My slides from the talk I gave to 3rd Year Publishing Students at Bath Spa Uni. January 2016

1. ©Noisy Little Monkey | 2016
BATH SPA
SEARCH ENGINE OPTIMISATION
DIGITAL PUBLISHING CORE

2. Noisy Little Monkey
Marketing Geeks
Natasha Jon Ste Sophie
Creative
Director
Technical
Director
SEO
Manager
Marketing
Administrator
Josh Natalie
LoMo
Specialist
Digital Marketing
Executive
Nicola Holly
Managing
Director
Digital Marketing
Executive
VP of Guffs
EMEA
Mr Dog Lucy
Digital
Account Manager

3. Or Internships
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STRATEGY + SEARCH + SOCIAL
Digital Marketing Agency

4. “Sweat The Small Stuff” YouTube

5. Well, Jon is…
We’re recognised worldwide for our small stuff

6. Mainly in the South West, but selling globally
We keep pretty good company

7. SEO
FUNDAMENTALLY
GEEKY
MARKETING
7

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HOW?

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Neat!
Danish Porn!

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ALGORITHMS

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HUMANS

12. Apply Filter Creative Commons

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ALGORITHMS

14. HOW SEARCH WORKS
https://www.youtube.com/watch?v=BNHR6IQJGZs

15. INTRODUCING THE KNOWLEDGE GRAPH
https://www.youtube.com/watch?v=mmQl6VGvX-c

16. Inbound Links, Mainly
HOW GOOGLE INTERPRETS TRUST
Only the best content acquires inbound links.
Yours needs to be:
• Unique
• Researched
• Informative
• Helpful
• Funny
• Cited

17. On Page Content
HOW GOOGLE INTERPRETS TOPIC

18. On Page Content
HOW GOOGLE INTERPRETS TOPIC

19. On Page Content
HOW GOOGLE INTERPRETS TOPIC

20. On Page Content
HOW GOOGLE INTERPRETS TOPIC

21. On Page Content
HOW GOOGLE INTERPRETS TOPIC

22. On Page Content
HOW GOOGLE INTERPRETS TOPIC

23. On Page Content
HOW GOOGLE INTERPRETS TOPIC

24. On Page Content
HOW GOOGLE INTERPRETS TOPIC

25. On Page Content
HOW GOOGLE INTERPRETS TOPIC

26. On Page Content
HOW GOOGLE INTERPRETS TOPIC

27. On Page Content
META DESCRIPTION RED HERRING

28. On Page Content
HOW GOOGLE INTERPRETS CONTEXT

29. Citations & User Profile
HOW GOOGLE INTERPRETS CONTEXT

30. Citations & User Profile
HOW GOOGLE INTERPRETS CONTEXT

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32. Meet Gary, Group Marketing Manager
We research the people who might buy
Rebranding recently acquired businesses, on
boarding their sites / social.
Getting IT to sort out his ERP, so data is shared
to online, in store and on app.
Growing footfall to existing stores (on and
offline).
Growing visitors to newly acquired websites
He has a small marketing team.
He has no time.
Has several crumbling sites and is disillusioned
with his web dev and with SEO
Wants inspiring, effective online marketing

33. Where does Content / SEO / Social fit?
We think about their journey
Awareness Consideration Decision

34. Any Questıons?

35. Unlocking Potential Online

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