INTRODUCTION
When Sergey Brin and Larry Page created their search engine “BackRub” in 1996, they could not
have imagined at the time what the future held for their creation. BackRub was unique in that it
used links to rank web pages. Before this time, search engines tended to use algorithms that only
took into account key words, so when a certain item was searched, the user might receive links to
webpages that were both legitimate and less legitimate (or irrelevant). Brin and Page’s algorithm,
which they dubbed PageRank, accounted for links, roughly equivalent to citations, which went into
and out of the website. This complex mathematical algorithm worked. Results were ranked
according to their relative importance, allowing users to see the most “legitimate” search results
first. In 1998, the search engine Google was officially born, named after the term “gogol,” a
mathematical term for a 1 followed by 100 zeros.
Google’s ease of use for users propelled the search engine to its number one status, ousting
competing search engines such as WebCrawler and Infoseek. As Google gained in popularity, it
expanded into a number of different ventures, including advertising, book publishing, social
networking, and mobile phones. The company also acquired or owns a number of other well-known
sites, such as Orkut (a social-networking site popular in Brazil and India), the photo-sharing site
Picasa, and YouTube, the most popular video sharing site in the world. In 2011 it launched Google+,
a social networking site being watched carefully by its competitor Facebook. For four consecutive
years, Google was considered to be the most valuable brand in the world (although it was
surpassed by Apple in 2011). Approximately 2 billion searches a day are performed through
Google’s search engine.
As is common with most large companies, Google has experienced its share of ethical issues. Its
mantra “Don’t Be Evil” was questioned after it entered China, where it allowed the government to
censor some of its sites. Its wide reach and its plans to publish millions of books online has incurred
lawsuits from both publishers, who accused the co.
Jeff Sauer from Three Deep presented this deck to a class at the Carlson School of Management at the University of Minnesota. Presentation is centered around what Google means to an Online Marketer and to a growing digital agency.
Running head CAREER CONNECTION Final Strategic Plan1CAREER.docxsusanschei
Running head: CAREER CONNECTION: Final Strategic Plan
1
CAREER CONNECTION: Final Strategic Plan 21
CAREER CONNECTION: Final Strategic Plan
Avonda Ellison
BUS/475
October 24, 2016
Ramzy Noel
Table of Contents
I. Executive Summary ………………………………………………………………………….3
II. Strategic Plan Part 1: New Business Division; Vision, Mission, and Value Proposition.……4
III. Strategic Plan Part 2: SWOT Analysis and Supply and Value Chain Analysis … ....……….7
IV. Strategic Plan Part 3: Assumptions, Risk and Change Management Plan; Summary of Strategic Objectives; Balanced Score Card and its impact on stakeholders; the Communication Plan........................................................................................................…….8
V. Conclusion………………………………………………………………………………..…..9
VI. Reference Page……….……………………………………………………………………..10
Executive Summary
Google Company plans to introduce a new product and division. The new division that will be directly in charge of the proposed product will be referred to as the virtual reality division. The consideration of this new division is informed by the need for Google to meet the changing needs of consumers and narrow the innovative gap between it and its competitors such as Facebook and Microsoft. For the proposed product to gain competitive advantage, a proper strategy, mission, vision, as well as communication plan should be put in place. These are elements that will establish the roadmap for the product and the success of the new department. Comment by Avonda Ellison: This needs to be added to. It has to be 350 words Comment by Avonda Ellison: Comment by Avonda Ellison: Comment by Avonda Ellison:
Strategic Plan Part One
The New Business Division
The new company division that will deal with the proposed product is the virtual reality division. Google will establish its internal and committed virtual reality division for virtual reality computing. This comes after considerations by the organization to comply with the emerging plans to establish viable enterprises. This proposed division will focus on virtual reality computing. This move comes in the wake of rising rivalry from organizations such as Facebook and Microsoft. One proposed product for virtual reality computing is the Cardboard. This product will deal with transforming smartphones and other mobile phone devices into a 3-d viewing device. The cheap product will be an accessible device that will serve the purpose of bringing mobile virtual reality to consumers. To ensure that the proposed division works effectively, the organization will form partnership with various firms such as GoPro.
Mission
Google’s mission statement is indicative of the high status of the entire organization and the newly proposed division. The company’s mission is to reorganize the global information and transform it into a universally accessible and useful resource (Google Company, 2015). From the time of its formation to the present moment, Google has p ...
SAFEASSIGNCHECKTEST - CSU SAFEASSIGN PLAGIARISM CHECK TOOL
SafeAssign Originality Report Generator I
William Fiedler
on Mon, Aug 27 2018, 9:46 AM
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mba 6941 unit VIII reflection Paper.doc
Running Head: THE PROJECT CLOSURE PHASE 1 THE PROJECT CLOSURE PHASE
2
The Project Closure Phase William Fiedler Columbia Southern University The Project Closure Phase Inside this paperwork, I am going to make a discussion regarding the closing project. I will also extend to discussing the lesson learned towards the end of the project. 1 THE FOURTH AND LAST PROJECT LIFECYCLE STAGE IS THE PROJECT CLOSURE PHASE. IT IS IN THIS STAGE THAT YOU WILL BE ABLE TO YOUR PROJECT FORMALLY CLOSES AFTER THE REPORT SUCCESS LEVEL OF THE SPONSOR YOU HAVE. The exercises that are needed in closing the task in brought in to be by the Project Closure Report and this guarantees the project a conclusion that is embraced productively and comfortably. Once the report is brought into action and acknowledged by the individuals, the reports of the completion of the inside exercises indicated are attempted (Larson, 2014). As a result, the project closure comes into effect formally. 1 AFTER THE CLOSING OF THE TASK IN A PERIOD OF AT LEAST ONE TO THREE MONTHS, THE BUSINESS IS BELIEVED TO START GAINING THE ADVANTAGES GIVEN BY THE PROJECT WHICH MAKE IT MORE ESSENTIAL TO ALLUDE THE POST IMPLEMENTATION REVIEW (PIR) EVALUATION. This provides the business with a wide range of view towards recognizing its achievements level of different tasks as well as offer the education on the future projects that will arise.
2 PROCESS FOR CLOSING THE PROJECT THE PROJECT TRANSITION TASK CONTROL DOCUMENT WILL RECORD THE VICTORIES AND DISAPPOINTMENTS OF THE TASK. It gives a chronicled record of the orchestrated and unique spending plan and schedule, proposals for future endeavors of practically identical size and unpredictability, information on staffing and aptitudes used to meet errand targets and destinations, how the client wants were managed, exercises learned, and an official undertaking close down. One reason for the conclusion understanding system is to offer the sellers a formal warning to the structures that may have been created which has a high expectation that is elegant and commendable or that may have been rejected as a result. If the business does not meet its goals, it ought to make the amendment that hinders them from this achievement, and the individual or the dealer responsible for this should try to fix or eradicate any errors that may have caused it with a formal affirmation (Larson, 2014).
Before the closure of the agreement, all the minor things are fixed, and the competed expectation is to strike the depressed. Over rages of errands, the world has audited quality performance, and the vendor was allowed to influence chan.
Safety Management System1SMS-1Jeffrey D Carpenter, CSP.docxrtodd599
Safety Management System
1
SMS-1
Jeffrey D Carpenter, CSP
Columbia Southern University
The International Air Transport Association defines a Safety Management System (SMS) as being a systematic approach to managing safety, including the necessary organizational structures, accountabilities, policies and procedures.
Another definition of an SMS is a businesslike approach to safety. It is a systematic, explicit and comprehensive process for managing safety risks. As with all management systems, a safety management system provides for goal setting, planning, and measuring performance.
1
SMS-2
2
This is a risk based approach to the safety management throughout the organization
Safety Management System
Definitions of a Safety management system
An SMS provides a systematic way to identify hazards and control risks while maintaining assurance that these risk controls are effective.
Setting up your safety management system
You can read our setting up your SMS and our SMS for aviation guide which is a resource kit that will help you prepare and implement your plan. It'll need to include a detailed guide about how you're going to set up your SMS. Your safety management system will grow and improve and will be a living document.
How do I educate my staff?
You and your staff will need safety management system training and to review online resources. It can be useful to collect documents and resources for an SMS library within your organization.
2
SMS-3
3
Safety Management System
A Safety Management System is not:
Rocket Science
Magic
Safety Management System
An SMS is not “rocket science” or “magic.”
There are three imperatives for adopting a safety management system for a business – these are ethical, legal and financial. You can also educate your staff through internal and external safety training and communication. This could include providing SMS information in your organization's safety bulletins, newsletters and or through promotional posters or by holding meetings and workshops with external providers.
3
SMS-4
4
KISS method of a SMS
Four key elements:
Safety Assurance
Safety Policy
Risk Management
Safety Promotion
KISS METHODS FOR SMS
To be effective an SMS needs the following four key elements:
Safety Policy
Risk Management
Safety Assurance
Safety Promotion
4
SMS-5
5
The Four SMS Components
Safety Assurance
Involves the evaluation of the continued implementations and effectiveness of the risk control procedures which supports both existing and future hazards.
Safety Policy
This is established by the senior management to help in improving the safety standards, while defining methods, organizations and the structure required in delivering the safety standards and goals.
Safety Promotion
Safety promotions include the activities such as safety, building a positive culture and having the designated areas which are used in safety education.
Safety Risk
Management
Determines the
need for and
.
Sajan Thapa1) Allegory suggests that enlightenment or educatio.docxrtodd599
Sajan Thapa
1) Allegory suggests that enlightenment or education work the same way whereby they expand the growth of ideas. Educational institutions limit the knowledge given to students despite tutor sharing the educational knowledge to their respective students. Nevertheless, the allegory also suggests people should become opportunistic by taking advantage of any favorable opportunity. Enlightenment or education is sharing of knowledge because individuals learn from you and vice versa. Finally, knowing the reality is very important in our life. Therefore, knowledge acquired from enlightenment or education is powerful and by stripping it from individuals cute their view of the reality.Furthermore, allegory deems education to be a masterpiece of brain expansion where the generation of ideas and skill sets. In this case representation of knowledge has been symbolized by “Light” to mean that an enlightened individual who is educated is enlightened. In this summary, we can say that human in their superiority of knowledge, idea, and information they are free to be free thinkers without getting stuck in anything. This builds the strength and analogy of “enlightenment.”
= REPLY
Sajan thapa
2) Being a philosopher, Socrates believed that philosophy was the most important above everything else. His examining and thinking about life spilled out into the lives of others, and he believed that they would all die someday. Believing that philosophy is the love of wisdom, Socrates stated that a life without a philosophy that is ‘unexamined’ life is not worthy of living. Examining one’s life is valuable because it enables you to know the goodness, virtues, justice, truth, and beauty of an individual to name but a few. Nevertheless, examining one’s life enables one to discuss goodness and failing to examine one’s life is the best thing someone can do according to Socrates because without this kind of examination life is not worth living.
=Reply
Nikita Tamang
3) I personally do not think that being self-interested is a bad thing. In fact, being self-interested is a good thing. Most of the time, self- interested people are termed to be selfish. But this does not apply every time. Self-interest leads one to be more creative and develops the eagerness and thirst to learn more about oneself and others. Self- interest generates knowledge and ideas. As well, it is the key to a successful life. If a person can stay happy and satisfied with themselves, then they do not seek others in life. Self-interested people always tend to be happy as they think for their good first and prioritize their own happiness. So, being self-interested is never a bad thing.
Reply
Nikita tamang
4) Both Christ’s Golden rule and Hobbes Golden rule have similarities. But the major difference between these two rules is the difference in the thoughts and context of their principles. Here, while Christ’s Golden rule says that a person needs to do good for others as of the moral values, but the .
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Content
I. Introduction
II. Company overview
III. Products and services
IV. Main competitors 2015
V. Profitability and US market share 2013
VI. Market Segmentation
VII. SWOT analysis
VIII. Google innovative corporate culture
IX. Business strategy
a) Early success
b) Google’s way of business expansion
c) 4Es of Google strategy
Answer Sheet
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Business Model and Strategic Plan Part II: SWOTT Analysis Paper
Avonda Ellison
BUS/475
October 10, 2016
Ramzy Noel
Google SWOT Analysis
SWOT Analysis Table
Strength
Weaknesses
-Company enjoys high global reach
- The company is compliant with intellectual property laws
-Economic stability and growth in different parts of the world catapults Google’s development
-Political goodwill in many countries such as US and Europe
- Still not strongly established in some parts of the globe that is slow to adopt broadband internet.
-Green Energy laws increase its costs
-Economic recession in some countries affects its performance in such markets
-Political instability in some nations threaten its existence globally
Opportunities
Threats
-Some developing countries across the globe are increasingly adopting internet
- Presence of world intellectual property laws is an opportunity for expansion in most parts of the world that observe such rules.
-America and Europe’s recovery from world economic recession provided opportunity for revenue increase
-There are increasing cases of political support, especially in Brazil and India
-High global presence of its competitors such as Social Media
-Large markets such as China have not fully implemented patent laws.
-Economic instability of certain countries such as Syria and Middle East
-Some nations’ political state are unstable and unpredictable. There are also cases of lack of political goodwill for the firm.
Economic, Legal, Regulatory Forces and Trends
Economic
Google’s operating environment is affected by economic factors and forces. These forces have the power to change the organization’s market opportunities that are available to the business. There are various economic elements that are highly relevant to the company’s operation and progress (Google Company, 2015). First, economic stabil.
Google Corporate Overview- Past and FutureTomer Melman
A corporate backgrounder and overview on Google’s current and future business trends and their impact on the company and its competitive industry- look for Google Presnetation under my slideshare profile
Daniels Fund Ethics Initiative University of New Mexico .docxtheodorelove43763
Daniels Fund Ethics Initiative
University of New Mexico
http://danielsethics.mgt.unm.edu
This material was developed by Jennifer Sawayda under the direction of O.C. Ferrell and Linda Ferrell. Stephanie Amalfitano and
Matthew Moody worked on a previous edition of this case. It is provided for the Daniels Fund Ethics Initiative at the University of New
Mexico and is intended for classroom discussion rather than to illustrate effective or ineffective handling of administrative, ethical, or
legal decisions by management. Users of this material are prohibited from claiming this material as their own, emailing it to others, or
placing it on the Internet. Please call O.C. Ferrell at 505-277-3468 for more information. (2012)
Google: The Quest to Balance Privacy
with Profits
INTRODUCTION
When Sergey Brin and Larry Page created their search engine “BackRub” in 1996, they could not
have imagined at the time what the future held for their creation. BackRub was unique in that it
used links to rank web pages. Before this time, search engines tended to use algorithms that only
took into account key words, so when a certain item was searched, the user might receive links to
webpages that were both legitimate and less legitimate (or irrelevant). Brin and Page’s algorithm,
which they dubbed PageRank, accounted for links, roughly equivalent to citations, which went into
and out of the website. This complex mathematical algorithm worked. Results were ranked
according to their relative importance, allowing users to see the most “legitimate” search results
first. In 1998, the search engine Google was officially born, named after the term “gogol,” a
mathematical term for a 1 followed by 100 zeros.
Google’s ease of use for users propelled the search engine to its number one status, ousting
competing search engines such as WebCrawler and Infoseek. As Google gained in popularity, it
expanded into a number of different ventures, including advertising, book publishing, social
networking, and mobile phones. The company also acquired or owns a number of other well-known
sites, such as Orkut (a social-networking site popular in Brazil and India), the photo-sharing site
Picasa, and YouTube, the most popular video sharing site in the world. In 2011 it launched Google+,
a social networking site being watched carefully by its competitor Facebook. For four consecutive
years, Google was considered to be the most valuable brand in the world (although it was
surpassed by Apple in 2011). Approximately 2 billion searches a day are performed through
Google’s search engine.
As is common with most large companies, Google has experienced its share of ethical issues. Its
mantra “Don’t Be Evil” was questioned after it entered China, where it allowed the government to
censor some of its sites. Its wide reach and its plans to publish millions of books online has incurred
lawsuits from both publishers, who accused the co.
Jeff Sauer from Three Deep presented this deck to a class at the Carlson School of Management at the University of Minnesota. Presentation is centered around what Google means to an Online Marketer and to a growing digital agency.
Running head CAREER CONNECTION Final Strategic Plan1CAREER.docxsusanschei
Running head: CAREER CONNECTION: Final Strategic Plan
1
CAREER CONNECTION: Final Strategic Plan 21
CAREER CONNECTION: Final Strategic Plan
Avonda Ellison
BUS/475
October 24, 2016
Ramzy Noel
Table of Contents
I. Executive Summary ………………………………………………………………………….3
II. Strategic Plan Part 1: New Business Division; Vision, Mission, and Value Proposition.……4
III. Strategic Plan Part 2: SWOT Analysis and Supply and Value Chain Analysis … ....……….7
IV. Strategic Plan Part 3: Assumptions, Risk and Change Management Plan; Summary of Strategic Objectives; Balanced Score Card and its impact on stakeholders; the Communication Plan........................................................................................................…….8
V. Conclusion………………………………………………………………………………..…..9
VI. Reference Page……….……………………………………………………………………..10
Executive Summary
Google Company plans to introduce a new product and division. The new division that will be directly in charge of the proposed product will be referred to as the virtual reality division. The consideration of this new division is informed by the need for Google to meet the changing needs of consumers and narrow the innovative gap between it and its competitors such as Facebook and Microsoft. For the proposed product to gain competitive advantage, a proper strategy, mission, vision, as well as communication plan should be put in place. These are elements that will establish the roadmap for the product and the success of the new department. Comment by Avonda Ellison: This needs to be added to. It has to be 350 words Comment by Avonda Ellison: Comment by Avonda Ellison: Comment by Avonda Ellison:
Strategic Plan Part One
The New Business Division
The new company division that will deal with the proposed product is the virtual reality division. Google will establish its internal and committed virtual reality division for virtual reality computing. This comes after considerations by the organization to comply with the emerging plans to establish viable enterprises. This proposed division will focus on virtual reality computing. This move comes in the wake of rising rivalry from organizations such as Facebook and Microsoft. One proposed product for virtual reality computing is the Cardboard. This product will deal with transforming smartphones and other mobile phone devices into a 3-d viewing device. The cheap product will be an accessible device that will serve the purpose of bringing mobile virtual reality to consumers. To ensure that the proposed division works effectively, the organization will form partnership with various firms such as GoPro.
Mission
Google’s mission statement is indicative of the high status of the entire organization and the newly proposed division. The company’s mission is to reorganize the global information and transform it into a universally accessible and useful resource (Google Company, 2015). From the time of its formation to the present moment, Google has p ...
Similar to Running head WEEK 3 ASSIGNMENT 1 1WEEK 3 ASSIGMENT 16We.docx (18)
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mba 6941 unit VIII reflection Paper.doc
Running Head: THE PROJECT CLOSURE PHASE 1 THE PROJECT CLOSURE PHASE
2
The Project Closure Phase William Fiedler Columbia Southern University The Project Closure Phase Inside this paperwork, I am going to make a discussion regarding the closing project. I will also extend to discussing the lesson learned towards the end of the project. 1 THE FOURTH AND LAST PROJECT LIFECYCLE STAGE IS THE PROJECT CLOSURE PHASE. IT IS IN THIS STAGE THAT YOU WILL BE ABLE TO YOUR PROJECT FORMALLY CLOSES AFTER THE REPORT SUCCESS LEVEL OF THE SPONSOR YOU HAVE. The exercises that are needed in closing the task in brought in to be by the Project Closure Report and this guarantees the project a conclusion that is embraced productively and comfortably. Once the report is brought into action and acknowledged by the individuals, the reports of the completion of the inside exercises indicated are attempted (Larson, 2014). As a result, the project closure comes into effect formally. 1 AFTER THE CLOSING OF THE TASK IN A PERIOD OF AT LEAST ONE TO THREE MONTHS, THE BUSINESS IS BELIEVED TO START GAINING THE ADVANTAGES GIVEN BY THE PROJECT WHICH MAKE IT MORE ESSENTIAL TO ALLUDE THE POST IMPLEMENTATION REVIEW (PIR) EVALUATION. This provides the business with a wide range of view towards recognizing its achievements level of different tasks as well as offer the education on the future projects that will arise.
2 PROCESS FOR CLOSING THE PROJECT THE PROJECT TRANSITION TASK CONTROL DOCUMENT WILL RECORD THE VICTORIES AND DISAPPOINTMENTS OF THE TASK. It gives a chronicled record of the orchestrated and unique spending plan and schedule, proposals for future endeavors of practically identical size and unpredictability, information on staffing and aptitudes used to meet errand targets and destinations, how the client wants were managed, exercises learned, and an official undertaking close down. One reason for the conclusion understanding system is to offer the sellers a formal warning to the structures that may have been created which has a high expectation that is elegant and commendable or that may have been rejected as a result. If the business does not meet its goals, it ought to make the amendment that hinders them from this achievement, and the individual or the dealer responsible for this should try to fix or eradicate any errors that may have caused it with a formal affirmation (Larson, 2014).
Before the closure of the agreement, all the minor things are fixed, and the competed expectation is to strike the depressed. Over rages of errands, the world has audited quality performance, and the vendor was allowed to influence chan.
Safety Management System1SMS-1Jeffrey D Carpenter, CSP.docxrtodd599
Safety Management System
1
SMS-1
Jeffrey D Carpenter, CSP
Columbia Southern University
The International Air Transport Association defines a Safety Management System (SMS) as being a systematic approach to managing safety, including the necessary organizational structures, accountabilities, policies and procedures.
Another definition of an SMS is a businesslike approach to safety. It is a systematic, explicit and comprehensive process for managing safety risks. As with all management systems, a safety management system provides for goal setting, planning, and measuring performance.
1
SMS-2
2
This is a risk based approach to the safety management throughout the organization
Safety Management System
Definitions of a Safety management system
An SMS provides a systematic way to identify hazards and control risks while maintaining assurance that these risk controls are effective.
Setting up your safety management system
You can read our setting up your SMS and our SMS for aviation guide which is a resource kit that will help you prepare and implement your plan. It'll need to include a detailed guide about how you're going to set up your SMS. Your safety management system will grow and improve and will be a living document.
How do I educate my staff?
You and your staff will need safety management system training and to review online resources. It can be useful to collect documents and resources for an SMS library within your organization.
2
SMS-3
3
Safety Management System
A Safety Management System is not:
Rocket Science
Magic
Safety Management System
An SMS is not “rocket science” or “magic.”
There are three imperatives for adopting a safety management system for a business – these are ethical, legal and financial. You can also educate your staff through internal and external safety training and communication. This could include providing SMS information in your organization's safety bulletins, newsletters and or through promotional posters or by holding meetings and workshops with external providers.
3
SMS-4
4
KISS method of a SMS
Four key elements:
Safety Assurance
Safety Policy
Risk Management
Safety Promotion
KISS METHODS FOR SMS
To be effective an SMS needs the following four key elements:
Safety Policy
Risk Management
Safety Assurance
Safety Promotion
4
SMS-5
5
The Four SMS Components
Safety Assurance
Involves the evaluation of the continued implementations and effectiveness of the risk control procedures which supports both existing and future hazards.
Safety Policy
This is established by the senior management to help in improving the safety standards, while defining methods, organizations and the structure required in delivering the safety standards and goals.
Safety Promotion
Safety promotions include the activities such as safety, building a positive culture and having the designated areas which are used in safety education.
Safety Risk
Management
Determines the
need for and
.
Sajan Thapa1) Allegory suggests that enlightenment or educatio.docxrtodd599
Sajan Thapa
1) Allegory suggests that enlightenment or education work the same way whereby they expand the growth of ideas. Educational institutions limit the knowledge given to students despite tutor sharing the educational knowledge to their respective students. Nevertheless, the allegory also suggests people should become opportunistic by taking advantage of any favorable opportunity. Enlightenment or education is sharing of knowledge because individuals learn from you and vice versa. Finally, knowing the reality is very important in our life. Therefore, knowledge acquired from enlightenment or education is powerful and by stripping it from individuals cute their view of the reality.Furthermore, allegory deems education to be a masterpiece of brain expansion where the generation of ideas and skill sets. In this case representation of knowledge has been symbolized by “Light” to mean that an enlightened individual who is educated is enlightened. In this summary, we can say that human in their superiority of knowledge, idea, and information they are free to be free thinkers without getting stuck in anything. This builds the strength and analogy of “enlightenment.”
= REPLY
Sajan thapa
2) Being a philosopher, Socrates believed that philosophy was the most important above everything else. His examining and thinking about life spilled out into the lives of others, and he believed that they would all die someday. Believing that philosophy is the love of wisdom, Socrates stated that a life without a philosophy that is ‘unexamined’ life is not worthy of living. Examining one’s life is valuable because it enables you to know the goodness, virtues, justice, truth, and beauty of an individual to name but a few. Nevertheless, examining one’s life enables one to discuss goodness and failing to examine one’s life is the best thing someone can do according to Socrates because without this kind of examination life is not worth living.
=Reply
Nikita Tamang
3) I personally do not think that being self-interested is a bad thing. In fact, being self-interested is a good thing. Most of the time, self- interested people are termed to be selfish. But this does not apply every time. Self-interest leads one to be more creative and develops the eagerness and thirst to learn more about oneself and others. Self- interest generates knowledge and ideas. As well, it is the key to a successful life. If a person can stay happy and satisfied with themselves, then they do not seek others in life. Self-interested people always tend to be happy as they think for their good first and prioritize their own happiness. So, being self-interested is never a bad thing.
Reply
Nikita tamang
4) Both Christ’s Golden rule and Hobbes Golden rule have similarities. But the major difference between these two rules is the difference in the thoughts and context of their principles. Here, while Christ’s Golden rule says that a person needs to do good for others as of the moral values, but the .
Safety and Health Providing a safe and secure environment for emplo.docxrtodd599
Safety and Health: Providing a safe and secure environment for employees. Ensuring physical, emotional, and technological security.
Description of how the above mentionesd HR Function is traditionally practiced?
Please use APA format and Citations. 500 words(only Scholarly articles)
Due By 11:59 PM 03/28/2020
.
Safeby Rachael FabelurinSubmission dat e 07 - Jan- 201.docxrtodd599
Safe
by Rachael Fabelurin
Submission dat e : 07 - Jan- 2019 12:02PM (UT C+0000)
Submission ID: 98321601
File name : 94 812_Rachael_Fabelurin_Saf e_506158_84 631664 2.do cx
Word count : 4 369
Charact e r count : 24 07 0
1
Int ro. Int ro brief
¶
LO1.1
LO1.1
¶
E and E.Equal considerat ion t o LO's
LO2.1
ref up t o dat e 1
Good point s needs ref erences. Ref erence t hroughout your work
LO3.1
2
address immediat ely
RW
address immediat ely
4
LO1.1
Abbreviat ions
Good point s needs ref erences.
over-reliance
LO3.1
Abbr.
LO1.1
LO3.1
very good, however.....
6
8
LO1.1
9
LO3.1
analysis
LO3.1
LO3.1
RW
10
LO4.1
Good knowledge 1
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LO3.1
LO4.1
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LO4.1
E and E.
Det ail
Expa
Good point s needs ref erences.
desc wit h links f or analysis
LO4.1
Equal considerat ion t o LO's
LO4.1
LO4.1
Good
13
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LO4.1
Good
Good
16
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succinct
19
Good knowledge 1
analysis
LO2.1
repet it ion
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ref -up t o dat e-1
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avoid f irst , second....
Conc. conc t oo brief
abbr - end t ext
4%
SIMILARIT Y INDEX
3%
INT ERNET SOURCES
0%
PUBLICAT IONS
1%
ST UDENT PAPERS
1 1%
2 <1%
3 <1%
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Safe
ORIGINALITY REPORT
PRIMARY SOURCES
Submitted to Bolton Institute of Higher
Education
St udent Paper
www.ncb.org.uk
Int ernet Source
Submitted to Coventry University
St udent Paper
www.grandparentsplus.org.uk
Int ernet Source
angliaruskin.openrepository.com
Int ernet Source
www.sor.org
Int ernet Source
www.tandf online.com
Int ernet Source
www.childrensmapping.org.uk
Int ernet Source
core.ac.uk
<1%
10 <1%
11 <1%
12 <1%
13 <1%
14 <1%
15 <1%
Exclude quo tes Of f
Exclude biblio graphy On
Exclude matches Of f
Int ernet Source
kinderschutzf onds.ch
Int ernet Source
www.childprotectioninquiry.qld.gov.au
Int ernet Source
ssrg.org.uk
Int ernet Source
sro.sussex.ac.uk
Int ernet Source
kemsley.kent.sch.uk
Int ernet Source
www.publications.parliament.uk
Int ernet Source
FINAL GRADE
30/100
Safe
GRADEMARK REPORT
GENERAL COMMENTS
Instructor
T hank yo u f o r submitting yo ur essay, I can see that
then similarity sco re is 21% which is acceptable but
please try to paraphrase mo re ef f ectively to keep
this sco re to a minimum.
Please review co mments belo w which explain ho w
yo u met the learning o utco mes and any po ints f o r
f uture develo pment.
LO1: Critically analyse the co ncepts o f saf eguarding
children and child abuse in the co ntext o f yo ur
pro f essio nal ro le.
MET
Yo u have explained the so cial wo rkers ro les and
respo nsibilities in relatio n to saf eguarding children in
detail, ho wever, the discussio n is a descriptio n o f
the so cial wo rker ro le rather than a critical
discussio n abo ut the co ncepts o f children and
saf eguarding. T he discussio ns wo uld f ro m mo re
analysis and co uld be achieved by f o llo wing the
written and verbal guidance I pro vi.
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PROJECT VI.docx
1 ODELL KRUAH PROJECT MANAGEMENT UNIT VI NOVEMBER 30,
2018
Part 1
1 DEVELOP AN IN-DEPTH SCHEDULE FOR THE PROJECT YOU
SELECTED AND USED TO DEVELOP THE STATEMENT OF WORK AND
WORK BREAKDOWN STRUCTURE IN UNIT III. PLEASE REFER TO
THE INTEGRATED PROJECT IN CHAPTER 10 ON PAGE 363 (PROJECT
SCHEDULING) OF THE TEXTBOOK FOR MORE INFORMATION. BE
SURE TO INCLUDE THE FOLLOWING COMPONENTS:
· AN ACTIVITY PRECEDENCE DIAGRAM, · AN ACTIVITY DURATION
TABLE, AND · A NETWORK DIAGRAM AND GANTT CHARTS.
· AN ACTIVITY PRECEDENCE DIAGRAM:
(http://safeassign.blackboard.com/)
PROJECT VI.docx
Word Count: 862 Attachment ID: 244309330
100%
ACTIVITY DURATION TABLE:
ACTIVITY EXPECTED DURATION PREDECESSOR
A 5 DAYS ----
B 10 DAYS A
C 8 DAYS A
D 1 DAY A
E 5 DAYS B, C
F 10 DAYS D, E
G 14 DAYS F
H 3 DAYS G
I 12 DAYS F
J 6 DAYS H, I
A NETWORK DIAGRAM AND GANTT CHARTS:
A
B
C
D
E
F
G
H
I
J
Part 2
1 PLEASE COMPLETE CASE STUDY 10.1: PROJECT SCHEDULING AT
BLANQUE CHECK CONSTRUCTION ON PAGE 360 OF THE TEXTBOOK,
AND ANSWER THE THREE QUESTIONS AT THE END.
Q1(ANS)
PRECEDENCE DIAGRAM:
1 C=DIFFERENT CONSRUCTION TYPES OF SCHEDULING METHODS
TYPE FROM 1 TO 9 P= DIFFERENT CONSRUCTION PROJECTS WHICH
SHOW THE TYPES OF SCHEDULING METHODS TYPE FROM 1 TO 9
O1=ORGANIZATION ONE O2= ORGANIZATION 2
S E C4 C5 O1 P9 P8 O2 P7 P6 P5 P4 P3 P2 C9 C8 C7 C6 C1 C2 C3 P1
Q2(ANS) ACCORDING TO MY RESEARCH LEVEL AND LITERATURE
REVIEW THE EXPERT OPINION AND PAST HISTORY BOTH ARE THE
BEST TO SOLVE PROBLEM FOR CALCULATING THE CRITICAL
PATH ,WHICH MAY ALSO TELL US THE DURATION OR PROJECT
DELAY TO HANDLE OR RUN OUR CONSTRUCTION COMPANY.
Q3(ANS) THESE BOTH HAVE SOME STRENGTHENS AND
WEAKNESSES AND BOTH GIVE THE RESULTS PROBABLY SAME , BUT
ACCORDING TO LITERATURE AOA IS THE BENEFICIAL FOR
MODELING IT WILL BE HELPFUL AND IN THE BUSINESS FIELD IT
WILL BE IMPORTANT AON WILL BE LESS WIDELY USED , IN CASE OF
LARGE AND COMPLEX PROJECTS IT IS EASIER TO EMPLOY THE
PATH PROCESS USED IN THE AOA. ACCORDING TO AOA WE
ACHIEVE THE EVERY MILESTONE AND PARTICULARLY USED THE
DUMMY PROJECTS OR ACTIVITIES THE CONCEPT OF DUMMY
PROJECT IS NOT SIMPLE AND EASY IT REQUIRE MORE TRAINING
AND PRACTICE. AON CONVENTION ,AOA NETWORK USED BOTH
NODES AND ARROW TO LABEL THE PROJECT.
Part 3
1 DEVELOP A NETWORK ACTIVITY CHART, AND IDENTIFY THE
CRITICAL PATH FOR A PROJECT BASED ON THE INFORMATION
PROVIDED IN THE GANTT CHART BELOW. DRAW THE ACTIVITY
NETWORK AS A GANTT CHART. WHAT IS THE EXPECTED DURATION
OF THE PROJECT?
ACTIVITY EXPECTED DURATION PREDECESSOR
A 5 DAYS ----
B 10 DAYS A
C 8 DAYS A
D 1 DAY A
E 5 DAYS B, C
F 10 DAYS D, E
G 14 DAYS F
H 3 DAYS G
I 12 DAYS F
J 6 DAYS H, I.
Safe Work Environment Please respond to the followingRecommen.docxrtodd599
Safe Work Environment"
Please respond to the following:
Recommend a key objective that should be included in an HR policy to help ensure the existence of a work environment that protects employees from situations involving harassment, violence, or breaches of personal information. Provide support for your rationale.
Agree or disagree that legal requirements for employee safety and welfare are essential to keeping employees safe. Support your rationale.
.
Sadder and Less Accurate False Memory for NegativeMaterial .docxrtodd599
Sadder and Less Accurate? False Memory for Negative
Material in Depression
Jutta Joormann
University of Miami
Bethany A. Teachman
University of Virginia
Ian H. Gotlib
Stanford University
Previous research has demonstrated that induced sad mood is associated with increased accuracy of recall
in certain memory tasks; the effects of clinical depression, however, are likely to be quite different. The
authors used the Deese-Roediger-McDermott paradigm to examine the impact of clinical depression on
erroneous recall of neutral and/or emotional stimuli. Specifically, they presented Deese-Roediger-
McDermott lists that were highly associated with negative, neutral, or positive lures and compared
participants diagnosed with major depressive disorder and nondepressed control participants on the
accuracy of their recall of presented material and their false recall of never-presented lures. Compared
with control participants, major depressive disorder participants recalled fewer words that had been
previously presented but were more likely to falsely recall negative lures; there were no differences
between major depressive disorder and control participants in false recall of positive or neutral lures.
These findings indicate that depression is associated with false memories of negative material.
Keywords: depression, memory, cognition, emotion, bias
Mood states and emotions affect memory in various ways.
Mood-induction studies, for example, have demonstrated that neg-
ative affect is associated with increased accuracy in retrieval
(Storbeck & Clore, 2005), whereas positive mood states are asso-
ciated with decreases in processing capacity (Mackie & Worth,
1989) and reduced processing motivation (Wegener & Petty,
1994), resulting in less accurate recall (Ruder & Bless, 2003). At
the same time, research on mood-congruency suggests that affec-
tive states increase the accessibility of mood-congruent material
(Bower, 1981). Understanding this complex interaction of mood
and memory is important, given its critical role in emotion regu-
lation and emotional disorders.
Individual differences in mood-congruent memory and in the
accessibility of mood-incongruent material have been proposed to
predict the ability to regulate negative mood states (Joormann &
Siemer, 2004; Joormann, Siemer, & Gotlib, 2007). Indeed, depres-
sion, by definition a disorder characterized by difficulty regulating
negative mood states, is associated with two distinct but related
memory impairments.
First, difficulties in cognitive control (i.e., focal attention to
relevant stimuli and inhibition of irrelevant material) result in
memory deficits for nonemotional material (Burt, Zembar, &
Niederehe, 1995; Hertel, 2004). In a series of studies, Hertel and
her collaborators (Hertel, 1998; Hertel & Rude, 1991) presented
evidence indicating that depression-related impairments are not
observed in all components of memory but are found primarily in
free-recall tasks and in other unstructu.
Safe Work Environment Please respond to the followingRecomme.docxrtodd599
"Safe Work Environment"
Please respond to the following:
Recommend a key objective that should be included in an HR policy to help ensure the existence of a work environment that protects employees from situations involving harassment, violence, or breaches of personal information. Provide support for your rationale.
Provide an example of a specific policy or process required by your current or previous employee that helps keep employees safe at work.
Documentation"
Please respond to the following:
Suggest the most significant type of documentation that should be maintained in an employee’s HR file to protect the organization from legal action.
Recommend a strategy for handling employee documentation to ensure that privacy obligations are not violated. Provide support for your recommendation.
.
Safe Work Environment Please respond to the followingRecomme.docxrtodd599
"Safe Work Environment" Please respond to the following:
Recommend a key objective that should be included in an HR policy to help ensure the existence of a work environment that protects employees from situations involving harassment, violence, or breaches of personal information. Provide support for your rationale.
Agree or disagree that legal requirements for employee safety and welfare are essential to keeping employees safe. Support your rationale.
.
S216 MAN506 ORGANISATIONAL BEHAVIOUR https://online.cdu.edu.au/webapps/rubric/do/course/manageRubrics?di...
1 of 2 29/06/2016 1:54 PM
S216 MAN506 ORGANISATIONAL BEHAVIOUR https://online.cdu.edu.au/webapps/rubric/do/course/manageRubrics?di...
2 of 2 29/06/2016 1:54 PM
Running head: LITERATURE REVIEW ON HYBRID CLASSES
LITERATURE REVIEW ON HYBRID CLASSES
Literature review on hybrid classes
Author’s name
Institutions affiliations
Hybrid classes and learning can be described as a combination of both faces to face learning that may at times involve lectures and online learning which is not always a must. Lectures may at times be considered, but that is not always the case for it to be a hybrid form of learning. The kind of hybrid learning and classes can be classified into two different categories. Those include the replacement, supplemental learning, the emporium and the buffet kind of classification. The types are divided depending on face to face classes interacts with the online constituents of the course in question. For the case of replacement, mostly the one on one kind of learning with the tutors and the lectures are completely replaced or rather substituted fully or partly by the online classes. This then reduces the time spent on attending the classes. In such a case, students are usually required to concentrate more on watching videos on YouTube and tackling assignments assigned to them. Hybrid learning is a platform that will help on saving the time spent by the students when they run from one class to another so as to have an encounter with the lecturers. It is, therefore, more revolutionized compared to the normal traditional forms of learning. The subsequent paragraphs in this essay will outline a literature review from various sources for the research on how the hybrid learning is more important compared to the traditional learning methods and to know why most of the universities use this type .
Literature review
Several studies and research has been conducted on the reasons as to why the hybrid form of learning and the hybrid classes are more important or more uses so they are taking over the traditional forms of learning which include face to face learning and attending the lectures. Several controversies have arisen from different authors on outlining some of the reasons as to why hybrid learning should be promoted. Renowned scholars have published articles and journals as well as books on the same. Most people and students have been left in a dilemma on whatever means to use so as to acquire the knowledge they require. The many advantages that have come with the hybrid kind of learning have made many universities and learning institutions across the globe to adopt the new mode of learning that is hybrid classes and sort to drop or rather do away with the online classes or the face to face classes. So many factors have been found to contribute to that decision by the management team of most .
SAAD COLLEGE OF NURSING AND ALLIED HEALTH SCIENCESUNIVERSI.docxrtodd599
SAAD COLLEGE OF NURSING AND ALLIED HEALTH SCIENCES
UNIVERSIY OF ULESTER
Student name: Fatimah Aldawood
ID number: SNC:136193
Cohort: (Year 4 semester 2)
Course Title: BSc (Hons) in Nursing Studies
Module Title: Developing research proposal
Module Code: NUR 585 CRN: 59060
Words Count:
Date:
Lecturer responsible for unit:
List of content:
The content
Pages
Table of content
2
Acknowledgment
3
Abstract
4
Literature review
5-
Significant of the study
Aim, Objectives and Research question
Methodology
Setting
Population
Sampling
Tools for data collection
Robustness of the study
Ethical consideration
Pilot study
Data analysis
Process of data collection
Outcomes
Time scale
Budget
Appendix A: information leaflet
Appendix B: consent forms
Appendix C questionnaire part1
Appendix C: interview questionnaire part2
Reference
Acknowledgement:
First of all, I would like to thank my mother and my sister to their emotional support, they encourage drove me into this level. Then I have to say thanks to my teachers for their good learning to me. Finally, I hope that my research study stimulates nurses to give more and understand the importance of great nursing profession.
The Effective of Nursing Education and Attitude to Improve Knowledge in Palliative Care of Hospital- internationally.
Abstract:
This research going to describe the effect of nursing education and attitude to improve knowledge in palliative care of hospital- internationally. The palliative is medical specialty caring for people with chronic and serous disease. This type of care concentrate on rest of patient from the symptoms and stress diseases. The aims is to improve clarity of life for both the patient and their family. However nursing education and attitude have real affect on patient health, by improve nursing education patient care can improved. Even if the nurse dos not have enough education she can progress himself by continuous learning. "The 2011 Public Opinion Strategies found that most Americans believe that palliative care should be made available to all hospitals "(Center to Advance Palliative Care [CAPC], 2011).
Background: Long work in medical area can affect in the Knowledge and attitude for the nurse it could in bad or good way, So the nurse have to improve himself to achieve the standard of care for patient in Palliative Care. Because of around the world the numbers of patients who`s need palliative care is increased, and the nurse come from the first line of patient care.
Method: A quantitative study will used to explore the determine the knowledge and attitude of Saudi nurse who is provide care for palliative patient.
Data collection:
Data collection is "the process of gathering and measuring information on variables of interest, in an established systematic fashion that enables one to answer stated research questions, test hypotheses, and evaluate outcomes". The data collection compo.
S18 SOCI 111: Social Networks
Homework 4
DUE: 6/6/19
81 points total
Instructions: As before, these problems give you an opportunity to use the concepts and
techniques we’ve learned in class to analyze interesting social systems. This time I’ve
leaned more toward interesting conceptual puzzles rather than brute calculations. I
encourage you to work in groups (of no more than 5), but each student should prepare
her or his own solutions, along with a note at the top of your assignment crediting
other members of the working group. Please make sure you truly understand the
solution to a problem, and please: DO NOT COPY SOLUTIONS. This includes copying
solutions from earlier years. We will figure it out. Do not go to the testbank at SAC, do
not go to Course Hero, and do not get solutions from friends who have taken the course
in the past. This will impede your learning, it will not prepare you for the final exam, and
I will treat it as academic misconduct.
In general, you should show your work rather than just writing down a number. This
makes it easier for us to see that you know what you are doing, and easier for you to
see when you’ve made a trivial mistake. On the other hand, don’t just throw everything
vaguely relevant at the wall and hope that something sticks. You need to be judicious!
Please turn in a hard copy of your solutions to the TA at the beginning of class. Your
submission should be neat and legible: you can type it up or write it out by hand, but we
aren’t going to engage in decipherment here. Please follow the breakdown of questions
into parts (a, b, c, etc.) to make these easier for your TA to grade.
Q1. Why is it sometimes rational to imitate the behavior of others? Briefly describe
two reasons, and give an example of each. (6 points)
Q2. You are in charge of marketing a new smartphone app, SeeFood, that allows
users to share pictures of food with each other. Uptake of the app will obey the
following dynamical rule:
If the company spends $50,000 on marketing, it can get a fraction z’ of the population to
Adopt the app at time 0. This fraction z’ is between B and C—just above B, in fact. If the
company spends $300,000 on marketing, it can get a fraction z’’ of the population to
Adopt at time 0 (mostly by giving the App away). This fraction z’’ is close to D. You think
that the company should spend the $300,000, as it will get you close to total adoption.
Your intern argues that you should spend $50,000 on marketing instead. If adoption
settles at fraction A, your company will make $0 in revenue; at fraction B, your company
will make $100,000 in revenue; at fraction C, your company will make $200,000 in
revenue; and at fraction D, your company will make $500,000 in revenue.
a) Explain why you are wrong, by showing that you will actually lose money
if you spend the $300,000 to get a fraction z’’ of the population to Adopt.
Remember, in.
SAAD COLLEGE OF NURSING AND ALLIED HEALTH SC.docxrtodd599
SAAD COLLEGE OF NURSING AND ALLIED HEALTH SCINCE - UNIVERSITY OF ULESTER
ACDAMIC YEAR 2018-19
Semester one
Assignment Title: Nutrition Knowledge among Young Pregnant Women in Middle East.
Student name: Alreem Ali Alaliwat
ID number: SNC 146046 \ UU ID: B00697863
Cohort: 16 (Year 4 semester 2)
Course Title: B.Sc (Hons) in Nursing Studies
Module Title: Developing a research proposal
Module Code: NUS 585 CRN: 59064
Words Count: 6000
Date: 29/11/2018
Lecturer responsible for unit: Dr. Safia Belal
Table of Contents
Acknowledgement2
Abstract3
Chapter 15
Introduction5
1.Young Pregnant Women6
2.Nutrition Knowledge7
3.Education Need for Pregnant Words7
Significant Of the Study8
Aim of the Study9
Research Question9
Objective10
Research Question10
Chapter 211
Design11
Setting12
Sampling and Population13
Inclusion Criteria13
Exclusion Criteria13
Data Collection13
Ethical Considering14
Pilot Study15
Data Analysis16
Procedure of the Main Study17
Chapter 318
Time Scale18
Budget19
Expected Outcome20
References21
Appendix I Consent Form27
Appendix II Participant Leaflet27
Appendix III Questionnaire28
About Nutrition29
Acknowledgement:
First of all, I am thankful of Allah for helping me to complete this research .
Through this paper, I'm a proud of working with all the participant and I appreciate your efforts that were help and support me especially my lovely husband and my sister Dr.Ghada
Also I would like to give special thanks to Dr.Safiah Bilal , special thanx for here for the kindness, guidance, encouragement, and suggestions du ring writing this study.
Alreem.
Nutrition Knowledge among Young Pregnant Women In Saudi ArabiaAbstract:
Background: Nutrition plays a key role during pregnancy in the sense that the nourishment that a pregnant woman gets determines the nutrients that the developing fetus gets. Nutrition knowledge in this case refers to information and skills that an individual normally has pertaining food intake. In respect to the research topic, this refers to information and skills needed by pregnant women.
Aim: The aim of the study identify nutrition knowledge among young pregnant women.
Sample: the sample population of these study is the young pregnant women they take probability sample fore 100 participants.
Methodology: the researcher uses quantitative design for statics and data analysis, as well random sample, it will be at Almanaa Hospital.
Key words : Nutrition , knowledge , pregnancy
Nutrition Knowledge among Young Pregnant Women In Saudi ArabiaChapter 1Introduction
The purpose of the study is to investigate and establish whether pregnant young Saudi women have the needed nutritional knowledge. Nutrition plays a key role during pregnancy in the sense that the nourishment that a pregnant woman gets determines the nutrients that the deve.
Sadly today police are not often viewed in the best light. Not a.docxrtodd599
Sadly today police are not often viewed in the best light. Not all officers are bad or are guilty of misconduct. However many people think a few bad ones spoil them all and while it is not true perception is everything. When officers are apart of misconduct, bad behaviors and other negative incidents this ruins community trust and support. Early intervention systems have surfaced as a useful tool in managing the risk of misconduct by police. As stated earlier its only a small amount of officers that are responsible for citizen complaints. These complaints are comprised of use of physical force and other infractions. (2020) When indicators are monitored or risk related outputs by officers so to speak.
Administrators can then recognize or identify actions of officers that are symptomatic or are problomatic indicators of possible police misconduct. Research shows that typically misconduct is skewed across a small group of officers at any given time. Officers who participate in misconduct aften have similar histories concerning age and pre-employment. It is found these things build over time they do not just happen out of the blue. This makes it very important to identify problems lying in wait. Such things as officer bias, not understanding policies, supervisors with poor supervisory skills any problems that could trigger or add to future events unfolding. It is prdent to look for any traits, actions or performance issues that raise speculation. These are the factors that snowball over time and lead to ubfortunate events. (2020
respond to this discussion question in 150 words
.
SA #1 What is Ekman Divergence Wherewhat are three location.docxrtodd599
SA #1: What is Ekman Divergence? Where/what are three locations/conditions
where this phenomenon occurs in the ocean? What physical oceanographic
phenomenon is a consequence of divergence? What sort of biological response
is also frequently associated with divergence?
SA #3: Consider sunlight striking planet Earth and the energy that subsequently
radiates back to space. Describe what kind of light enters and leaves the Earth.
Are these two energy fluxes in balance at all locations on Earth? Are they in
balance on average? What role does the ocean play in the movement of energy
at Earth’s surface?
1.
Global Leadership 2019-2020
Under Guidance from Dr. Sriram Rajagopalan
LDR 6145
Northeastern University
Table of Contents
Global Leadership Success Through Emotional and Cultural Intelligences.....................................5
The Global Leadership of Carlos Ghosn at Nissan.........................................................................17
Gojo Industries: Aiming for Global Sustainability Leadership.........................................................29
Leadership in a Globalizing World..................................................................................................41
Regional Strategies for Global Leadership.....................................................................................85
Rising Costs of Bad Leadership.....................................................................................................99
Learning to Manage Global Innovation Projects...........................................................................103
Global Leadership 2019-2020 LDR 6145
Under Guidance from Dr. Sriram Rajagopalan Northeastern University
2.
Global leadership success through emotional and
cultural intelligences
Ilan Alon, James M. Higgins*
Roy E. Crummer Graduate School of Business, Rollins College, 1000 Holt Ave-2722, Winter Park, FL 32789,
USA
Abstract Culturally attuned and emotionally sensitive global leaders need to be
developed: leaders who can respond to the particular foreign environments of
different countries and different interpersonal work situations. Two emerging
constructs are especially relevant to the development of successful global leaders:
cultural and emotional intelligences. When considered under the traditional view of
intelligence as measured by IQ, cultural, and emotional intelligences provide a
framework for better understanding cross-cultural leadership and help clarify
possible adaptations that need to be implemented in leadership development
programs of multinational firms. This article posits that emotional intelligence (EQ),
analytical intelligence (IQ), and leadership behaviors are moderated by cultural
intelligence (CQ) in the formation of global leadership success.
D 2005 Kelley School of Business, Indiana University. All rights reserved.
bBut when a prince acquires the sovereignty of a
country differing from his own .
S&J Plumbing, Inc.s 2010 income statement shows a net profit before.docxrtodd599
S&J Plumbing, Inc.'s 2010 income statement shows a net profit before tax of $468, whereas the balance sheet that the company's equity for the fiscal year-end 2010 is $1,746.
Calculate the company's return on equity and explain whether the managers are providing a good return on the capital provided by the company’s shareholders.
Diagram and explain the operating cycle of a service company.
.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Running head WEEK 3 ASSIGNMENT 1 1WEEK 3 ASSIGMENT 16We.docx
1. Running head: WEEK 3 ASSIGNMENT 1
1
WEEK 3 ASSIGMENT 1
6
Week 3 Assignment 1
Nikema Foster-Carrero
Strayer University
BUS499 Business Administration Capstone
Dr. Brian C. Grizzell
Date July 22, 2018
Week 3 Assignment 1
Introduction
The company that I have chosen to discuss in this writing
assignment is Google. Starting as Backrub by two graduate
students who had the vision to create a search engine with links
attached to the world wide web. Google is a leading technology
company that consists of vast amounts of software and hardware
that is available worldwide. Their unconventional methods were
the basis Google was founded by and they are continuing by
creating hundreds of products used daily by millions of people
and majority of their services are free. Their headquarters is in
Parkway in Mountain View, California, United States. As of
now, this company has developed and implemented the
mechanisms that have enabled it to compete effectively in the
global realm of Information technology. Also, the company has
heavily invested in the most modern programs and services that
have enabled it to consolidate its global business status.
In this paper I will be discussing how globalization and
technology changes have impacted Google, how the company
can earn above average returns based on the industrial
2. organizations model, how the vision and mission statement
influences its’ overall success, and how each category of
stakeholder impacts the success of the company.
Globalization
Since Google has dominated the search engine industry, it
seems only fair for them to dominate the rest of world, right?
Google is a leader in reaching a global market. In 2005, the
company decided it was going to expand their market to China,
Europe, and Japan. Today, Google serves over 100 countries
however, 25 of them are partially blocked. Although you would
think that Google would be in competition with Bing or Yahoo,
according to an article from searchengineland.com the
Executive Chairman, Eric Schmidt stated that their biggest
search competitor is Amazon. Apple and Facebook are among
the global competiors. These companies are also innovative
which creates heat for Google. Although Android controls
majority of the market, Apple’s innovative creations can’t be
ignored. The article also states that Facebook and Google
combined make up more than 50 percent of the overall markets,
from a mobile and market share perspective.
Technology
Technology evolves at a speed of 18 months according to
Moore’s Law which is also known as technology diffusion.
According to the text book disruptive technology destroy the
value of an existing technology and creates new ones and new
products contribute to the information age. Google’s strategy
always keeps consumers fresh with new technology that is
designed to never keep the consumer waiting. They are
surpassing their competitors with items such as Google Duplex
which is a speaker like Amazon’s Alexa, Gmail upgrades,
Google Maps, Android P and much more. Cloud computing is
among one of Google’s most innovative products. They have
created a system that has changed how individuals and
businesses interact. The advantages of cloud computing are
plentiful, they include “pay as you go” which can be increased
3. or decreased based on need and capital expenses can be
transitioned to operating expenses. With the help of AI
technology, Gmail has been upgraded to assist the user to create
draft emails. Google photos are another feature that has become
an asset for consumers. Google photos ensure you never have to
lose a photo again because it’s attached to your google account.
It also allows you to edit the photo by changing the colors,
background, and animation.
Industrial-Based Model
As stated in the textbook, Industrial Organization Models of
above average returns explains the external environments’
dominant influence on a firm’s strategic action. By Google’s
main source of profit comes from business ad, the state of the
government is major factor on their success. Since most
governments don’t have identified laws, Google is able to
operate freely with the exception of China who has presented a
barrier by enforcing Google to operate on its terms. GDP has
been increasing at an average of 3%, keeping up with inflation,
countries such as UK, South Africa, China, and India have reach
a level of over 17% means that more ads will be purchased
strengthening their economy. Technology factors are where
Google excel. As previously stated Google is a leader in
technology. Their strategy always keeps consumers fresh with
new technology that is designed to never keep the consumer
waiting. They also offer training and testing through G suites
that provides their consumer with skills necessary to become an
android developer. Google implemented Alphabet which acts as
an umbrella and it separates Google’s businesses. This has
lessened challenges when obtaining new businesses, created a
simplistic method to build the required capabilities, and allowed
the units to make decisions on strategy and execution.
Resource-Based Model
The textbook states that a resource-based model assumes that
each organization is a collection of unique resources and
capabilities. Google has definitely proven its’s uniqueness from
4. the beginning with its’ corporate values which are; Don’t be
evil, technology matters, make own rules, managing innovation
part of culture and never settle for best. Google encourages
creativity in their employees. Google has a day called “20%
day” where employees dedicate up to 8 hours for their side
projects. This promotes creativity which has directly affected
the company in a positive way. In addition, they also offer perks
that consists of free food every day, gym facilities and not to
mention you get to work with geniuses every day.
Vision
Panmore Institue states, that Google’s vision statement is “to
provide access to the world’s information in one click.” They
have accomplished their vision and are continuously expanding
to have access to the entire world. The number of google
searches per day have increased from 9,800 to over 4.7 trillion
on average and it’s growing. There are 3 variables to the vision
statement, world information, accessibility, and one click.
They have accomplished world by expanding to over 100
countries and they keep a large database indexes all of the sites,
and to maintain accessibility you would have to make your
product free, and they do that for many of their products. One
click gives them the information they are seeking.
Mission
Panmore institute states Google’s mission statement is “to
organize the world’s information and make it universally
accessible and useful.” The vision statement and mission
statement are similar. The mission statement has 4 variables
instead of 3 which are world’s information, organization,
universal accessibility, and usefulness. These variable correlate
with the vision statement as well. Top executives have tossled
with the idea of changing the missions statement to something
that applies to what have evolved into, the mission statement
has been left as is for now.
Stakeholders
Google is known for diversity, and that holds true for
5. everything they do including their stakeholder. In order to
continue on the path of innovation and leading the tech world,
their stakeholders must possess the qualities that is necessary
for growth. Ordinarily you would think the top stakeholders
would executives making decisions however for Google, their
top stakeholders are users, employees, advertisers and other
customers, investors, governments, and communities, in that
order. The user is the most significant based on satisfaction,
sort of the gateway to what they structure their basis around.
Employees are a strong priority, Google is known as one of the
best places to work and thus far the competition to get in and
give your best as an innovator and be apart of history is high.
Not to mention the perks a good too. Being that the main area of
revenue generated is from advertisier or other customers I
would say they have a high importance level. Google went
public in 2004, by that time everyone had witnessed a change in
history and Google was certainly a part of that. Individuals
eager to be a part of history decided to invest in the company.
The products are offered around the world and the potential for
maximum growth made people choose to invest in the company
without hesitation. Governments are stakeholders because they
have to do with legal compliance since the company has
expanded globally they must adhere to the rules in every area.
Communities are important stakeholder because they give a
broader exposure to the company. Google believes in giving
back to the communities. They have a program that provides
notebook laptops to schools to promote literacy. Overall, the
company does well with its stakeholder, they are influential to
their success.
Conclusion
In Conclusion, Google is the leading technology company of it’s
time. The company has been able to globalize its market by
reaching over 100 countries. They are paramount in the
technology field creating some of the most innovative products
of our time, including Google Maps, Gmail, Android P and
6. cloud computing. Their industrial organization and resource
models bring forth a culture that is determined to provide
creativity and change lives, which their vision and mission go
hand in hand with that philosophy. Stakeholders are key to their
success and the company considers the most valuable
stakeholder is the none other than the user.
References
Enge, E. (2016 May 24) Competitive threats to Google, and
what they mean to you, Retrieved from
https://searchengineland.com/competitive-threats-google-
means-249772
Harrison, J. S., & Wicks, A. C. (2013). Stakeholder theory,
value, and firm performance. Business ethics quarterly, 23(01),
97-124
Hitt, A., & Ireland, R.D., & Hoskisson, R.E. (2001)
Competitiveness & Globalization Strategic Management 10th
edition, (01), 14-17
Myer, P (2017 Jan 28) Google Stakeholders and Coporate Social
Responsibilithy (CSR), retrieved from
http://panmore.com/google-stakeholders-corporate-social-
responsibility-csr-analysis
Rowland,C. (2017 Jan 28) Google PESTEL/PESTLE analysis &
recommendations, retrieved from http://panmore.com/google-
pestel-pestle-analysis-recommendations
Thompson, A. (2017 Jan 28) Google’s vision statement and
mission statement, retrieved from http://panmore.com/google-
vision-statement-mission-statement
Vise, David. (2005 May 13) Google to Focus on Expanding Its
Business Overseas, Retrieved from
http://www.washingtonpost.com/wp
7. BUS 220 Ethical Business Challenge Chapter 2
Instructions
Read the Resolving Ethical Business Challenges on page 53 and
answer the questions on page 53 using MS Word or a
compatible word processing application. Upload your answers
to the appropriate Assignment Folder.
The answer to each question must be a minimum of 50 words
and must be in your own words. Plagiarism (ie. copying) from
the web, the book, etc. will result in a grade of zero. See Rubric
under Content, Course Content Section, Rubrics.
Make sure that you number your answers so that they
correspond with the appropriate question. Failure to do so will
result in a penalty. DO NOT retype the question
2-8cResolving Ethical Business Challenges
Demarco just graduated from Texas University and had been
snatched up by Xeon Natural Resources Incorporated, one of the
top natural resource extraction companies in the world. Because
he was Brazilian, bilingual, and spoke several specific Brazilian
dialects, his stationing in Brazil was a no-brainer. Xeon was
deeply involved with a project within the Brazilian rain forests
in mining an extremely valuable element called niobium.
Niobium is a rare earth element essential for micro-alloying
steel as well as other products such as jet engines, rocket
subassemblies, superconducting magnets, and super alloys.
Brazil accounts for 92 percent of all niobium mined, and Xeon
Natural mines much of the element in Brazil. Xeon discovered a
large niobium deposit and estimates the corporation could make
an additional $5 billion in profits over the next two decades.
Demarco soon discovered he was one of several employees
assigned to explain to the indigenous population that Xeon
wanted to extract the niobium from the lands given to the tribes
8. by the Brazilian government. The land was, by decree,
compensation for native minorities. Having spent several
months with various tribes, Demarco learned they were
communities that had not been altered by Western culture. It
was obvious to Demarco if Xeon began strip mining the area,
thousands of “outsiders” would be brought in and would impact
the cultural heritage of the indigenous populations.
Demarco discussed this with his boss, Barbara. “Yes, I
understand all you are saying, and I agree this will change their
lives as well as their children and grandchildren’s lives,”
Barbara said. “But think of it this way, their standard of living
will be greatly enhanced. Schools will be built, hospitals will be
available, and there will be more employment opportunities.”
Demarco responded, “While the tribal leaders want a better life
for their people, I feel they are being steam-rolled into
accepting something they don’t understand. I’ve talked to some
of the tribal leaders, and I am positive they have no idea of the
impact this will have on their culture. We have many
stakeholders involved in this decision, including Xeon’s
employees, the tribes, the Brazilian government, and even
communities beyond the tribal lands. I think we need to
reevaluate the impact on all of these stakeholders before
proceeding.”
Barbara sighed. “I think you make some good points, and I am
concerned about these different stakeholders. But you should
understand we already have buy-in from the key decision
makers, and our business depends upon being able to mine
niobium. We’ve got to continue this project.”
Demarco returned to the camp. The other specialists questioned
him about Barbara’s reaction. As he spoke, some of the
specialists became concerned about their jobs. A few admitted
they heard the local and national media were raising awareness
about the negative impact mining this mineral could have on the
indigenous populations.
A few days later, Demarco heard that some of the tribal leaders
had new concerns about the project and were organizing
9. meetings to obtain feedback from members. Demarco
approached one of the mining specialists who studied the
potential impact of strip mining the land. The specialist said
that while he understood stakeholder interests, he felt the
extraction methods Xeon used were environmentally friendly.
While creating a temporary disruption in the ecosystem of the
rainforest, Xeon’s strip mining methods provided an opportunity
for restoration. In fact, strip mining that was done in the United
States before there were any regulations provides a good
example of how the forest can recover and grow back to its
original condition.
Demarco knew despite the potential benefits, there would still
likely be opposition from the tribal community. Additionally,
no method of strip mining is entirely environmentally friendly.
Demarco realized even with restoration, the lives of the
indigenous tribes would be forever altered.
Demarco was to meet with tribal elders the next day to discuss
their concerns. He understood that whatever the decision, it
would negatively impact some stakeholders. On the one hand,
the tribal members might compromise their traditional way of
life and the environment would be harmed if the strip mining
project began. On the other hand, Xeon’s future and the future
of its employees depended upon being able to mine the niobium.
It could also benefit the tribes economically. He was not sure
what he should tell the tribal leaders.
Questions | Exercises
1. How should Demarco approach this issue when he meets with
the tribal leaders?
2. What should be the priorities in balancing the various
stakeholder interests?
3. Can the CEO and board of directors of Xeon continue
operations and maintain a stakeholder orientation?
Chapters
10. Running head: WEEK 6 ASSIGNMENT 2
1
WEEK 6 ASSIGMENT 2
2
Week 6 Assignment 2
Nikema Foster-Carrero
Strayer University
BUS499 Business Administration Capstone
Dr. Brian Grizzell
August 12, 2018
Week 6 Assignment 2
Google Company is the unrivalled leader in the realm of
internet search. The American company was incorporated in the
year 1998 and ever since it entered the internet business, the
company continues to grow exponentially every year,
spectacularly in the stock market every year since 2004. Based
on the company’s 2017 financial release, the Google recorded
11. double return between 2013 and 2017. Despite the internet
technology industry undergoing rapid and almost unpredictable
evolutions, the company continues to grow globally with its
operations robustly present everywhere in the world. Even
though competition in the search industry remains visible,
Google has always stayed unaffected by the emergence and
growth by new entrants in the industry since it clearly
commands the largest market share in the internet search
industry (Grant, 2016).
This paper, to be specific, discusses how certain aspects of the
general environmental segments rate high in the company. In
addition, how particular models of competition would determine
the future progress of the company are analyzed too.
Nevertheless, the company’s core competencies are also
discussed in addition to how the core competencies strengthen
the company with regard to the effect of the core competencies
on Google’s strengths and possible weaknesses. Finally, the
manner in which its value chain can be used to create value on
the resources, core competencies and capabilities of the
company are discussed as well.
General Environment
Further, the two segments of general environment (external
factors capable of influencing the business operations) that
would influence the progress of Google Corporation more are
social factors and technology factors (Pulver, 2012). To begin
with, as regards the influence of social factors on the company,
it is clear that the growth of the company has been favored
mostly by the demographic of age and population growth.
Although people across all ages considerably use Google
products, it is apparent that the burgeoning millennial
population has undoubtedly benefitted the growth and
advancement Google Corporation. Certainly, the millennial
population world over are very tech-savvy in addition to being
avid consumers of internet products. Ideally, millennial
12. population is the majority users of the company’s products.
Additionally, technological factors are certainly the segment
that has greatest impact on the adaptability of the company to
changes in external environment of the company. In reality,
Google is known for innovativeness and creativity in
information technology. The products of the company are
always evolving while it keeps introducing new products to the
customers. Fortunately, Google products have always gained
massive popularity with the customers of the company whenever
they upgrade their products or whenever they introduce new
products to the customers. For instance, products like Google
Plus, Google Translate, Google Chromebook, and Google Maps
are examples of Google’s products introduced over the last few
years that received impressive customer approval.
Five Forces of Competition
Further, the five models of competition help corporations to
analyze their products, customers and competitors with the aim
of maintaining profitability in their industry. For fact, Google is
not an exception in this respect. Based on this, I would estimate
that the two models of competition that are significant to the
company are the power of substitute products and the threat of
new entrants. First, the power of substitute products is a model
that relates to alternative products that consumers of the
products of a given company can resort to using if they became
superior to the products of the company. In this regard, social
platforms like Messenger and Skype are reliable alternatives to
Google Plus and Google Duo (Rumelt, 2012). Thus, the
company prioritizes customer experience as the best way of
analyzing their competitors so that it designs products to
provide internet services conveniently to customers
(considering that its competitors provide easily accessible
alternative products). This involves cutting-edge innovations
by both the suppliers of software products to Google and the
company’s engineers.
13. Second, the threat of new entrants is a force that ranks among
the major factors influencing the progress of Google Company.
In reality, the internet industry is very open to new companies
since hindrance to entry into the industry is non-existent. For
this reason, it is believable that Google Company does not
ignore the possibility of new entrants emerging at any time. As
such, the Company maintains provision of flawless internet
products as well as diversifying into making smartphones and
laptops in order to stay profitable amidst cutthroat competition
posed on its various internet services.
Evaluation
Indeed, these two forces of competition have greatly influenced
the operation of the company as regards innovation and
diversification for future relevance. Recently, the company
developed a strategy to secure its main source of income
(internet advertising) which was facing stiff competition from
major competitors (Chaffey & Ellis-Chadwick, 2012).
. The advertisements are currently pinned both on Google search
and You Tube to offer more user convenience relating to access
to the advertisements. This strategy is a major boost to the
existence of the company as the leading search brand.
Future Improvements
Predicting what the company would do in the future to address
both the threat of substitute products and the threat of new
entrants is challenging although speculating possible future
response to these two forces cannot be entirely inaccurate.
Google mainly focuses on search engine. Additionally, the
company normally adopts the approach of diversification of its
products and services (Pulver, 2012). Combining these two
strategies to affect its implementation of the two forces of
competition will definitely produce success even in the future.
Apparently, the will possibly use these combined strategies to
enhance their focus on the development of their products
14. through intensive market consolidation approaches.
External Threats
While Google is the leading search giant in the world, it is still
exposed to several external threats that cannot be
overshadowed. The first external threat the company faces
relates to competition. Since new services enter the internet
industry so often, the company is always obliged to invest
heavily on quick advancement for it to remain competitive.
These expenses raise the cost of production while shrinking the
profit margin. Another threat to Google is economic downturn.
Naturally, economic recession reduces consumer spending-
power. Again, sourcing for revenue in a recessed economy is
undoubtedly challenging (Chaffey & Ellis-Chadwick, 2012).
Threats and Opportunities
Essentially, Google’s most serious threat is competition from
other online advertising rivals like Facebook, Apple and
Microsoft. On the other hand, the company has a great
opportunity in Google Plus. For Google to stay competitive,
Google Plus offers the best platform on which to merger all its
products thus giving Google a clear edge in social networking
and internet search services. In as much as these two factors are
both micro environments, making these adjustments can add a
more significant value to Google’s competitive ability.
Strengths and Weaknesses
Reasonably, combining all the internet services Google offers in
one spot is a change that the competitors would struggle to
match. As such, Google’s most serious and greatest weakness
when combined according to the previously mentioned strategy,
the Corporation can undoubtedly empower the Google brand in
a manner that its differentiation approach can produce the most
benefits. Nevertheless, using Google Plus as the main marketing
brand would bring about the marketability of other physical
products like Google Pixel smartphones and Chromebook
15. laptops. The popularity of these products would further lead to
increase in the consumption of Google Android Operation
System among other services (Grant, 2016). Hence, addressing
the threat of competition by using Google’s greatest opportunity
(Google Plus) is a beneficial mechanism.
Strategy
The right strategy that Google can implement to take maximum
advantage of its strengths include the following. As a start,
Google’s strengths relate to the company commanding the
largest customer base in search engine market, dominating the
online advertising market, leading in the mobile operating
systems, having the most popular browser (Google Chrome),
and having one of the leading brands in the global business
realm. For the company to take maximum advantage of these
strengths, the strategy Google should implement is working on
the quality of the services it offers by setting the ideal level of
quality that can be accepted as the appropriate standard in the
market. In addition, it is important that the qualities introduced
are well valued in conformity with the market prices, so that
competitors do not use the pricing factor to gain more market
base. Again, it is necessary that the finances spent on
innovation, creation and implementation of product
improvement do not exceed the financial strength of the
company.
On the other hand, Google’s most significant weakness is the
company’s overdependence on online advertising revenue. For
this reason, the strategy that Google can implement to take
advantage of this weakness is to redesign its social media
platform for users who visit this social media platform can get
the same quality that is available in the products of competitors
like twitter and Facebook. Investing in the growth of Google
Plus can make the company to acquire more formidability in the
social media realm hence achieving the ultimate goal of
16. diversification. Overall, as above mentioned, the advantages the
company stands to gain by investing in additional major sources
of revenue.
Resources, Capabilities, and Core Competencies
Ideally, the success of Google bases on two main resources
namely technical infrastructure and human resources. First, the
technical infrastructure of the company offers security in a
global capacity in all the information processes at the company.
The benefit of the infrastructure to the company is the ensuring
of security in the delivery of services, safe storage of data to
guarantee the privacy and personal safety of all the consumers,
safe interconnection between the various Google services
available online and security to the staff of the company. The
safety that the infrastructure provides adds to the satisfaction
and reliability perception on the company by the users (Rumelt,
2012).
The infrastructure is secured through the progressive profiles in
which security personnel are deployed to protect the data
centers. Subsequently, the safety stage involving the protection
of the company’s data hardware and software (the two most
important components of the infrastructure) is given serious
attention. The final profile of protection relates to the
protection of the restricted technical processes that offer
support to the entire infrastructural system.
The human resource of the company is believed to be the best-
managed human resource power in the world considering the
level of freedom and comfort they enjoy in their work
environment. This environment enables them to be creative and
innovative. Moreover, the company’s hiring techniques reflect
improvement in equitability, diversity, inclusivity and high
levels of integrity with regard to gender and ethnicity. For
example, women make up 30.9% of Google’s global workforce.
17. More importantly, the company’s greatest strength in relation to
human resource is innovativeness. The company employs some
of the most innovative workforce in the field of internet
technology. The employees are trained to stay abreast with the
best approaches to innovation of internet and communication
technology.
The distinctive capabilities of Google Corporation relate to
Partnerships and financial capabilities. As a start, partnerships
have contributed immensely to the growth and global reach of
the company. For instance, the Partnerships with Dish Network
and Sony Corporation have contributed to more developed
ability to innovated and invest. These alliances are productive
since they boost Google’s ability to put more financial
resources into new technological ideas. Furthermore, Google
has important software operating capabilities that distinguishes
it from other companies. Truly, this peculiar software capability
enables the company to develop cooperative alliances with
contracted software creators (Rumelt, 2012).
Value Chain
Finally, the company can utilize its core competencies to create
value by establishing the opportunities discovered from the
analysis of its value chain. Based on this, Google can create
value by ensuring that the optimal conditions availed in the
internal environment of the company equates the abilities of its
third-party associates, key stakeholders and direct partners. This
requires the company to implement strategies to complement the
resources, capabilities and core competencies of Google’s
partners and contracted companies. In general, such steps can
guarantee success in all the various stages of value chain
leading to provision of services with excellent quality to users
of the company’s products (Grant, 2016).
References
Bansal, P., & DesJardine, M. R. (2014). Business sustainability:
18. It is about time. Strategic Organization, 12(1), 70-78.
Chaffey, D., & Ellis-Chadwick, F. (2012). Digital marketing:
strategy, implementation and practice (Vol. 5). Harlow:
Pearson.
Grant, R. M. (2016). Contemporary strategy analysis: Text and
cases edition. John Wiley & Sons.
Pulver, S. (2012). Business and the Environment.
Rumelt, R. P. (2012). Good strategy/bad strategy: The
difference and why it matters. Strategic Direction, 28(8).
Running head: WEEK 8 ASSIGNMENT 3
1
WEEK 8 ASSIGMENT 3
2
Week 8 Assignment 3
Nikema Foster-Carrero
Strayer University
BUS499 Business Administration Capstone
Dr. Brian C. Grizzell
August 26, 2018
Week 8 Assignment 3
Microsoft is the chosen company because it operates in the same
industry as Google especially with respect to cloud computing,
email, search engine, web browsing, and document management
among others. This paper will be discussing the strategies that
Microsoft utilizes in comparison to Google. Specifically,
business level and corporate level strategies will be reviewed.
19. The paper will also provide a detailed analysis of the
competitive environment of Microsoft in relation to other
competitors.
Business-Level Strategies
A business-level strategy refers to an action that a service
provider text to make sure that they add value to the customer
and gain a competitive advantage (Campbell & Edgar, 2011). In
a business environment, whether or not an organization will be
successful depends on its ability to satisfy customers and be
competitive. For this to be achieved, it is necessary to take
specific actions for the benefit of the company and its
customers. The business-level strategies are at the center of this
achievement.
Microsoft considers various business level strategies and they
include the following cost leadership, differentiation, and the
focus strategy. Cost leadership is a business level strategy that
focuses on increasing profits. The differentiation strategy
involves creativity and innovation of unique products.
Microsoft uses the focus strategy to pay attention to market
niches and provide them with the product they need.
The best long-term business-level strategy for Microsoft is
differentiation. This is the best choice because it will enable the
company to come up with unique products that will attract the
attention of the consumers in the market. Through
differentiation, the company will develop products that will add
value to the customers. This will come along with the increased
demand which implies that the company will be more
competitive. Considering that the industry is competitive,
Microsoft should consider coming up with innovative products
that are not very similar to what the market already offers.
Corporate-Level Strategies
The corporate-level strategy is an action that a business
20. organization takes to change its overall strategy for increasing
its competitiveness in the industry (Thompson, 2001). The
business environment is dynamic, and this implies that it
changes from time to time. For this reason, it is necessary for
businesses to adjust the strategies to adapt to the changes in the
environment. As opposed to business level strategies that might
just target one department, corporate-level strategies affect all
the departments and the organization in general.
Given the industry that Microsoft operates in, the management
team utilizes various corporate-level strategies to increase the
competitiveness of the company. The strategies include growth,
renewal, and stability. A growth strategy focuses on expanding
the market by increasing the number of units offered. Renewal
strategies basically focus on restoring the former competitive
condition of an organization. Lastly, stability is a corporate-
level strategy that Microsoft takes to keep doing what is
currently being done to maintain its competitiveness.
The most important corporate-level strategy for the long-term
success of Microsoft is the growth strategy. As the name
suggests, the growth strategy will enable the company to
diversify its products into new markets. This implies that it will
have to increase the number of units that it provides. The result
will be an increase in production as well as an expansion of the
market share. Through the growth strategy, a business can
secure its long-term success it would have created a platform
that provides enough demand for its products and services over
a long time. To a very large extent, the corporate level
strategies that a business implements determines whether it will
be successful in the long term.
Competitive Environment
The business sector is one of the most competitive areas.
Regardless of the industry in which an organization operates, in
some way or another, it faces competition (Crouch, 2008). The
21. competitive environment makes it necessary for businesses to
utilize the most effective strategies for the interest of staying
ahead of the competitors. The degree of the competitiveness of
the market significantly determines the degree of the
effectiveness of the strategies that businesses intend to utilize.
To make sure that competitiveness is maintained, businesses
need to understand their environment and the specific strategies
that their competitors utilize. This will enable them to come up
with competitive strategies.
One of the competitors of Microsoft is Apple. This is
considered a competitor because to some extent, it serves the
same market as Microsoft. Example, cloud computing, and
operating systems. From this perspective, the two target the
same market because they provide products and services that are
intended to serve the same purpose. Below is a comparison of
the strategies between Microsoft and Apple.
1. Market commonality
Market commonality basically is concerned with the markets
that different firms or competitors jointly operate. One of the
major common markets in which Microsoft and Apple involved
themselves in is the cloud computing market. Both companies
enable their customers to store the files in the cloud. To deal
with market commonality, Microsoft uses in the strategy of
growth. This enables as many subscribers as possible to use the
service. On the other hand, Apple pays attention to boosting the
security of the documents of the cloud.
2. Resource similarity
Given the fact that both Microsoft and Apple operate in the
same industry, their resources are highly similar. To make sure
that it stands out in such a scenario, Microsoft concentrates on
22. quantity. This is to ensure that it has sufficient resources that
can handle its huge market. Apple, on the other hand, has
limited resources but it focuses on ensuring that they are of the
best quality. In this case, as much as the sauces are similar, the
companies use different strategies to stand out (Crouch, 2008).
3. Competitive behavior
The chances of a business being successful in the long-term
depend on its competitive behavior. As stated earlier, the major
competitive behavior of Microsoft is growth. This enables the
company to provide a wide range of products that will enable it
to meet the demand in the market. On the other hand, Apple
focuses on customer satisfaction by ensuring that its products
meet and surpass customer expectations. The competitive
behavior is critical to the success of a business.
4. Competitive dynamics
Competitive dynamics are basically their actions for responses
that a business takes as a reaction to the competitive
environment. Both Microsoft and Apple have a similar strategy
when it comes to competitive dynamics. Due to the nature of the
competitiveness of the environment that the businesses operate
in, they usually conduct extensive research to understand the
various factors that affect the market which could be
fundamental for competitiveness. When businesses operate in a
very competitive industry it is important for them to be swift in
terms of competitive dynamics as this could be the difference
between success and failure, especially in the long term.
In the long-term, Microsoft is likely to be more successful as
compared to Apple. The major reason for the success of
Microsoft is market growth. The company provides its cloud
computing services in virtually to anybody provided they create
an account. Giving the rise of cloud computing, many business
23. organizations are engaging in the same industry and this implies
that there will be stiff competition especially in terms of getting
a market share (Thompson, 2001). By focusing on growth,
Microsoft is creating a platform that will enable it to expand its
market share and be a giant in the future. Once the market has
been effectively established, Microsoft will concentrate on
other issues such as maintaining the security as well as the
overall quality of its services.
As much as a majority of the consumers are more interested in
quantity than in quality, it is important for businesses to focus
on quality as this is the strategy that will enable them to expand
its market share.
Market Cycles
There are two major types of market cycles, the slow cycle
market, and their fast cycle market. A slow cycle market is a
market in which the competitive advantages of a company are
shielded from imitation for a considerably long period of time
(Blowfield, 2013). In the case that any competitor tries to
imitate such strategies, it would be very costly, therefore,
almost impossible. In other words, in a slow cycle market, the
competitive advantages of a company are sustainable because
the competition is highly limited.
In a fast cycle market, the competitive advantages of a given
company are not shielded from imitation. It is also cheap and
easy to imitate such competitive advantages. Competitors can
quickly copy from each other. In other words, in a fast cycle
market, the competitive advantages of a business organization
are not sustainable because they can easily be imitated by
others.
The selection made in question 3 will be the same in slow cycle
markets but it will differ in the fast cycle markets. Microsoft
will survive in a slow cycle market because it has already put
24. down measures that have enabled it to gain a huge share of the
market. It would be unreasonable to think that any competitor
will find it easy to compete against Microsoft especially in
terms of market share as far as the operating system sector is
concerned. Microsoft controls more than 35% of the operating
systems market share with the closest competitor Apple, coming
in at 12%. The choice is not applicable in the fast cycle market
because, in such markets, it is easy to copy from competitors.
References
Blowfield, M. (2013). Business Sustainability. Oxford: Oxford
University Press.
Campbell, D. & Edgar, D. (2011). Business Strategy: An
Introduction. Basingstoke: Palgrave Macmillan.
Crouch, A. (2008). The Competitive Mind: Strategy for
Winning in Business. Hoboken: Wiley.
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2013). Strategic
management: Concepts and cases: Competiveness and
globalization (10th ed.).
Thompson, J. (2001). Understanding Corporate Strategy.
London: Cengage Brain.
ASSIGNMENT 4 INSIGHTS 1
In this assignment, you are to use the same corporation you
selected and focused on for
Assignments 1, 2, and 3.
25. Consider the corporation you have selected to use in your first
three assignments. Identify one of
the firm’s major competitors that you would consider working
for.
Research the corporation on its own Website, the public filings
on the Securities and Exchange
Commission EDGAR database
(http://www.sec.gov/edgar.shtml), in the University's online
databases, and any other sources you can find. The annual
report will often provide insights that
can help address some of these questions.
Develop an executive level Power Point presentation with 8 -12
slides with speaker notes and
appropriate graphics or professional video.
You will do a 15 minutes presentation to the Board of Directors
of the corporation. Based upon
Assignments 1 through 4 - develop an eight to twelve slide
PowerPoint presentation with
speaker notes or record a video. Each slide should include your
research/citations as noted
below.
The following order is suggested. Note that each slide should
include some text and/or
graphics….but don’t overdo it. Put the content required in the
Speakers Notes or Video. If more
slides are needed, feel free to expand them as required to
accommodate your information.
SLIDE 1:
In the Speakers Notes or Video: Introduce the firm you selected
for Assignments 1, 2, and 3.
Provide its industry, background, history, competitors, etc.
26. SLIDE 2:
In the Speakers Notes or Video: Determine the impact of the
company’s mission, vision, and
primary stakeholders on its overall success as a competitive
employer in the industry.
SLIDE 3:
In the Speakers Notes or Video: Create a SWOT analysis for the
company to determine its major
strengths, weaknesses, opportunities, and threats.
SLIDE 4:
In the Speakers Notes or Video: Based on the SWOT analysis,
outline a strategy for the company
to capitalize on its strengths and opportunities, and minimize its
weaknesses and threats.
SLIDE 5:
In the Speakers Notes or Video: Discuss the various levels and
types of strategies the firm may
use to maximize its competitiveness and profitability.
SLIDE 6:
In the Speakers Notes or Video: Outline a communications plan
the company could use to make
the strategies you recommend above known to all stakeholders.
ASSIGNMENT 4 INSIGHTS 2
SLIDE 7:
In the Speakers Notes or Video: Assess efforts by this
27. corporation to be a responsible (ethical)
corporate citizen and determine the impact these efforts (or lack
thereof) have on the company’s
bottom line. Provide specific examples to support your
response….this will require external
research on your choses firm.
SLIDE 8:
In the Speakers Notes or Video: You will make
recommendations to the Board of Directors
based upon your analysis and decision on why the corporation
remains or is not a good fit for
you. To help with this, consolidate all of the information
studied in the previous 10 weeks in the
Learn, Discussions, and Assignments. Apply that learning now
– explain why you would (or
would not) want to continue working at this firm based on a
business case. Avoid opinion and
feelings – you your business learning from this course to make a
business case for working (or
not working) there. Remember, you are presenting to the Board
of Directors who need to hear
from you as a business consultant.
SLIDE 9:
Works Cited
Use at least three (3) quality references, one of which should be
the course textbook:
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2013). Strategic
management: Concepts and
cases: Competiveness and globalization (10th ed.). Mason, OH:
South-Western Cengage
28. Learning.
Note: Wikipedia and other Websites do not quality as academic
resources.
References must be submitted on a Works Cited page (Slide)
using APA format.
The specific course learning outcomes associated with this
assignment are as follows…be sure
each item is covered somewhere in your Speakers Notes or
Video:
• Determine ways in which the vision, mission, and stakeholders
of a firm
impact that firm’s overall success.
• Identify how the six segments of the general environment
affect an industry
and its firms.
• Identify the five forces of competition.
• Analyze the external environment for opportunities and threats
that impact
the firm.
• Analyze the internal environment of a company for strengths
and weaknesses
that impact the firm’s competitiveness.
• Identify various levels and types of strategy in a firm.
29. ASSIGNMENT 4 INSIGHTS 3
• Assess the ethical implications related to strategic decisions.
• Predict ways in which corporate governance will affect
strategic decisions.
• Assess the relationship between strategy and organizational
structure.
Use technology and information resources to research issues in
business administration.
Write clearly and concisely about business administration using
proper writing mechanics.
Grading for this assignment will be based on answer quality,
logic / organization of the paper,
and language and writing skills, using the following rubric.
Grading for this assignment will be based on answer quality,
logic / organization of the paper, and
language and writing skills, using the following rubric.
Points: 200 Assignment 4: Capstone
Criteria
Unacceptable
Below 60% F
Meets
Minimum
Expectations
60-69% D
30. Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
1. Create a
SWOT analysis
for the company
to determine its
major strengths,
weaknesses,
opportunities,
and threats.
Weight: 10%
Did not submit
or incompletely
created a
SWOT analysis
for the company
to determine its
major strengths,
weaknesses,
opportunities,
and threats.
Insufficiently
created a
SWOT analysis
for the company
to determine its
31. major strengths,
weaknesses,
opportunities,
and threats.
Partially created
a SWOT
analysis for the
company to
determine its
major strengths,
weaknesses,
opportunities,
and threats.
Satisfactorily
created a
SWOT analysis
for the company
to determine its
major strengths,
weaknesses,
opportunities,
and threats.
Thoroughly
created a
SWOT analysis
for the company
to determine its
major strengths,
weaknesses,
opportunities,
and threats.
2. Based on the
32. SWOT analysis,
outline a
strategy for the
company to
capitalize on its
strengths and
opportunities,
and minimize its
weaknesses
and threats.
Weight: 10%
Did not submit
or incompletely
outlined a
strategy for the
company to
capitalize on its
strengths and
opportunities,
and minimize its
weaknesses
and threats.
Insufficiently
outlined a
strategy for the
company to
capitalize on its
strengths and
opportunities,
and minimize its
weaknesses
and threats.
33. Partially
outlined a
strategy for the
company to
capitalize on its
strengths and
opportunities,
and minimize its
weaknesses
and threats.
Satisfactorily
outlined a
strategy for the
company to
capitalize on its
strengths and
opportunities,
and minimize its
weaknesses
and threats.
Thoroughly
outlined a
strategy for the
company to
capitalize on its
strengths and
opportunities,
and minimize its
weaknesses
and threats.
ASSIGNMENT 4 INSIGHTS 4
34. 3. Discuss the
various levels
and types of
strategies the
firm may use to
maximize its
competitiveness
and profitability.
Weight: 10%
Did not submit
or incompletely
discussed the
various levels
and types of
strategies the
firm may use to
maximize its
competitiveness
and profitability.
Insufficiently
discussed the
various levels
and types of
strategies the
firm may use to
maximize its
competitiveness
and profitability.
Partially
discussed the
35. various levels
and types of
strategies the
firm may use to
maximize its
competitiveness
and profitability.
Satisfactorily
discussed the
various levels
and types of
strategies the
firm may use to
maximize its
competitiveness
and profitability.
Thoroughly
discussed the
various levels
and types of
strategies the
firm may use to
maximize its
competitiveness
and profitability.
4. Outline a
communications
plan the
company could
use to make the
strategies you
recommend
above known to
36. all stakeholders.
Weight: 10%
Did not submit
or incompletely
outlined a
communications
plan the
company could
use to make the
strategies you
recommend
above known to
all stakeholders.
Insufficiently
outlined a
communications
plan the
company could
use to make the
strategies you
recommend
above known to
all stakeholders.
Partially
outlined a
communications
plan the
company could
use to make the
strategies you
recommend
above known to
37. all stakeholders.
Satisfactorily
outlined a
communications
plan the
company could
use to make the
strategies you
recommend
above known to
all stakeholders.
Thoroughly
outlined a
communications
plan the
company could
use to make the
strategies you
recommend
above known to
all stakeholders.
5. Assess
efforts by this
corporation to
be a
responsible
(ethical)
corporate
citizen and
determine the
impact these
efforts (or lack
thereof) have
38. on the
company's
bottom line.
Provide specific
examples to
support your
response.
Weight: 10%
Did not submit
or incompletely
assessed
efforts by this
corporation to
be a
responsible
(ethical)
corporate
citizen and
incompletely
determined the
impact these
efforts (or lack
thereof) have
on the
company's
bottom line. Did
not provide
specific
examples to
support your
response.
Insufficiently
assessed
39. efforts by this
corporation to
be a
responsible
(ethical)
corporate
citizen and
incompletely
determined the
impact these
efforts (or lack
thereof) have
on the
company's
bottom line. Did
not provide
specific
examples to
support your
response.
Partially
assessed
efforts by this
corporation to
be a
responsible
(ethical)
corporate
citizen and
incompletely
determined the
impact these
efforts (or lack
thereof) have
on the
40. company's
bottom line. Did
not provide
specific
examples to
support your
response.
Satisfactorily
assessed
efforts by this
corporation to
be a
responsible
(ethical)
corporate
citizen and
incompletely
determined the
impact these
efforts (or lack
thereof) have
on the
company's
bottom line. Did
not provide
specific
examples to
support your
response.
Thoroughly
assessed
efforts by this
corporation to
be a
41. responsible
(ethical)
corporate
citizen and
incompletely
determined the
impact these
efforts (or lack
thereof) have
on the
company's
bottom line. Did
not provide
specific
examples to
support your
response.
6. Develop an
executive level
Power Point
presentation
with 8 -12 slides
with speaker
notes and
appropriate
graphics or
professional
video.
Did not meet
the presentation
requirements of
length (8 to 12
slides with
speaker notes
42. or video).
Insufficient
presentation at
executive level
(minimum
slides, no
speaker notes,
or video).
Partial
presentation at
executive level
with incomplete
speaker notes
and graphics or
video.
Satisfactorily
presented an
executive level
presentation
with speaker
notes, graphics
or video.
Thoroughly
presented an
executive level
presentation
with speaker
notes, graphics
or video.
43. ASSIGNMENT 4 INSIGHTS 5
Weight: 35%
7. 3 references
Weight: 5%
No references
provided
Does not meet
the required
number of
references; all
references poor
quality choices.
Does not meet
the required
number of
references;
some
references poor
quality choices.
Meets number
of required
references; all
references high
quality choices.
Exceeds
number of
required
references; all
44. references high
quality choices.
8. Clarity,
writing
mechanics, and
formatting
requirements
Weight: 10%
More than 8
errors present
7-8 errors
present
5-6 errors
present
3-4 errors
present
0-2 errors
present