Mrinalini Chakraborty from Google was at the ISB Digital Summit 2014 to conduct a session on 'The digital landscape in India today' as part of the Digital Boot Camp workshop.

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The Digital Landscape In India Today
21st August, 2014
Mrinalini Chakrabarty

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#1

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205 M

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167M
Source: Google Estimates & IMRB 2013

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#2

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916.5 M
581.1 M
123.3 M

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1B+
225M
90%

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India will become ‘tablet-first’

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162 mins
96 mins
95 mins
31 mins

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INR 41.2B
27.7%

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3.7B
58M+

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5.6%
23%

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19%
(vs)
13%

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Search, Display, Online Video, Mobile OS, apps, browser...

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Take a step back...
●What does your brand stand for? USP and brand proposition?
●Who is your target group? Geo, Demo & Target
●What is your brand associated with?
●Who is your main competition?
●How are your consumers behaving online?
●What is your business goal?
●What are your current digital assets?

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Discover your presence and audience online...
●Brand Impression Tool
●Google Trends
●Global Market Finder
●Google ThinkInsights
●Consumer Barometer

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Thank You!