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Influencer Marketing and Link Building

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Michelle Stinson Ross
Michelle Stinson Ross

Influencer outreach continues to be buzzworthy in digital marketing. If you want to believe all the hype, it’s the solution to all your problems, right? Well no, certainly not the solution to everything. But when Google actively downgrades inbound links that are of low quality and dubious relevance, you know your off-page strategies need something more than a wink and a nod. Michelle Stinson Ross will take you through her process for vetting and engaging journalists, writers, and social influencers to build links and expand trust and credibility with new audiences.

Marketing
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@MStinsonRoss INFLUENCERS & LINK BUILDING
@MStinsonRoss AGENDA • Identifying and qualifying potential influencers • Creating resources for press and industry influencers • Outreach strategies
@MStinsonRoss MICHELLE STINSON ROSS @MStinsonRoss Director of Marketing Operations Conference Speaker, Trainer & Regular Industry Contributor Marketing Generalist with experience integrating Content, Search, Social, Paid, Email & Traditional Marketing
@MStinsonRoss IDENTIFYING INFLUENCERS
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss IDENTIFY
@MStinsonRoss
@MStinsonRoss SEARCH & LISTEN ● Google ● Hootsuite ● Facebook ● Twitter ● Instagram ● Pinterest ● YouTube ● Snapchat
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss QUALIFY
@MStinsonRoss DOES THE INFLUENCER MATCH THE GOAL? • Back link for SEO • Brand web mentions • Social advocacy • Press mention (PR)
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss DOES THE INFLUENCER MATCH THE BRAND? • Voice & Professionalism • Visual & Writing Style
@MStinsonRoss
@MStinsonRoss CREATING RESOURCES
@MStinsonRoss NOT ALL INFLUENCER ENGAGEMENTS ARE PAID Consider carefully if sponsored content is the right choice
@MStinsonRoss BRAND NEWSROOM & CO-CREATED CONTENT
@MStinsonRoss DATA & RESEARCH
@MStinsonRoss EXPERTS FOR INTERVIEWS & QUOTES
@MStinsonRoss PRODUCT PLACEMENT
@MStinsonRoss PRODUCT TRIALS FOR REVIEW
@MStinsonRoss SOFTWARE DEMOS & EXTENDED FREE TRIALS
@MStinsonRoss OUTREACH STRATEGIES
@MStinsonRoss KEEP THE GOAL IN MIND • Back link for SEO • Brand web mentions • Social advocacy • Press mention (PR)
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss PAID SOCIAL •Location (when relevant) •Income AND •Interest AND •Job title
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss LAYERED & ONGOING
@MStinsonRoss THANK YOU MICHELLE@APOGEERESULTS.COM

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Influencer Marketing and Link Building

Editor's Notes

  1. Linkbuilder
  2. Top Tier Journalist/Celebrity
  3. Social Influencers
  4. Blog/social influener
  5. Niche journalist
  6. Brand ambassador
  7. User generated content