How can you create a great blog by taking a data-driven approach? This presentation looks at how you can use Google's freely available data-oriented tools to help create great content, attract the right visitors, and improve the user experience. This presentation was given to an audience of 1300 bloggers at the Kopdar 1000 Blogger Nusantara conference held in Sidoarjo, Indonesia.
WAN-IFRA Digital Media Asia 2011 - Owning Great Content: A Data-Driven Approa...Vinoaj Vijeyakumaar
This presentation was given at the WAN-IFRA Digital Media Asia 2011 conference held in Hong Kong on 23 Nov 2011. It covers how content publishers can take a data-driven approach towards owning great content. We introduce tools such as Google Analytics, Google Website Optimizer, Google Insights for Search, and Doubleclick Ad Planner, and show how they can be used to identify the right approaches for capturing loyal readers and visitors.
TEDx Johnson & Johnson - Building Great User Experience with Data - 2012-03-27Vinoaj Vijeyakumaar
Vinoaj Vijeyakumaar discusses how to build great user experience using data. User experience is about both using the product and the lasting impression it leaves. To understand users, companies can analyze web analytics, search trends, and social media intelligence to understand what users want and are saying. Combining on-site behavior data with global and social data can provide insights, though correlation does not always equal causation. Understanding audience data can help measure engagement and behavior to improve user experience.
07 GoMeasure (sg and kl) - measuring trends - nagalakshmi v - googleVinoaj Vijeyakumaar
Nagalakshmi V, Product Specialist for Google AdWords and Social Products, looks at how content producers can use Google Insights for Search and DoubleClick Ad Planner to generate ideas for new and engaging content. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
This presentation was given to Nanyang Technological University's MBA class in Singapore on Fri 14 Oct 2011. This covers how one can make use of Google's data-driven solutions to understand their customers and attempt to predict trends. We cover Google Analytics for understanding on-site behaviour, Google Insights for Search for understanding search behaviour, and DoubleClick Ad Planner for understanding demographic and interest information.
[Webmarketing123] socialize your seo strategy with google+ (digest)DemandWave
Treating Search Marketing and Social Media as separate silos is outdated thinking. Savvy marketers are finding ways to use social media channels to boost SEO and lead generation. It began with creating social profiles and social bookmarks to boost search rankings. But as social signals rise in influence as a ranking factor, the game has changed again. Social annotations on paid and organic search results are now giving a measurable boost to social-savvy businesses.
Google created their own social network, Google +, to unify and “social-ize” all of their products, from YouTube to Gmail to Android OS, not just to directly compete with Facebook. While some analysts label Google+ a ‘ghost town’, the ‘plus-ification’ of Google’s many offerings and the ubiquity of Android point to a future which you ignore at your peril.
What is Google+ and why you should care
How Google’s +1 has emerged as this year’s ‘must-have’ SEO Strategy
How to create a Google+ page that can influence your search ranking immediately
Raising visibility, awareness and reach for your online projectKDMC
The document provides tips for raising visibility and reach for online projects with limited resources. It recommends focusing on goals, setting a baseline of key metrics, and using four tools: search engine optimization to increase discoverability; distribution and syndication through content partnerships; social media to drive interaction and virality; and analyzing Google Analytics and Facebook Insights data to understand what strategies are most effective. The document contains specific best practices and examples for each tool to help nonprofits maximize their online impact with minimal staff.
Google’s version of Facebook and Twitter in the area of Social Media, allowing people to have personal profiles that can be used throughout all the Google products and maintain “Circles” to share their videos, pictures, websites with friends (like Facebook) or industry types (like Twitter) or the world.
Local & Social: How to Maximize Visibility - SIM PartnersSIM Partners
Two of the hottest categories in online marketing are local search and social. Find out which data feed services work best for mass local listings online and on the mobile web, plus which social networking features have the most effect on local marketing. From geo-location social media with Foursquare to local search marketing with Google+ Local, this webinar offers tried and true strategies for maximizing visibility on the local search and social web.
Key Take-aways for Attendees:
• Apple iOS6 vs Google Maps - who wins the map battle?
• Tactics to optimize for local search
• How to merge Google+ Business Pages with Local Listings
• Gartner predicts CMOs will control more of the IT budget than CIOs within the next five years
• Social Marketing & Marketing Automation to Join Forces?
WAN-IFRA Digital Media Asia 2011 - Owning Great Content: A Data-Driven Approa...Vinoaj Vijeyakumaar
This presentation was given at the WAN-IFRA Digital Media Asia 2011 conference held in Hong Kong on 23 Nov 2011. It covers how content publishers can take a data-driven approach towards owning great content. We introduce tools such as Google Analytics, Google Website Optimizer, Google Insights for Search, and Doubleclick Ad Planner, and show how they can be used to identify the right approaches for capturing loyal readers and visitors.
TEDx Johnson & Johnson - Building Great User Experience with Data - 2012-03-27Vinoaj Vijeyakumaar
Vinoaj Vijeyakumaar discusses how to build great user experience using data. User experience is about both using the product and the lasting impression it leaves. To understand users, companies can analyze web analytics, search trends, and social media intelligence to understand what users want and are saying. Combining on-site behavior data with global and social data can provide insights, though correlation does not always equal causation. Understanding audience data can help measure engagement and behavior to improve user experience.
07 GoMeasure (sg and kl) - measuring trends - nagalakshmi v - googleVinoaj Vijeyakumaar
Nagalakshmi V, Product Specialist for Google AdWords and Social Products, looks at how content producers can use Google Insights for Search and DoubleClick Ad Planner to generate ideas for new and engaging content. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
This presentation was given to Nanyang Technological University's MBA class in Singapore on Fri 14 Oct 2011. This covers how one can make use of Google's data-driven solutions to understand their customers and attempt to predict trends. We cover Google Analytics for understanding on-site behaviour, Google Insights for Search for understanding search behaviour, and DoubleClick Ad Planner for understanding demographic and interest information.
[Webmarketing123] socialize your seo strategy with google+ (digest)DemandWave
Treating Search Marketing and Social Media as separate silos is outdated thinking. Savvy marketers are finding ways to use social media channels to boost SEO and lead generation. It began with creating social profiles and social bookmarks to boost search rankings. But as social signals rise in influence as a ranking factor, the game has changed again. Social annotations on paid and organic search results are now giving a measurable boost to social-savvy businesses.
Google created their own social network, Google +, to unify and “social-ize” all of their products, from YouTube to Gmail to Android OS, not just to directly compete with Facebook. While some analysts label Google+ a ‘ghost town’, the ‘plus-ification’ of Google’s many offerings and the ubiquity of Android point to a future which you ignore at your peril.
What is Google+ and why you should care
How Google’s +1 has emerged as this year’s ‘must-have’ SEO Strategy
How to create a Google+ page that can influence your search ranking immediately
Raising visibility, awareness and reach for your online projectKDMC
The document provides tips for raising visibility and reach for online projects with limited resources. It recommends focusing on goals, setting a baseline of key metrics, and using four tools: search engine optimization to increase discoverability; distribution and syndication through content partnerships; social media to drive interaction and virality; and analyzing Google Analytics and Facebook Insights data to understand what strategies are most effective. The document contains specific best practices and examples for each tool to help nonprofits maximize their online impact with minimal staff.
Google’s version of Facebook and Twitter in the area of Social Media, allowing people to have personal profiles that can be used throughout all the Google products and maintain “Circles” to share their videos, pictures, websites with friends (like Facebook) or industry types (like Twitter) or the world.
Local & Social: How to Maximize Visibility - SIM PartnersSIM Partners
Two of the hottest categories in online marketing are local search and social. Find out which data feed services work best for mass local listings online and on the mobile web, plus which social networking features have the most effect on local marketing. From geo-location social media with Foursquare to local search marketing with Google+ Local, this webinar offers tried and true strategies for maximizing visibility on the local search and social web.
Key Take-aways for Attendees:
• Apple iOS6 vs Google Maps - who wins the map battle?
• Tactics to optimize for local search
• How to merge Google+ Business Pages with Local Listings
• Gartner predicts CMOs will control more of the IT budget than CIOs within the next five years
• Social Marketing & Marketing Automation to Join Forces?
Seperti Apa Motivasi Ngeblog Tahun 2017Dot Semarang
Dokumen tersebut membahas motivasi para blogger dalam melanjutkan kegiatan blogging pada tahun 2017. Beberapa motivasi utama yang disebutkan antara lain untuk merekam jejak kehidupan, menjadi pribadi yang lebih produktif, bermanfaat bagi orang lain, serta melanjutkan hobi menulis. Dokumen ini juga membahas tantangan pertama Liga Blogger Indonesia 2017 yaitu mengenai motivasi blogging.
How are the Indonesia Social Media Trend in 2016 ?. We see there are many new apps and services on social networking. Indonesian eople are starting to consume and creating contents on different platform and share it with their peers. We capture some trends from 1033 JAKPAT Mobile Panel regarding Social Media Trend in early 2016. The survey was run for 1 day
In this report we cover in general about Social Media Usage of Indonesian respondent also more detailed behavior at each social media they use from Facebook, Instagram, Path,Twitter,Pinterest,Snapchat,Periscope,etc.
The 2009 Indonesia Blogger Survey surveyed 219 Indonesian bloggers to understand their profiles, behaviors, and opinions. Some key findings:
- 45% of bloggers live in Greater Jakarta, while others are spread across Indonesia and overseas.
- Bloggers have a strong presence on social media, being registered on 3-4 sites on average.
- While most bloggers are relatively new, having blogged for 2 years or less, they blog actively, spending 3-5 hours per week on average.
- Bloggers trust other bloggers more than traditional media as a source of information, though some say traditional media is more reliable due to resources for research.
a collective of data from different sources and summarize into 7 insights for easy to understand.
GDP Venture is a venture builder, focusing on digital communities, media, commerce and solution companies in the Indonesian consumer internet industry.
Indonesia has the 4th largest population in the world at 259.1 million people, with over 88 million active internet users. Social media is very popular in Indonesia, with platforms like Facebook, WhatsApp, and Instagram being among the most widely used. Mobile phone ownership is also extensive, with over 326 million connections. E-commerce is a growing industry in Indonesia, with major companies like Tokopedia and Lazada receiving large investments. The number of digital shoppers in Indonesia is projected to reach over 50 million by 2018, and online retail sales are expected to comprise nearly 2% of total retail sales. However, e-commerce still faces challenges like low credit card usage, underdeveloped logistics infrastructure, and an in
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
This document discusses how Google Analytics can help businesses make effective decisions by providing powerful data. It outlines 5 common challenges with data, such as having too much or too little data, or not knowing what to do with it. The document then shows how Google Analytics can answer questions about online traffic sources, user demographics, top pages, engagement, and competition. It provides tips on using data to test ideas, make decisions, and create a data-driven company culture.
The document discusses trends in digital technology and search. It notes that search is moving beyond traditional web searches to include image, voice, and knowledge-based searches. It also discusses the growing role of social media and how search can be personalized based on a user's social connections and interactions. Finally, it speculates on the future of predictive search technologies that could anticipate a user's needs and deliver information proactively on multiple Internet-connected devices.
Webinar: Can Google+ Help Enterprise Brands?Sprinklr
This document summarizes a webinar about how Google+ can help enterprise brands. It discusses how Google+ creates value through deeper engagement, measurable impact, and better discovery. It provides examples of how brands like Topshop, Cadbury, and Toyota have used Google+ communities, Hangouts, and apps to increase engagement. It also discusses how social recommendations on Google properties can improve advertising performance and conversion rates across Google search, video, display, and local. The document advocates establishing a Google+ page, using social reports in Google Analytics, and enabling social extensions to maximize the benefits of Google+ for brands.
The Future of Google Analytics (GAUC / Trever Claiborne)Webanalisten .nl
The document summarizes the past, present, and future of Google Analytics. It discusses the development of version 5, including new features like multi-channel funnels and attribution modeling. It also outlines Google's goals for the future, such as improving attribution and helping marketers optimize campaigns across SEO, social media, mobile, and display advertising. The presentation encourages users to provide feedback on version 5 and continue leveraging Google Analytics going forward.
The document outlines an agenda for a Google Analytics bootcamp being held in Bogota, Colombia, which aims to train marketing professionals in using Google Analytics to better understand user behavior and make data-driven decisions to meet business objectives like increasing revenue and customer satisfaction. The bootcamp covers advanced Google Analytics topics like segmentation, experimentation, measuring offline campaigns, competitive intelligence, and connecting analytics data to business goals.
1. AdWords Search Funnels provides insights into how users interact with paid search clicks and impressions on Google.co.uk prior to converting.
2. It uncovers the conversion path by showing which keywords were used by converters before the last click.
3. With this data, advertisers can now see the true value of all keywords prior to conversions, not just the last click, by leveraging insights from Search Funnels.
Google+ aims to integrate social features like profiles, relationships, and sharing across all Google products like Search, Maps, and YouTube to improve the user experience. It has grown to over 500 million users with people spending an average of 12 minutes per day in the Google+ stream. For businesses, being on Google+ can provide benefits like better discovery in search results, deeper engagement through features like Hangouts, and measurable impact through analytics and recommendations. The document provides examples of how different industries like retail, consumer goods, and technology are using Google+ successfully.
Research presentation: Affinity Marketing -- It’s Not What You Like, It’s Wha...MediaPost
Brand marketing is evolving at a lightning fast pace, with access to massive amounts of data that can help you find your ideal audience ... and those who will love your brand. The challenge is to make sense of all of the signals and make complex assumptions, using real intelligence and real-time feedback, to make sure your ads have an impact. Join Diya Jolly from Google for a look at the future of brand marketing and how a new “database of affinities” can help you win over your audience for the long haul.
Presenter
Diya Jolly, Sr. Product Manager, Google
Google Presentation: Insights Into the B2B Digital LandscapeFathom Manufacturing
This document provides insights into the changing B2B digital landscape based on Google research. It finds that the B2B purchase process has intensified, with more research being done online. A younger audience now influences purchases, with over 70% of influencers being under age 45. It also notes that B2B research is largely self-directed, with customers researching over half of their decision process online before contacting vendors. Key trends include growing mobile and video usage throughout the purchase funnel. The document recommends that companies be present across search, mobile, and YouTube to engage this changing audience during their research.
Gamc2010 10 - catching up on trends - madona michael - googleVinoaj Vijeyakumaar
This material was presented at the Google Analytics Master Classes in Singapore and Kuala Lumpur on March 9 & 11 respectively. Madona Michael's session covered other data-insights tools provided by Google: Insights for Search, Google Trends, DoubleClick Ad Planner, Wonder Wheel, etc.
Vertical nerve & google pla webinar finalDice Nakamura
This document provides an overview of product listing ads (PLAs) on Google for retailers. It discusses the changing retail landscape and how consumers now research products online throughout their purchasing process. The presentation then covers the benefits of using PLAs, including higher clickthrough rates and conversion rates compared to text ads. It also explains how to set up a PLA campaign on Google AdWords and provides tips for optimizing PLA performance, such as improving product data feeds, using targeted segments, and adjusting bids strategically. Attendees are polled on their current bidding and optimization strategies.
The document discusses strategies for building brand awareness and consideration on YouTube. It recommends creating three types of content: hygiene content that is always-on and optimized for user interests; hub content that drives awareness at scale through tentpole events; and hero content that inspires viewers through engaging stories. It also provides tips for creating engaging content, such as getting viewers' attention in the first 5 seconds, taking time to tell a story, creating series to encourage return visits, targeting specific audiences, and measuring performance to iterate on content. The overall message is that combining always-on, tentpole, and hero content delivered according to these engagement principles can help brands succeed on YouTube.
180fusion and Google Seminar - The Future of Search180Fusion
This document summarizes a 2014 technology and marketing trends presentation given by Google and 180Fusion. It discusses emerging trends in internet of things, mobile technology, and personalization. It emphasizes the importance of multi-screen, local, and highly targeted marketing strategies to reach consumers across various devices and points in their purchasing journeys. The document also highlights 180Fusion's partnership with Google in helping advertisers improve performance, satisfaction, and expand their advertising efforts.
Seperti Apa Motivasi Ngeblog Tahun 2017Dot Semarang
Dokumen tersebut membahas motivasi para blogger dalam melanjutkan kegiatan blogging pada tahun 2017. Beberapa motivasi utama yang disebutkan antara lain untuk merekam jejak kehidupan, menjadi pribadi yang lebih produktif, bermanfaat bagi orang lain, serta melanjutkan hobi menulis. Dokumen ini juga membahas tantangan pertama Liga Blogger Indonesia 2017 yaitu mengenai motivasi blogging.
How are the Indonesia Social Media Trend in 2016 ?. We see there are many new apps and services on social networking. Indonesian eople are starting to consume and creating contents on different platform and share it with their peers. We capture some trends from 1033 JAKPAT Mobile Panel regarding Social Media Trend in early 2016. The survey was run for 1 day
In this report we cover in general about Social Media Usage of Indonesian respondent also more detailed behavior at each social media they use from Facebook, Instagram, Path,Twitter,Pinterest,Snapchat,Periscope,etc.
The 2009 Indonesia Blogger Survey surveyed 219 Indonesian bloggers to understand their profiles, behaviors, and opinions. Some key findings:
- 45% of bloggers live in Greater Jakarta, while others are spread across Indonesia and overseas.
- Bloggers have a strong presence on social media, being registered on 3-4 sites on average.
- While most bloggers are relatively new, having blogged for 2 years or less, they blog actively, spending 3-5 hours per week on average.
- Bloggers trust other bloggers more than traditional media as a source of information, though some say traditional media is more reliable due to resources for research.
a collective of data from different sources and summarize into 7 insights for easy to understand.
GDP Venture is a venture builder, focusing on digital communities, media, commerce and solution companies in the Indonesian consumer internet industry.
Indonesia has the 4th largest population in the world at 259.1 million people, with over 88 million active internet users. Social media is very popular in Indonesia, with platforms like Facebook, WhatsApp, and Instagram being among the most widely used. Mobile phone ownership is also extensive, with over 326 million connections. E-commerce is a growing industry in Indonesia, with major companies like Tokopedia and Lazada receiving large investments. The number of digital shoppers in Indonesia is projected to reach over 50 million by 2018, and online retail sales are expected to comprise nearly 2% of total retail sales. However, e-commerce still faces challenges like low credit card usage, underdeveloped logistics infrastructure, and an in
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
This document discusses how Google Analytics can help businesses make effective decisions by providing powerful data. It outlines 5 common challenges with data, such as having too much or too little data, or not knowing what to do with it. The document then shows how Google Analytics can answer questions about online traffic sources, user demographics, top pages, engagement, and competition. It provides tips on using data to test ideas, make decisions, and create a data-driven company culture.
The document discusses trends in digital technology and search. It notes that search is moving beyond traditional web searches to include image, voice, and knowledge-based searches. It also discusses the growing role of social media and how search can be personalized based on a user's social connections and interactions. Finally, it speculates on the future of predictive search technologies that could anticipate a user's needs and deliver information proactively on multiple Internet-connected devices.
Webinar: Can Google+ Help Enterprise Brands?Sprinklr
This document summarizes a webinar about how Google+ can help enterprise brands. It discusses how Google+ creates value through deeper engagement, measurable impact, and better discovery. It provides examples of how brands like Topshop, Cadbury, and Toyota have used Google+ communities, Hangouts, and apps to increase engagement. It also discusses how social recommendations on Google properties can improve advertising performance and conversion rates across Google search, video, display, and local. The document advocates establishing a Google+ page, using social reports in Google Analytics, and enabling social extensions to maximize the benefits of Google+ for brands.
The Future of Google Analytics (GAUC / Trever Claiborne)Webanalisten .nl
The document summarizes the past, present, and future of Google Analytics. It discusses the development of version 5, including new features like multi-channel funnels and attribution modeling. It also outlines Google's goals for the future, such as improving attribution and helping marketers optimize campaigns across SEO, social media, mobile, and display advertising. The presentation encourages users to provide feedback on version 5 and continue leveraging Google Analytics going forward.
The document outlines an agenda for a Google Analytics bootcamp being held in Bogota, Colombia, which aims to train marketing professionals in using Google Analytics to better understand user behavior and make data-driven decisions to meet business objectives like increasing revenue and customer satisfaction. The bootcamp covers advanced Google Analytics topics like segmentation, experimentation, measuring offline campaigns, competitive intelligence, and connecting analytics data to business goals.
1. AdWords Search Funnels provides insights into how users interact with paid search clicks and impressions on Google.co.uk prior to converting.
2. It uncovers the conversion path by showing which keywords were used by converters before the last click.
3. With this data, advertisers can now see the true value of all keywords prior to conversions, not just the last click, by leveraging insights from Search Funnels.
Google+ aims to integrate social features like profiles, relationships, and sharing across all Google products like Search, Maps, and YouTube to improve the user experience. It has grown to over 500 million users with people spending an average of 12 minutes per day in the Google+ stream. For businesses, being on Google+ can provide benefits like better discovery in search results, deeper engagement through features like Hangouts, and measurable impact through analytics and recommendations. The document provides examples of how different industries like retail, consumer goods, and technology are using Google+ successfully.
Research presentation: Affinity Marketing -- It’s Not What You Like, It’s Wha...MediaPost
Brand marketing is evolving at a lightning fast pace, with access to massive amounts of data that can help you find your ideal audience ... and those who will love your brand. The challenge is to make sense of all of the signals and make complex assumptions, using real intelligence and real-time feedback, to make sure your ads have an impact. Join Diya Jolly from Google for a look at the future of brand marketing and how a new “database of affinities” can help you win over your audience for the long haul.
Presenter
Diya Jolly, Sr. Product Manager, Google
Google Presentation: Insights Into the B2B Digital LandscapeFathom Manufacturing
This document provides insights into the changing B2B digital landscape based on Google research. It finds that the B2B purchase process has intensified, with more research being done online. A younger audience now influences purchases, with over 70% of influencers being under age 45. It also notes that B2B research is largely self-directed, with customers researching over half of their decision process online before contacting vendors. Key trends include growing mobile and video usage throughout the purchase funnel. The document recommends that companies be present across search, mobile, and YouTube to engage this changing audience during their research.
Gamc2010 10 - catching up on trends - madona michael - googleVinoaj Vijeyakumaar
This material was presented at the Google Analytics Master Classes in Singapore and Kuala Lumpur on March 9 & 11 respectively. Madona Michael's session covered other data-insights tools provided by Google: Insights for Search, Google Trends, DoubleClick Ad Planner, Wonder Wheel, etc.
Vertical nerve & google pla webinar finalDice Nakamura
This document provides an overview of product listing ads (PLAs) on Google for retailers. It discusses the changing retail landscape and how consumers now research products online throughout their purchasing process. The presentation then covers the benefits of using PLAs, including higher clickthrough rates and conversion rates compared to text ads. It also explains how to set up a PLA campaign on Google AdWords and provides tips for optimizing PLA performance, such as improving product data feeds, using targeted segments, and adjusting bids strategically. Attendees are polled on their current bidding and optimization strategies.
The document discusses strategies for building brand awareness and consideration on YouTube. It recommends creating three types of content: hygiene content that is always-on and optimized for user interests; hub content that drives awareness at scale through tentpole events; and hero content that inspires viewers through engaging stories. It also provides tips for creating engaging content, such as getting viewers' attention in the first 5 seconds, taking time to tell a story, creating series to encourage return visits, targeting specific audiences, and measuring performance to iterate on content. The overall message is that combining always-on, tentpole, and hero content delivered according to these engagement principles can help brands succeed on YouTube.
180fusion and Google Seminar - The Future of Search180Fusion
This document summarizes a 2014 technology and marketing trends presentation given by Google and 180Fusion. It discusses emerging trends in internet of things, mobile technology, and personalization. It emphasizes the importance of multi-screen, local, and highly targeted marketing strategies to reach consumers across various devices and points in their purchasing journeys. The document also highlights 180Fusion's partnership with Google in helping advertisers improve performance, satisfaction, and expand their advertising efforts.
In this presentation, I discuss using Google+ as a marketing channel. I take a close look at the opportunities available for businesses and brands to utilize the social network to increase awareness, visibility, build community and establish authority.
Social Media Bootcamp For SMPS_SouthFlorida 2012Danielle Leitch
Danielle Leitch from MoreVisibility presented A "Social Media Bootcamp"to the Society for Marketing Professional Services (SMPS), South Florida division - March 2012.
14 GoMeasure (sg and kl) - 12 for 2012 - vinoaj vijeyakumaar - googleVinoaj Vijeyakumaar
Vinoaj Vijeyakumaar outlines 12 things you should do today to get yourself measurement and conversion ready for 2012. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
This document summarizes an analytics bootcamp hosted by Google from June 25-28, 2012 in Bogota. It provides an agenda for the 4 day course, covering topics like filters, e-commerce, metrics, regular expressions, advanced segments, and analytics intelligence. The final day includes a question and answer session and exam.
Similar to Owning a Great Blog: A Data-Driven Approach - Kopdar 1000 Blogger Nusantara (Indonesia) - 2011-10-29 (20)
The document discusses cognitive biases and heuristics that affect data analysts. It explores concepts like priming, confirmation bias, availability heuristic, and argument from authority that can influence how analysts perceive and present information. The goal is to help analysts recognize these biases in themselves and others so they can overcome them and do better work. The document encourages analysts to provide examples, set expectations, and avoid logical fallacies to make their analyses and recommendations more persuasive.
2014 09-10-12 Building Customer Profiles - Move from clicks to facesVinoaj Vijeyakumaar
This document contains a presentation by Vinoaj Vijeyakumaar on building customer profiles using Google Analytics demographic reports. The presentation discusses how to use demographic reports to gain insights into customers' gender, age, interests and behaviors in order to better target and engage valuable customer segments. It provides steps to identify differences in customer patterns, drill down into customer interests, segment customers, and retarget valuable segments through various online and offline channels.
Multi touch attribution & attribution modeling - GAUC Sydney Melbourne - 2013...Vinoaj Vijeyakumaar
This presentation was given at the Google Analytics User Conferences held in Sydney & Melbourne in June 2013. This presentation walks through moving beyond last-click attribution and harnessing Google Analytics' Attribution Modeling Tool to establish your ideal digital media mix. In it we cover the basics of multi-touch attribution, getting started with the Google Analytics Attribution Modeling Tool, and Custom Models. We also walk through a case study where Amari Hotels were able to increase sales by 45% simply by reallocating their digital marketing budgets based on insights gained from the Attribution Modeling Tool.
Overcoming the Seduction of Data - AlphaTerra Digital Marketing Conference - ...Vinoaj Vijeyakumaar
This talk was given at the AlphaTerra Digital Marketing Conference held on 20 Nov 2012 at Jakarta, Indonesia. The audience consisted of large advertisers who are new to digital marketing. In this talk I outline a 5-step process for setting up an actionable framework for measuring KPIs and goals. The aim is to have an outcome-driven strategy that is backed by a strong foundation of measurement. The role of the analyst is not to simply measure but to also take action based on the insights gleaned on the data. The actions taken should be aligned with meeting and exceeding the organization's strategic (not just marketing) objectives.
This presentation was given at gThailand on 25 Oct 2012 in Bangkok, Thailand. gThailand was a Google-run event evangelising digital marketing solutions to SMBs in the market.
This presentation outlines 5 steps to measurement success (with Google Analytics):
1. Correctly identifying and defining goals
2. Segmenting data to unearth hidden trends
3. Understanding multi-visit behaviour with Google Analytics Multi-Channel Funnels
4. Monitoring daily changes with Intelligence Events
5. Take action on your insights. Growth can only be achieved with action.
Measuring your way towards a successful application - 2012-10-04 - Google Dev...Vinoaj Vijeyakumaar
This was a presentation given to 650+ developers at GDG DevFest Kuala Lumpur (Malaysia) 2012. The event was organised by the Google Developer Group (GDG) Kuala Lumpur chapter and supported by Google Southeast Asia.
This talk covers the ways developers and product managers can leverage measurement practices to grow their user base. We look at identifying and tracking the right KPIs and goals. Then we explore implementing advanced Google Analytics features to track meaningful goals. We conclude with best practices for analyzing Google Analytics reports for actionable insights.
Navigating Uncertainty through Data. Navigate a Black Swan or Coconut Uncertainty environment using digital data resources. The keys to navigating a rapidly evolving digital landscape is to successfully measure, gain insights from the wisdom of the crowd, hypothesize, test, rinse, and repeat.
GTUG Philippines - Implementing Google Analytics - 2011-10-11Vinoaj Vijeyakumaar
This presentation was given to the Google Technology Users Group (GTUG) Philippines chapter on 11 Oct 2011 in Manila. It covers how GA works, and how to implement GA's advanced tracking features.
DevFest Kuala Lumpur - Implementing Google Analytics - 2011-09-29.pptVinoaj Vijeyakumaar
This presentation was given at Google DevFest Kuala Lumpur on 29 Sep 2011. This presentation covers how to implement Google Analytics' advanced tracking features, including: event tracking, social plugin tracking, custom variables, page load time tracking, mobile site tracking, iOS and Android application tracking, and campaign variables.
DevFest Chiang Mai - Implementing Google Analytics - 2011-09-24.pptVinoaj Vijeyakumaar
This presentation was given at Google DevFest Chiang Mai on 24 Sep 2011. This presentation covers how to implement Google Analytics' advanced tracking features, including: event tracking, social plugin tracking, custom variables, page load time tracking, mobile site tracking, iOS and Android application tracking, and campaign variables.
Breakout GoMeasure (sg and kl) - google analytics 101 - clicktrue.pptVinoaj Vijeyakumaar
This document provides an overview of using Google Analytics to measure and analyze website traffic. It discusses the initial Analytics screen, report interface, categories of reports including visitors, traffic sources, content and conversions. It also covers setting the date range, comparing date ranges, scorecards, report tabs, the search function, and dashboards. The goal is to help users gain deep insight into usage patterns to improve their online business objectives.
13 GoMeasure (sg) - google analytics certified partner program - timo joste...Vinoaj Vijeyakumaar
Timo Josten, Google Analytics Partner Program Manager, walks through the value of the Google Analytics Certified Partner program. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
12 GoMeasure (sg and kl) - page speed light speed path to conversions - joh...Vinoaj Vijeyakumaar
John Jersin, Google Analytics Product Manager, covers Google Analytics' new page speed tracker and the importance of optimising for load times. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
11 GoMeasure (sg and kl) - mobile landing page and site usability tips - ma...Vinoaj Vijeyakumaar
Marc Woo, Senior Account Strategist at Google Malaysia, shares best practices for mobile sites. Focus on the user. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
10 GoMeasure (sg and kl) - designing for conversions - jereme wong - clicktrueVinoaj Vijeyakumaar
Jereme Wong, COO of clickTRUE (a Google Analytics Certified Partner), walks through 2 case studies of how content testing led to increased conversions for websites. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
09 GoMeasure (sg and kl) - landing pages that work - vijay ayyar - google (...Vinoaj Vijeyakumaar
Vijay Ayyar and Matt Zaheen cover landing page best practices for increasing conversion rates on your website. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
06 GoMeasure (sg and kl) - measuring social - john jersin - googleVinoaj Vijeyakumaar
John Jersin, Google Analytics Product Manager, walks through Google Analytics' new social plugin tracking capabilities and success stories. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
05 GoMeasure (sg and kl) - measuring the mobile visitor - nash islam - googleVinoaj Vijeyakumaar
Nash Islam, Head of Mobile Ad Operations for Google APAC, walks through measuring mobile visitors with Google Analytics. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART INDIA MATKA KALYAN SATTA MATKA 420 INDIAN MATKA SATTA KING MATKA FIX JODI FIX FIX FIX SATTA NAMBAR MATKA INDIA SATTA BATTA
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
Owning a Great Blog: A Data-Driven Approach - Kopdar 1000 Blogger Nusantara (Indonesia) - 2011-10-29
1. Owning a Great
Blog: A Data-
Driven Approach
Vinoaj Vijeyakumaar
Senior Conversion Specialist, Google Southeast Asia
gplus.to/vinoaj
twitter.com/vinoaj
conversionroom-japac.blogspot.com
2. Google s Mission: It s all about Information
To organize the world s information
and make it universally accessible
and useful.
Google Confidential and Proprietary 2
3. Agenda
Google Analytics
Create Great Google Insights for Search
Content
DoubleClick Ad Planner
Attract Visitors Google Analytics
Improve User Google Analytics
Experience Google Website Optimizer
Google Confidential and Proprietary 3
4. Create Great Content
Google Confidential and Proprietary
Google Confidential and Proprietary 4
5. What is interesting to the world right now?
http://www.google.co.id/insights/search/
Google Confidential and Proprietary 5
19. Design for your demographics
• Font size increased from 12 to 13px
• Bounce rate decrease noticeably within 5 days
www.backtobasics.com.sg
Google Confidential and Proprietary 19
20. Google Analytics
To organize your website visits information and
make it universally accessible and useful within
your entire organisation
Google Confidential and Proprietary 20
38. Recap
Google Analytics
DoubleClick Ad Planner Google Insights for Search
Know what your Know what your
community is audience is
interested in searching for
Create Great
Content
Know your
audience
Google Analytics
Google Confidential and Proprietary 38
39. Attract Visitors
Google Confidential and Proprietary
Google Confidential and Proprietary 39
40. It’s not just about
attracting visitors, it’s also
about attracting the right
type of visitors
Google Confidential and Proprietary 40
42. Measuring Goals along the Purchase Funnel
Spent > 3 mins on Watched our Created Purchased my
my site product video membership product/service
account
Visited > 2 pages Visited Product
on my site Features page Subscribed to Used my store
newsletter locator
Visited About
Us page Clicked on Join Downloaded a
Facebook button coupon
GOALS
STAGE
Awareness Consideration Preference Action
Google Confidential and Proprietary 42
43. 4 Goal Types in Google Analytics
Goal Type Goal Triggered By …
… visitor lands on your
URL Destination subscribe page
… visitor spends more than 5
Time on Site minutes on your site
… visitor browses through 3
Pages/Visit or more pages on your site
… visitor interacts with your
Event social sharing widgets
Google Confidential and Proprietary 43
44. Goals Bring Context to Numbers
Google Store’s Top 10 markets by volume of visitors
INSIGHT
We’re doing
awesome in Brazil!
Right?
Google Confidential and Proprietary 44
45. Goals Bring Context to Numbers
INSIGHT
Wow, Brazil doesn’t
even factor into our Top
10 markets by
conversion rate. Not
good!
Google Confidential and Proprietary 45
57. Multi-Channel Funnels
3/11/11 3/15/11 3/19/11 3/23/11 Conversion
Google
Email Direct
Organic
Google Yahoo Google
Display Organic PPC
Google NYT Google
Twitter
Organic Referral PPC
Google Confidential and Proprietary 57
59. Understanding
research
behaviour
• INSIGHT
• A significant number of
sales occur due to a
series of all-direct visits.
Some visitors are
making up to 7 or 8
direct visits prior to
making a purchase.
• A large number of direct
visits signifies that the
visitor has made up their
mind to stay at Amari,
but cannot decide on
which package to
purchase.
• ACTION
• Offer more enticing
deals, content, calls-to-
action, etc, the more
visits that they make to
your site.
Google Confidential and Proprietary 59
60. What about the multi-visit customers?
How do you get more of them to convert?
57% of all
conversions
had multi-step
conversion
paths
Google Confidential and Proprietary
61. Insight: Increase display coverage
Turned non-converting paths…
3/11/11 3/15/11 3/19/11 3/23/11 No Conversion
1 Visit
Into converting paths via more display investment
3/11/11 3/15/11 3/19/11 3/23/11 Conversion
1 Visit Display Display
Ad Ad
11% increase in bookings within a month
Google Confidential and Proprietary
62. Recap
Tag all inbound Attract Set Goals
links Visitors
Google Analytics Google Analytics
Google Confidential and Proprietary 62
63. Improve the user experience
Google Confidential and Proprietary
Google Confidential and Proprietary 63
64. Traffic from Indonesia is rising rapidly
Source: Google Analytics Benchmarking Data Google Confidential and Proprietary 64
65. But engagement is declining
Source: Google Analytics Benchmarking Data Google Confidential and Proprietary 65
66. Bounce rates are steadily increasing
Google Confidential and Proprietary 66
76. Media
Button
Google Confidential and Proprietary 76
77. 24 combinations tested….
Media: Button:
1. Get Involved Image 1. Sign Up
2. Family Image 2. Learn More
3. Change Image 3. Join Us Now
4. Barack’s Video 4. Sign Up Now
5. Springfield Video
6. Sam’s Video
Google Confidential and Proprietary 77
83. Monetize exit pages
“.. these ads provide a means of
monetizing traffic that
would already be leaving.
My users are still happy and
getting relevant content.”
“… AdSense allowed [me] to see
a huge jump in revenue
Kevin Savetz, Owner, Savetz
after targeting exit pages.”
Publishing and FreePrintable
Google Confidential and Proprietary 83
84. How do visitors interact with my site?
Google Confidential and Proprietary 84
91. Should I create a mobile version of my site?
INSIGHT
• Bulk of the revenue generated from mobile devices is coming from iOS and Android devices.
• iOS users on the whole generate significant value for is this company.
• iPad users are the most valuable mobile segment by far.
ACTION
• Prioritise iOS development.
• Improve the user experience for iPad users.
• Enhance the user experience for iOS users visiting using a device with small screen real-estate (e.g.
Google Confidential and Proprietary 91
iPhone, iPod).
92. Mobile Visitors by Market (by Per Visit Value)
INSIGHT
Of the Top 10 most valuable markets by per visit value, 7 markets are in developing countries.
ACTION
Mobile apps will need to take developing market conditions into account in its design considerations:
• Operate efficiently on low bandwidth connections Google Confidential and Proprietary 92
• Localised content
93. Mobile Visitors by Service Provider
INSIGHT
• A majority of mobile visitors are browsing via service providers in developing markets.
• Access to 3G, 2G and/or Edge services need to be taken into account when developing the app’s usability.
ACTION
• Look to partner with telcos (eg Telkom Indonesia) to have your apps bundled in default installations.
Google Confidential and Proprietary 93
94. Can visitors view my website correctly?
Google Confidential and Proprietary 94
95. Browser share in Indonesia (Q3 2011)
Source: Google Analytics Benchmarking Data Google Confidential and Proprietary 95
96. Browser share trends in Indonesia
Source: Google Analytics Benchmarking Data Google Confidential and Proprietary 96
97. Recap
Google Website Optimizer
Google Analytics Google Analytics
Fix problematic Improve high
flows through bounce pages
your site with testing
Attract
Visitors
Fix or monetize
exit pages
Google Analytics
Google AdSense
Google Confidential and Proprietary 97
98. Let’s recap …
Google Confidential and Proprietary
Google Confidential and Proprietary 98
99. You can use data to own a great blog
Google Analytics
Create Great Google Insights for Search
Content
DoubleClick Ad Planner
Attract Visitors Google Analytics
Improve User Google Analytics
Experience Google Website Optimizer
Google Confidential and Proprietary 99
100. Subscribe for the Latest News
Subscribe to receive latest
articles in your inbox
conversionroom-japac.blogspot.com
Google Confidential and Proprietary 10
0