GHTA 2009
The Breakthrough Company
5-Year Study
 •Analysis of 7000 + private companies over
 a 22- year period
The Breakthrough Company
5-Year Study
 •Analysis of 7000 + private companies over
 a 22- year period

 •Top 9 performers compared to 9
 comparison companies
The Breakthrough Company
5-Year Study
 •Analysis of 7000 + private companies over
 a 22- year period

 •Top 9 performers compared to 9
 comparison companies

 •Field studies in 53 companies
Revenue Growth
   8


   7


   6


   5


   4


   3


   2


   1


   0
       1   2   3   4   5   6   7   8     9   10   11   12   13   14   15


                                   Revenue
5- Year Study
                        ROS: 3 x
                        Industry Average
            ROE: 2 x
     Industry Average
$1 Invested in 6 Public Companies
 $250.00



 $200.00



                           6 Public Breakthrough Companies
 $150.00



 $100.00



  $50.00


                                                        S& P 500
    $-




                                                          10


                                                               11


                                                                    12

                                                                         13
           1


               2


                   3


                       4


                           5


                                 6


                                       7


                                              8


                                                    9
                               Years after IPO
Who are these companies?
    Company       Inc 500   Begin. Rev   Status        Location

    ADTRAN          92      $42.6 mil.   Public    Huntsville, AL

    Chico’s FAS     89      $ 6.2 mill   Public    Fort Meyers, FL

    Express         88      $50.0 mil    Private   Oklahoma City, OK

    Fastenal        82      $3.7 mil     Public    Winona, MN

    Intuit          90      $18.7 mil    Public    Mountainview, CA

    Paychex         82      $14.4 mil    Public    Rochester, NY

    Polaris         86      $90.0 mil    Public    Medina, MN

    SAS             82      $10.1 mil    Private   Cary, NC

    Staubach        85      $ 2.8 mil    Private   Addison, TX
A Curious Surprise
Some Principles of Bounce
  1. Embrace the Bounce
New Steady State


Steady State
                    Disruptive
                    Change




          Disintegration
                                 Reintegration
Tale of Two Companies
      The Good Times   The Tough Times
                                    Superball
                                      Inc.




                                    The Xmas
                                    Ornament
                                     Group
2. Manage the Anxiety
Convert A1 to A2


   A 1             A 2
                   The fear of
   The fear of     what will happen
   what might      If we DO NOT
   happen to us    CHANGE
3. Manage the Mental Factors
Managing the Mental Factors
    •   See things as they really are
            •   Get people involved in thinking
                through the issue

            •   Involve outsiders
Managing the Mental Factors


    •   Treat causes not symptoms
Managing the Mental Factors



    •   Drive “We Control” vs. “They Control”
        thinking
Managing the Mental Factors




    •   Hold hands in traffic
Growth Companies Peformance Lab



         The RED™ Process

Keith Mc Farland Presentation

  • 1.
  • 2.
    The Breakthrough Company 5-YearStudy •Analysis of 7000 + private companies over a 22- year period
  • 3.
    The Breakthrough Company 5-YearStudy •Analysis of 7000 + private companies over a 22- year period •Top 9 performers compared to 9 comparison companies
  • 4.
    The Breakthrough Company 5-YearStudy •Analysis of 7000 + private companies over a 22- year period •Top 9 performers compared to 9 comparison companies •Field studies in 53 companies
  • 5.
    Revenue Growth 8 7 6 5 4 3 2 1 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Revenue
  • 6.
    5- Year Study ROS: 3 x Industry Average ROE: 2 x Industry Average
  • 7.
    $1 Invested in6 Public Companies $250.00 $200.00 6 Public Breakthrough Companies $150.00 $100.00 $50.00 S& P 500 $- 10 11 12 13 1 2 3 4 5 6 7 8 9 Years after IPO
  • 8.
    Who are thesecompanies? Company Inc 500 Begin. Rev Status Location ADTRAN 92 $42.6 mil. Public Huntsville, AL Chico’s FAS 89 $ 6.2 mill Public Fort Meyers, FL Express 88 $50.0 mil Private Oklahoma City, OK Fastenal 82 $3.7 mil Public Winona, MN Intuit 90 $18.7 mil Public Mountainview, CA Paychex 82 $14.4 mil Public Rochester, NY Polaris 86 $90.0 mil Public Medina, MN SAS 82 $10.1 mil Private Cary, NC Staubach 85 $ 2.8 mil Private Addison, TX
  • 9.
  • 10.
    Some Principles ofBounce 1. Embrace the Bounce
  • 11.
    New Steady State SteadyState Disruptive Change Disintegration Reintegration
  • 12.
    Tale of TwoCompanies The Good Times The Tough Times Superball Inc. The Xmas Ornament Group
  • 13.
  • 14.
    Convert A1 toA2 A 1 A 2 The fear of The fear of what will happen what might If we DO NOT happen to us CHANGE
  • 15.
    3. Manage theMental Factors
  • 16.
    Managing the MentalFactors • See things as they really are • Get people involved in thinking through the issue • Involve outsiders
  • 17.
    Managing the MentalFactors • Treat causes not symptoms
  • 18.
    Managing the MentalFactors • Drive “We Control” vs. “They Control” thinking
  • 19.
    Managing the MentalFactors • Hold hands in traffic
  • 20.
    Growth Companies PeformanceLab The RED™ Process