GOOGLE AND FACEBOOK
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The document discusses how Google and Facebook are changing digital marketing. It notes that marketers are preparing for the possibility that consumers may take product recommendations from their close friends on Facebook or from blogs found on Google. It emphasizes that understanding the digital media space is vital for getting the most out of advertising. The document also outlines some of Google's advertising tools like AdWords and AdSense and notes Facebook's influence over its large network of over 500 million friends.
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GOOGLE AND FACEBOOK
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