This document contains notes and information from a presentation on visual social media and digital marketing best practices. It includes tips on knowing your audience, determining the reaction you want to elicit, A/B testing ads, standing out from competitors, and emphasizing compelling content and images. Various social media platforms and trends are also mentioned such as Pinterest, the new Facebook News Feed, and Twitter switching to display media by default.

8. @iamJeffCohen
Director of Social Media
MDG Advertising
@MDGadvertising

10. Nobody Clicks on
Boring
New Orleans 2013

12. VSM

13. VSM
Visual
Social
Media

15. Our Digital Hieroglyphics

16. Full Circle

18. The Digital
Battlefield

20. New Facebook News
Feed (again)

22. Twitter Will Switch to
Display Media by
Default

24. Twitter Cards

30. http://pinterest.com/source/YourWebsite.com

31. http://pinterest.com/source/starbucks.com

44. Game time!
How many times in a
day do you think a
woman smiles on
average?
A) 40 B) 9 C) 62 D) 28

47. April is National Facial
Protection Month

50. Click
Like
if you’re glad
it’s Friday

52. Takeaways:
1. Know your audience
2. Determine what reaction you want
your reader to feel (courtesy of
Priceline.com Co-Founder Jeff
Hoffman)
3. A/B Test ad images and copy
4. STAND OUT
5. Content is King - Image is
Everything

53. Motto:
Nobody Clicks
on
Boring!

55. @iamJeffCohen
facebook.com/iamJeffCohen
Director of Social Media
MDG Advertising
@MDGadvertising
mdgadvertising.com
jeffc@mdgadvertising.com